• 복식문화연구
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• 제18권3호
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• pp.408-422
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• 2010

The purposes of this study is to investigate the attitudes and value of fashion product description and consumer replies used in online shopping malls, and to examine the differences in the perceived reliability(objectivity, expertise, trustworthiness) preference and purchase intention toward the product as determined by the appeal type (evaluation-sentimental vs. factual-information) of the product description, the direction(negative vs. positive) and type(factual vs. evaluative) of consumer replies for the product in online shopping malls. Data was collected from female college students with fashion products purchase experience at online shopping malls by questionnaire survey (N=424) and analyzed by using frequency analysis, t-test and ANOVA. Results showed that consumers respondents tended to read product description and other consumer replies before purchasing, when shopping for fashion products through an on-line shopping mall. They thought that sellers' product description and the consumers' replies were helpful in making their decision; but, they were also skeptical about product description. Respondents showed higher perceived reliability, preference and purchase intention to the factual-information type product description than the evaluation-sentimental type. Positive consumer replies were more effective in yielding higher preferences and purchase intentions. Factual replies tend to yield higher reliability than evaluative replies.

• International journal of advanced smart convergence
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• 제4권2호
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• pp.76-83
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• 2015

Various products are displayed and traded in superstores. Therefore, providing the information of these diverse products plays a crucial part in acknowledging their presence. Currently, superstores mostly utilize printed materials to provide product information and promotion of displayed products. A display equipment is utilized for providing product information and promotion of certain high-end and new products. As such, utilizing an expensive display equipment in order to provide product information fragmentarily for 1 product or successively can be referred to as being inefficient. This paper aims at proposing a method that enables the description of product information efficiently by utilizing a display specific for store support in order to overcome the restriction mentioned above. A test was executed in order to verify the potential of the method of providing product information though the proposed display.

• 정보처리학회논문지:소프트웨어 및 데이터공학
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• 제2권11호
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• pp.739-746
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• 2013

소프트웨어 프로덕트라인에서 가변성은 프로덕트라인의 멤버제품들을 차별화하는 특성으로, 가변성의 기술은 의미가 명확하고 선택이 용이하도록 가시화되어야 하며 관리하기 용이하여야 한다. 가변성 기술은 크게 개발 모델에 통합하는 방법과 개발 모델과는 독립적으로 기술하는 방법으로 나눌 수 있다. OVDL (Orthogonal Variability Description Language)은 독립적 가변성 기술 방법이면서 타 방법들의 가지는 의미의 모호성을 개선하기 위하여 제안된 가변성 표현 언어이다. 이 논문은 독립적 가변성 기술 방법의 기반을 제공한 OVM (Orthogonal Variability Model)으로 기술된 IWF (Inter-Working Function) 프로덕트라인의 가변성이 OVDL로 번역될 수 있는지 확인하는 방식으로 OVDL의 가변성 기술 역량을 검증한다.

• 정보기술과데이타베이스저널
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• 제3권1호
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• pp.45-63
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• 1996

This paper presents an integrated object-oriented database approach for managing the evolution of products in agile manufacturing environments, Schema evolution modification facilities are provided to support full potential versioning of type definitions. All of the possible versions for a composite product are not explicitly represented to avoid version proliferation. However, valid configurations of any composite products can be provided to comply with customer demands, The attributes of composite products are classified in order to provide well-defined representation scheme for composite products and to be exploited in version control. The attributes are partitioned into composite-related and non composite-related categories. Composite-related attributes consist of subproducts and description ones. Subproducts attributes represent physical constituents of a composite product. Description attributes represent external features, assembling, and correspondence property. Interface attributes are introduced for managing configurability and version propagation. Version derivations due to the changes to the interface attributes are propagated toward the product composition hierarchy, The validity of configurations of composite products is checked by using configurability maps. Instance objects which represent the actual product instances are stored and manipulated in the database in order to support traceability during product life cycle.

• 산업공학
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• 제21권2호
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• pp.177-188
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• 2008

Recently, due to emerging technologies such as radio frequency identification(RFID), global positioning system(GPS), and wireless mobile communication technologies, it is possible to build up the infrastructure for tracking and tracing product logistics data at any place and at any time. However, for implementing the infrastructure, it is necessary to develop a suitable management method for product logistics data. To this end, this study deals with a resource description framework(RDF) based modeling and application method for product logistics data in the ubiquitous environment. It will give us the capability to control product logistics data, which leads to streamline logistics operations.

• Asia Marketing Journal
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• 제22권2호
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• pp.59-85
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• 2020

Combining prior theories on innovation newness with information processing style (imagery vs. analytical), this study presents a theoretical framework; develops hypotheses; and makes predictions on how analytical versus imagery ads influence consumers differently depending on the newness level of products. The study shows that consumers are more likely to evaluate RNPs (radically-innovative new products) positively when they are advertised with imagery cues. Compared with analytical advertisements, imagery advertisements increased advertising effectiveness, product evaluation, and purchase intention of RNPs. These effects were demonstrated by using stimuli from two product categories consisting of washing machines and cars. In particular, in advertisement for RNPs, verbal description that induced imagery processing, such as "picture yourself using this product," was more effective in generating favorable responses, compared to verbal description that induced analytical processing, such as explanation of product attributes. This difference was present for RNPs, but not for INPs (incrementally-innovative new products). INPs are continuous innovations that are easier to understand, thus imagery ads do not provide additional advantage for consumers in understanding the innovation, compared to analytical ads. In RNPs, imagery ads can highlight new benefits that may have been neglected or undervalued by consumers, leading to greater message persuasiveness. Implications for marketing of RNPs are discussed.

• 한국정보시스템학회지:정보시스템연구
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• 제13권1호
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• pp.161-177
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• 2004

In the catalogs that have presently been under research, the product information cannot be represented in a classified form but it also fails to be well defined, lacking the description of detail information for various products on a systematic fashion. And the product information is duplicated on its representation. In this study, an implementing model is to be proposed to analyze and classify the information that can be in use of describing various products, and to describe an integrated products information for various types of products while making up for the weak points of presently available researches. Also, this study shows that it is possible for the proposed model to represent various units of product information with presently proposed model applied to computers and book products in high demand of transaction, and by implementing electronic catalogues in the existing researches to prove its efficiency.

• 정보처리학회논문지D
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• 제9D권4호
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• pp.697-702
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• 2002

인터넷 중심의 정보화 사회가 되면서 B2C나 B2B간에 상품 정보의 교환이 활발해지고 있다. 우리는 상품정보를 통합적으로 표현할 수 있는 XML기반 통합 상품 표현 모델을 제시한 바 있다. 이 모델은 상품을 통합적으로 표현할 수 있고, 데이터의 중복성을 회피할 수 있는 특징을 가지고 있다. 본 논문에서는 Java의 컴포넌트 기술인 Java Bean과 Enterprise Java Beans)를 사용하여 제안된 상품 표현 모델을 구현하였고, 실제 웹 상의 상품 정보를 대상으로 하여 데이터 중복성 제거에 따른 효과를 분석한다.

• 복식
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• 제51권3호
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• pp.129-139
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• 2001

The purpose of this study is to suggest the standard size specification of the apparel item as finding out apparel products'sizing problem in the domestic and foreign interned shopping malls. Though that, to suggest basic data of web page offered sizing system given to consumer higher satisfaction and based on ISO (International Organization For Standardization), domestic industry standard and service related size. The summarized findings are as follow. 1. The result of size description research, the size description system between internet site were very different, in addition in the department shopping malls it was different by manufacturing industry. Also in domestic and foreign shopping malls, It was not correspond to ISO and domestic industry standard, used Numeric and Alphabetical size. In the foreign shopping mall it distinguish body type and age group. 2. The result of consumer's satisfaction, the superior fashion malls were Samsung, LG, Fashionpia in the domestic shopping mall, were Gap, JCPenny, Jcrew in the foreign shopping malls. In the total group, 1-5 grades were ranked in the foreign shopping malls. 3. Satisfaction of the foreign fashion mall was higher than that of the domestic fashion malls. Exactly, foreign fashion mall described size chart, size description, product size and body size measuring method but domestic fashion malls didn't describe that. Domestic fashion malls need sizing system development given to consumer higher satisfaction. In addition sizing system based on ISO and domestic industry standard and subdivided to body type and ale group must be studied. Aloe, fashion information, coordination information and product explanation must be reinforced.

• 한국CDE학회논문집
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• 제13권2호
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• pp.121-130
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• 2008

The concept of integrated product information has been universalized so that many manufacturing industries have applied the concept to their production system. The field of PDM (Product Data Management), which is one of the core components of the integrated product information, is not an exception. Therefore, various PLM (Product Lifecycle Management) software providers are in process of suggesting the PDM solutions. As the PDM solution is widely adopted in the manufacturing industries, the successful application of the solution has been gathering more strength in manipulation of the product information. However, the standardized implementation methodology is stuck in the basic level contrast with the enhanced PDM's functionality and capability. Present study refers to the application of UML (Unified Modeling Language), which is an object oriented modeling description, to PDM system development procedure. The advantage of UML is its efficiency and effectiveness in handling complex requirement often found in PDM implementation works. This paper shows the integration of PDM and UML proposes a philosophy for the support of requirement analysis throughout the full implementation of PDM system.