• 제목/요약/키워드: demographic background

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소비자의 광고서비스품질에 대한 태도 연구 - TV광고품질을 중심으로 - (A Study on The attitude of consumers toward advertisement)

  • 김호준;조재립
    • 대한안전경영과학회:학술대회논문집
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    • 대한안전경영과학회 2008년도 추계학술대회
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    • pp.177-187
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    • 2008
  • Today, Advertisement affects the daily consumption life of consumers because of the features and advantages of advertisement. In particular, and so does the TV advertisement. Therefore, customer education is required for the consumers so that they can lead a rational consumption through TV advertisement quality. The purpose of this research is to offer basic data which can help consumers to acquire necessary information and conduct rational consumption through TV advertisement. Also purchasing behavior of consumers communicate, demographic background, TV advertisement quality of what is the attitude of the relative influence presents.

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어머니의 배경변인에 따른 양육지식과 영아와 상호작용의 관계 (Relationship between Parenting Knowledge and Mother-Infant Interaction According to the Mother's Background)

  • 홍순옥;김성혜
    • 아동학회지
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    • 제29권6호
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    • pp.55-71
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    • 2008
  • This study investigated parenting knowledge, interactions between mother and infant, and relationship between mother's parenting knowledge and mother-infant interaction by mothers' demographic variables. Subjects were 311 mothers. Instruments were the Knowledge of Child Development Inventory (Larsen & Juhasz, 1986) and the Assessment Profile for Early Childhood programs (Abbott-Shim & Sibely, 1987). Data were analyzed by t-test and ANOVA. Results showed (1) differences about parenting knowledge by mothers' employment status, age and education level, (2) differences in mother-infant interaction by mothers' age and education level, (3) parenting knowledge about physical development correlated positively with positive interaction, linguistic modeling, and sensitive response knowledge about linguistic and cognitive development had a large effect on positive mother-infant interaction and linguistic modeling.

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문화사회학적 시각에서 본 한국사회에서의 명품의 인상관리적 효과 (Image Management and Luxury Goods in Korean Society: A Cultural Sociological Perspective)

  • 최샛별;진기남
    • 한국의류산업학회지
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    • 제8권6호
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    • pp.672-678
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    • 2006
  • This study examines the implications of fashion in self-expression or image management among college students in Korea. Socio-demographic factors are considered in addressing following research questions: why Korean college students seek luxury goods; how they recognize the effects of using luxury goods on their image management; whether or not they have purchased counterfeit luxury goods; and why they buy counterfeit goods. In order to explain the relationship between fashion and social class, the study examines various sociological theories including Erving Goffman's dramaturgical approach. The data were drawn from 1419 students from 10 universities nationwide in 2005. Chi-square analyses yields outcomes as follows: Using luxury goods works as a class symbol that gives the users the image of higher socio-economic background; use of counterfeit luxury goods and its symbolic effects in image management do not have significant relationship with socio-economic background.

우주베키스탄 고려인의 한국 전통 음식에 대한 인식 (Perception of Korean Traditional Food and Cultural Background of Uzbekistan-Korean)

  • 박영선;정영숙
    • 동아시아식생활학회지
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    • 제18권6호
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    • pp.884-892
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    • 2008
  • The principal objective of this study was to assess the dimensions and pattern types for the perception of Korean traditional food of Uzbeki-Koreans and to find the determinants of the pattern types, taking food cultural backgrounds into account. Data were collected from 634 Koreans living in Uzbekistan and were factor- and cluster-analyzed. The results revealed three different dimensions and pattern types. Descriptive statistics demonstrated that perceptional pattern types, i.e., tradition recognized patterns, traditional living patterns, traditional modernized patterns, are likely to vary depending on socio-demographic and cultural background of Korean traditional food in Uzbekistan. Similarities and differences in perceptional pattern types are discussed, and implications for food and nutrition specialists and food-marketers are provided.

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중국 대련 남자대학생의 패션행동분석 (An Analysis of Fashion Behavior of Male College Students in Dalian, China)

  • 김정원;사일
    • 한국의류산업학회지
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    • 제11권1호
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    • pp.93-102
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    • 2009
  • The purpose of this study was to analyze the factor of fashion behavior and to identify fashion behavior differences according to demorgraphic/physical characteristics and parents' background of male college student in Dalian, China. The data were collected via a self-administered questionnaire from 250 male college students living in Dalian, China in June 2007. Data analysis method were used to Crombach's a, reliabilty, factor analysis, frequency analysis, ANOVA, and Sheffe's test for the post hoctest. The results of this study were as follows: Fashion behavior factors were analyzed into 6 factors such as fashion satisfaction oriented, high price oriented, fashion leader oriented, practical fashion oriented, others defendence oriented. There were significant difference in demographic variables such as age, major and physical variables such as height, weight, clothing size and parents' background such as education, job, and income.

Identification of the Minimum Legible Text Size for Group-View Display of the Main Control Room in Radioactive Waste Facility

  • Jung, Kihyo;Lee, Baekhee;Chang, Yoon;Jung, Ilho;You, Heecheon
    • 대한인간공학회지
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    • 제36권3호
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    • pp.213-219
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    • 2017
  • Objective: The present study identified the minimum legible text size by an experiment for eight combinations of background and text colors, which will be used in designing visual information on group-view display (GVD). Background: Information on minimum legible text size is needed to design the visual information presented on GVD in a radioactive waste control room. Method: The experiment was conducted for 22 male participants (age: mean = 37, SD = 6.7; visual acuity: over 0.8) who were recruited by considering demographic characteristics of current control room operators. Eight combinations of background and text colors were considered and the minimum legible text size was determined for each combination by applying the method of limits, one of psychophysical methods. Results: The minimum legible text size was significantly different in accordance with the combination of background and text colors. Statistical analysis results showed that luminance contrast and color contrast between background and text influenced the minimum legible text sizes. Conclusion: This study concluded that the minimum legible text size is 8 minute of arc for various combinations of background and text colors. Application: The minimum legible text size identified in the present study can be utilized in designing visual information on GVD at the main control room in a radioactive waste facility.

개인적 특성과 정보 프라이버시 염려 (Personal Characteristics and Information Privacy Concerns)

  • 이환수
    • 예술인문사회 융합 멀티미디어 논문지
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    • 제6권9호
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    • pp.267-276
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    • 2016
  • 인터넷의 영향으로 프라이버시에 대한 여러 관점 중 정보적 관점의 프라이버시에 대한 논의가 활발해지기 시작하였다. 사회과학 연구에서는 주로 정보 프라이버시 염려에 미치는 영향 요인과 이에 따른 행태 변화에 주목해 왔다. 그러나 기존 연구들은 대부분 일관된 결과를 제시하지 못하거나 기업의 정보 수집 행태를 주로 논의하고 있어 개인적 성향 및 행태적 요인과 정보 프라이버시 염려의 관계를 충분히 논의하지는 못하였다. 따라서 본 연구에서는 정보통신정책연구원이 제공하는 대규모 데이터를 활용하여 기존 연구들이 논의해 온 개인적 특성과 개인이 인지하고 있는 정보 프라이버시 염려의 관계를 보다 명확히 살펴본다. 연구 결과에 따르면 학력과 소득 수준이 정보 프라이버시 염려에 미치는 영향은 유사한 반면 성별과 나이는 기존 연구들과 다른 관계를 보여주는 것으로 나타났다. 본 연구는 기존 논의에 대한 재검토를 통해 실증 분석 결과를 일반화하고 새로운 논의 주제를 탐색하였다는 점에서 의의가 있다.

Smartphone Adoption using Smartphone Use and Demographic Characteristics of Elderly

  • Shin, Won-Kyoung;Lee, Dong-Beum;Park, Min-Yong
    • 대한인간공학회지
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    • 제31권5호
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    • pp.695-704
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    • 2012
  • Objective: The purpose of this study was to investigate major factors influencing adoption of smartphone to promote its use by older adults. Background: Despite increasing proportion of elderly people and elderly market, the proportion of elderly smartphone user is still relatively small compared to whole smartphone users. Thus, we need to find out major factors influencing adoption of smartphone to increase proportion of elderly smartphone users. Method: Seven major factors were extracted from 36 survey questions using factor analysis. Regression analysis was also applied to determine specific factors affecting intention of use based on user versus non-user of smartphone, age, gender, and educational background. Results: As results of factor analysis and regression analysis, major factors influencing adoption of smartphone for elderly users were significantly different according to gender, age, educational background based on smartphone users or non-users. Conclusion: The result of this study identified major factors influencing adoption of smartphone for the elderly and provided basic information related to adoption of smartphone according to elderly people's characteristics. Consequently, we can expect to reduce the information gap and to improve quality of life for the elderly. Application: The development and marketing strategy could be applied differently based on the factors influencing adoption of smartphone. It is also possible to develop a prediction model for smartphone adoption according to elderly users' characteristics.

신장이식환자와 혈액투석환자의 삶의 질 비교 (Comparison of Quality of Life between Kidney Transplant and Hemodialysis Patients)

  • 오숙희;유은광
    • 대한간호학회지
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    • 제36권7호
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    • pp.1145-1153
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    • 2006
  • Purpose: The purpose of this study was to discover kidney transplant and hemodialysis patients' quality of life(QOL) and provide basic data to improve their QOL. Method: One hundred two hemodialysis patients and 106 kidney transplant patients were given a self-administered questionnaire from Mar. 6 to Mar 31, 2006. The instrument consisted of demographic variables, therapeutic-related characteristics and QOL. Collected data was processed using the SPSS 12.0 statistical program for real numbers, percentages, ANCOVA, t-test, ANOVA, Stepwise multiple regression and the Scheffe test. Results: Kidney transplantpatients' QOL was higher than hemodialysis patients. The demographic variables which showed a significant difference in overall QOL were religion, children and monthly income for kidney transplantpatients and educational background for hemodialysis patients. The therapeutic-related variable which showed a significant difference in overall QOL was the patients' perceived health condition for both groups. The influencing factor on overall QOL for both groups was the health condition perceived by themselves. The total variance of the variable for QOL was 42% for kidney transplant patients and 19% for hemodialysis patients. Conclusion: This study revealed that kidney transplant patients have a higher QOL and how patients perceive their health is the strongest influencing factor for QOL. However, there is a large difference between the demand and supply of kidney donors. To solve this problem the standards for donation should be reviewed and revised.

대학병원의 팀 운영특성에 따른 효과성 인식에 관한 연구 (The Employees' Perception of the Effectiveness of Team System at University Hospitals in Korea)

  • 서영준;김연숙;강소영
    • 보건행정학회지
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    • 제11권3호
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    • pp.1-30
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    • 2001
  • This study was conducted to evaluate the effectiveness of team system at university hospitals in Korea. Data were collected from administrative and medical support workers at 4 university hospitals through the self-administered questionnaires and analyzed using frequency analysis, t-test, and oneway ANOVA. The results of this study are as follows. First, teams with higher team management characteristics show higher level of quality of work life and performance effectiveness. Second, teams which consist of members with variety background and skills show higher level of quality of work life and performance effectiveness. Third, team which have the higher autonomy, technology variety, job significance, and feedback show higher team effectiveness. Fourth, team which have team leaders with higher leadership score show higher level of quality of work life and performance effectiveness. Fifth, there are differences in team effectiveness in terms of sicio- demographic variables such as average age, position, and tenure of team members, length of team system, and team size. Sixth, the job autonomy of team members and the leadership of team managers have significant effects on the quality of work life variables. Seventh, the leadership of team leaders, job autonomy of members, and individual contact between team managers and members have significant effects on the team performance variables. In conclusion, in order to increase the effectiveness of team system in university hospitals, it is required to consider the characteristics of team management, diversity of team members, the autonomy of team members, the leadership of team manager, and the socio-demographic factors of team members.

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