• 제목/요약/키워드: creative visual expression

검색결과 97건 처리시간 0.03초

유머효과의 시각적 적용과 그 가능성 (A Study on the Visual Application of Humor Effects and its possibilities)

  • 박영원
    • 조형예술학연구
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    • 제1권
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    • pp.267-303
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    • 1999
  • The visual humor can be regarded as an original source for creative ideation. There are several types of humor. for example,'wit, satire, irony and so on. These can be motivations of developing an up-to-date idea. Wit differs from most humor in being purely intellectual, rather than relying on incongruities that come up naturally in many situations. The humor of words contains pun, hyperbole, repetition, and comparison or contrast. Especially in case of pun, it can be most important type of humor for making analytical and humorous effects visually. Pun, meaning the humor of double meaning, furnish us with much of our humor. The concept of pun is the most valuable for creating the visual humor by substituting, combining and manipulating symbols. There are essentially three distinct categories of puns : the literal pun, the suggestive pun, and the comparative pun. All types of puns belong to one of these three groups. The definitions are simple to understand and easy to apply for creating the visual humor, In order to develop a better conceptual model, (this researcher) reexamine the concept of humor, the relationship of humor to various types of message processing, and the relationship of humor to various aspects of message. This thesis. is primarily concerned with basic theories of humor such as concepts of humor, types of humor and analysis of humor. And this contains the research of humor's communications effects and theory of humor response with literature reviews. Modem theories of humor response generally fall into three major schools : Incongruity theories, Superiority theories and Arousal (Relief theories. Together these three approaches address the cognitive-perceptual, affective-evaluative and psycho-dynamic dimensions of a subject's humor response. The literature research of humor and humor response theory in communications and visual communications can help the visual application of humor concepts and usefulness of visual humor appeals. This research agreed that the humor and visual humor must be very effective at being as a means for the advertising expression, not for the purpose itself. In addition, this research is aimed at studying significations and usefulness of visual humor through semiotic approaches in the near future. Then it can be essencial research for the appropriate situational uses of humor related to media, product, and audience factors, such as nationality, age, standard of living, sexuality, and so on.

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전공자 대상의 만화교육에 있어서 기호학적 방법론의 역할제안 (A Proposed Role for Semiotics Methodology in Education of Comics Studies Majors)

  • 권경민
    • 만화애니메이션 연구
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    • 통권32호
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    • pp.141-158
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    • 2013
  • 만화는 말과 그림 그리고 칸의 흐름이 복합적으로 구성되면서 의미를 표출하는 장르이다. 만화를 그린다는 것은 언어와 시각언어의 합성을 통해 그 의미가 수용자 즉, 만화를 읽는 사람에게 어떻게 전달되는가를 의미한다. 즉, 만화를 읽고 만화로 표현하는 행위는 시각적 커뮤니케이션에 대한 이해를 바탕으로 이루어지므로, 기호학을 바탕으로 하는 시각적 커뮤니케이션에 대한 학습은 만화교육에서 매우 중요하다. 본 논문에서는 다양한 분석방법 가운데 특히, 기호학을 바탕으로 하는 연구사례를 중심으로 만화교육을 위한 기호학적 방법론을 검토하였다. 연구사례는 크게 1) 형식에 대한 분석사례, 2) 내용에 대한 분석사례, 3) 형식+내용에 대한 분석사례의 세 가지 영역으로 구분하여, 기호학의 관점에서 실질적으로 이루어진 만화분석 사례를 토대로 만화 교육에의 적용방법과 역할을 제안해 보고자 한다. 기호학의 관점에서 이루어진 분석들은 연구자의 주장을 객관적으로 제시할 수 있다는 공통점을 가지므로, 기호학적 방법론을 응용한 교수학습법 개발과 수업에서의 활용효과 등에 관한 연구가 적극적으로 이루어져, 보다 체계적인 만화교육의 기틀을 위한 또 하나의 방법으로 활용되길 바란다.

웹사이트 이미지의 의미작용에 관한 연구 -명품 브랜드 웹사이트의 인트로 페이지를 중심으로- (A Study on Significations of the Web site's Images -concentrated on the Web site of the Supreme Brands-)

  • 박영원;박상혁
    • 조형예술학연구
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    • 제8권
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    • pp.129-159
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    • 2005
  • Web sites have become one of most important factor for sales products as well as advertising communications in these days. So numerous web sites have been developed for corporations and brands. It is not easy to getting more attention as a prominent web site expression among various types of numerous web sites. Due to the voluminous expansion of visual communications and the change of the media. new advertising creative must be needed for serving to differentiate the message, inviting audiences to participate more positively in Web site communications. This thesis aims at reviewing images and semiotics for analyzing web sites. And this thesis is about the significations of web sites for some of supreme brands. Chapter I describes the aim of this thesis about the signification of web sites, especially concentrate on the intro-pages of worldwide supreme brands. such as Chanel, Louis Vuitton, Yves Saint Laurent, Prada, and Burberry. And Chapter II introduces the general concept of Image and Semiotics. Chapter III deals with the signification of the web sites with introducing semiotic methods such as the theory of R. Barthes. Chapter IV discusses the signification of Images of web sites as an advertising creative talking into consideration of semiotic theories. And this thesis analyze almost all visual images and verbal message by the theory of R. Barthes. In this matrix, a. particular image of web site can be analyzed into its basic structure of pictorial and word elements , i. e., into the representations the viewer uses and identifies. It's my belief that one of aesthetic engineering approaches such as Semantic Differential Method and semiotic approaches such as the Interpretant Matrix for advertising design images provide basic methods which is about defining the process of constructing and coding the advertising images as well as analyzing and decoding advertising expressions. So I suggest these kinds of studies on the images of web sites as well as advertising design images.

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LED의 패션디자인 적용방법과 표현특성 (A Study on the Method to Apply LED to Fashion Design and Its Expression Characteristic)

  • 김언정;유영선
    • 한국의상디자인학회지
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    • 제13권3호
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    • pp.15-29
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    • 2011
  • Fashion industry is high value added indust교, whose price is decided by design value so it requires creativity and uniqueness for competition. The purpose of this study is to grasp how the design characteristic of LED that can express new creativity and uniqueness is applied to fashion design and find out the expression characteristic of LED used in fashion design. The study subjects, the design to which LED is applied, were extracted from fashion show and internet search. As a study result, the expression characteristics of LED used for fashion design are as follows. First, for function, tool function that can provide convenience for life and expression function that can provide user with emotional and psychological satisfaction and communication were allowed. Second, for aesthetic changes, many-sided, multiple colors and pattern displays of LED changed design meaning visually and caused aesthetic emotion for observer. Third, for interaction, physical factor of LED, user, dress and environmental factor interacted each other, enabling both-sided communication. Fourth, for amusement, multiple lights of LED activated visual and tactile sense, expressing usefulness and joyfulness on the basis of various display possibilities and changes. The study result will be helpful for developing more unique, creative design according to the change of age and development of science.

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초등학교 디자인 교육에서 컴퓨터그래픽 활용 방안에 관한 연구 -6학년 포스터 표현지도 내용을 중심으로- (Utilizing Plan for Computer Graphics in Elementary Design Education - Focusing on Poster Expression Lessons -)

  • 정우석;문현주
    • 조형예술학연구
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    • 제9권
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    • pp.117-136
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    • 2006
  • 본 연구의 목적은 초등학교 6학년 제9단원 $\ulcorner$알리는 것 꾸미기$\lrcorner$의 포스터제작에 있어서, 컴퓨터그래픽을 활용한 표현지도에 중점을 두어 구체적인 교수-학습 방안을 제시함으로써 초등학교 고학년의 포스터제작에 있어서 컴퓨터그래픽이 새로운 표현 도구로서의 그 가능성을 탐구하는데 있다. 연구결과, 미술교육의 새로운 매체로써 컴퓨터그래픽이 지니는 다양한 가능성을 확인하였으며, 특히 종이와 붓으로는 표현하기 힘든 이미지나 원하는 색을 순간적으로 선택하여 화면에 적용시키는 활동 속에서 아동들의 창의적인 표현활동의 가능성을 엿볼 수 있었다. 이는 21세기 미술교육의 새로운 패러다임으로 현대의 다양해진 시각적 문해력 신장에도 일조하리라고 보기 때문에, 학교교육에서는 미술수업에도 다양한 멀티미디어를 보다 적극적으로 수용하는 자세가 필요하리라고 본다.

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제너러티브 아트(Generative Art)의 시각적 속성이 반영된 패션디자인 분석 (Analysis of Fashion Design Reflected Visual Properties of the Generative Art)

  • 김동옥;최정화
    • 한국의류학회지
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    • 제41권5호
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    • pp.825-839
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    • 2017
  • Generative Art (also called as the art of the algorithm) creates unexpected results, moving autonomously according to rules or algorithms. The evolution of digital media in art, which tries to seek novelty, increases the possibility of new artistic fields; subsequently, this study establishes the basis for new design approaches by analyzing visual cases of Generative Art that have emerged since the 20th century and characteristics expressed on fashion. For the methodology, the study analyzes fashion designs that have emerged since 2000, based on theoretical research that includes literature and research papers relating to Generative Art. According to the study, expression characteristics shown in fashion, based on visual properties of Generative Art, are as follows. First, abstract randomness is expressed with unexpected coincidental forms using movements of a creator and properties of materials as variables in accordance to rules or algorithms. Second, endlessly repeated pattern imitation expresses an emergent shape by endless repetition created by a modular system using rules or 3D printing using a computer algorithm. Third, the systematic variability expresses constantly changing images with a combination of system and digital media by a wearing method. It is expected that design by algorithm becomes a significant method in producing other creative ideas and expressions in modern fashion.

텍스타일 디자인에 있어서 옵 . 아트의 착시표현 연구 (A Study on the Expression of Optical lIIusion in Textile Design)

  • 이혜주;채지영
    • 한국의류학회지
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    • 제19권2호
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    • pp.190-202
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    • 1995
  • The Optical Art is based on the principle of visual perception of the illusionary effects which induce psychological responses. It has influenced greatly on the Texile Design in that unique iJlusionary creativity of pattern simulates the visual sense of special movement; the dynamic psylosophy of vitalism. The Optical pattern has become a highly valued item due to its innovative effect in aesthetic direction. According to Vitor Vasarely the pioneer in this area, the integration and the inseparability of form and color which he calls 'Plastic Unity' provides the basis for the composition of infinite variety. The composition of infinite variety. The composition reveals the complex interaction between the space and form relating to order, repetition, combination and permutation. It is not simple to create optical patterns due to the extreme complexity composed by the multi-dimension and the infusion of form and color giving immensely varied movement. The purposes of this study are as follows; 1) to classify the complex processes of optical pattern on the basis of formative method. 2) to develop creative ideas for progressive contemporary textile design In this study, the analysis of applied methods is concentrated, which is based 1) on the gradual modification and on the transformation of the basic plastic elements which depend on thle direction of visual points involVing contradictory perspectives 2) on the composition varied special situations by repeating, overlapping and converging a series of idetUical units or by means of irrdiation, radiation and etc.

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창작 뮤지컬 '혜초'의 무대의상 연구 -코러스(Chorus)의상을 중심으로- (A Study on Stage Costumes of Creative Musical 'Hyecho' - Focus on the Costumes of the Chorus -)

  • 김장현;김영삼
    • 복식
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    • 제62권5호
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    • pp.125-137
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    • 2012
  • This study examines the stage costumes of the creative musical 'Hyecho', which was performed six times in the Chung Ang Art Center hosted by Chung-Ang University's performance & media agency from December 20 to 22 in 2006. The stage costumes were made based on these basic design elements of stage costumes that were dyed : line, silhouette, material, and color. First, the creative musical 'Hyecho' presents a new form of fusion theatre, which blends Korean traditional music and dance with videos. Thereby, the musical has opened a new phase in Korea's creative performing arts. Second, in musical performances that combines dance and songs, stage costumes should be made not only to attract the audience's eyes, but also not to interrupt actors' vocalizations and movements by taking their physical features into account. Also, costumes should be made in consideration of their relationships with visual elements, including stage settings and lighting. Third, the musical features fusion-style stage costumes, which combines Hanbok, the Korean traditional costume, and Indian traditional costumes with modern costumes. For the line and silhouette, costumes show the beauty of curves through the curves of Hanbok and India's traditional costumes and also through irregular pleats of pants. Also, by using cotton materials, which is easy to dye and not readily deformed, costumes feature colors that are found in nature through a gradation dyeing technique. In doing so, it offers visual amusement to the audience by making stage costumes look like a beautiful painting. Fourth, the stage costumes of the chorus feature costumes that use lining and pleated skirts using belts, and various accessories, including necklaces that use strings in order to express evil spirits. Since there is not much time to change costumes during a performance, using such items are helpful to show the unique characteristics of actors effectively during the limited time. Also, coordinating with the lighting director allows the costume designer to make better costumes for the chorus and make the performance more dramatic. Finally, it was not necessary to wash the costumes of the chorus of the fusion musical Hyecho 2006 since it was performed only six times. However, when using dyed costumes for the long-term performance, it might cause problems such as bleaching that result from the washing of costumes and low durability that can result in the deformation of costumes. As performing arts are made in various forms and are diversified, it is needed for stage costumes to change accordingly through new attempts and various ways of expression.

A Color Study of the Sky Area Focused on the Van Gogh's Paintings

  • Xiaodi, Cui;Xinyi, Shan;Jeanhun, Chung
    • International Journal of Internet, Broadcasting and Communication
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    • 제15권1호
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    • pp.113-119
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    • 2023
  • This research analyzed the importance and influence of color expression on psychological and emotional changes of visual perception in the creation of art works. This research takes the element of the sky in the works of Vincent William Van Gogh, a Dutch post-Impressionist representative painter, as the basic research objective to prove the influence of color expression of the same thing on the inner emotional communication of the creator. After synthesizing the contents of previous research and investigation on Van Gogh, this research will summarize the works containing sky elements in Van Gogh's works according to his four creative stages, and select representative works for color analysis and comparison. In this paper, by comparing the colors of the same elements of the sky, we can find Van Gogh's guidance of psychological and emotional changes through the expression of colors in his works, which will play a certain inspiring role in the creation of painting art.

조형요소인 점, 선, 면을 적용한 네일아트 디자인 연구 (A Study on the Nail Art Design Applying Point, Line, and Plane as Forming Elements)

  • 고정민
    • 융합정보논문지
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    • 제10권11호
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    • pp.265-271
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    • 2020
  • 본 연구는 네일아트의 시각적 표현을 위해 공간을 구성하는 조형의 기본요소인 점, 선, 면을 적용한 네일아트를 제시하여 네일아트 디자인의 창의적인 발상과 예술적인 영역의 확대에 도움이 되고자 한다. 연구방법은 전문서적과 선행연구, 인터넷 웹사이트를 통해 조형요소의 개념과 특성을 고찰하였다. 다양한 표현 기법과 함께 점, 선, 면의 특성이 네일아트에 어떻게 적용되며 시각메세지로 표현되고 있는지를 각 특성에 따라 분석하여 총 6작품을 제작하였다. 본 연구는 조형요소인 점, 선, 면이 가지는 특성을 예술적으로 접근하여 재해석함으로써 네일아트 표현에 대한 시각을 새롭게 모색하고 이를 활용하여 네일아트 디자인의 무한한 가능성을 높이는데 기여하고자 한다.