Journal of the Korean Society of Clothing and Textiles (한국의류학회지)

The Korean Society of Clothing and Textiles (한국의류학회)
권호 표지
DOI QR코드

DOI QR Code

Strategic Use of Fashion: A View from Sociology of Culture

문화사회학적 시각에서 본 패션의 전략적 사용

  • 최샛별 (이화여자대학교 사회학과) ;
  • 진기남 (연세대학교 보건행정학과)
  • Published : 2007.10.31
Download PDF
⟨ Previous Next ⟩

Abstract

Using a data set drawn from 1419 college students, this study analyzes what implications clothing or fashion has on self-expression or image management in Korean society and who are more likely to use fashion as a image management tool in the process of interacting with others. Employing Pierre Bourdieu's concept of capital, we discuss three theories concerning correspondence between class and fashion: the theory focusing on economic capital in emphasizing the correspondence; the theory focusing on cultural capital in emphasizing the correspondence and the theory emphasizing relationships between fashion and other factors rather than class. Based on the theoretical examination, we select independent variables that can be grouped into status/class variables, or economic capital variables(such as subjective status, income, father's education, father's occupation) and socio-cultural variables, or cultural capital variables(such as possession of cultural capital, desire for upward mobility). Upon regressing strategic use of fashion on independent variables, we find that both status/class variables and socio-cultural variables are statistically significant in explaining the strategic mobilization of fashion for one's image production or social success. It shows that class as a form of economic capital has important effects on the strategic use of fashion, and cultural capital also has effects independent of economic capital.

Keywords

References

  1. 고프만, 어빙 (1959). 자아표현과 인상관리. 연극적 사회분석론. 김병서 옮김 (1987). 서울: 경문사
  2. 매크래켄, 그랜트. (1988). 문화와 소비: 소비재와 소비행위 의 상징적인 성격에 대한 새로운 접근. 이상률 옮김 (1996). 서울: 문예출판사
  3. 김진송. (1999). 서울에 딴스홀을 許하라. 서울: 현실문화연구
  4. 베블렌, 토르스타인. (1899). 유한계급론. 정수용 옮김 (1983). 서울: 동녘
  5. 이노우에, 슌. (1998). 현대문화론. 최샛별 옮김 (2004). 서울: 이대출판부
  6. 이동원, 함인희, 박선웅, 장미혜. (2001). 의복의 소비문화와 계급정체성. 가족과 문화, 13(1), 133-155
  7. 최샛별, 진기남. (2006). 문화사회학적 시각에서 본 한국사회에서의 명품의 인상관리적 효과. 한국의류산업학회지, 8(6), 672-678
  8. Barber, B. (1957). Social stratification. New York: Harcourt, Brace & Co
  9. Blumer, H. (1969). Fashion: From class differentiation to collective selection. Sociological Quarterly, 10(Summer), 275-291 https://doi.org/10.1111/j.1533-8525.1969.tb01292.x
  10. Bocock, R. (1993). Consumption. New York: Routledge
  11. Bourdieu, P. (1984). Distinction: A social critique of the judgement of taste. Cambridge, MA: Harvard University Press
  12. Bourdieu, P. (1986). The forms of capital. In J. G. Richardson (Eds.), Handbook of theory and research for the sociology of education (pp. 241-258). New York: Greenwood Press
  13. Crane, D. (2000). Fashion and the social agendas. Chicago: University of Chicago Press
  14. Davis, F. (1992). Fashion culture, and identity. Chicago & London: The University of Chicago Press
  15. Featherstone, M. (1991). Consumer culture and postmodernism. London: Sage Publications
  16. Giacalone, R. A. (1989). Image control: The strategies of impression management. Presonnel, 66(5), 52-55
  17. Giacalone, R. A. & Rosenfeld, P. (1991). Applied impression management. London: Sage
  18. Halle, D. (1992). The audience for abstract art: Class, culture, and power. In M. Lamont & M. Fournier (Eds.), Cultivating difference (pp. 131-151). Chicago and London: The University of Chicago Press
  19. Jones, E. E. & Pittman, T. S. (1982). Toward a general theory of strategic self-presentation. In J. Suls (Eds.), Psychological perspectives on the self, Vol. 1 (pp. 231-262). Hillsdale, NJ: Erlbaum
  20. King, C. W. (1981). Fashion adoption: A rebuttal to the 'trickle down' theory. In B. S. George (Eds.), Perspectives of fashion (pp. 31-39). Minneapolis: Burgess
  21. Leary, M. R. (1995). Self-presentation: Impression management and interpersonal behavior. Boulder: Westview
  22. Leary, M. R. & Kowalski, R. M. (1990). Impression management: A literature review and two-component model. Psychological Bulletin, 107(1), 34-47 https://doi.org/10.1037/0033-2909.107.1.34
  23. McKendrick, N. (1982). The commercialization of fashion. In N. McKendrick, J. Brewer, & J. H. Plumb (Eds.), The birth of a consumer society (pp. 34-98). Bloomington: Indiana University Press
  24. Robinson, D. E. (1961). The economic of fashion demand. Quarterly Journal of Economics, 75(3), 376 https://doi.org/10.2307/1885130
  25. Schlenker, B. R. (1980). Impression management: The self-concept, social identity, and interpersonal relations. Monterey: Brooks/Cole
  26. Schneider, D. J. (1981). Tactical self-presentation: Toward a broader conception. In J. T. Tedeschi (Eds.), Impression management theory and social psychological research (pp. 23-40). New York: Academic Press
  27. Simmel, G. (1997). Simmel on culture: Selected writings. London: Sage
  28. Vidich, A. J. (1995). Class and politics in an epoch of declining abundance. In A. J. Vidich (Eds.), The new middle classes: Life-styles, status claims and political orientations (pp. 364-86). New York: Macmillan

Cited by

  1. A Study on the Professional Image Concept for Appearance Management in the Workplace (Part II) vol.36, pp.9, 2012, https://doi.org/10.5850/JKSCT.2012.36.9.952