Journal of the Korean Society of Costume (복식)

The Korean Society of Costume (한국복식학회)
권호 표지

A Study on the Body Image and Life-style

신체이미지와 라이프스타일에 대한 연구

  • Published : 2003.01.01
Download PDF
⟨ Previous Next ⟩

Abstract

The purpose of this study was to investigate body image as attitude toward physical appearance, and appearance-management behavior, and to analyze the relationship between body image and life style which affects consumer behavior. The method of the study was survey research by using questionnaires. Subjects were 323 women in their twenties. Statistical analysis methods were frequency, percentage. factor analysis, discrimination analysis, one-way ANOVA, x 2- test, and Duncan's multiple range test. The results of the study were as follows. As for appearance-management behaviors of woman in her twenties. 60.1% of all respondents experienced in diet. 31.6% experienced in plastic operation, 47.4% experienced in skin care, 44.9% experienced in perfect make up, and 84.8% experienced in hair dyeing. The group with high appearance concern showed high body satisfaction. Life-style factors were analyzed into 5 factors. The group with low appearance concern considered active family-focus life factor importantly, the group with middle appearance concern considered social life factor, and the group with high appearance concern considered self-focus life type and conspicuous consumption life factor. A significant difference was found in body image between groups according to social level and demographic characteristics. The female group in the mid twenties who majors in arts and athletics, resides on southern part of Han river, and belongs to high society was analyzed to show high appearance concern and body satisfaction. and many experiences of appearance-management behaviors.

Keywords

References

  1. 내외경제신문 (2002. 8. 17). CF는 점점 루키즘 속으로
  2. 주간코스메틱신문 (2002. 9. 4.). 외모가 경쟁력 부키이데올로기 급속 확산
  3. 한국일보 (2001. 8. 9.). 외모에 인생을 건다.
  4. 중앙일보 (2002. 8. 12.) 난 달라야 해. 루키즘 확산
  5. 동아일보 (2002. 6. 17.). 취업전선에도 ‘꽃미남’ 신드롬
  6. Featherstone, M. (1991). The body in consumer culture. London: Sage Publication
  7. 성영신 (1997). 소비자 광고 속의 신체이미지: 아름다움의 담론. 사회비평, 17, pp. 31-62
  8. 이영주 (1999). 여대생의 체중조절행동과 의복만족도 및 신체노출행동의 관련연구. 이화여자대학교 대학원 석사학위논문
  9. Lazer, W. (1963). Life style concepts and marketing in toward scientific marketing, ed. Greyser Stephen A., Chicago Il.: American Marketing Association pp. 103-139
  10. Engel, J. F., Blackwell, R. D., & Miniard P. W. (1995). Consumer behavior, 8th ed Orlando: The Dryden Press, p, 449
  11. Cash T. F. & Winstead, B., & Janda, L. (1986). The great American shape-up: Body image survey report, Psychology Today, 20(4), pp. 30-37
  12. Ketton, W. P., Cash, T. F., & Brown, T. A. (1990). Body image or body image? comparative, multidimensional assesment among college students. Journal of Personality Assesment, 54(2), pp. 213-320
  13. Cash, T. F. & Pruzinksy, T. (1990). Body images: development, deviance, and change. New York: Guilford Press, pp. 198-201
  14. 조선명 . 고애란 (2001) 외모에 대한 사회 . 문화적 태도와 신체이미지가 의복추구혜택에 미치는 영향 한국의류학회지, 25(7), pp. 1227-1238
  15. 홍병숙 (1996). 노년기여성의 신체만족도와 의복관여도에 따른 점포선호에 관한 연구. 대한가정학회지, 34(4), pp. 245-256
  16. 김용주 (1999). 여대생의 신체이미지에 따른 의복추구혜택 이화여자대학교 대학원 석사학위논문. p. 30
  17. Fallon, A. E., & Rozin, P. (1990) 1985 Sex differences inperceptions of body shape. Journal of Abnormal Psychology, 94, pp. 102-105
  18. Levin, M. P. & Smolak, L. (1996). The mass media and disordered eating: implications for primary prevention. In The prevention of eating disorders (Noordenbos, G. B. & Vandereycken, N.). 23-56, London: Athlone
  19. Cash, T. F. & Pruzinksy, T. (1990). Body images: development, deviance, and change. New York: Guilford Press, pp. 251-252
  20. Tiggemann, M., & Rothblum, E. D. (1988). Gender differences in social consequences of perceived overweight in the United States and Australia. Sex Roles, 18(1/2), pp. 75-86
  21. 김희정 (1995). 잡지광고의 여성 역할 이미지에 관한 연구. 중앙대학교 대학원 석사학위논문 p.42
  22. 연세대학교 학생상담소 (2001). 2001 학년도 2학기 재학생 실태조사 결과 요약.
  23. Kotler, Philip, (1997). Marketing management. Prentice-Hall. Inc., pp. 180-181
  24. Plummer, J. T. (1974). The concept and application of life style segmentation, Journal oh Retailing, 38(1), pp. 33-37
  25. Gutman, J. & Mills, M. K. (1982). Fashion life style, self-concept, shopping orientation and store patronage: An integrative analysis, Journal of Retailing, 58, pp. 64-86
  26. 채정숙(1999). 라이프스타일의 비교문화적 연구-한국과 캐나다 거주 대학생들의 라이프스타일 특성을 중심으로 소비자학연구, 10(4), pp. 79-98
  27. 김경훈, 박진용, 김동율, 문학일 (2000). 인터넷 광고에 대한 태도와 효과성에 있어 라이프스타일의 조절 효과에 관한 연구. 마케팅과학연구, 6, pp. 233-260
  28. Cash, T. F. (1900). The multidimensional body-self relations questionnaire. in Appendix. Body Image Disturbance, Assesment and Treatment (Thomson, J.K.), Pergamon Press
  29. Brown, T. A., Cash. T. F., & Mikula, O. J. (1900). Attitudinal body image assesment: Factor analysis of the body-self relations questionnaire. Journal of Personality Assesment, 55(12), pp. 135-144
  30. Thomson, J. K. (1990). Body image disturbance, assessment and treatment, Pergamon, Elmsford, NY.
  31. 박남규 (1996) 라이프 스타일과 의류구매행동 분석에 관한 실증적 연구. 고려대학교 대학원 석사학위논문
  32. 장수진 (2000) 동대문과 압구정 상권 여중 . 고생의 의복행동과 선호점포이미지에 관한 연구. 이화여자대학교 대학원 석사학위논문 p.75
  33. Hollingshead, A. B.(1972). The index of social position Free Press, pp. 66-72
  34. Kim, S. H., Lim, S. J. (2001). A study on the relation between clothing consumption values and consumer characteristic cariables , International Journal of Costume, 1(1), pp. 175-192
  35. 김은주 (2001). 여대생의 외모관리행동에 관한 연구. 이화여자대학교 대학원 석사학위논문, p. 45
  36. 김은주 (2001). 여대생의 외모관리행동에 관한 연구. 이화여자대학교 대학원 석사학위논문, p.50