• 복식
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• 제53권1호
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• pp.87-98
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• 2003

The purpose of this study was to investigate body image as attitude toward physical appearance, and appearance-management behavior, and to analyze the relationship between body image and life style which affects consumer behavior. The method of the study was survey research by using questionnaires. Subjects were 323 women in their twenties. Statistical analysis methods were frequency, percentage. factor analysis, discrimination analysis, one-way ANOVA, x 2- test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of woman in her twenties. 60.1% of all respondents experienced in diet. 31.6% experienced in plastic operation, 47.4% experienced in skin care, 44.9% experienced in perfect make up, and 84.8% experienced in hair dyeing. The group with high appearance concern showed high body satisfaction. Life-style factors were analyzed into 5 factors. The group with low appearance concern considered active family-focus life factor importantly, the group with middle appearance concern considered social life factor, and the group with high appearance concern considered self-focus life type and conspicuous consumption life factor. A significant difference was found in body image between groups according to social level and demographic characteristics. The female group in the mid twenties who majors in arts and athletics, resides on southern part of Han river, and belongs to high society was analyzed to show high appearance concern and body satisfaction. and many experiences of appearance-management behaviors.

• 한국보건간호학회지
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• 제27권3호
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• pp.592-607
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• 2013

Purpose: The purpose of this study was to examine the personal, family, and community factors that affect addictive behavior of adolescents. Methods: This study was conducted using a descriptive survey design. Subjects included 398 adolescents in three middle schools and four high schools located in three cities. Data were obtained from these subjects between July 11 and July 19, 2013 using self-report questionnaires. Analysis of the data was performed using the SPSS 19.0 program. Results: Of the participants, 62.0% were included in the non-addictive group, and 38.0% in the risk for addictive behavior group. Significant factors related to addictive behavior includes eight personal factors: alcohol consumption, sexual experience, suicidal ideation, experience of being a runaway, time spent using the smartphone, and time management skills; five family factors: physical abuse by parents, parental alcohol abuse, parental rearing attitudes [the type of rearing attitude among emotional warmth, rejection, and overprotection]; and two community factors: number of peers who practice risk behavior and relationship with peers. Conclusion: Based on the outcomes of this study, it is suggested that a school health program to decrease adolescent addictive behavior should consider personal, family, and community factors.

• 유통과학연구
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• 제10권9호
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• pp.23-29
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• 2012

Purpose - The main purpose of this study is to find consumers' usage behavior in mobile services. To achieve these research goals, we empirically estimate the relationship between characteristics related to the use and provision of mobile services and factors influencing consumers' intentions. Research design / data / methodology - This study based on TAM, in which behavior is seen as a consequence of affect and intentions and used the theory of consumption values which is a means of explaining user decisions to employ a utilitarian and hedonic facet using by smart phone. Results - The result of the study verified that specific factors, such as expectations about pleasure and monetary value, had the biggest influence on the service usage pattern of mobile consumers. And typically, when consumers are expected to monetary damages, it will be avoided. However, in result of this study, it was found that mobile service users pay a high cost, but they are in pursuit of pleasure and fun. Conclusions - These results, a variety of applications in the mobile service are being provided to users. As information technology has developed, companies should have providing diverse application programs and good quality of services with advanced information technology.

• 한국생활과학회지
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• 제18권6호
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• pp.1257-1266
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• 2009

The developments of consumption culture and mass media have caused consumers to take a greater interest in appearance, and as a result, the appearance related industry has been rapidly developed. Since appearance serves as a means to attain a smooth and successful social life, women invest a lot of time in cultivating their appearance more prominently than others and are more agreeable to the criteria of beauty in society. This study is to analyze the degree of satisfaction of appearance in teens to women in their 50s as classified by their lifestyle. For the data analysis, the statistical program, SPSS WIN 14.0 was used. First, the results of examining the degree of interest in appearance, the degree of bodily satisfaction, and the degree of bodily importance showed that the interest in appearance was highest in the fashion pursuing group. The degree of bodily importance was highest in the economy-oriented group. Second, appearance management attitudes showed significant differences m hair attitudes, makeup attitudes, skin attitudes, face-lifting attitudes, and clothing attitudes, depending on the types of lifestyle. Third, it could be seen that the conservative-oriented groups were doing more skin care management than the other groups.

• 한국항공우주학회지
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• 제38권12호
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• pp.1184-1194
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• 2010

달 착륙과 이륙은 착륙선의 자세 및 고도에 따라서 몇 가지 단계로 나누어져 있다. 따라서 최적의 착륙선 궤적을 생성하기 위해서는 각 단계에 맞는 구속 조건과 제어 값이 필요하다. 착륙과 이륙의 최적궤적생성은 연료소모 및 자세변화율을 최소화 하는 가격함수를 이용하여 최적화를 수행하였다. 본 논문에서는 궤적을 생성하는 최적제어 문제의 풀이 방법을 직접적인 접근방식중의 하나인 Gauss pseudo-spectral을 사용하였고, 이 문제로 착륙선의 기준 궤적과 상태 및 제어 값을 생성하였다.

• The Journal of Asian Finance, Economics and Business
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• 제7권5호
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• pp.177-184
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• 2020

The paper examines the reaction of the Z-Vietnam generation to online TV advertising (TVC), which elements of online TV advertising has a positive influence, which factors do not affect or negatively affect their consumption decisions for the advertised goods. Data for the study was collected from 300 Vietnam's Generation Z in Ho Chi Minh City through live interviews or questionnaires through Google Docs Forms, with over 30 questions. The six basic factors that influence the reactions of Generation Z consumers are information, entertainment, irritation, credibility, interaction, and advertising value. The research results show that, due to the influence of social media and generational characteristics, most consumers of the Generation Z in Vietnam have a favorable attitude towards online TV advertising, and they appreciate this form of advertising. Information element, irritation, credibility and entertainment have a strong and positive impact on TVC. The other two factors are advertising value and interaction, which does not significantly affect the reaction of this generation. This study needs to be checked and reviewed by subsequent studies on a larger scale and in a wider scope because the study only conducted random sampling on a small scale, did not meet the requirements for representation and generality.

• 한국의류학회지
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• 제35권9호
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• pp.1015-1027
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• 2011

This study analyzes consumer-based apparel design elements and evaluation criteria using qualitative research methodology. Apparel design is one of the most important factors to determine consumer consumption and attitude; however, limited studies have examined them. This study provides essential cues for an apparel industry suffering from dramatically fluid market situations. Based on a qualitative analysis of the focus group interviews, researchers establish three categories (basic elements, elements generated by apparel, and elements experienced by consumer) of apparel design elements that are consistent with nine elements (shape, materials, color, pattern, detail, subsidiary materials, overall image & style, fit, and overall balance). The results provide 137 types of conceptualized apparel design evaluation criteria. They developed 56 initial themes, 23 evolved themes, 23 sub categories, and 12 kinds of theme categories with abstract conceptualization. This study explicates the critical role that consumer-based apparel design is the competitive advantage within the apparel industry.

• 한국식생활문화학회지
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• 제17권5호
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• pp.543-550
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• 2002

The purpose of this study is to provide basic materials for food service consumption culture by proving the problem with food service purchase and its improvements. For this purpose, it was attempted to grasp university students' food service purchase behavior and level of satisfaction with it and to investigate the factors influencing their level of satisfaction with food service purchase. The questionnaire research was conducted for university students living in Seoul and Chungcheong provinces. 453 questionnaires obtained from them were used for final analysis. As a results, the following finding were obtained: 1. In case of university students, their level of consumer satisfaction with food service purchase was shown to be the score of 37.99(63.06/on the basis of 100 points). They showed the highest level of satisfaction with quality, followed by facility and atmosphere, service, price and the like. 2. The factor having the greatest influence on university students' level of satisfaction with food service purchase was shown to be gender(female), followed by food service place(Korean food restaurant, Chinese food restaurant, Western food restaurant, flour-based meals restaurant), consumer attitude, average monthly food service cost.

• 한국식생활문화학회지
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• 제32권5호
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• pp.394-402
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• 2017

This study evaluated how fresh pear cognition variables influences the purchase of primary and secondary products to promote pear consumption. The survey was performed online using 200 consumers who have consumed pears. Consumers' cognition was classified into two groups, one that was more favorable toward fresh pears and one that was less favorable. The cognition toward pear significantly affected the attitude (p<0.001) and purchase intention (p<0.001) toward fresh pear. When consumers bought fresh pear, sweetness was most important among the selection attributes to both groups, and the most common reason why consumers liked the pear analyzed by check all that apply (CATA) was also sweet taste. However, the negative group did not prefer fresh pear because of taste and texture, so those qualities should be well-controlled. In addition, cognition toward primary products influenced liking and purchase intention of processed pear products, especially beverages (p<0.001), bakeries and sweets (p<0.05). Therefore, these types of secondary products should be developed based on consumers' demands.

• 통합자연과학논문집
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• 제4권4호
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• pp.332-338
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• 2011

This study was conducted to find associations of stress with obesity in female college students in Gwangju. 343 subjects were divided into two groups based on BMI(body mass index). BMI of normal group was $19.3{\pm}1.5$ while that of obese group was $26.4{\pm}3.6$. The measured stress level in obese subjects was higher and they were less capable of controlling obese oriented attitude compared to normal subject. Twenty four hour dietary recall revealed that nutrient intakes of obese subjects were higher in energy, lipid, P and cholesterol. However, they were more deficient in Ca, Fe and vitamin A, compared to those of normal ones. This study suggested severe stress might trigger undesirable dietary behavior leading to increase in food consumption which contribute to obesity. Effective nutrition education program targeting obese female students should be developed and implemented to relieve stress and practice desirable dietary behavior and eating pattern.