• 복식
• /
• 제65권5호
• /
• pp.103-112
• /
• 2015

This study examines the fashion illustrations textbooks that have been published in the domestic market, and identifies its characteristics and problems in regards to its use in developing creative students. The purpose of the study is to propose ways to improve the development of the fashion illustration textbooks. The research method of this study are as follows: First, the teaching materials on fashion illustration in Korea were researched to examine the current state of publication. Second, its contents were analyzed to identify its characteristics. Third, an improvement plan of educational materials on fashion illustration in Korea were proposed. As for the scope of study, 18 volumes of fashion illustration teaching materials published in Korea during 2004-2014 were targeted. It should be noted that translated publications, digital fashion illustration materials and teaching materials for specialized and professional organizations were excluded. Conclusions of this study are as follows: First, examination of the textbooks revealed that additional content is needed regarding theoretical understanding of fashion illustration, as well as illustrations of men and children, as there was an insufficient amount of those topics. Second, the contents on the illustration application using current trends were lacking in the unit on illustration application. Accordingly, it is necessary to develop contents that reflect these trends. Lastly, the textbooks should be packaged with compact discs CDs containing video clips to assist students to get a better grasp of the material. The result of this study can be used to develop new teaching materials on fashion illustration, and be utilized as basic information in the curriculum design of fashion illustration.

• 패션비즈니스
• /
• 제20권1호
• /
• pp.98-114
• /
• 2016

This research study was performed to compare between Korean traditional color and digital transfer textile printing. This would help to find the new direction to apply Korean traditional colors to modern textile industry. The objective of this study is to digitalize Korean traditional colors to be applied to modern textiles, based on research studies by previous researchers, on the actualization of Korean traditional colors for textiles. The study focused on 21 red colors among others. Digital color palette of graphic program was printed on 6 different polyester textiles by using digital transfer textile printing. Different things to be supplemented were found by comparing the results with the colors of Korean traditional standard color names. After measuring the colors, Munsell color system and CIE $L^*a^*b^*$ value were measured then comparative study was performed on the measured values using 3D graphs. Measured colors of Munsell varied by color but in overall, chroma became low while brightness became high. Color characteristic of warm colors got weakened by turning into cold colors as brightness got high but yellow and red got low due to the characteristics of CIE $L^*a^*b^*$ value. This study has limitations with color analysis of digital transfer textile printing due to standardization of textiles and standardization of traditional colors however it can support to actualize the colors for the design using traditional color names by visualizing the color change of digital transfer textile printing in the future.

• 한국의류산업학회지
• /
• 제17권4호
• /
• pp.646-656
• /
• 2015

This study investigates the conditions of Korean naval duty and combat uniforms to develop a new design. Survey participants consisted of, 723 Sailors ($25.3{\pm}6.9yr$ in age, $43{\pm}53$ months in work experience, $174{\pm}6cm$ in height, $71{\pm}9kg$ in body mass) serving in the Korean Navy for over 12 months. The questionnaire consisted of 72 questions about anthropometric characteristics, preferred design, textiles, wear mobility, and subjective perceptions. The results showed that the preferred colors for future naval duty uniforms were blue in summer (69%) and black in winter (62%). Digital camouflage pattern (60%) and darker colors on the inside of shirt collar (87%) and the edge of sleeves (84%) were preferred. They favored more than one pocket on the upper arm and chest of the shirts (58%), narrower width around pant legs and hems than the current clothing (63%), self-controlled elastic waist (55%) and no cargo type pocket on the pants (45%). There were requirements to alleviate excessive heat stress in summer and to protect from the cold and wind in winter. Wrinkle-free (85%), anti-bacterial (78%), water-proof (75%), oil-proof (90%), and elastic (67%) textiles were preferred for Korean navy uniforms. These results will be applied to develop the next generation Korean navy uniforms.

• 한국의류산업학회지
• /
• 제7권4호
• /
• pp.401-406
• /
• 2005

The objective of this field research is to determine consumer's fashion sense and provide helpful information to manufacturers when planning designs and merchandizing strategies. This study's purpose was to observe what was being worn, colors and tones. The method of research was fixed point observation using digital photos. The subjects of the research were female college students, 18-22 years old. The T-shirt has become the representative item for casual and comfortable wear by the female college students. Pants and blue jeans were worn more often than skirts as a lower garment. This shows that the students think about their activities when choosing a lower garment. The majority of these students chose clothing that functioned well for their school activities. Among students that wore skirts about half wore a functional knee length while the other half wore a more fashionable mini-skirt. These students appear to care about both fashion and function. Blue was especially popular, with 70.4% of all lower garments being blue. This effect makes the body look thinner and may be one reason why blue is so popular. White is a popular color as an upper garment. White upper garments are easily matched with any color, while blue upper garments coordinate well with similarly colored blue lower garments. The distribution of upper garment color is significantly influenced by the seasons. Blue jean tones were many and varied, while upper garments were mostly weak tones and bright tones of pale, light and soft.

• 복식
• /
• 제58권4호
• /
• pp.72-85
• /
• 2008

With the new millennium setting in, our society is plowing its way through more drastically changing currents than ever. Nowadays, many people believe that high tech such as the Internet, digital civilization, the IT revolution, bio-industry, and the genome project, that has brought humans material prosperity, is the right change in direction. However, the more we adopt high tech into our lives, the more we desire high touch in order to achieve a balance. In other words, we need something to act as a ballast to stabilize our minds. As such, the more high tech develops, the more individuals miss and search for tools that appeal to their emotions. Because of this, although high touch is an opposite concept to high tech, it coexists with high tech, and it is defined as "human contact of high sensitivity that stimulates the emotion of humans". High Touch, a term which originated from "High Tech, High Touch", a book written by American futurist John Naisbitt, refers to human contact that makes human life richer, forminga deep impression on individuals and providing comfort. As such, high touch, which is gaining significant attention in modern society, is a phenomenon occurring throughout politics, society, culture, art, and religion, together with high tech. Through high touch, modern people must realize how to understand and accept a modern society that is dominated by the age of technology and in which direction they should head. Under this background, this study has the following objectives: to interpret the concept of high touch in the age of high tech in association with formative art and fashion, and through various media examine the desire for expression that may stimulate emotion in modern people, which is required by the high tech-prevalent modern society. It further analyzes how high touch is reflected in modern fashion and presents the direction future fashion should head in.

• 한국의류학회지
• /
• 제41권1호
• /
• pp.170-183
• /
• 2017

The rapid growth of digital consumption has significantly changed the shopping behavior of consumers. The consumption paradigm is changing; subsequently, an omni-channel has been introduced that empowers consumers to interact with firms through a myriad of touch points in multiple channels. This study is to understand the perceptions and behavioral characteristics of consumers in the purchase process (e.g., information search and purchase phase). A qualitative method was adopted for this study and data were collected through semi-structured in-depth interviews with 15 omni-channel consumers. The results of this study were as follows. At the information search stage, consistency was the most important consideration for consumers who also wanted to retain channel-specific benefits. Consumers also searched for differentiated information among distribution channels. At the purchase stage, participants choose a shopping channel according to shopping values. They utilized newly introduced services (e.g., "online purchase, offline pick-up", FinTech) that combine retail channels. Our findings provide significance in managing omni-channel services. First, it is recommended that fashion retailers provide seamlessly integrated experience to consumer and adopt a consumer-centered channel choice strategy. Second, fashion retailers must maintain a constant attitude toward shopping experience to fashion, such as shopping enjoyment and exclusiveness.

• 한국의상디자인학회지
• /
• 제23권3호
• /
• pp.57-71
• /
• 2021

When teaching traditional pattern-themed textile design, it has been found that many students struggle during the investigation stage of traditional patterns and complete the development of patterns in relatively simple layout methods, such as block patterns and half drop patterns. Until now, digital textile design textbooks lack content on how to develop patterns. Judging that the current teaching method leads to difficulties in developing a new sense of textile design, this study focused on Heesch-tiling tessellation and software called TESS, a program that can transform patterns themselves. This study is an academic study on the methodology of first developing patterns through TESS, a tessellation program developed for elementary school students in the U.S., and then applying various lines and colors to the complete patterns and textures using Adobe Illustrator. In this study, the concept, formative characteristics, and generative principles of Heesch-tiling tessellation were examined, and the process of developing new patterns using the TESS program, which can be used to create patterns through Heesch-tiling principles, was intended to help in textile design education. Therefore, after analyzing the comprehensive concepts and principles of tessellation, the next step is to understand the principles and the characteristics of pattern making only for Heesch-tiling tessellation, and then ultimately to develop new patterns. While patterns using traditional tessellation layouts have been characterized mainly by repeated geometric shapes, Heesch-tiling tessellation can express surrealistic attributes, such as those by painter M. C. Escher or style elements such as those in neo-pop.

• 디지털융복합연구
• /
• 제18권8호
• /
• pp.427-433
• /
• 2020

한국의 전통 단청의 천연석채 및 기법을 바탕으로 화려함과 장엄(莊嚴)함에서 오는 이미지를 연구자의 주관적인 해석에 의해 장신구 제작에 있어서 보석으로 활용 표현하고자 한다. 본 논문의 연구 목적은 한국 전통 단청에 사용되는 천연석채 안료와 단청이미지를 활용하여 다양한 색상표현의 가능성, 견고함과 광택이 있는 합성수지를 조합하여 보석 디자인으로 사용 가능성이 있음을 제시하고자 한다. 이에 본 연구를 통해 단청이미지를 보석디자인에 이입하여 라이프 스타일을 추구하는 현대인의 생활 속에서 접근 할 수 있는 가능성을 제시함과 동시에 과거의 전통적인 재료와 현대의 재료와 디지털 제작방법으로 접근하여 장신구에 활용 될 보석디자인의 폭 넓은 변화를 모색하고자 한다.

• 한국의류학회지
• /
• 제37권3호
• /
• pp.371-385
• /
• 2013

This study considers types of expression and examines aesthetic characteristics through analyzing designs (such as the Coca-Cola contour bottle as fashion) which has actively progressed in the collaboration of fashion designers and fashion brands. The conclusions of this study are as follows. The types of fashion expression on the Coca-Cola contour bottle are a presentation of diverse fashion images through a digital print expression that allow people-friendly images to be three-dimensional (or by adding a formative element) and the use of accessories or clothes. The symbolism characteristic were first indicated for the aesthetic characteristics on the Coca-Cola contour bottle. Symbolism is indicated through the identification of an implicit meaning towards a specific object. The symbolism of fashion was highlighted by designing the Coca-Cola's contour bottle with a typical material and pattern pursued by fashion designers and fashion brands. Second, the characteristic of playfulness was presented to expresses the instinctive desire in human nature for pleasure. The expression of visual playfulness is emphasized through the combination of item and image or by changing and re-analyzing a form through refuting stereotypes. Third, the characteristic of femininity was shown to express beauty in external image or a woman's delicate and soft inner propensity. Femininity was created by presenting a sensual femininity that recognized the voluminous curve silhouette of the Coca-Cola bottle such as a sexy female body or through the combination of a women's inner beauty with the sensory image of the object.

• 한국의상디자인학회지
• /
• 제26권1호
• /
• pp.45-60
• /
• 2024

This study analyzes the athleisure wear purchase status, wearing conditions, and design preferences of men in their 20s and 30s and provides basic data for the development of men's athleisure wear that reflects consumer preferences. An online survey was conducted on 200 men from August 23 to August 27, 2023. The questionnaire consisted of a total of 48 questions, including 8 questions about the respondent's general information, 19 questions about the purchase status of athleisure wear, 6 questions about the status of wearing athleisure wear, and 15 questions about athleisure wear design preferences. The survey results are as follows. The most common motive for exercise participation was 'maintaining health.' 'Nike' was the most preferred and purchased brand among athleisure wear brands, and the main place of purchase of athleisure wear was 'Internet and mobile shopping malls', reflecting the recent purchasing trend of the MZ generation. When purchasing athleisure wear, the most common selection criterion was 'design', followed by 'fitting comfort', 'possibility to use as daily wear', and 'price'. The most common route to obtain purchase information was 'Internet search', and the 'overall satisfaction' with athleisure wear was found to be satisfactory with an average of 3.83. The most common reason for wearing athleisure wear was 'because it is comfortable to do activities', followed by 'because it can be used as everyday wear'. Lastly, 'black', 'short-sleeved t-shirt', 'short length' sleeve, 'round neckline', 'waist length', and 'relaxed loose fit' were preferred for the top design, and 'black', 'shorts', 'full elastic type' waistband, 'regular fit that fits the body well' were preferred for the bottom design.