• International journal of advanced smart convergence
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• v.12 no.4
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• pp.246-259
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• 2023

This study explores the evolving landscape of consumer experiences in the context of pop-up stores, considering the shifts from product economy to service economy and now the experience economy. It investigates the factors influencing consumer word-of-mouth intentions by examining the interplay of pop-up store experiences, brand equity, brand charisma, and verbal intent. Using Schmitt's strategic experience modules and the Aaker brand equity model, the study employs quantitative methods and data analysis to uncover the relationships among these variables. Surprisingly, it finds limited associations between the aspects of the pop-up store experience and brand equity. However, it highlights the direct impact of brand equity on brand charisma, which subsequently influences consumers' intentions to share brand-related information. This research contributes to our understanding of word-of-mouth marketing for pop-up stores, filling a knowledge gap and offering valuable insights for academics and businesses navigating the evolving marketing landscape. It also emphasizes the significance of brand charisma in the context of transient in-store experiences and evolving consumer preferences.

• Journal of Korean Library and Information Science Society
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• v.53 no.3
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• pp.315-341
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• 2022

The goal of this study is to explore and draw implicaitons from international and domestic media and information literacy (MIL) policies and educational systems. To this end, international policy documents issued by UNESCO, IFLA, OECD, and the EU as well as domestic South Korean laws and policies related to MIL and the fuctions of public libraries and related institutions were analyzed. The findings show that international organizations recognize public libraries as institutions that are responsible for providing information access and supporting knowledge sharing for citizens within and outside of formal education systems. Additionally, public libraries are seen as institutions responsible for supporting lifelong learning and civic education, as well as improving media, information, and digital literacy skills of their communities. In South Korea, the Library Act gives public libraries and librarians responsibility for improving citizens' MIL to support the public's right to know and to narrow the information gap. However, the functions of public libraries and librarians in South Korea have been limited or excluded in the domestic MIL policies. This study concludes that public libraries and librarians are responsible for reducing the information gap among citizens and should actively participate in policy development to improve citizens' MIL skills.

• Journal of Korea Society of Digital Industry and Information Management
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• v.7 no.4
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• pp.111-118
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• 2011

Recent advances in the media have no special change is the development of the 3D stereoscopic image, which started in the movie is coming over now to the broadcast. Confusing variety having, in the production of 3D images that are waiting for the standardized production. 3D images of them being used in broadcast subtitles, first because there is no standardized production systems, making it look is dedicated to the time and effort. This research necessary to create 3D images of these subtitles, titles, text-based objects, such as Rig imaging using a standardized way to synthesize the most stable is proposed. First, with captions or titles, and the readability and understanding of the uniqueness to the human eye to create an environment that is kind of crowd. Because of this, excessive camera Ferrell Rex (gap) created a branch bunch of snow, work should not hurt readability. 100 adult men and women throughout the experiment.

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.3
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• pp.139-147
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• 2019

Software education is inevitable for the success of the Fourth Industrial Revolution, and university education also requires innovation to cope with revolutionary change of the society. The number of students seeking employment in the IT field is steadily increasing regardless of the major of the student. However, the existing software-related courses offered by universities or private educational institutions are limited. This paper analyzes the existing software curriculum of several major universities for non-IT major students. In addition, in-depth surveys by students at Seoul Theological University is conducted to figure out the demand for the advanced level computer science subjects. Finally, new software education curriculum is proposed to fulfill the needs of non-IT major students and to improve the employment rate of non-IT major students seeking tech companies. The new curriculum will help to cultivate intermediate level IT experts that bridge the gap between advanced level IT experts and primitive level computer technicians.

• Journal of Korea Society of Digital Industry and Information Management
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• v.15 no.3
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• pp.149-173
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• 2019

Software education is inevitable for the success of the Fourth Industrial Revolution, and university education also requires innovation to cope with revolutionary change of the society. The number of students seeking employment in the IT field is steadily increasing regardless of the major of the student. However, the existing software-related courses offered by universities or private educational institutions are limited. This paper analyzes the existing software curriculum of several major universities for non-IT major students. In addition, in-depth surveys by students at Seoul Theological University is conducted to figure out the demand for the advanced level computer science subjects. Finally, new software education curriculum is proposed to fulfill the needs of non-IT major students and to improve the employment rate of non-IT major students seeking tech companies. The new curriculum will help to cultivate intermediate level IT experts that bridge the gap between advanced level IT experts and primitive level computer technicians.

• KIPS Transactions on Software and Data Engineering
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• v.6 no.1
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• pp.45-50
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• 2017

One of the main reasons of information divide of multi-cultural family is caused by language barrier that is associated with low education level. In addition the social problem can be triggered by the information divide that may increase the gap of economic inequality. With respect to the overall capability of accessibility of digital devices and the level of data utilization, the parent of muiti-cultural family's level is inferior to that of the parents of an ordinary family. However the traditional learning contents management system for those parents is not appropriate to decease the gap of the information divide. To handle this problem, it is necessary to construct a customized learning contents management system that is used to support the education of the parents of multi-cultural family depending on the level of understanding the learning contents written in korean. In this paper we design the korean to korean translation based learning contents management system and show the result of its prototype.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.20 no.10
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• pp.1845-1851
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• 2016

In this paper, a design method for a wideband square loop antenna for Digital TV applications is studied. The proposed loop antenna is a square loop antenna combined with circular sectors to connect with central feed points. The square loop is used instead of the circular loop in order to miniaturize the antenna size. The input reflection coefficient and gain characteristics of the proposed antenna are analyzed to match with the 75 ohm port impedance for DTV applications. The effects of the gap between the circular sectors and the length of the square loop on the input reflection coefficient and gain characteristics are examined to obtain the optimal design parameters. The optimized antenna is fabricated on an FR4 substrate, and the experiment results show that it operates in the frequency band of 470-1,300 MHz for a VSWR < 2, which assures the operation in the DTV band.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.21 no.8
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• pp.1492-1497
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• 2017

In this paper, a design method for a CPW-fed wideband loop antenna for indoor digital TV applications is studied. The proposed loop antenna consists of a square loop and two circular sectors which connect the loop with central feed points, and the CPW feed line is inserted in the lower circular sector. The CPW feed line is designed to match with the 75 ohm port impedance for DTV applications, and the ground slots are etched in order to improve the impedance matching in the middle frequency region. The effects of the gap between the circular sectors and the location and dimension of the ground slots on the input reflection coefficient and gain characteristics are examined to obtain the optimal design parameters. The optimized antenna is fabricated on FR4 substrate, and the experiment results show that it operates in the frequency band of 463-1,280 MHz for a VSWR < 2, which assures the operation in the DTV band.

• Journal of Preventive Medicine and Public Health
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• v.41 no.4
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• pp.241-248
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• 2008

Objectives: The purpose of the study was to identify a gap between consumer characteristics and utilization of health information on the Internet. Methods: A telephone survey of nationally representative samples was conducted using structured questionnaires, and 1,000 of the 1,189 responses obtained were included in our analysis. The following variables were included in the analysis as potential predictors of health information use on the Internet: predisposing factors such as gender, age, and education status; enabling factors such as region and monthly household income; consumer need for health information; and attitude to health. Multiple logistic regression analysis was used to evaluate the association between utilization rate and the potential predictors. Results: Thirty-nine percent of consumers had obtained health information on the Internet over a one-year period. The utilization rates were higher for consumers who were young, educated, worked in the office setting, had higher incomes, wanted health information, and were able to use the Internet. The utilization rate was 5.35 times higher in the younger group (20-30 years) than in the elderly group (95% CI=2.21-12.97); 2.21 times higher for office workers than for manual workers (95% CI=1.16-4.20); 3.61 times higher for college graduates than for middle school graduates and below (95% CI=1.07-11.59); 1.99 times higher for people with monthly household incomes over 3,000,000 won than for those with monthly household incomes below 1,500,000 won (95% CI=1.01-3.92). Conclusions: There needs to be a paradigm shift, with consideration of not only Internet accessibility in the digital age, but also consumer ability and attitudes toward utilization of health information.

• Journal of the Korea Computer Graphics Society
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• v.12 no.4
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• pp.23-32
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• 2006

In recent years, since the digital camera has been popularized, so users can easily collect hundreds of photos in a single usage. Thus the managing of hundreds of digital photos is not a simple job comparing to the keeping paper photos. We know that managing and classifying a number of digital photo files are burdensome and annoying sometimes. So people hope to use an automated system for managing digital photos especially for their own purposes. The previous studies, e.g. content-based image retrieval, were focused on the clustering of general images, which it is not to be applied on digital photo clustering and classification. Recently, some specialized clustering algorithms for images clustering digital camera images were proposed. These algorithms exploit mainly the statistics of time gap between sequent photos. Though they showed a quite good result in image clustering for digital cameras, still lots of improvements are remained and unsolved. For example the current tools ignore completely the image transformation with the different focal lengths. In this paper, we present a photo considering focal length information recorded in EXIF. We propose an algorithms based on MVA(Matching Vector Analysis) for classification of digital images taken in the every day activity. Our experiment shows that our algorithm gives more than 95% success rates, which is competitive among all available methods in terms of sensitivity, specificity and flexibility.