• Title/Summary/Keyword: criteria group

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A Study on Clothing Purchasing Motives and Evaluation Criteria of Product according to Women-Teachers' Shopping Orientation (직장여성의 쇼핑성향에 따른 의복구매동기와 제품평가기준에 관한 연구)

  • 이영미;이옥희
    • The Research Journal of the Costume Culture
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    • v.11 no.2
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    • pp.193-207
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    • 2003
  • The purpose of this study was to investigate the demographics and general clothing buying behavior according to clothing shopping orientation of female workers. A questionnaire was developed to measure clothing shopping orientation, fashion information sources, stores selection criteria, clothing purchasing frequency of a year, purchasing expenditure of clothing, the demographics. The questionnaire was administered to 775 female teacher in Chonnam. The data was analyzed using percentage, frequency, mean, factor analysis, Cluster Analysis, x 1_test and ANOVA, Duncan test. The results of the study were as follows: 1. The female teachers were classified into four groups by the cluster analysis; indifferent shopping group, rational shopping group, conspicuous shopping group, recreational shopping group. 2. In the case of purchasing motives, significant differences were found according to shopping orientation subdivision in four factors. 3. The evaluation criteria of product were significantly different depending on shopping orientation subdivision in practical attribute, socio-psychological attribute, and aesthetic attribute. 4. The significant differences were found according to shopping orientation subdivision in general clothing purchasing behavior(purchasing price range of clothing, clothing purchasing frequency of a year, method of payment, number of stores visited, experience of buying in the import brand)

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A Study on Cosmetic Purchasing Behavior according to Clothing Shopping Orientation of 20's females (20대 여성의 의복쇼핑성향에 따른 화장품구매행동)

  • 송혜인;이옥희;강영의
    • Journal of the Korean Society of Clothing and Textiles
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    • v.26 no.11
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    • pp.1593-1604
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    • 2002
  • The purpose of the study were to find how the trend had an effect on a buying motivation, a selecting standard, a frequency of use, a purchase place of cosmetics, makeup and the distinctive quality of social strata of regarding a clothing shopping orientation. The subjects of investigation were the women in twenties who live in Seoul and Chonnam province. This study had been done from May to July 2001, and 660 questionnaires were used for analysis. The measuring tools used were the items of matters of preceding studies and developed ones by researchers on which questionnaires were prepared. Factor and cluster analysis and Duncan's multiple range test, ANOVA, x$^2$-test, frequency, and percentage as analysis methods were used through SPSS. The results of the study were as follows. The clothing shopping orientation divided five shopping orientations such as ostentatious style, enjoyable style, economical style, and prudent style, and an attachment style for special brands and shops. On the basis of this result, the groups 20's females were classified into low groups by the cluster analysis; economical shopping group, indifferent shopping group, conspicuous shopping group, and recreational shopping group. In the case of cosmetics purchasing motives, evaluation criteria of cosmetics, stores selection criteria were found according to shopping orientation subdivision, and there was the significant difference between the groups in frequency of use, a purchase place of cosmetics.

Application of Analytic Hierarchy Process for Relative Importance Determination of Internet of Things Standardization (사물인터넷 표준화의 상대적 중요도 결정을 위한 계층분석방법 응용)

  • Woo, Hoon-Shik
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.39 no.1
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    • pp.47-55
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    • 2016
  • As one of recent issues in the information and communication industry, internet of things has attracted attention to provide intelligent infrastructure services which connect and share data and information between real and virtual world. According to the development of these internet of things technologies, types of machines, telecommunication devices, and terminals are increasing tremendously. In this situation, connectivity and interoperability between internet of things components are important issues to build a hyper connected society. To visualize this society, it is important to set up and develop information and communication technology (ICT) standards among stakeholders. However, under limited budget and human resources, it is essential to rank standardization work items for setting standards with respect to efficiency. The purpose of this study is to provide a method for setting standardization strategies within group decision making. As a multi-criteria group decision making tool, analytic hierarchy process (AHP) is adopted and applied to determine the priorities of setting work items. The proposed method first defines decision making problem with objective, criteria, and alternatives which produces a hierarchy consisting of upper and lower criteria. Then, pairwise comparisons of academy and public sector experts are performed with respect to their relative meaning and importance. Individual surveys of expert groups are collected and summarized to determine relative criteria importance measures. Furthermore, to deliver reliable importance criteria measures, differences between academy and public sector expert groups are compared and tested using Mann-Whitney non-parametric test. The results are illustrated for useful guidelines to practical group decision making in standardization strategy establishments.

Analyzing the Differential Views between the Designers and the Users on Certification Assessment Criteria of the G-SEED System - Focused on Certification Assessment Criteria for Apartment Buildings - (녹색건축 인증제도 평가항목에 대한 설계 실무자 및 사용자 의식 차이 분석 - 공동주택 인증 평가항목을 중심으로 -)

  • Choi, Yeo-Jin
    • KIEAE Journal
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    • v.15 no.6
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    • pp.87-92
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    • 2015
  • Purpose: The green building certification system in Korea was introduced in 2002 and developed as an improvement version of the G-SEED(Green Standard for Energy and Environmental Design) system in 2013. This study conducts surveys targeting architectural designers and users on significance of certification assessment criteria for apartment buildings on the G-SEED system and examines the differential views between the two groups on assessment criteria. Method: First, The AHP(Analytic Hierarchy Process) method was used to find importance of assessment criteria and then the importances were compared with weighted points on the certification standard. Second, the t-test was used to investigate differential views between designer and user groups on certification assessment criteria based on drawn importances. Result: (1) While designer group considered land use and transportation, energy and environmental pollution, and water circulation management as more important, user group did material and resource, maintenance management, ecological environment, and indoor environment as more important. (2) Based on t-test results, sustainable energy, water circulation system, site management, habitat, acoustical environment, and light environment were found to be different on importance between the two groups.

The Clothing Selection Criteria according to Consumers' Eco-friendly Attitude and Demographic Characteristics (소비자의 친환경 태도 및 인구통계적 특성에 따른 의복선택 기준의 특징)

  • Park, Younghee
    • Journal of the Korea Fashion and Costume Design Association
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    • v.18 no.1
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    • pp.11-22
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    • 2016
  • The purpose of this study was to analyze the statistical differences and the correlation between eco-friendly attitudes and clothing selection criteria according to gender and age. 150 people in their 20s to 50s were surveyed for this study. The results were as follows. The factors to eco-friendly attitudes were drawn as seven factors. The difference analysis result for eco-friendly attitude according to gender and age showed a significant difference. The results of factor analysis showed that there were four factors in clothing selection criteria. The difference analysis result of clothing selection criteria according to gender showed a significant difference. The analysis results for the effect of eco-friendly attitude on clothing selection criteria showed that the eco-friendly group recognized health and eco-friendly property as more important clothing selection criteria, but the non-eco-friendly group recognized aesthetic as more important one. The result of this study will help product planners in the clothing product development and the market segmentation according to eco-friendly attitude.

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A Study on Conspicuous Consumption and the Purchasing Motives, Selection Criteria, Satisfaction of Collaborated Fashion Products (과시적 소비성향과 콜레보레이션 패션제품 구매동기, 선택기준 및 만족도에 관한 연구)

  • Choi, Jung-Won;Chang, Mi-Soon
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.4
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    • pp.628-641
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    • 2010
  • This study investigates the relevance among the clothing purchase motivations, selection criteria, customer satisfaction of collaborated fashion products, and conspicuous consumption by adults located in the cities of Seoul and Incheon who have experience in collaborated fashion product shopping. The results are as follows: 1. Conspicuous consumption was identified with three factors: symbol of position, pursuit of fashion brand/quality, keeping up appearance. Customers were segmented into two subdivisions of a lowly involved group with conspicuous consumption and a highly involved group with conspicuous consumption. 2. Clothing purchase motivations with collaborated fashion products were identified with two factors of esthetical value and reasonable ostentation. Selection criteria with collaborated fashion products were identified with the two factors of extrinsic attributes and intrinsic attributes. Customer satisfaction was identified with one factor. 3. Highly involved group toward conspicuous consumptionpursued more into esthetics value, reasonable ostentation and considered more into extrinsic attributes through collaborated fashion products than the lowly involved groups. Customer satisfaction of a highly involved group toward conspicuous consumption was higher than the lowly involved group. 4. The symbol of position had a positive relationship and the keeping up appearance had a negative relationship in regards to both the relevance of conspicuous consumption and the clothing purchase motivations, selection criteria, and customer satisfaction of collaborated fashion products.

A Study on Housing Life-Style and Decision Making for Purchasing House (주생활양식이 주택구매 의사결정에 미치는 영향분석)

  • 심미영
    • Journal of the Korean Home Economics Association
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    • v.34 no.2
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    • pp.341-353
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    • 1996
  • The purpose of this research is to investigate the influence of demographic and housing life-style variables on evaluation or choice criteria to the decision making for purchasing house. The results of this research were as follows ; 1) In analysis on housing life-style according to demographic variables, it showed that the age group had significant difference in decoration pursuits ; the educational group had significant difference in self-expression ; the income group had significant difference in self-expression and interior function. 2) In analysis on evaluation or choice criteria of decision making for purchasing house according to demographic variables, it showed that : the age group had significant difference in surrounding environment ; the educational group had significant difference in interior environment, interior or exterior facilty, apartment management, economics and surrounding environment ; the income group had significant difference in avail of approach, convenience facilities, apartment management, economics and surrounding environment. 3) In analysis the influence of demographic and housing life-style variables on evaluation or choice criteria to decision making for purchasing house, it was effected on educational level, decoration pursuit, practicality and ostentation in interior environment ; decoration pursuit, self-expression, interior function and practicality in interior or exterior facility ; decoration pursuit, practicality and ostentation in avail ability of approach and convenience facilities ; self-expression, practicality and ostentation in apartment management and economics ; age level, income level, decoration pursuit, self-expression, practicality and ostentation in surrounding environment.

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The Associations between the Term of Establishment, the Scale, the Payment System and the Salary, and Productivity of Dental Laboratories in Seoul (서울시 소재 일부 치과기공소의 개업연한, 규모, 임금제도 및 임금수준과 생산성과의 관계)

  • Kim, Eum-Sook
    • Journal of Technologic Dentistry
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    • v.18 no.1
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    • pp.73-94
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    • 1996
  • This study was aimed for evaluating the validity of relative-productivity index on the basis of working hour(RPHW index) designed by author as new productivity index and drawing up a plan of bettering productivity to cope with financial difficulty of dental laboratories. Fortyeight dental laboratories extracted by cluster-sampling method form all the dental laboratories in Seoul were subjected for this study. And in each of them, the term of establishment which was divied into three group as short-term, mid-term and long-term group, the scale of dental laboratory which as divided into two group by number of dental technician as small-scale group and large-scale group, the salary system which was composed of salary criteria, pay according to ablility criteria and collectiveagree, the salary level, simple labor productivity index(SLP index), relative-productivity index on the basis of worker number(ROWN) and relative-productivity index on the basis of working hour(RPWH index) were surveyed through the self-administractive questionaires. The results as follows : Most of dental laboratories(93.6%) were managed by non-professional managers. The establishment rate per year of dental laboratory was the increase. The mean number of employees of dental laboratories was $7.00{\pm}3.90$ person. The ratio of smallscale group(under the 5 employees) was 42.6% and as the term of establishment was shorter, the ratio of small-scale group was higher. The mean establishment area of dental laboratories was $24.49{\pm}10.97$ unit and the mean establishment area per head of dental laboratories was $4.05{\pm}3.90$ unit. The estabilshment area and area per head were not significantly associted with the term of establishment, but as the term of establishment was shorter, the estabkishment area per head was slightly wider. The establishment area per head in small-scale group was significantly wider than large-scale group(over the 6 emplayees) The salary criteria(54.4%), pay according to ability(79.2)m ability criteria(77.1%) and collectiveagree(79.2%) as salary systems were used in the most of all dnetal laboratoies. The all salary systems were not significantly associated with the term of establishment and the scale of dental laboratories. The monthly mean salary level of dental laboratoies was $125.64{\pm}31.06$ milion won. The monthly salary level was not significantly associated with the term of establishment and the scale of dental laboratores. But the monthly salary level in the short-term group and the small-scale group were slightly lower than others. The SLP index, the RPWN index and the RPWH index of dental laboratories were $132.16{\pm}48.41$, $382.41{\pm}128.76$ and $76.06{\pm}25.11$, respectively. The SLP, the RPWN and the RPWH of dental laboratories were not significantly associated with the term SLP, the RPWN and the RPWH of dental laboratories were significantly associated with the area of dental laboratory and the salary level. Except for only the association salary criteria among salary system with RPWH of dental laboratories, all other salary system were not associated with the SLP, the RPWN and the RPWH of dental laboratories.

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AHP Model for Evaluating EIS Software Packages (EIS 소프트웨어 패키지 평가를 위한 AHP 모형)

  • Byun, Dae-Ho
    • Asia pacific journal of information systems
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    • v.9 no.3
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    • pp.75-92
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    • 1999
  • Executive information systems (EIS) developers are faced with an increasingly difficult choice problem in the evaluation and selection of software packages. For many reasons, they frequently must depend on identification and evaluation of features of packages. When EIS software evaluation is regarded as an unstructured or semi-structured group decision making problem, the most appropriate decision-aiding methods are needed to help effective group interaction. This paper examines evaluation criteria of full-featured EIS packages and considers the priority of these criteria using the Analytic Hierarchy Process (AHP). Two exploratory phases are presented. In the first phase, an approach combining the AHP with the linear weighted attribute method is presented to computer qualities of some packages. In the second phase, the decision making group includes EIS developers, users, and vendors to prioritize evaluation criteria.

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The Effects of Mothers' Childrearing Attitudes on Consumer Socialization and the Evaluation of Children's Character Fashion Products (어머니의 양육태도가 소비자사회화와 아동용 캐릭터 패션제품의 평가에 미치는 영향)

  • Kang, Keang-Young;Jin, Hyun-Jeong
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.5
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    • pp.704-714
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    • 2013
  • Diverse characters have been recently used in fashion products for children. The degree to which parents accept children's opinions or attitudes when they engage in dialogue may be connected with consumer socialization and affect the criteria for the evaluation of character fashion products. This study examined the effects of mothers' childrearing attitudes on consumer socialization and the evaluation criteria for character fashion products for children. A questionnaire was conducted via the Internet on 310 mothers with children aged between four and twelve. The results of the study showed: First, childrearing attitudes were divided into four dimensions: hostility, autonomy, acceptance, and control. Consumer socialization was divided into communication in regards to consumption, consumption control, and the awareness of social relations. The evaluation criteria for character fashion products for children were divided into educational/utilitarian values, emotional values, and social values. Second, mothers were divided into an acceptance group, a moderation group, and a hostility group based on childrearing attitudes. The group with hostile childrearing attitudes had control over their children's consumption and were conscious of others in the process of consumption. The group with accepting childrearing attitudes considered educational/utilitarian values and emotional values when they purchased character fashion products for children. The group with hostile childrearing attitudes considered social values. Third, autonomous childrearing attitudes had the largest influence on communication in regards to consumption. Controlling childrearing attitudes had the largest influence on consumption control and the awareness of social relations. Controlling childrearing attitudes had the largest influence on social/utilitarian and emotional values; however hostile childrearing attitudes had the largest influence on social values.