• Title/Summary/Keyword: cultural value

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A Study on The Brand Image Elements of Housing Cultural Center (주택문화관의 브랜드 이미지 요소에 관한 연구)

  • Kim, Jung-Yoon;Lee, Hyun-Soo
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2007.11a
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    • pp.26-29
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    • 2007
  • By changing housing market, housing cultural center furnishes information, value added, image of housing. For publicity their unique house, construction companies provide not only concrete and substantial material but also sensible and capacity service through the community space of housing cultural center. The consumer's experience of housing cultural center have an effect on purchase power apartment. The image of enterprise is important to select commodities to consumers. Though main clients are women, housing cultural center has not space concept and aim to concern for them. According to begin women a group of consumers, they have purchasing power in family. Apartment is no exception. Housing cultural center is used as continuous culture space that provide various experiential chance for consumer, especially women by systematize and distinct design detail and feature component. Accordingly, the purpose of this study is an analysis about community space of housing cultural center with the woman marketing based on experience.

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A Study on the Integrated Services for Cultural Heritage Archives (문화유산 아카이브 통합 서비스에 관한 연구)

  • Park, Heejin
    • Journal of Korean Society of Archives and Records Management
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    • v.19 no.1
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    • pp.117-136
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    • 2019
  • This study aims to suggest the ways of integrated services for Cultural Heritage Archives that belong to the Cultural Heritage Administration. To this end, the study analyzed the archives of major affiliated organizations of the Cultural Heritage Administration that manage and preserve Korean cultural assets. A cultural asset metadata based on the multiple entity model and applicable data link model standard was suggested for the integrated service of high-value-added cultural heritage information resources.

A Study on the Characteristics and Values of Unregistered Private Households in Cholla Province, Chungcheong Province, Gyeongsang Province (향토문화유산 중 충청지역 민가정원의 역사정원으로서의 가치와 보존 방향)

  • Jin, Hye-young;Park, So-Hyun;Shin, Hyun-Sil
    • Journal of the Korean Institute of Traditional Landscape Architecture
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    • v.39 no.4
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    • pp.77-84
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    • 2021
  • This paper attempted to examine the value of private house garden as a historical garden among local cultural heritages remaining in Chungcheong-do Province. To this end, the following conclusions were drawn through the framework of value analysis in which the contents of Ji Cheng's Yuanye of China, Tachibana Toshitsuna's Sakuteiki in Japan, and HISTORIC GARDENS THE FLORENCE CHARTER 1981 were applied to target sites. First, local cultural heritage belong to unregistered cultural heritage, and a total of 616 local cultural heritages in Chungcheong-do Province were identified, and Cheongju City possesses the largest number of local cultural heritages. Most of the local cultural heritages are distributed in ancient capital or adjacent to it, and five of the local heritages are related to historical garden. Second, the target sites were old houses constructed during the Joseon Dynasty with a long history, and although there were few changes in spatial division, the scale of some gardens and outer yard spaces was reduced due to urban planning, etc. Third, the target site is Sangjihapui(相地合宜) and Inchacheui(因借體宜) in location and space division, so the space is divided according to the surrounding terrain and the landscape is naturally drawn to construct a garden. Fourth, the garden of the target site has a structural value of a garden that is Jeongihapui(精而合宜) and Gyoideukche(巧而得體) as it is subtle and naturally constructed with the garden by grasping the surrounding terrain. Fifth, for the continuous preservation of historical garden, it is necessary to strengthen the already enacted local cultural heritage ordinance, and to establish a documentary project for each spatial component and a plan for climate change.

Expanding the Concept of Cultural Heritage Utilization and Classifying the Types (문화재 활용의 개념 확장과 활용 유형 분류체계 구축)

  • Ryu, Ho-cheol
    • Korean Journal of Heritage: History & Science
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    • v.47 no.1
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    • pp.4-17
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    • 2014
  • The more income and free time people have, the more interest in cultural heritage they get to improve the quality of life. In light of this, Local governments put more effort to create colorful events using their cultural heritage resources, and the central government also starts to implement policies to enhance the value of cultural heritage. To keep those efforts on utilizing cultural heritage, however, several issues seem to be addressed in advance. Firstly, it needs to define the concept of cultural heritage utilization that could cover its current policy trend. Secondly, the utilization methodology should be categorized and classified. Therefore, the study for those issues should be carried out to utilize the cultural heritage efficiently and systematically. This study contains the current status of the relevant policies and projects; the trend and meaning of the utilization. And, in this study, the cultural heritage utilization was defined as all activities producing positive effects or influences by cultural heritage such as enjoying cultural heritage values and creating additional profits. Furthermore, the cultural heritage utilization was categorized according to several criteria; the value, the objective, and the type of cultural heritage utilization. Finally, the final part of the study includes proposals on the future policy direction of cultural heritage utilization.

The Effects in Advertising of Standardization and Localization of Global Enterprises from Culture Values (문화적 가치관에 따른 국제광고의 표준화, 현지화 광고의 효과)

  • Han, Kwang-Seok;Hong, Yong-Ki
    • Management & Information Systems Review
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    • v.19
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    • pp.17-48
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    • 2006
  • While the existing research took approach method that uniformly divided the cultural difference between specific countries into individualism - collectivism in the dimension of comparative culture, this research defines the cultural sense of value of domestic university students and company employees in accordance with horizontalism-verticalism pattern within it to corroboratively define the diverse effects of advertisements of standardization and localization of global enterprises. Researching the difference of cultural sense of value owing to this generation of Korean university students and company employees, Korean university students showed prominent propensity of vertical-individualism value and company employees, propensity of horizontal-collectivism value. Researching comparatively the effect of advertisements for standardization and localization of global enterprises in connection with Korean university students and company employees, it turned out Korean university students prominently prefer localization advertisement in the TV advertisement of global enterprises and company employees, standardization advertisement. Especially, the difference between standardization advertisement and localization advertisement of university students and company employees was very remarkable in trademark attitude and advertisement information rather than advertisement attitude. With respect to model appearing in the advertisement, it turned out university students prefer localization advertisement where domestic models appear and company employees prefer standardization advertisement where foreign models appear.

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The Effect of Cultural City Factors on Urban Identity and City Brand Equity (문화도시 요인이 도시정체성과 도시브랜드 자산에 미치는 영향)

  • Yu, Yunhyeong;Choi, Myeonggil;Jeong, Jaeyeob
    • Journal of Information Technology Applications and Management
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    • v.28 no.3
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    • pp.89-108
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    • 2021
  • The value of culture receives the attention of the world in order to solve urban problems and revitalize cities. Cultural city policies are implemented in Korea and EU to revitalize cities by utilizing cultural values. Although the cultural city policy is effective for urban regeneration, it has not been verified whether it has a positive effect in terms of urban identity and customer-based city brand. This study investigated whether cultural and artistic infrastructure and cultural artistry, which are resources of a cultural city, have a positive effect on urban identity, and whether urban identity affects the brand recognition and the perceived quality of a city. For this study, questionnaires were collected from 208 people residing in Seoul, and empirical analysis was conducted on 206 copies of them, excluding 2 copies of insincere answers. The infrastructure and cultural artistry of cultural and artistic resources showed significant results in the positive relationship between the cultural specificity of urban identity, social system and growth potential. Cultural specificity of urban identity also showed a significant positive effect on city brand equity. In the case of the social system and growth potential of urban identity, there was a significant positive effect on perceived quality, but insignificant results were found in the relationship with brand awareness. Through the results of this study, practical implications can be drawn for cultural city policy implementation and city brand management.

A Study of Evaluation Model for Culture Contents' Value Evaluation (문화콘텐츠 가치평가의 평가모형에 관한 연구)

  • Kwon, Ji Hyuk;Baik, Seung Kuk;Son, Ki Dong
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.9 no.3
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    • pp.129-144
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    • 2013
  • Recognizing a limits on quantitative evaluation of cultural contents' and for its betterment, study aims developing a qualitative evaluation model. For this study, Reception Theory, Semiotics and Psychology were derived for epistemological dimension to contemplate culture contents' essential attribute. To be concrete, cultural contents was examined as experiential products, emotional products, rememberable products and texts. Also, codes of fun, emotion and culture were discussed as intrinsic attributes for cultural contents and how those attributes were expressed or composed in cultural contents was discussed as well. Evaluation items were extracted based on final discussion at the epistemic level, set up the final evaluation model by taking experts' advices on each items. With all those outcomes, qualitative evaluation model for cultural contents was developed. For the importance of each index in the model, priority was granted by weighting on each index. Lastly, evaluation scale was developed for each index. The culture contents' evaluation model developed in study is meaningful not only in drawing qualitative evaluation items of video(image) contents and developing the index and model for the first time, but also its possibility of wide use for other genres.

A Study of the Regional Economic Multiplier Impacts of Local Cultural Festival : In Case of Jeonju International Film Festival (지역문화축제의 지역경제파급효과에 관한 연구 : 전주 국제 영화제를 중심으로)

  • Kim, Yon-Hyong
    • The Korean Journal of Applied Statistics
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    • v.21 no.1
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    • pp.125-140
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    • 2008
  • The purpose of this study is to analysis the economic impacts of regional cultural festival via using the regional input-output model. In order to achieve this purpose, calculate output, value added and employment multiplier impacts of the Jeonju International Film Festival. The impacts of the JIFF on regional economic follow as ; Output is 112 hundred million won, value added is 53 hundred million won and employes is 254 labors. We need a new following strategies to obtain highly positive impacts from regional cultural festival. It needs to made networks among sight-seeing places, cultural remains, restaurants, hotels and entertainment institutions, in order to made visitors and customers expend much.

The Influence of the Landscape Meaning Illustrated to Subjects on their Landscape Preference (경관의미에 대한 정보전달이 경관선호에 미치는 영향)

  • 노재현
    • Journal of the Korean Institute of Landscape Architecture
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    • v.26 no.4
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    • pp.14-24
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    • 1999
  • The objective of this study is to test the influence of the landscape meaning illustrated to subjects on their landscape preference and to investigate the difference of the response(Influence Value;IV) between cultural landscape and natural landscape. For this, color-slide surrogates for cultural and natural landscape are shown to Experimental Group(EG) and Control Group(CG)(between-subject design). And Experimental Group is divided into meaning illustrated Before and After Group(within-subject design). For given 45 slide scenes of cultural and natural landscape, the subjects were asked to measure their preference on ten point scale. The results are as follows; 1. The influence of value illustration is positive in the preference. Specifically, this effect was more powerful for the low beauty landscape than for the high beauty landscape. 2. The relation between the IV and the preference of non illustrated group was deeply correlated. And IV of cultural landscape was higher than that of natural landscape. 3. It is identified that the meaning illustration about high naturalness landscape such as the swamp and alpine landscape is more effective than other natural landscape. 4. Also, the preference was more influenced by the personal task associated with landscape experience. But the statistical significance between the preference and experience about landscape didn't exist. Accordingly, it was suggested by this study that the illustrated meanings of landscape and perceived landscape form were also major influential factors on the landscape preference.

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Features of the Architecture of Tourism and Tourist Complexes

  • Нnat, Galyna;Ivanochko, Ulyana;Solovii, Liubov;Petrenko, Yurii;Borutska, Yuliia
    • International Journal of Computer Science & Network Security
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    • v.22 no.9
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    • pp.117-122
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    • 2022
  • One of the promising sectors of the economy today is tourism in all forms and types. The multiplier effect of tourism is huge: the income received from one tourist exceeds the amount of money spent by him at the location on the purchase of services and goods in the range from 1.5 to 4 times. Countries known as world centers of tourism have made it a state policy, taking on the functions of forecasting, coordinating and controlling. The architectural monuments of the city historical structure are a pretty resource for tourism. Cultural tourism as a type of sociocultural human activity is one of the popular and mass types of tourism. The number of people wishing to get acquainted with historical and cultural sights is growing every year. In the cultural aspect, tourism has an impact on the spiritual and material spheres of human life, his way of life, value system, social behavior.Thus, the main task of the study is to analyze the features of the architecture of tourism and tourist complexes. As a result of the study, current trends and prerequisites for the architecture of tourism and tourist complexes were investigated.