• Title/Summary/Keyword: descriptive symbol

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A Study on the Analysis of the Types of Symbols in Apparel Brand (의류브랜드의 심볼유형분석)

  • 나수임;이민경
    • Journal of the Korea Fashion and Costume Design Association
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    • v.6 no.2
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    • pp.77-87
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    • 2004
  • The purpose of this study was to analize the types of symbol concretely, one of a constituent elements of brand, using in Apparel Brands and to examine the meaning of symbol in the internet site of each brand and to evaluate the symbols in the aesthetic dimension and to suggest a basic data of the branding strategy for marketers. For this purpose, 41 Apparel Brands were selected from fashion magazine and the types of symbol used in the Apparel Brands were classified into three types. According to the formative characters of symbol, there were word symbol, descriptive symbol and abstractive symbol. The results of the study were following: the order was the descriptive symbol, word symbol, and abstractive symbol. The percentages of using symbols were descriptive symbol(61%), word symbol(29%), and abstractive symbol(l0%). The Apparel Brands used the most frequently the descriptive symbol that represents or symbolizes a concrete object to represent the image of brand. The abstractive symbol that use a graphic style or geometrical form to deliver the character of brand was used lowest. From this results, we could find that the descriptive symbol was used to deliver/notify the character or image of company's own brand easy and quickly to consumers in symbolic meaning making use of a concrete object such as a animal, plant, specific object or fictitious person, etc than word or abstractive symbol.

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Characteristics of Components in Domestic National Men's Wear Brand Logos - Focused on Visual Components - (국내 내셔널 남성복 브랜드 로고의 특성 - 시각적 요소를 중심으로 -)

  • Rha, Soo-Im
    • Journal of Fashion Business
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    • v.15 no.5
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    • pp.55-68
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    • 2011
  • The purpose of this research is to study the visual characteristics of domestic national men's wear brand logos. For this purpose, 80 of national men's wear brands were selected from '2010/2011 Korea fashion brand Annual' For analysis, they were classified into three categories: logo types composed only with logomark or symbol and logomark together. Types of symbol were classified into word symbol, descriptive symbol, and abstractive symbol. And the used typefaces were classified into serif and san serif and acromatic and cromatic The results are as follows: The visual characteristics of domestic national men's wear brand logos, there were more brands that used logomark with symbol together than logomark only. And the type of symbols were appeared descriptive symbol(32% ) that meaned the men's power, nobleness and royalty. In domestic national men's wear brands, color of logos were more frequently used acromatic color as black and grey than cromatic color. Among the cromatic colors were more appeared to a kind of blue and green. And the used typefaces were the more frequently used to serif typeface of capital. As a result, the visual characteristics of domestic national men's wear brand logo were that they used the brand logos composed of descriptive logomark with symbol together, black serif typeface the most. From this results, we could find that visual stragety of domestic national men's wear brand logos had the tendency to emphasize the function of conveying information, brand concept that men's wear. The specific and continuous following research in which psychological factor of consumer reflected was requested as a measure to seek brand logo that aid to establish brand power and reinforce brand image.

A Study on Enhancing Subject Access to Fiction Focused on Symbol and Motif (소설 주제 접근체계의 확장 연구 - 상징과 모티프를 중심으로 -)

  • Kim, Na-Reum;Kim, Tae-Soo
    • Journal of the Korean Society for information Management
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    • v.23 no.4 s.62
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    • pp.69-87
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    • 2006
  • The access to literary works, including fictions, has focused on descriptive elements, and the subject access has been confined to denotative elements such as the subject matter, name of character and geographical name, etc, which appear in the work. This practice will not lead to the essence of subject of fiction, and does not reflect the demand of users for the subject who pursue aesthetic experience. In this study, concepts of symbol and motif and their possibility to be used as subject access point are considered to enhance a subject access scheme. In addition, this study tries to build the scheme of symbol and motif by using the glossary as the source of information. The composed schemes are applied to 20th century Korean fictions and its usability and limits are discussed.

A Vocabulary Analysis and Improvement Plan of Korean textbooks for Chinese learners: focusing on Korean "symbol adverb+predicate" (중국인 학습자를 위한 한국어 교재의 어휘 분석 및 개선 방안 한국어 '상징부사+용언'을 중심으로)

  • Zong, Yi
    • Korean Educational Research Journal
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    • v.42 no.1
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    • pp.35-72
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    • 2021
  • This study is to form develops an effective teaching method centered on the Korean "symbol adverb + predicate" type, helping Chinese students to learn Korean to communicate more accurately when expressing detailed complex feelings and various emotions.Manyforeignlanguage learners try to memorize individual words when they acquire the new vocabulary, this may lead to a problematic in that they cannot use Korean vocabulary accurately and naturally because they do not value the combination of vocabulary words. Since symbolic adverbs are not used in isolation and being frequently used with certain vocabulary words, it is more effective to teach them in the form of instruct learners using "symbol adverb + predicate" forms rather than individual vocabulary words. Accordingly, this research considers a particular vocabulary following symbolic adverbs or vocabulary groups with common semantic qualities that could be frequently introduced. Seven Korean language textbooks used by university in domestic Korea and China are compared and analyzed to reveal the aspects of differences in the use of descriptive words after symbolic adverbs. Finally, based on the textbook analysis results, the government propose a plan to improve the Korean "symbol adverb + predicate" type for Chinese learners. However, this study was limit to being unable to present specific educational measures for Chinese learners in the form of "symbol adverb + predicate". This is expected to complement the limitations of this study in subsequent studies, and lead to more specific discussions.

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An Analysis of Errors in Describing Solving Process for High School Geometry and Vectors (고등학교 기하와 벡터 과목에서 풀이과정 서술의 오류 분석)

  • Hwang, Jae-woo;Boo, Deok Hoon
    • The Mathematical Education
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    • v.56 no.1
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    • pp.63-80
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    • 2017
  • By analysing the examination papers from third grade high school students, we classified the errors occurred in the problem solving process of high school 'Geometry and Vectors' into several types. There are five main types - (A)Insufficient Content Knowledge, (B)Wrong Method, (C)Logical Invalidity, (D)Unskilled Expression and (E)Interference.. Type A and B lead to an incorrect answer, and type C and D cannot be distinguished by multiple-choice or closed answer questions. Some of these types are classified into subtypes - (B1)Incompletion, (B2)Omitted Condition, (B3)Incorrect Calculation, (C1)Non-reasoning, (C2)Insufficient Reasoning, (C3)Illogical Process, (D1)Arbitrary Symbol, (D2)Using a Character Without Explanation, (D3) Visual Dependence, (D4)Symbol Incorrectly Used, (D5)Ambiguous Expression. Based on the these types of errors, answers of each problem was analysed in detail, and proper ways to correct or prevent these errors were suggested case by case. When problems that were used in the periodical test were given again in descriptive forms, 67% of the students tried to answer, and 14% described flawlessly, despite that the percentage of correct answers were higher than 40% when given in multiple-choice form. 34% of the students who tried to answer have failed to have logical validity. 37% of the students who tried to answer didn't have enough skill to express. In lessons on curves of secondary degree, teachers should be aware of several issues. Students are easily confused between 'focus' and 'vertex', and between 'components of a vector' and 'coordinates of a point'. Students often use an undefined expression when mentioning a parallel translation. When using a character, students have to make sure to define it precisely, to prevent the students from making errors and to make them express in correct ways.

Fuzzy Syntactic Pattern Recognition Approach for Extracting and Classifying Flaw Patterns from and Eddy-Current Signal Waveform

  • Kang, Soon-Ju
    • Journal of Electrical Engineering and information Science
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    • v.2 no.4
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    • pp.59-65
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    • 1997
  • In this paper, a general fuzzy syntactic method for recognition of flaw patterns and for the measurement of flaw characteristic parameters for a non-destructive inspections signal, called eddy-current, is presented. Solutions are given to the subtasks of primitive pattern selection, signal to symbol transformation, pattern grammar formulation, and event-synchronous flaw pattern extraction based on the grammars. Fuzzy attribute grammars are used as the model for the pattern grammar because of their descriptive power in the face of uncertain constraints caused by nose or distortion in the signal waveform, due to their ability to handle syntactic as well as semantic information. This approach has been implemented and the performance of eh resultant system has been evaluated using a library of law patterns obtained from steam generator tubes in nuclear power plants by an eddy current-based non-destructive inspection method.

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NEW TREND OF FIRE SCIENCE AND EIRE PROTECTION TECHNOLOGY

  • Sugahara, Shinichi
    • Proceedings of the Korea Institute of Fire Science and Engineering Conference
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    • 1997.11a
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    • pp.19-26
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    • 1997
  • Firesafety design engineerings have been mainly derived from complicated rearrangement of descriptive specifications in codes or regulations through a great number of lessons from fire disasters. In this paper, the author refers to some recent developments in the field of building fire protection. At first, the author expresses his viewpoints concerning performance-based design codes, which have been popular throughout the world as a symbol of freedom from restricted usage of building materials and components prescrived in regulation or bylaws, in spite of some conflicts between objects-oriented design method and industrial mass production. Secondly, the author introduces several innovative fire protection methods adopted for large or void spaces in building complex. Finally, the author forcasts a next development of firesafety science and technology, aimed at securing personal safety in hyperscale urban areas.

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A Study on the Development of Geometry as the Natural Laws and the Concepts of Space - Focus on the Whitehead's theories of natural laws - (자연법칙으로서 기하학과 공간 개념의 전개에 관한 연구 - 화이트헤드의 자연법칙 학설을 중심으로 -)

  • Hwang, Tae-Joo
    • Korean Institute of Interior Design Journal
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    • v.19 no.2
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    • pp.90-98
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    • 2010
  • The concepts of laws like regularity or persistence or recurrence those are discovered in nature, became the essential elements in speculative philosophy, study and scientific technology. Western civilization was spread out by these natural laws. As this background, this study is aimed to research the theories of natural laws and the development of geometry as the descriptive tools and the development aspects of the concepts of space. According to Whitehead's four theories on the natural laws, the result of this study that aimed like that as follows. First, the theories on the immanence and imposition of the natural laws were the predominant ideas from ancient Greek to before the scientific revolution, the theory on the simple description like the positivism made the Newton-Cartesian mechanism and an absolutist world view. The theory on the conventional interpretation made the organicism and relativism world view according to non-Euclidean geometry. Second, the geometrical composition of ancient Greek architecture was an aesthetics that represented the immanence of natural laws. Third, in the basic symbol of medieval times, the numeral symbol was the frame of thought and was an important principal of architecture. Fourth, during the Renaissance, architecture was regarded as mathematics that made the order of universe to visible things and the geometry was regarded as an important architectural principal. Fifth, according to the non-Euclidean geometry, it was possible to present the natural phenomena and the universe. Sixth, topology made to lapse the division of traditional floor, wall and ceiling in contemporary architecture and made to build the continuous space. Seventy, the new nature was explained by fractal concepts not by Euclidean shapes, fractal presented that the essence of nature had not mechanical and linear characteristic but organic and non-linear characteristic.

Evaluative Criteria and Brand Preference by Motivations for Clothing Purchases among Chinese Female Consumers (중국여성소비자의 의복구매동기에 따른 의복제품평가기준과 브랜드 선호도)

  • Kim, Hyun-Sik
    • The Korean Journal of Community Living Science
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    • v.20 no.1
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    • pp.123-134
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    • 2009
  • The purpose of this study was to investigate the differences of evaluative criteria and brand preferences by clothing purchasing motivations of Chinese female consumers. Data were obtained from 350 Chinese women in the 20's and 30's who were living in Shanghi, China. Data were analyzed by factor analysis, ANOVA, Duncan test, cluster analysis, and descriptive statistics using SPSS WIN 12.0. The results of this study were as follows. The clothing purchasing motivations of consumers were classified into 'hedonic,' 'utilitarian,' and 'economic' motivation. The evaluative criteria of clothing were classified into 'aesthetic/quality,' 'service/care,' and 'social status symbol' evaluative criteria. Chinese female consumers were divided into four groups by cluster analysis of clothing purchasing motivation; economic, practical hedonic, utilitarian, and inactive groups. There were significant differences in evaluative criteria of clothing, brand preference of foreign brand and Korean brand, and purchase intention among four groups. Practical hedonic and economic groups showed the highest means of evaluative criteria of clothing, foreign brand, Korea brand, and purchase intention of Korean apparel brand. This study provides implications into Korean fashion marketers for developing marketing strategies in China.

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Compositional Viewpoint Of Camera Appears In Animation Picture Screen (Revolves Around Nonverbal Communication) (애니메이션 영상화면에 나타난 카메라의 구도적 관점 (비언어 커뮤니케이션을 중심으로))

  • Jang, Dong-Yeul
    • Cartoon and Animation Studies
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    • s.33
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    • pp.127-152
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    • 2013
  • This study is focused on a compositional viewpoint of camera appears in animation feature films through nonverbal communication approach; analyzing the approach would reveal more effective interaction between receivers' and actants' communication. The content of study includes semiological analysis of one of Hayao Miyazaki's master pieces, Howl's Moving Castle, in terms of descriptive structure and interpretation of screen. The semiological analysis methods in this study composes with sequence analysis, actant analysis, disjunction and conjunction analysis, and "shot" in media semiology analysis. Through these analyses, a conclusion has been drawn that a characteristic of interactive symbol connects audience and feature films. This study applies nonverbal communication in compositional viewpoint of camera to bring more effective approach for communication among actants, animation feature films, and receivers.