• 제목/요약/키워드: design image

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사용자 니즈의 디자인 정보 변환 프로세스 개발에 관한 연구 (A Study on the Development of Design Information Elicitation Process based on Customer Needs)

  • 황재준;김명석
    • 디자인학연구
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    • 제12권1호
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    • pp.63-72
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    • 1999
  • 사용자 니즈는 디자인 활동에서 매우 중요한 정보로서 활용된다. 그리고 이의 제품 디자인에서의 충실한 구현은 제품의 성공과도 밀접하게 연관되어 있다고 할 수 있다. 그러나 이러한 사용자 니즈는 일반적으로 마케터에 의해 수집되고, 그들의 언어로서 표현함으로써 디자이너는 이를 디자인 작업으로 신속하고 효율적으로 반영하는데 어려움을 갖게 되고, 따라서 이러한 니즈의 충실한 구현이 용이하게 이루어질 수 없게 된다. 본 연구는 바로 이러한 필요성에서 출발하게 된다. 즉, 본 연구에서는 효율적인 사용자 니즈 활용을 위한 가이드라인으로서 사용자 니즈의 디자인 정보 변환 프로세스를 개발하게 된다.

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레트로로 표현된 로맨틱이미지 패션디자인 개발 -CAD System을 활용하여- (A Study on the Development of Fashion Design of Retro Romantic Image -Using the CAD System-)

  • 유진경
    • 한국의상디자인학회지
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    • 제8권3호
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    • pp.49-58
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    • 2006
  • In the 21st century, fashion design trend is focused on 'retro'. 'Retro' is the one of the important trends in this century. In the rapidly changing present, the more people want to find a clue to the hope and happiness from the past nostalgia. Reflecting such people's desire, retro fashion has boomed again from 2000 as one of powerful trends. This research conforms the meaning of retro fashion and characteristic of retro fashion design. And through this processing, it was find that retro fashion design had lost century retro romantic fahion image. Therefore, in this research, the processing about development of retro dress design of retro romantic fashion image was showed by using CAD. The results of this study are as followings. First, Retro fashion is worth the high value of good producr of new and creative for consumers who pursuit tranquil mood in the midist of dailly change Second, Nostalgia and revival of style for each 10 years after 1920's is well brought out in Retro trend of modernt fashion. Also decorative and elegant style are marked by retro romantic fashion mood. Third, fashion design using the computer graphics was presented by application retro romatic image. It is mixed with elegance and modernity based on retro feeling, It is suggested that computer graphics was effectively used in fashion design development to the newly romantic and modern style through 1950'-1960'intimate retro fashion image.

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란제리 디자인의 이미지 유형과 디자인 특징 (A Study on the Image types and Characteristics of Lingerie Design)

  • 위은하
    • 대한가정학회지
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    • 제42권5호
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    • pp.27-37
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    • 2004
  • This study was initiated for the purpose of improving the visual effect of lingerie design, and it focused on the image factors and their characteristics of the lingerie design. Images of 105 lingerie design were evaluated by 3-5 images/participant with each image being evaluated 15 times through the SD method 5-scale questionnaire. The lingerie design elements were also analyzed by a committee. For data analysis, SPSS 10.0 program was used, and the principal component analysis, Ward-cluster, K-mean cluster analysis, ANOVA, duncan-test were conducted. The results are as follows: 1) The three major characteristics of the visual images in the lingerie design were aesthetics, dignity, and youth, which were supported 76.78% by the responses. 2) The visual image types can be categorized into four clusters; a dignified style, a sprightly style, a practical style, and a sexual style. 3) The design elements that allowed different design characteristics among the image types were style(one-piece/two-piece), total length, waist fit, matching color, silky lustrous, see-through on waist, hip, race percentages. 4) The ABC(apparel-body-construct) observed that a practical style was perceived as flat and whole rather than a dignified style or a sprightly style, while a sexual style was seen as round and partial.

섬유소재를 이용한 한국적 이미지의 문화상품 디자인개발 (A Cultural Product Design Development of Korean Image by the Use of Fabric Materials)

  • 오현정;오선희
    • 한국의류학회지
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    • 제28권11호
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    • pp.1353-1360
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    • 2004
  • The purpose of this study is to develop a cultural products design of korean image using fabrics. The study is carry out in literature research methods and make sample product. We examine existing researches about cultural product design development to understand developed items, materials, and design directions. The brainstorming method and the established literature researches were used to obtain the design components of Korean image. A cultural products design was developed into the decorative structural details. The results can be summarized as follows: Korean image is pure, passive, gentle, small, and lasting life-force at weeds and wild flowers. Korean form is rounded curve and soft silhouette as streamy, not exaggerate. Korean color is not a finishing treatment, non-dyed natural color, or pastel, light greyish, and dull tone. Korean textile is a natural materials as linen, ramie, and coarse silk. Final sample products are table supplies, home goods and bed goods applying the sewing method of tuck, quilting, top-stitching, patch work, applique and embroidery.

Subjective Imaging Effect Assessment for Intelligent Imaging Terminal Design: a Method for Engineering Site

  • Liu, Haoting;Lv, Ming;Yu, Weiqun;Guo, Zhenhui;Li, Xin
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • 제14권3호
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    • pp.1043-1064
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    • 2020
  • A kind of Subjective Imaging Effect Assessment (SIEA) method and its applications on intelligent imaging terminal design in engineering site are presented. First, some visual assessment indices are used to characterize the imaging effect: the image brightness, the image brightness uniformity, the color image contrast, the image edge blur, the image color difference, the image saturation, the image noise, and the integrated imaging effect index. A linear weighted function is employed to carry out the SIEA computation and the Analytic Hierarchy Process (AHP) technique is used to estimate its weights. Second, a SIEA software is developed. It can play images after the settings of assessment index or assessment reaction time, etc. Third, two cases are used to illustrate the application effects of proposed method: the image enhancement system design for surveillance camera and the imaging environment perception system design for intelligent lighting terminal. A Prior Sequential Stimulus (PSS) experiment is proposed to improve the evaluation stability of SIEA method. Many experiment results have shown the proposed method can realize a stable system design or parameters setting for the intelligent imaging terminal in engineering site.

동질성 분석을 통한 디자인 아이덴티티와 브랜드이미지와의 상관관계에 관한 연구 (A Study on the Interaction of a brand-image and design identity by a consubstantiality analysis)

  • 석재혁;성주은;한정완
    • 디자인학연구
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    • 제20권1호
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    • pp.243-252
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    • 2007
  • 오늘날 기술적인 차이는 적어지고 기업들이 출시하는 제품이 유사해져감에 따라 경쟁적 우위를 위한 대안으로 기업은 브랜드를 제시한다. 제품의 질적인 우위는 쉽게 다른 경쟁 기업들에게 모방되어질 수 있지만 무형적인 가치를 포괄하는 브랜드는 쉽게 모방되기가 어렵기 때문에 기업의 차별화를 만들어 주고 고객과의 관계를 결정한다는 점에서 글로벌 경쟁 시대에서 더욱 중요해 지고 있다. 또한 디자인이미지는 기업 경쟁력에 있어서 중요한 부분을 차지하는 요소이다. 기업이 내세우는 디자인이미지는 브랜드를 반영하며, 브랜드는 기업이미지와 기업이 갖는 철학을 대변한다. 이에 다양한 제품들이 갖는 디자인이미지는 브랜드가치 향상을 위해 중요한 역할을 한다. 기업은 이러한 디자인이미지의 정체성을 구축함으로써 브랜드를 향상시킬 수 있다. 따라서 디자인이미지의 정체성이 없거나 디자인이미지들이 정체성을 갖지 못하고 일탈된 부분에 대한 연구는 중요하다. 본 연구는 기존의 기업경쟁력을 위해서 브랜드를 강화시켜야하며 이를 위해서는 디자인이미지가 브랜드의 정체성에 가깝게 이루어져야 한다는 부분에 초점을 두었다. 선행연구와 이론적 배경을 바탕으로 소비자가 구매하는 제품이 가지고 있는 디자인 이미지를 중심으로 디자인아이덴티티 영역을 찾는 것이다. 먼저 소비자들이 생각하는 디자인이미지의 동질성을 규명하고, 이를 바탕으로 이미지들이 나타내는 방향성을 분석하여, 기업의 브랜드 전략에 개선이 될 수 있는 디자인아이덴티티 영역과 브랜드와의 관계를 모색할 것이다.

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기업 이미지에 정합적(整合的)인 제품 이미지 구축 방법 (A Study on the Establishment of Corporate and Product Image Alignment)

  • 김현
    • 디자인학연구
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    • 제14권4호
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    • pp.77-85
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    • 2001
  • 본 연구는 개방된 시장환경에서 이제 국내기업의 당면과제가 된 제품의 전략적 차별화를 위한 방법으로, 제품생산형 기업에서 기업 이미지 확립의 중요한 요인인 제품의 시각적 특성을 중심으로 제품 이미지의 포지셔닝과 이에 정합적인 제품이미지를 개발 및 관리하는 전략적 디자인 환경 구축을 목표로 한다. 먼저 선도기업의 기업문화와 디자인 전략의 일관성을 통한 제품 이미지 경영의 사례를 확인하고, 이와 같은 정합적 제품이미지 구축의 방법으로 제품 이미지 포지셔닝, 제품 이미지의 정합적 개발 및 관리의 프로세스와 각 과정의 조건을 제안하였으며 그 내용은 다음과 같다. 첫째, 제품 이미지 포지셔닝 단계에서는 시장의 트랜드에 대한 분석과 예측을 통하여 소비자의 요구를 파악하고, 자사 이미지의 조사 분석에 의한 경쟁사와의 비교 포지셔닝을 통하여 기업 이미지와 디자인 전략의 방향을 설정하는 것이 중요하다. 둘째, 정합적 제품 이미지 개발을 위해서는 차별화 된 기업이미지와 제품 이미지를 위한 전사적 의식 공유, 제품 이미지의 통합조정자로서 의 디자이너 역할 부여, 조형언어의 공유, 형태 정보의 가시화 프로세스를 위한 제도적 환경 구축 등의 조건이 선행되어야 한다. 셋째, 정합적 제품 이미지 관리를 위해서는 이미지 정보 관리와 운영 지침 수립, 제품 형태의 합리적 결정을 위한 의사결정 시스템과 회의체 운영, 효율성 제고를 위한 가이드라인 작성과 평가 시스팀의 구축, 관련 디자인의 동시적 접근이라는 환경이 조성되어야 한다. 이와 함께 이미지와 형태에 대한 다양한 실험, 조형언어와 관련된 정보체계의 구축, :1리고 적용된 결과에 대한 지속적인 점검과 관리 등 각 기업의 정체성에 맞는 제품 이미지 경영을 위한 세부적 지침에 대한 연구가 지속되어야 할 것이다.

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패션 소재의 색채 이미지와 질감에 관한 연구 (A Study on the Color and Texture of Fashion Fabrics)

  • 추선형;김영인
    • 한국의류학회지
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    • 제26권2호
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    • pp.193-204
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    • 2002
  • Many fashion forecasting companies propose the fashion colors in every season. Modern fashion consumer respond to fashionable trends with utmost sensitivity. Therefore to satisfy the consumer with an trendy image, the fashion design must be found first, as image matters, followed by an analysis of each design element's effect on the total image composition. In previous studies of fashion image, has been discussed the positive correlation between fashion design elements of color, fabric, and form as the central issue. In this thesis, two of the fashion design elements, color and fabric are simultaneously considered to classify the image of fabric in fashion. For the color variables, 10 hues are selected from Munsell's system of color notation, and 12 tones from PCCS color notation., which are currently used in the domestic fashion industry. Texture variables used in this survey are classified by luster, prominence-depression of surface, thickness, and density of fabric. Graduate students from 20 to 50 years old and the specialists in fashion companies participated in the survey. The results of this survey are as follows: 1. The fashion fabric image is classified as 5 main images: 'elegant', 'comfortable', 'characteristic', 'light'and 'simple'. 2. The influence of hue, tone and texture is significant to the fashion fabric image. Following colors, yellow-red, red hues and light grayish, dark grayish tones convey the elegant image. The texture property for the elegant image is luster, thin and low density. Properties of fabric conveying the comfortable image are yellow-red and green-yellow hue, soft, light tones, matte and high density. Furthermore, hue turned out to be a insignificant variables for the unique image, whereas dark grayish, grayish tone, luster and prominent texture convey a unique image. For light image, properties of fabric are blue-green, purple hues, light, bright tones with thin, low density texture. Properties of fabric conveying the simple image are blue-green, purple-blue, green-yellow hues, and strong, vivid tones, with luster and flat texture.

중국 소비자들의 문화적 근접성이 한국국가이미지와 패션제품이미지에 미치는 영향 (Effect of Chinese Consumer's Cultural Proximity on Country Image and Fashion Product Image of Korea)

  • 장정요;박재옥;이지연
    • 한국의상디자인학회지
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    • 제17권2호
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    • pp.173-184
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    • 2015
  • This study examined the impacts of the cultural proximity of Chinese consumers on the image of both country and product, and investigated how they are related to purchase intention of Korea fashion. Subjects were Chinese female consumers in their 20s and 30s, living in Yangtze River delta and Seoul. The results of the study were as follows: 1) The cultural proximity had a significant influence on the country image and fashion product image. Chinese consumers with more emotional proximity had more positive attitude towards country image, such as politics, economics, technology, cultures and people image. And consumers who had higher interest in Korea and Korean culture evaluated the quality, design, value and reputation of Korean fashion more positively. 2) Chinese consumers with positive attitude towards people, technology and culture image seemed to prefer fashion product. Specifically, the dimensions of country image had a different influence on the fashion product image such as product quality, design, value, reputation. 3) The Korea country image and fashion product image had also affected on purchase intention of Korean fashion products. Consumers with positive attitude towards people and technology image had higher purchase intention of Korea fashion products. And consumers with positive attitude towards reputation, value and design of fashion products had higher purchase intention of fashion products.

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주거공간 실내이미지에 따른 색채팔레트 개발에 관한 연구 (Development of the color palettes leer the residential interiors according to the image types)

  • 하승아;박영순
    • 한국실내디자인학회논문집
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    • 제26호
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    • pp.72-78
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    • 2001
  • The purpose of this study is to develop the color palettes which are applicable to the color deign process for residential interiors according to the image types. To achieve this purpose, review of literature, questionnaire survey, and contents analysis were used. The major results of this study are as follows : The interior color images are clearly divided into 4 types, such as 'sophisticated', 'natural', 'gorgeousl', and 'casual'From the results of color palette, these 4 color image types are found to be very closely related to the interior image. It means that color image is very important element in Interior design process. Therefore, it is helpful to plan the color design according to the image types of interior color for good interior design.

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