• 한국항해학회지
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• 제24권1호
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• pp.73-84
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• 2000

Shipping industry continues to face dramatic changes in its environment ranging from development in containerization, computerization and telecommunications to the emergence of global marketplace. Perhaps the most significant trend - representing both a threat and opportunity - is the increasingly competitive nature of shipping service market. In order for the shipping companies to cope with those improvements and challenges, they should analyze and clarify customer's DM(decision making) process for the purchase of container shipping service. The major research findings from the study were found as follows; 1) The degree of shipper's involvement in purchasing shipping services was found to be a discriminating variable affecting the information sources consisting of personal and non-personal information sources. 2) The positive relationship was found between the experiences on shipping services and non-personal information sources. 3) It was observed that as people had more experience searching for information, the more in depth their searches became. 4) There existed a positive relationship between knowledges on shipping services and information search. 5) According to the SEM analysis, the shipper's information search on shipping services was also found to have a great influence on the shipper's purchasing behavior. The shipper's search was resulted in positive customer satisfaction.

• 복식문화연구
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• 제24권6호
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• pp.803-816
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• 2016

The purposes of this study were to investigate the influences of channel assessments on the usage of multi-channels by product types, and the differences in the usage of multi-channels among product types in buying decision making process for fashion products. Data were collected from 510 consumers in their 20s to 50s with purchasing experiences through multi-channel distribution system and living in Seoul and Kyunggi province; 491 were analyzed after deleting incomplete questionnaires. Factor analysis, multiple regression analysis and one-way ANOVA were used for statistical analysis by using SPSS 18.0. The results were as follows: 5 factors were extracted for channel assessment: utility, accuracy, risk, price benefit and sharing information. Price benefits, utility and sharing information for online channel tended to influence positively on the usage of online channel and online+offline channels. Accuracy and low perceived risk of offline influenced positively on offline and on+offline channel usages. The usage levels of on-line and off-line channels for cosmetics were significantly lower than the usage levels for clothes and accessories on information search, evaluation of alternatives, and purchase stages. Significant differences were also found in the usage levels of multi-channels (on+off-line) on information search and evaluation of alternatives stages. The usage levels of the multi-channels for clothes were the highest followed by those of accessories and cosmetics in order.

• 패션비즈니스
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• 제8권1호
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• pp.34-48
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• 2004

The purpose of this study is to explore emotion aspects of consumers purchasing clothing through cable television home shopping. Qualitative research method is used to widely understand how emotion aspects of consumers have effected on their purchasing behavior. The results of depth interviews may be classified into 13 feelings factors satisfaction, pleasure/delight, respect, attraction, fresh, convenience, unburdened, emptiness, displeasure/temper, anxiety, tedious, distrust, regret. The content of information acquiring from the process of clothing purchase decision making is analysed. In the problem recognition stage, purchase motivation were physical space (around people) and imaginary space(by how clothing goods are introduced to consumers thorough TV monitor). In the information search stage, purchasing action patterns to search information were situational pattern and habitual pattern. In alternative evaluation stage, the considering best important factors to choice clothes were quality, price, design, and color. In purchase stage, consumers said they felt anxiety, because of characteristics of purchase way that they should pay first and then received the ordered goods a fews days later. In post-purchase behavior stage, if consumers satisfied goods purchased through TV home shopping, they recommended it to around others, but unsatisfied with ordered goods, they tried to refund, exchange with anther one, or write it on homepage of the home shopping company.

• 복식문화연구
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• 제29권4호
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• pp.505-521
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• 2021

This study analyzed the effects of consumer confusion on shopping fatigue and negative purchasing behaviors in an internet shopping environment. Further, the effects of shopping fatigue on negative purchasing behaviors were analyzed. The survey was conducted among consumers in their 20s and 40s in the Seoul metropolitan area who had experience of purchasing fashion products through internet shopping. A total of 392 questionnaire were analysis, with frequency, reliability, factor, correlation, and regression analysis completed using the SPSS statistics program. The results of the study showed that consumer confusion and shopping fatigue in internet shopping environment affected negative purchasing behaviors. First, consumer confusion comprised overload confusion, similarity confusion, and ambiguity confusion. It was found that overload confusion and similarity confusion significantly affected shopping fatigue. Second, shopping fatigue significantly affected negative purchasing behaviors, and an increased level of shopping fatigue result in, increased purchase delay and non-purchase behavior. Third, consumer confusion (overload confusion, similarity confusion, ambiguity confusion) significantly affected purchase delay behavior, while similarity confusion and ambiguity confusion significantly affected non-purchasing behavior. These results will provide useful data for e-CRM and marketing directions of internet companies and will contribute to rational decision-making of internet consumers and improve the quality of consumer life.

• 한국정보시스템학회지:정보시스템연구
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• 제14권2호
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• pp.55-74
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• 2005

In order to purchase a product cheaper, a lot of customers have been trying to search one or more marketplaces. Ever since the commercial use of the Internet, several types of marketplaces have been operating successfully on the Internet. Some of them are online shopping malls, auction markets, and group-buying markets. They have the price settlement mechanisms of their own. Online shopping malls where many stores are located support a customer to purchase the product that matches his/her requests such as price, function, design, and so forth. In online auction market, a customer can buy the product by making bids sequentially and competitively until a final price is reached. In online group-buying market, a customer can purchase the product by aggregating the orders from several buyers so that cheaper prices can be negotiated. The cheaper customers could purchase the same product item, the more satisfied they would be. However, it is very difficult for the customer to determine the marketplace to purchase, considering different kinds of marketplaces at the same time. Even though the purchasing price is cheapest in one marketplace, it is very difficult for customers to convince it the cheapest for all marketplaces. Therefore, rules and methods have been developed for purchase decision making in multiple marketplaces to reach the optimal purchase decision as a whole. They can maximize customer's utility and resolve the conflicts with other marketplaces through multi-agent negotiation.

• 한국벤처창업학회:학술대회논문집
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• 한국벤처창업학회 2008년도 추계학술대회
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• pp.257-282
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• 2008

최근 기업은 유비쿼터스 컴퓨팅에 핵심 기술이자 신기술 적용 제품인 RFID를 도입하여 재고관리, 공정효율성, 비용절감, 제품의 신뢰성 등을 통해 경영활동의 효율성과 고객만족도를 향상시키고자 제품을 도입하고 있다. 그러나 신제품(솔루션) 도입 시 기업은 많은 위험요소를 안고 있다. 따라서 본 연구는 RFID 구매자들에게 존재하는 구매 위험, 공급자의 속성과 정보, 구매의사결정 단계 및 구매 행동 등 이론적 배경을 근거로 가설을 설정하고 이를 분석하여 시사점을 제시함으로서 RFID 공급사 및 산업마케터들의 마케팅전략을 수립에 도움이 되고자 시작되었다. 연구 결과, (1) 신규 구매의 경우 제품의 신뢰성, 기술명세의 정확성, 단순재구매의 경우 가격의 적절성이 중요한 속성으로 나타났고, (2) 정보원천은 두(신규 구매와 단순재구매) 경우 모두 제품 성능 테스트결과, 조직 내의 기술자, 그리고 타사구매자들의 의견 및 견본확인 등을 통해 정보를 얻고, (3) 구매위험지각 정도는 신규구매의 경우에는 기능상의 문제 발생 가능성과 같은 성과 위험, 수리 및 투자비용상의 손실 가능성과 같은 재정적 위험 등, 단순재구매의 경우에는 보다 나은 제품구매에 대한 기회 손실과 같은 미래 기회 손실 위험 등이 나타났고, (4) 구매센터의 역할은 신규구매의 경우에는 사용부서, 기획부서 구매부서 순이고 단순재구매의 경우에는 사용부서, 구매부서 순이적, (5) 구매의사결정단계별 영향력은 두 경우 모두 단계별 차이를 보이고 있으나 경영층 보다 사용부서, 기획부서, 구매부서의 비중이 높게 나타났다.

• 한국의류학회지
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• 제43권1호
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• pp.33-50
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• 2019

This study investigates the decision-making processes of Iranian women in their twenties who purchased Hallyu beauty and fashion products. We conducted ten in-depth interviews of Hallyu enthusiasts who previously purchased Hallyu products. Interviewees were recruited using a snowball sampling technique based on nonprobability sampling. Interviews were conducted in the 1:1 in-depth interview format for one hour of each interview from April 11, 2017, to May 14, 2017, using semi-structured questionnaires, and recorded with consent. Our analysis of the characteristics of consumption behaviors of the women used seven steps of the purchase decision-making process. This study used interviews to analyze the following questions. Research Question 1. What is the decision process for Iranian women's consumer products purchase? Research Question 2. What are the characteristics and meaning of each stage of Iranian women's consumer decision-making process? Data collection in this study was limited to participants in their twenties; however, this research will be helpful for future Hallyu and Iranian consumer analysis. A follow-up study should examine the purchasing decisions of women in additional age groups in order to generalize the results.

• Asia Marketing Journal
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• 제24권1호
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• pp.13-28
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• 2022

Despite the benefits of online shopping, we easily observe consumer behaviour when making purchases through offline channels. Why do they choose to go offline by taking the effort to go there? As a factor influencing decision-making, this study assumes that distrust of online shopping increases webrooming intentions that online consumers move to offline channels. Consumers check online reviews as well as seller information to increase their purchasing confidence. There are few studies on the effect of negative online reviews on consumers' purchasing decisions. Contrary to the pessimistic results of previous studies, the results of this study explain the mechanism by which consumers who saw negative online reviews feel distrust of online shopping and go to offline stores. It provides implications for understanding the migration phenomenon of online shoppers to offline channels and what strategies should be prepared to retain and attract customers to each channel.

• 벤처창업연구
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• 제3권4호
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• pp.89-116
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• 2008

최근 기업은 유비쿼터스 컴퓨팅에 핵심 기술이자 신기술 적용 제품인 RFID를 도입하여 재고관리, 공정효율성, 비용절감, 제품의 신뢰성 등을 통해 경영활동의 효율성과 고객 만족도를 향상시키고자 제품을 도입하고 있다. 그러나 신제품(솔루션) 도입 시 기업은 많은 위험요소를 안고 있다. 따라서 본 연구는 RFID 구매자들에게 존재하는 구매 위험, 공급자의 속성과 정보, 구매의사결정 단계 및 구매 행동 등 이론적 배경을 근거로 연구문제를 돌출하고 이를 분석하여 시사점을 제시함으로서 RFID 공급사 및 산업마케터들의 마케팅전략을 수립에 도움이 되고자 시작되었다. 연구 결과, (1)신규 구매의 경우 제품의 신뢰성, 기술명세의 정확성, 단순 재구매의 경우 가격의 적절성이 중요한 속성으로 나타났고, (2)정보원천은 두(신규 구매와 단순 재구매) 경우 모두 제품 성능 테스트결과, 조직 내의 기술자, 그리고 타사 구매자들의 의견 및 견본확인 등을 통해 정보를 얻고, (3)구매위험지각 정도는 신규구매의 경우에는 기능상의 문제 발생 가능성과 같은 성과 위험, 수리 및 투자비용 상의 손실 가능성과 같은 재정적 위험 등, 단순재구매의 경우에는 보다 나은 제품 구매에 대한 기회 손실과 같은 미래 기회 손실 위험 등이 나타났고, (4)구매센터의 역할은 신규구매의 경우에는 사용부서, 기획부서 구매부서 순이고, 단순재구매의 경우에는 사용부서, 구매부서 순이며, (5)구매의사결정단계별 영향력은 두 경우 모두 단계별 차이를 보이고 있으나 경영층 보다 사용부서, 기획부서, 구매부서의 비중이 높게 나타났다.

• 한국경영과학회지
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• 제37권4호
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• pp.153-160
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• 2012

This study investigates how discrete choice analysis can be applied to health care operations. Discrete choice analysis helps to understand the complex decision-making process of purchasing expensive medical equipments by identifying relative weights that decision makers impose on each attribute through simple virtual choice experiments. We also verified the usefulness of applying discrete choice analysis to the purchase of medical equipments with empirical evidence.