• Asia Marketing Journal
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• 제14권3호
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• pp.153-167
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• 2012

KB Kookmin Card has separated as an independent corporation from KB Kookmin Bank Credit Card Business Group on March, 2011. Ever since, KB Kookmin Card worked to build its own brand identity. The strategic preparation and conscientious implementations made KB Kookmin Card position in consumer's mind with a strong and unique brand image. Its new brand image was rooted in the inherited strengths of reliable and sincere image. However, it faced the challenge to compete in credit card industry in which most competitors had an advanced and sophisticated image. The strengths of KB Kookmin Card were also at the same time their limitations. KB Kookmin Card took a strategy that strengthened the strengths and improved the weaknesses. It focused on the core competence of being a people's sincere life supporter that helps people make savings from everyday events to make a good sum rather than being a lump sum benefit. The brand introduction strategy was implemented in 2011. The implementation focused on the activities that made internal as well as external customers be aware of the brand. Communication programs using a variety of media were executed to attain this goal. In 2012, second phase communication programs were introduced to elaborate the newly established brand image. It introduced many extended products as well as accessory programs which targeted the segments. Also, various CSR activities in many social domains helped consumers and the public to consider KB Kookmin Card an authentic, caring, trustworthy, and consistently-developing supporter in their everyday lives.

• 한국가정과교육학회지
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• 제30권3호
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• pp.111-127
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• 2018

본 연구의 목적은 1차 교육과정부터 2015 개정 교육과정까지의 가정과 교육과정을 시기별로, 통시적으로 살펴보는 것이다. 이를 위해 빅데이터 분석에서 사용되는 텍스트 마이닝 기법을 이용하여 교육과정을 분석하였다. 분석대상은 국가교육과정정보센터에서 수집한 1차 교육과정부터 2015 개정 교육과정까지의 10개의 교육과정 원문이며, 분석도구는 R 프로그램을 사용하였다. 연구결과 첫째, 4차 교육과정부터 2015 개정 교육과정까지 데이터 수가 점차적으로 늘어나는 것으로 나타났다. 둘째, 교육과정 시기별 핵심 개념을 추출하여 비교한 결과 교육과정에 따라 유지 및 변화되는 핵심 개념이 있었다. '생활', '가정'은 교육과정 변화에 상관없이 지속되는 핵심 개념이었으며, 2007 개정 교육과정 이후로는 '문제', '능력', '해결', '실천'이 강조되었다. 셋째, 핵심 개념 연결망 분석 결과를 통해 각 가정과 교육과정 마다 핵심 개념 간의 관계를 점(node)과 선(line)으로 표현하였다. 그 결과 '생활'과 '가정'을 중심으로 시대별로 강조한 핵심 개념이 강하게 연결됨을 확인할 수 있었다. 이와 같은 결과를 통해, 향후 가정과 교육의 방향성과 정체성을 형성하기 위한 기초 자료를 제공한다는 측면에서 본 연구의 의의가 있다.

• 한국실내디자인학회논문집
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• 제17권6호
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• pp.111-119
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• 2008

This thesis is to make it clear that simulacre concept of is an important factor that provides the motive to make spaces and to make it clear that yard in Korean traditional architecture has more meaning of a container that contains the simulacres of life than formal aspects. Namely, focusing on the simulacres, among existing important factors that cause changes in architectural spaces such as structure, function, beauty, I shall make it clear that simulacre concept, which is a creation thinking of post-structuralism philosopher, Deleuze, is a logic that builds and changes spaces. Also, the purpose of this research is to investigate successive circularity of yard spaces with the mutual relationship between simulacre concept that has virtual multiplicity and yard in Korean traditional architecture, a space of infinite emptiness. When certain simulacres occur in the yard, the ambivalence of simulacres provides meanings to yard by affiliating numerous simulacre factors, then by combination among those meanings, yard get mutual dependence. This is an important core point that I have focused on the beginning of this research. This research has found out the successive circularity of yard based on the relationship between simulacres and the essence of yard. The meaning of this research is to have found out that yard has the meaning of "a bowl that contains the simulacres of life," going over the simple meaning as a space between door and fence. Also, the simulacre concept is thought to be discussed as a motive for creation of various spaces from now on.

• 인지과학
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• 제28권3호
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• pp.173-191
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• 2017

The theories of cultural evolution hold subtly or clearly different stances about definition of culture, pattern of cultural evolution, biases that affect cultural evolution, and relationship between culture and organism. However, the cultural evolution theories have a common problem to solve: As the evolutionary theory of life tries to explain the early steps and the origin of life, the cultural evolution theories also must explain the early steps of the cultural evolution and the role of the human capability that makes cultural evolution possible. Therefore, explanations of the human's unique traits including the cultural ability are related to determine which one is the most plausible among many cultural evolution theories. Theories that tried to explain human uniqueness commonly depict the coevolution of gene (organism) and culture. We will explicitly call the niche construction theory and the dual inheritance theory the 'gene-culture co-evolutionary theory'. In these theories, the most important concept is the 'concept of positive feedback'. In this paper, we distinguish between core positive feedback and marginal positive feedback, according to whether the trait that the concept of positive feedback explains is the trait of human uniqueness. Both types of positive feedback effectively explain the generality of human uniqueness and the diversity of human traits driven by cultural groups. However, this positive feedback requires an end, in contrast to negative feedback which can be continued in order to maintain homeostasis. We argue that the co-evolutionary process in the gene-culture co-evolutionary theories include only the positive feedback, not covering the cultural evolution after the positive feedback. This thesis strives to define the coevolution concept more comprehensively by suggesting the potential relationships between gene and culture after the positive feedback.

• Journal of Information Technology Applications and Management
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• 제16권2호
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• pp.99-120
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• 2009

The relationship between the performance measures and the acceptance of evaluation has been of importance not only in the academic field but in the business area. However, there had not been many studies on the factors which affect the goal core, that is, specificity and difficulty. The previous literature on the evaluation of measures has limitations in that the common and unique measures without suggesting the concept of shared measures are used. Thus, the purpose of this study is to examine the effects of the environmental characteristics of the goal setting on the result and acceptance of the evaluation, which is mediated by the characteristics of the goal core. This study further tests if there are any moderating effects from using the shared measures of performance.

• 한국수학교육학회지시리즈A:수학교육
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• 제58권1호
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• pp.55-77
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• 2019

Textbooks play a very important role as a medium for implementing curriculum in the school. This study aims to analyze tasks for mathematical competencies in the high school 'mathematics' textbooks based on the 2015 revised mathematics curriculum emphasizing competencies. And our study is based on the following two research question. 1. What is the relationship between core competencies and mathematical competencies? 2. What is the distribution of competencies of tasks for mathematical competencies presented in the textbooks? 3. How does the tasks for mathematical competencies reflect the meaning of the mathematical competencies? For this study, the tasks, marked mathematical competencies, were analyzed by elements of each mathematical competencies based on those concept proposed by basic research for the development of the latest mathematics curriculum. The implications of the study are as follows. First, it is necessary to make efforts to strengthen the connection with core competencies while making the most of characteristics of subject(mathematics). Second, it needs to refine the textbook authorization standards, and it should be utilized as an opportunity to improve the textbook. Third, in order to realize competencies-centered education in the school, there should be development of teaching and learning materials that can be used directly.

• 복식
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• 제63권7호
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• pp.148-163
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• 2013

The purpose of this study is to examine the attributes and internal structure of fashion brand authenticity, which is a new concept of brand association. For quantitative research, a total of 591 samples of consumer survey were taken from 24th of August to 7th of September, 2009. The results of this study were as follows: 1) The scale for the fashion brand authenticity was developed, which consisted of 33 questions. These questions estimated a total of 8 dimensions, including heritage, authority, relationship to place, consistency, non-popularity, trend leading, originality, and ethics. 2) The internal structure of the fashion brand authenticity was confirmed. The internal structure was constituted into core attributes and promoted attributes. 3) The relationship between the fashion brand authenticity and consumer related variables were found. The core attributes of authenticity were putting positive influence directly on brand loyalty. However, paths through brand attachment or brand commitment were not found. The promoted attributes showed that it had a direct negative influence on brand loyalty, but it has also showed positive influence on paths, which underwent brand attachment and commitment.

• 복식
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• 제62권4호
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• pp.181-194
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• 2012

The purpose of this study is to examine the attributes and internal structure of fashion brand authenticity, a new concept of brand association. For qualitative research, a total of 22 samples of consumers and professional groups were selected to implement in-depth interviews and focus group interviews. The results of this study were as follows: 1) the authenticity of fashion brand included various sub-dimensions. Attributes that constituted the authenticity of fashion brand, consisted of these following 8 dimensions: heritage, authority, relationship to place, consistency, non-popularity, trend-leading, originality and sustainability. 2) sub-dimensions of the fashion brand authenticity were once again categorized into core attributes and promoted attributes. Dimensions such as heritage, authority, relationship to place, consistency and non-popularity dimensions were inherent attributes of the brand, formed at a comparatively long time. Subsequently, these were categorized as core attributes of the authenticity of fashion brand. The trend-leading, originality and sustainability can form in a relatively short period of time by accepting the change, so it was categorized as promoted attributes which were created at the front stage with the consumers.

• Industrial Engineering and Management Systems
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• 제14권1호
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• pp.73-87
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• 2015

The development of a practical technology intelligence system requires a knowledge base that structures the core information and its relationship distilled from large volumes of technical data. Previous studies have mainly focused on the methodological approaches for technology opportunities, while little attention has been paid to constructing a practical knowledge base. Therefore, this study proposes a procedure to construct a function-based knowledge base for technology intelligence. We define the product-function-technology relationship and subsequently present the detailed steps for the knowledge base construction. The knowledge base, which is constructed analyzing 1110582 patents between 2009 and 2013 from the United States Patent and Trademark Office database, contains the functional knowledge of products and technologies and the relationship between products and technologies. This study is the first attempt to develop a large-scale knowledge base using the concept of function and has the ability to serve as a basis not only for furthering technology opportunity analysis methods but also for developing practical technology intelligence systems.

• 마케팅과학연구
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• 제18권4호
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• pp.119-155
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• 2008

최근 많은 기업들이 치열한 경쟁에서 생존하기 위해 개별 고객들에게 초점을 맞춘 전사적이고 체계적인 고객관계관리에 전력을 기울이고 있다. 수익성 높은 대부분 기업들의 성공비결은 복합적이겠지만, 고객지향적 사고에의 신속한 적응이 중요한 부분을 차지하고 있다. 고객관계관리 기법 및 운용철학은 고객을 올바르게 이해하는데서 그치지 않고 고객행동을 사전적으로 예측하여 고객요구에 부응한 제품과 서비스를 제공하는 것만이 치열한 경쟁환경에서 생존함과 동시에 거듭된 성장을 이루는 유일한 해결책임을 강조한다. 고객관계관리는 데이터베이스마케팅과 같은 조직내 실무자 중심의 관점과 접근이 아니라 최고경영자의 마케팅 관점의 경영철학 구현을 통한 전사적이고 조직적인 참여가 이루어져야 한다. 그럼에도 불구하고 많은 기업들이 고객관계관리 기법을 도입하고 구축하는 과정에서 이러한 점을 간과해 왔으며 그 결과, 고객관계관리를 통해 수익성을 높인 기업이 있는 반면에 고객관계관리에 엄청난 비용만을 투입하고 별다른 성과를 거두지 못한 기업들도 다수이다. 본 연구는 CRM구축 및 실행과정에서의 성공요인을 기존 연구와 달리 마케팅적 관점에서 발견해 내고 있다. 시장지향성과 고객지향성이라는 마케팅 철학에서부터 고객정 보지향성과 핵심고객지향이라는 실무적 개념까지 포함해서 마케팅적인 관점에서의 성공적 CRM구축을 위한 선행요인을 발견하고, 이러한 요인들이 마케팅관점의 관계품질과 실무적인 CRM성과에 어떤 영향을 미치는지를 분석함과 동시에 관계품질과 CRM성과 간의 관계의 강도까지 실증적으로 분석해 보았다. 경험적 분석 결과 본 연구에서 구축한 마케팅관점의 CRM선행요인들 중에서 일부 요인을 제외하고는 대체적으로 관계품질 및 CRM성과를 높이는데 상당한 기여를 하고 있음이 확인되었으며, 영향관계의 정도에는 어느 정도 차이가 있음이 확인되었다. 또한 관계품질과 CRM성과 및 세부적 개념구성요인들 간에 매우 높은 정(+)의 관계가 존재함을 확인했다. 이는 CRM의 최종 성과를 달성하기 위해서 CRM구축 및 실행이후에 고객만족과 고객신뢰라는 개념적 연결고리를 강화함과 동시에 이러한 관계품질이 고객유지와 고객점유 정도의 향상으로 이어지도록 하는 창조적 전술개발이 요구됨을 의미한다. CRM을 구축 및 실행하는 대부분의 기업들이 조급하게 재무적인 성과를 기대하는 경향이 있는데, CRM은 마케팅철학을 포함하는 장기적인 경영활동임을 주지해야 한다. 기존의 많은 연구들이 취하고 있는 연구맥락에 근거해서 기술적인 시스템만을 갖추었다고 하여 단기적인 성과를 바라는 것은 오히려 비용의 낭비만을 초래 할 수 있음에 주목해야 한다. 본 연구결과를 바탕으로 CRM의 성공적 구축을 통해 관계품질을 강화하는 것에 대한 전략적 통찰을 제공함과 동시에 실질적인 CRM성과를 달성하기 위한 마케팅 관점의 연결구조를 어떻게 효율적으로 강화할 수 있을 것인가에 대한 학술적이고 실무적인 시사점을 도출했다.