• Title/Summary/Keyword: corporate culture

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A Study on Welfare Satisfaction of the University Hospital Radiological Technologist (대학병원방사선사의 복지만족에 관한 연구)

  • Jeong, Bong-Jae;Choi, Il-Hong;Park, Ji-Koon;Kang, Sang-Sik;Park, Hyung-Hu;Noh, Si-Cheol
    • Journal of the Korean Society of Radiology
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    • v.10 no.2
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    • pp.133-138
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    • 2016
  • This research is a study on the welfare satisfaction of radiological technologists in university hospital, and was conducted in order to analysis of welfare factors and improvements. The survey was conducted on radiological technologist of a university hospital in Gyeongnam from July 14th 2014 to August 14th 2014, and we analyzed 121 of the questionnaire, which was retrieved by distributing. As a result, we looked at the welfare level of satisfaction by welfare hospital factors, each of the satisfaction scores were living welfare supports($2.83{\pm}0.43$), financial supports($4.25{\pm}0.65$), housing supports($2.28{\pm}0.46$), educational supports($2.58{\pm}0.50$), health medical supports($3.02{\pm}0.56$), culture and leisure supports($2.79{\pm}0.45$), other welfare supports($2.70{\pm}0.48$) points. The level of satisfaction with the hospital welfare support factors of average score level it was analyzed. It is important that is providing effective hospital welfare through survey for hospital welfare needs and benchmarking of welfare system of general corporate.

A study of Exhibition Planning based on the Installation Art - Focused on an Environmental Poster Exhibition - (설치미술의 배경과 전시디자인에 관한연구 - 국제교류 환경포스터 디자인전을 중심으로 -)

  • Shin, Seong-Hoon
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.173-180
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    • 2009
  • Increased appetite for art and design due to improving the economic standard of living and industrial community recognized the value of art in the profitable aspect currently demands various exhibitions in various environments. These social needs and changes in corporate culture to meet the rapidly expanding opportunities for artistic exhibitions, and this modern exhibition outside of the conventional gallery requires more for designers to work with various exhibition spaces, and the opportunities are increasing further. Various types of exhibition space in the exhibition planning an unspecified environment best suited to each exhibit space has been designed to require. This comprehensive study of an environmental poster exhibition held in the Seoul Institute of the Arts, MA-block lobby during 2009.06.10-06.19 was a part of the international exchange projects between Seoul Institute of the Arts and California State University, Northridge. Planning and designing throughout the exhibition in an unspecified space for exhibition requires more creativity and flexible approaches than in the general exhibition gallery.

Study on the analysis of Web Corporate identity -Especially on the Sports Shoes sites (기업 웹 아이덴티티의 분석에 관한 연구 -스포츠신발사이트를 중심으로)

  • 신순호
    • Archives of design research
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    • v.17 no.2
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    • pp.147-156
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    • 2004
  • An enterprise is a basic unit to constitute national economy and a unit of independent production economy to pursue profit based on separation between ownership of production means and labor. Even though price and quantity of production are decided by planned economy in order to survive in the mechanism of market economy, quantity of production and of demands can't be same at all because of consumers' different preferences. An enterprise uses audio-visual media like letters, pictures, and voice in order to grasp consumers' taste, to develop products and to advertise them. Advertising is communication that a company, a non-profit organization or an individual, that is shown in the message of an ad, makes through several media. It is time that a company should appeal its image, not only its products, to consumers as a salesman. Marketing strategy of company identity is to visualize a company's intentions, to formalize its motto, slogan or culture, to build up trust of products and the company in consumers, and then, to have the consumers forever. By the virtue of development of www in 1990s, the media has been expanded to online. Development of www has united the world into a network and the market has been changed to unlimited competition. This paper intends to define the concept and characteristics of web identity and investigates and analyzes how web sites of sports shoes express their identities. In addition, it analyzes influences of multinational companies' web identifies (in Korean version) and of local companies' web identities on local consumers. Through survey, it will analyze the effects of web identity and review its operation.

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A Study on Supportive Measures to Improve the Job Training and Employment of the Married Immigrant Women by Delphi Survey (여성결혼이민자 취업향상을 위한 지원 방안에 관한 델파이분석)

  • Lee, O-Bok
    • The Journal of the Korea Contents Association
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    • v.14 no.8
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    • pp.197-206
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    • 2014
  • This research intends to explore services, programs or policies for supporting married immigrant women to qualify themselves for being employed from the professional point of view on the assumption that their desire to get a job is high. To achieve this purpose, a delphi survey was conducted with a panel of 13 experts related to multi cultural family support in three sessions from December 20, 2013 to June 5, 2014. To analyze the collected data, descriptive statistics, including frequency, percentage, the mean, and standard deviation, were implemented, and Kendall's W for the internal reliability test on the survey instrument was carried out for statistical processing. The results are as follows : from the first session, services, programs, and policies in the level of married immigrant women themselves, children, parents in law and/or husband, organizations, and government were suggested. The highest item in average is systematization of levelwise Korean teaching program. The next higher items in average are daycare service during job training, parents in law and/or husband's consideration, parenting support services, program development of the organizations, linkage and integration system among the government ministries. As a result of the Kendall's W performed for the internal reliability test of the Delphi research, it has been concluded that the professionals' view on the supportive measures' important contents was statistically identical. According to the results of the Delphi research, systematization of levelwise Korean teaching program most required for the furtherance of the married immigrant women's entering the workforce, followed by provision of the services to draw family support, a grounding teaching of Korean corporate culture, and reconsideration of the policies.

An Empirical study on the Performance and Entry Strategy for Korean Direct Investment in Mongolia (몽골진출 한국기업의 전략적 특성과 성과에 대한 분석)

  • Kim, Joong-Kwan;Tungalag. J., Tungalag. J.
    • International Commerce and Information Review
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    • v.14 no.1
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    • pp.115-137
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    • 2012
  • This study examines the performance impacts of entry mode choice based on the perceptions of managers of a large sample of South Korean foreign MNEs in Mongolia. The purpose of this study is to build on existing research by examining the extent to which the South Korean companies investment in Mongolia. It is necessary to establish and execute optimal entry strategy according to environmental features in order to survive as a competitive international enterprise in the extensive Mongolia markets. This study finally seek a plan to enhance the performance of the cross-cultural companies. The results of this study are as stated as follows. the relationships between the environmental factors and entry strategies are, statistically, significantly positive. The relationships between the entry strategies and performance in Korean companies are, statistically, significantly positive. the relationships between companies' environmental factors and performance, the environmental features of cross-cultural companies are positive. We find that Korean affiliate performance is a multidimensional and complex phenomenon, which may be properly explained by multiple factors, including the industrial, environmental, and cultural factor, that go beyond initial entry mode choices in Mongolia market. These results make theoretically optimal entry mode decisions and whether or not this entry mode choice is related to enhanced performance of Korean companies to Mongolia market.

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A Theoretical Study on Trust Building in Economic Space (경제공간에서 신뢰형성에 관한 이론적 고찰)

  • Sung, Sin-Je;Lee, Hee-Yul
    • Journal of the Korean Geographical Society
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    • v.42 no.4
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    • pp.560-581
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    • 2007
  • The purpose of this paper is to present a conceptual framework and a stage of development of trust building and to study the factors affecting on the trust building in economics space. Conceptual framework on trust building in economics space is combined of in the three approaches. The macro(structural and institutional) approach includes normative and regulative factors(laws, norms), and positionality in social and economic systems(beliefs, political ideologies, institutions). The meso(intersubjective) approach contains the personal fronts(expressive factors, social cues, significant symbols) and settings(physical space, intermediary such as technologies & knowledges). The micro(subjective) approach comprises the willingness(internalization of value) and calculation(risk and uncertainties analysis) of economic actors. According to sustainable cooperation among economic actors, trust building to the macro(structural and institutional) level, the meso(intersubjective) level, and the micro(subjective) level develop by stages. The factors such as long-term and repeated interaction, information sharing and reciprocity, interdependence and asset specificity, uncertainty, proximity, and culture & norm of corporate and formal institution are determinants on the trust building across economic actors in economic space.

An Analysis on Mediating Effect of Participant Activity in Investment Crowdfunding (투자형 크라우드펀딩에서 참여자활동성의 매개효과 분석)

  • Kim, Jong Yun;Kim, Chul Soo
    • The Journal of Society for e-Business Studies
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    • v.25 no.1
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    • pp.65-82
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    • 2020
  • Start-ups often use crowdfunding platforms such as Wadiz to get financing from corporate investors and general public. These platforms include functions to increase participant activity through the number of comments, interest and online word-of-mouth. This study aims to elucidate how these functions related to a participant activity exhibit mediating effects on a success of crowdfunding and an achievement rate of targeted investment amount. To this end, the individual variables such as progress period, target amount, venture company, experience of attracting investment, possession of intellectual property rights, a career of the representative and an award experience of the representative were classified into the project characteristics, the company characteristics and the representative characteristics through not only previous studies but also interviews with investment professionals and platform operators. Afterwards, this study went through an empirical verification process using a structural equation model that has both crowdfunding performance and participant activity, which is the independent and mediating factors of three perspectives, as well as the dependent variables. In other words, this study analyzes how the characteristics of three perspectives affect the participant activity and how the participant activity had the mediating effects on the crowdfunding performance. In addition, it derives how the analysis results mentioned above vary according to business types (internet services, culture/art, manufacturing/distribution) and investment styles (stock type and bond type). It is expected that this study will help not only in deriving the factors affecting the performance of an investment type crowdfunding but also in preparing the measures to increase a participant activity.

The effect of consumer-brand relationships on the intended consumer participation for import automobile brands (수입자동차 소비자의 참여의도에 영향을 미치는 소비자-브랜드 감성관계 연구)

  • Jeon, Hyeong-Yeon;Yoon, So-Hyang
    • Science of Emotion and Sensibility
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    • v.13 no.1
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    • pp.163-178
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    • 2010
  • Emotional associations formed in the relationships between the consumer and luxury brands can be approached via examining the roles these associations play when they account for the brand equity of the luxury brands. The present study is an exploratory examination on the effects a battery of emotional relationships exert upon the consumers' intention to participate in promotional activities and in communities built around the brand, which is a crucial part of the luxury brand's equity, in regards to Korea's burgeoning import auto market. Participants who completed the survey are professionals such as medical doctors, lawyers, accountants, and university professors. Included in the analyses are the top six automobile brands in sales(i.e., BMW, Lexus, Mercedes-Benz, Honda, Audi, and Volkswagen), and the scores that the respondents provided regarding the way they relate themselves to particular foreign car brands are analyzed and yield six different groups of emotional associations(i.e., affection, identification, indispensability, reliability, intimacy, and awe). The brand equity is measured with three variables that show the levels of the consumer's participatory intentions toward each brand are analyzed in order to elicit the antecedent variables and their impact on the participation variables in the regression models. When the respondents are divided into two groups by the levels of brand knowledge(i.e., scores drawn from the respondent's capability of correctly linking specific automobile brands with the corresponding corporate brands), consumers with higher brand knowledge show distinct patterns of influential variables, as they differentiate themselves from less knowledgeable consumers in terms of the influential antecedent variables accounting for the consumer's intended participation.

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To Explore the Direction of Development of China's Online Game Industry - Take China Joy as an Example (중국 온라인 게임 산업 발전 방향 모색 - 중국게임쇼 'China joy'사례를 중심으로)

  • Shao, Lei;Sun, Feng;Lee, Jang-Won;Yoon, Joon-Sung;Kim, Kyu-Jung
    • Journal of Korea Game Society
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    • v.11 no.1
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    • pp.69-78
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    • 2011
  • 2010, the China's online game industry has developed more than ten years. With the fast development of the China's online game industry, the china joy came into true in 2004. After 7 years of development China Joy has become Asia's largest exhibition game. The paper which from the china joy perspective compare and analyze the development process of china joy with the other two related exhibition E3 and TGS. The paper also select 6 important indicators to evaluate the china joy 1) the absolute number of the audiences from the show2) the number of the international visitors 3) the number of participating companies and corporate types4) the number of exhibitors and online game product quality5) the contents of the show 6) the international influence. From this perspective, the paper tries to figure out the status of the China's online game industry in the world online game industry. And after analysis 6 indicators we can make a conclusion of the international status of China joy and international influence. It also tries to find out the main problems in China's online game industry.

Analysis of Influential Factors for Diagnosis of Innovation Capability for Start-ups in Korea (창업기업의 혁신역량 영향요인 진단 연구)

  • Cho, Dae-sik;Choi, Gyung-hyun
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.15 no.5
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    • pp.99-112
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    • 2020
  • This study empirically analyzed the relationship with major influencing factors in enhancing innovation capability of start-ups and their influence on innovation performance. If the existing innovation competency studies were analyzed from a general corporate perspective, In this study, it was analyzed from the perspective of start-up companies with less than 7 years of founding. As a result of a survey on startups, learning competency among the sub-variables of innovation competency, R&D competency and marketing competency are significant positive (+) consistent with both organizational competence related to organizational culture and organizational goals, technology commercialization competency, and close product competency. Has been shown to affect. The technical competence part does not have a significant effect on the product competency. However, it could not be interpreted that the importance of these competencies was low. This is because although technical competence did not directly affect product competency, it was analyzed as a meaningful result in relation to R&D competency. In addition, the characteristics of the company were classified into technology orientation and market orientation, and the relationship between each sub-variable was analyzed. The technical competence of a technology-oriented company did not have a significant effect on the product competency, but it was found that it had an effective effect on the R&D capacity. It is also consistent with the research findings that the initial survival rate is low as the characteristics of start-ups are often based on technology and ideas. Based on these results, There is a difference in major innovation capabilities according to the growth stage of a company. From a practical point of view, I would like to present approaches and implications for strengthening the competence of start-ups.