• KSII Transactions on Internet and Information Systems (TIIS)
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• 제13권6호
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• pp.3023-3036
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• 2019

This study investigated the television (TV) content viewers' behavior influenced by online communication at the choice of new TV series on a terrestrial streaming platform. For exploring the impact of the anchoring effect on the TV content consumption, this study analyzed the correlation between the first episode's TV ratings and the data of online comments or reactions. These data were potential audiences' communication, which were generated on the online article three weeks before the first broadcasting began. To avoid the crucial influence by external factors, such as season and social issue, the test was done with eight (8) TV series which have same genre (drama), similar core audience targeting (20-49's women), similar broadcasting period (Jun-Oct 2016), same scheduling (10.00 to 11.00 pm, weekdays) and aired on terrestrial TV platforms. This research found that not only the amount of comments and reactions, but also the attitude about the comments created before broadcasting, positively influence the audiences' decision-making behavior for new TV content choices. This investigation contributes to the literature on media economics and management by exploring the media content users' consuming behavior with behavioral economics perspectives (anchoring effect) and making a first step for finding a new effect on the media content consumption.

• 유통과학연구
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• 제19권7호
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• pp.87-100
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• 2021

Purpose: This paper examined the role of conditional value in the green automotive industry. The relationships of conditional value's four factors, consumers' attitudes and consumers' intention to purchase green cars were investigated. The conditional value was extended by examining the effect of fuel prices. Research design, data, and methodology: This study is quantitatively designed. All variables were measured using a 7-point Likert-scale; 425 questionnaires were collected from the respondents in Malaysia. SmartPLS was utilized to examine the proposed nine hypotheses. Result: The results demonstrate a positive relationship between attitude and intention toward green cars. Additionally, the results of the relationships were as follows: fuel prices was the most significant predictor of Malaysian consumers' attitudes and consumers' intention to purchase green cars, followed by environmental consequences and government policy. However, retail sales promotions did not show a significant effect on both consumers' attitudes and intentions. Conclusion: The study's findings suggest that the Malaysian government should implement an integrated package that includes a fuel pricing policy that restricts the purchase of non-green cars, as well as a set of financial incentives for purchasing green cars. Moreover, it is valuable to conduct public awareness campaigns about the negative consequences of current consumption patterns.

• 수산경영론집
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• 제54권1호
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• pp.051-069
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• 2023

This study analyzed the determinants that affect the purchase of ready-to-cook seafood products using the "Consumer Attitude Survey on Processed Foods" from 2018 to 2021. Dietary lifestyle, food awareness and preference survey questions were categorized, and factors affecting the purchase probability of ready-to-cook seafood were identified through a binomial logit model. The main research findings are as follows. First, consumers had higher preference for quality, safety, and new taste factors than health and price factors when purchasing HMR (Home Meal Replacement). Second, through binomial logit model analysis, the probability of purchasing ready-to-cook seafood products was low in the group pursuing taste and economy. On the other hand, the purchase probability was high in the group seeking convenience. Third, the purchase probability of ready-to-cook seafood products was higher in households with two or more persons than in single-person households. These results suggest that differentiated product development and marketing strategies should be needed for each consumer groups in the seafood convenience food market.

• 한국언론정보학보
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• 제65권
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• pp.51-75
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• 2014

본 연구는 한국 대중음악을 대표하는 K-POP이 아시아를 비롯하여 전 세계적으로 퍼지고 있는 현 시점에서 중국의 K-POP과 드라마의 수용현황을 분석하고 K-POP과 드라마의 이용 및 평가가 한국과 한류에 대한 호감도에 미치는 영향을 살펴보고자 하였다. 연구결과 한국에 대한 호감도에 영향을 미치는 요인으로는 성별, 한국드라마 시청시간, 한국드라마에 대한 평가, K-POP 청취기간, K-POP 평가가 나타났으며, 한류에 대한 호감도의 경우, 인구통계학적 속성의 영향력은 나타나지 않았고 한국드라마의 시청기간, 한국드라마에 대한 평가, K-POP의 평가가 긍정적인 영향을 미치는 것으로 나타났다. 특히 한국 드라마와 K-POP의 내용상의 평가가 한국과 한류에 대한 호감도에 긍정적인 영향을 미치는 예측 변인으로 나타나, 이는 향후 한류 콘텐츠 제작에 있어 한류 스타에 의존하기 보다는 내실 강화의 필요성을 강조하는 실무적 함의를 제공한다. 또한 드라마의 시청행위와 드라마에 대한 평가를 통제했을 때에도 K-POP에 대한 평가가 한국과 한류에 대한 호감도에 영향을 미치는 유의미한 변인으로 나타났다. 이를 통해서 K-POP은 한국 드라마와 같이 한류를 대표하며 한국과 한류에 대한 긍정적 이미지를 형성하고 있음을 알 수 있다. 또한 한국 드라마의 강력한 영향력에도 불구하고 중국에서 한류의 중심이 K-POP으로 변화하고 있음을 시사한다.

• Nutritional Sciences
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• 제5권1호
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• pp.34-39
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• 2002

The objective of tole study was to compare nutritional knowledge, attitudes and food practices of competitive athletes, recreational athletes and non-participants. All students enrolled at the University of Nebraska in an Introductory Nutrition course in which sports nutrition was stressed, were asked to participate in the study. The course was typical of many introductory nutrition courses ; about two thirds of the students were from the Department of Health, Physical Education and Recreation, and most of the students were encouraged to take this course by their advisers. The students were divided into three groups : 20 competitive athletes (mostly runners, swimmers, basketball players and football players for the University), 14 recreational athletes (who were involved in a planned exercise program at least 2 hours per week), and 19 non-participants. At the beginning of the semester, students completed a food frequency questionnaire, and a 24-hour food record based on the Food Guide Pyramid. A nutrition knowledge and attitude questionnaire was formulated specifically for this study, covering normal nutrition and sports nutrition. The results showed that consumption of foods from all Food Guide Pyramid food groups except the fats/oils/sweets group was not significantly different among the three student groups. Regarding the fats/oils/sweets group, competitive athletes consumed significantly more numbers of servings than recreational athletes, while the recreational athletes consumed significantly more than non-participants (p<0.01). The total mean scores from the nutrition attitude and knowledge questionnaire were not significantly different among the three student groups. However, combined athletes (competitive athletes and recreational athletes) obtained significantly higher scores on some of the nutrition attitude questions (p<0.05). The results of the study indicate that athletes, significantly lower scores on some of the nutrition knowledge questions (p<0.05). The results of the study indicate that athletes, whether competitive or some of the nutrition knowledge questions (p<0.05). The results of the study indicate that athletes, whether competitive or recreational, had a very positive attitude regarding the effects of nutrition on their sports performance and health: however, these athletes did not appear to apply scientific principles of sports nutrition to their diet. In conclusion, advising athletes to simply increase or decrease their intakes of certain foods is too simplistic an approach for maintenance of good health and for better sporting performance. Athletes and non-athletes need continuous nutrition education to help with improving their competitive edge and food choices.

• 지역과문화
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• 제7권2호
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• pp.155-172
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• 2020

본 연구는 콘텐츠 내에서 소개되는 상품과 서비스에 대한 소비자 태도에 영향을 미치는 요인들을 분석하고, 요인별로 한국과 중국의 소비자 간 차이가 있는지를 탐구하였다. 소비자 태도에 영향을 미치는 요인에 대한 분석에서 독립변인으로 정보성, 신뢰성, BJ 매력성, 소비자혁신성을 설정하였다. 분석 방법으로 확인적 요인분석, 상관관계 분석과 위계적 회귀분석을 사용하였다. 분석 결과, 소비자혁신성, BJ 매력성, 신뢰성의 순서로 영향력이 큰 것으로 나타났으며 정보성의 영향은 통계적으로 유의하지 않았다. 대체로 소셜 미디어나 디지털 광고의 효과와 관련된 선행연구들과 일치하는 결과였다. 정보성의 영향은 관련 연구에서 소비자나 채널의 특성에 따라 유의하거나 유의하지 않은 경우가 엇갈리게 보고되고 있어 관련한 후속 연구가 필요하다. 요인별 한국과 중국 소비자의 차이는 독립표본 t-test 방법을 통해 검증하였다. 신뢰성, BJ 매력성, 태도 항목에서 중국 소비자들의 점수가 더 높았고 평균 차이는 유의하였다. 이는 체험형 1인 미디어콘텐츠가 연계되는 미디어커머스 환경의 차이에 기인한 것으로 판단할 수 있다. 정보성과 소비자혁신성의 차이는 유의미하지 않았다. 향후 연구대상의 범위를 확대 및 실험방식 도입을 통한 후속 연구를 기대한다.

• 한국의류학회지
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• 제34권1호
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• pp.138-152
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• 2010

This study investigates the actual hospital-clothes consumption experience of consumers according to gender and age. An all age survey was conducted among male and female ex-patients in Korea nationally. From data collected during April and May 2009, a total of 513 responses were analyzed using descriptive statistics, chi-square analysis, two-way ANOVA, and MANOVA using SPSS 10.1.4. The results are as follows. The hospitalization ratio was higher in the male group than in the female group and increased with age. Many hospitalizations were taken to the department of orthopedics, internal treatment, obstetrics and gynecology, and surgery. The satisfaction with patient gowns was low regarding size, fabric touch, color and pattern, Psychological comfort, and holistic satisfaction, Specifically, the stiffness of the fabric, cheerless colors, and the limited number of sizes were the main complaints; size dissatisfaction was expressed strongly by females. About 35% of respondents showed a positive attitude to wear premium patient gowns. Various medical supplies were used and different items were utilized according to gender and age of patients. Uncomfortableness of medical supplies were highly related to laundry and fabric touch.

• 대한지역사회영양학회지
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• 제5권2호
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• pp.193-200
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• 2000

This study examined the experience and intention of health food use regarding the different type of health foods among 201 middle-aged Korean men form urban areas. Based upon the results of a prestudy, health foods were classified into 4 groups including Chinese medicine(CM), toner foods(TF), vitamin or mineral supplements(VMS), and other manufactured heath food supplements(MHFS). compared with the4 case of health food experience, the similar proportion of the subjects were intended to use CM( 70%) and MHFS( 40%), yet the smaller proportion of them had the intention for TF(46%) and VMS(52%). Our subjects mainly obtained information on CM and TF from social networks, such as families, relatives, friends and neighbors and VMS and MHFS from mass media. Expected effects of health food consumption were different by the type of health food. The most positive expected effects were found in CM, followed by VMS. However, there was weak evidence for the positive effects of the TF and MHFS. Upon the consumption of health foods, our subject appeared to expect to their body energy to increased and body functions to be improved in general. Multivariate analyses indicated the importance of expected effects of health food consumption and aging symptoms as determinants of future health food use. Experience was rarely associated with intention in health food use. This study suggests that educated middle-aged Korean men may have a rational attitude toward health food use. Regarding different attitudes and behavior toward the different type of health foods, further research should consider the nature of each type of health foods. The limitations of this study are also discussed.

• Human Ecology Research
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• 제56권6호
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• pp.555-571
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• 2018

This study identified the characteristics of fashion rental service users as well as analyzed their purchase decision-making processes. A qualitative investigation was conducted through in-depth interviews with 13 women in their 20s-30s who have experienced renting fashion items due to a high interest in fashion. The results of the study are summarized as follows. The need recognition stage analyzed ventilation by mass media, SNS impact, curiosity, saving shopping time and money, awareness of situational necessity, and creation of various styles. The information search stage analyzed how users obtained information from 2 different sources of nonmarketer-dominated sources and marketer-dominated sources. The pre-purchase stage analyzed the evaluation of alternatives in which study participants used 2 evaluation criteria for fashion rental services and fashion rental items. The purchase stage analyzed how participants wait and select desired items (when receiving the notification of rentable items) or select alternative products. The consumption stage examined the usage frequency and usage method. The study divided the post-consumption evaluation stage into 2 categories for evaluation: personal feelings and service. The post-consumption behavior stage analyzed how participants displayed WOM, eWOM and purchase rental product behavior. Clothing shopping orientation of study participants is displayed in 5 dimensions of brand-seeking propensity, individuality-seeking propensity, economic efficiency-seeking propensity, rationality-seeking propensity, and pleasure-seeking propensity. This study identified three main characteristics in the study participants: interest in the fashion, favorable attitude toward used fashion items, consciousness of others.

• 한국융합학회논문지
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• 제12권7호
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• pp.159-167
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• 2021

자원 고갈, 생태 파괴 등 날로 심각해지는 환경문제와 지속가능한 패션에 대한 소비자들의 관심은 패션 산업 사슬을 녹색 에너지 절약 방향으로 발전하게 하였다. 본 연구는 특정 집단의 지속가능한 패션 소비에 대한 태도와 심리를 탐구하고 재생 방직품 또는 재제조 의류 원단에 대한 그들의 구체적 인식과 태도를 탐구하는데 취지를 두었다. 본문은 구제 의류의 특성이 소비자에 미치는 영향에 대해 알아보았다. 관련 문헌자료를 찾아본 기초에서 소비자에 영향을 주는 일련의 결정적 요소와 재생품의 표현 가치, 사회적 가치 등 특징을 확정했다. 이 이론적 배경에 근거해 온라인 설문조사를 설계했으며 총 226개의 유효 응답을 받았다. 조사 결과에 따르면 사회적 가치와 환경보호에 대한 중시가 소비자의 결정에 영향을 미치는 것으로 나타났다. 이상 연구 결과는 전체 녹색 환경보호와 생태 의류 회수 산업 체계의 연구에 도움이 되며 의류 산업의 지속가능한 발전을 추진한다.