• Title/Summary/Keyword: consumer-oriented products

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Cognition and Attitudes to Environmental Agriculture;Focused on 9 Consumer and Life Cooperatives in the Metropolitan Area (환경농업에 대한 인식과 태도;수도권 9개 생활협동조합의 사례)

  • Cheong, Ji-Woong;Lim, Hyung-Baek;Kim, Jung-Tae;Koh, Woon-Mee;Kang, Sang-Bin
    • Journal of Agricultural Extension & Community Development
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    • v.10 no.2
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    • pp.181-192
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    • 2003
  • With emphasis on environmentally safe and sustainable and economically sound and oriented to consumer, this study intends to assess the consumer's cognition and attitudes for safe food distribution, to investigate the supplying system of the organic farm products, to survey the consumer and life cooperatives dealing with organic farm products, and to draw some implications toward environment- and consumer-oriented agriculture. Related literatures and available documents were reviewed to conceptualize the environmental-and consumer-oriented agriculture and consumer and life cooperatives, to grasp the nationwide status of such alternative agriculture and consumer cooperatives, and investigate the consumers' cognition and attitude. In order to investigate the consumers' needs for organic farm products and to grasp the active consumer and life cooperatives dealing with organic farm products, questionnaire method and non-structured interview were applied. The environment-and consumer-oriented agriculture refers hero to the farming system in which any farm food and other living products giving no harm to human and livestock health and catering the consumers' need. The consumer and life cooperatives is consumer's group buying and selling organic farm products organized in the cooperative system with which any consumer can be affiliated to buy organic farm products safely and reasonably.

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Safety-Oriented Consumer Behavior Associated with Safety Information Search (소비자안전 정보탐색에 따른 안전추구행동)

  • Oh, Kyoung-Im;Lee, Seung-Sin
    • Journal of the Korean Home Economics Association
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    • v.50 no.5
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    • pp.101-113
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    • 2012
  • This study aims to examine consumer product safety search levels, as well as their response to safety-oriented behavior change, in a bid to use the results in the diverse policy formulation of government and business, and as basic data for securing consumer safety. The findings of this study are outlined as follows. First, for consumer safety information search access and reliability, in the case of access, accessibility via TV and other press media was high, while accessibility via education (seminars, lectures, practice and campaigns) was low. Second, consumer safety-oriented behaviors were examined before and after purchasing products; there was a significant difference associated with monthly income prior to buying products. Third, in order to determine the influence of variables related to consumer safety-oriented behaviors, consumer safety-oriented behaviors as a dependent variable underwent regression analysis; information search access and reliability, and monthly income were found to significantly influence consumer behavior.

The Effects of Flow on Consumer Satisfaction through E-impulse Buying for Fashion Products (인터넷 쇼핑몰에서 플로우가 패션제품 충동구매를 통해 소비자 만족에 미치는 영향)

  • Park, Shin-Young;Park, Eun-Joo
    • Fashion & Textile Research Journal
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    • v.15 no.4
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    • pp.533-542
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    • 2013
  • Fashion products are frequently purchased on impulse and are also one of the most popular product categories sold online. Online environment attributes can facilitate flow experiences that are described as an optimal psychological state reached during an engagement in activities (e.g., games and e-shopping). This study estimated the path model to examine the causal relationships among shopping mall attributes, flow, e-impulse buying, and consumer satisfaction for fashion products. A total of 598 usable questionnaires were obtained from college students who had purchased fashion products through the Internet. Data were analyzed by exploratory factor analysis, confirmatory factor analysis, and path analysis using SPSS 18.0 and AMOS 18.0. The results showed that e-shopping mall attributes (visual attributes and product attributes) significantly influenced e-impulse buying (fashion-oriented impulse buying and promotion-oriented impulse buying) which was mediated by the consumer flow experience and then influenced by consumer satisfaction. In the path model, the flow was stimulated by shopping mall attributes, the e-impulse buying was influenced by flow, and the consumer satisfaction was influenced by e-impulse buying. Flow was the most highly related to the fashion-oriented impulse buying, and followed by the relationship of the flow and promotion-oriented impulse buying in the context of e-shopping for fashion products. A managerial implication was discussed for fashion product e-retailers to develop strategies on visual attributes and product attributes that could stimulate and increase the consumer flow to trigger impulse buying as well as consumer satisfaction.

Clothing Expense, Consumer Innovativeness and Perceived Risk of Male and Female Customers of Various Fashion Retail Channels (주 이용 패션 소매 유통 경로에 따른 남녀 고객들의 의복 지출, 소비자 혁신성 및 구매 시 위험 지각 수준 비교)

  • Chung, Ihn Hee
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.5
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    • pp.714-727
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    • 2015
  • This study investigated consumers' clothing expense, consumer innovativeness and perceived risk to the channel type they frequently purchase fashion products and compared the relationship between the variables. A survey of male and female college students was conducted and 367 responses were analyzed using descriptive statistics, chi-square analysis, two-way ANOVA, factor analysis, reliability analysis, and correlations. Female consumer clothing expenses were high compared to male consumers, and clothing expenses of consumers using department stores and independent banded stores were high compared to those using internet shopping malls. The sub-dimensions of consumer innovativeness were determined as adventure-oriented, unique-oriented, and change-oriented, and female consumers have characteristics more unique-oriented and change-oriented. In the case of female respondents, unique-oriented innovativeness was highest for department store customers, while the male customer of non-branded stores showed the highest unique-oriented innovativeness. Perceived risk indicated the highest score from the customers of internet shopping mall. Department stores were recognized as reliable by female department store customers. Clothing expenses and consumer innovativeness dimensions showed significantly positive correlations; in addition, the relation between clothing expense and perceived risks were significantly negative. Consumer innovativeness and perceived risks have positive relations.

The Impact of the Well-being Trend and Attributes of Choice for Walnut-cookie on Purchase Intention (웰빙트렌드와 호두과자 선택속성이 소비자 구매의도에 미치는 영향)

  • Min, Kyung-Mook;Ha, Kyu-Soo
    • Journal of Families and Better Life
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    • v.26 no.6
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    • pp.193-207
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    • 2008
  • This study analyzed the impact of the well-being trends and the attributes of the choice of the walnut-cookie on the consumer's purchasing intention. The results of this study would enhance newly revised product so that brand and product marketing strategy would be strengthened. This study also would contribute for the consumer related management through systematic and exploring research regarding consumers' expectation of products' values and trends. Specific results are as followings. Well-being oriented trends had various meanings such as "Commercial Well-being", "Eco-friendly Well-being", "Physical Well-being", and " Favors for leisure". Consumer's attributes of choice for the walnut-cookie were "Branding", "The Value of Traditional Food", "Environmental Position", and "The Function of Products". And the "Popularity", "Nutrition". and the "Service" were most preferred factors to be chosen. The multiple regression analysis was tried to test the impact of demographics, well-being trend, and the attributes of choice for walnut-cookie influence on the consumer's purchasing intention. The statistically significant factors were age, job, and leisure oriented consumer style of consumer's characteristics as well as corporation's brand strategy on a basis of marketing aspects. The younger groups, leisure pursing groups, and student groups showed the higher level of purchasing intention for the walnut-cookie compared to other groups.

Consumer Spatial Behavior for Apparel Products based on Trade Area Selection Criteria

  • Son, Jin-Ah;Rhee, Eun-Young;Park, Hye-Sun
    • International Journal of Costume and Fashion
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    • v.12 no.1
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    • pp.29-48
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    • 2012
  • The purpose of this study was to examine the relationship between consumer spatial behavior and consumer characteristics based on trade area selection criteria 469 female consumers who lived in the two new towns near Seoul, Bundang and Ilsan, participated in the study by completing questionnaires. Data were analyzed by using cluster analysis, ANOVA, Duncan's multiple range test, chi-square analysis, etc. The findings of the empirical research were as follows: 1. Five groups were identified by cluster analysis based on trade area selection criteria of clothing price-oriented group, time convenience-oriented group, shopping convenience-oriented group, variety/entertainment-oriented group, and passive shopping group. 2. Each group differed in spatial behavior such as clothing shopping area, the visiting frequency, and spatial movement type. 3. Each group showed differences in fashion involvement and demographic characteristics(age, marital status, education, occupation and social status).

Human Interface Modeling of Consumer Electronic Products by Using the Object-Oriented Technique (전자제품 휴먼인터페이스의 객체지향적 모델링)

  • Hong, Sang-U;Han, Seong-Ho;Gwak, Ji-Yeong
    • Journal of the Ergonomics Society of Korea
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    • v.17 no.2
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    • pp.83-96
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    • 1998
  • This paper suggests a data modeling scheme of human interface elements and their properties for consumer electronic products. The human interface elements were classified into three categories: individual, interaction and integration interface. The representative properties of each interface element were identified, and modeled by using the object-oriented technique. The results of this study are expected to be used for expressing the user interface of consumer electronic products. They are also expected to help understand the relationship between the usability and the user interface elements of a product.

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Images of Hanji-Bedclothes According to Bedclothes Shopping Orientation (침구 쇼핑성향에 따른 한지 침구류 이미지 평가에 관한 연구)

  • Ju, Jeongah;Kim, Hyunchul
    • Journal of the Korean Society of Clothing and Textiles
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    • v.37 no.2
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    • pp.174-185
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    • 2013
  • This study examines shopping orientation regarding bedclothes and the effect of the segmentation of consumers on the image of Hanji yarn bedclothes derived from mulberry fiber in order to contribute to the development of Hanji bedclothes products and consumer marketing segmentation. Data from 294 questionnaires filled out by female consumers in their 30s to 50s were used for statistical analysis. The shopping orientations for bedclothes are classified into six groups (trend oriented, material oriented, price oriented, convenience oriented, individuality oriented, and assurance oriented). Consumers were subdivided into four consumer segments (show-offish, self-confident, reasonable, and unconcerned case) based on shopping orientations for bedclothes. The images of Hanji bedclothes are categorized into four types (classic, practical, aesthetic, and natural) as related to the shopping orientations of consumers. In terms of consumer segmentation, the 'reasonable' segment is more likely to consider the 'classic' image of Hanji bedclothes as the highest image value; however, the 'show-offish' segment provides the highest value to the 'practical' image as compared to other segments.

A Quality Management Model for Consumer-oriented Spatial Information (사용자 관점의 융·복합 공간정보 품질관리 방안 연구)

  • Choi, Jae-Yeon;Kim, Eun-Hyung
    • Journal of Cadastre & Land InformatiX
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    • v.50 no.1
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    • pp.47-62
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    • 2020
  • As demands and applications of spatial information increase, different aspects of quality management have been raised as an important issue. This study suggests a quality management method for consumer-oriented spatial information, providing the consumer satisfaction. As opposed to the demands mentioned, less attention has been paid on the quality for the spatial information. So far, most of spatial information producers have kept their own independent quality management system and standard. Because of this unconscious response, it has been difficult to reflect the consumer's various and flexible demands from the silo structure of the quality management systems and regulations. The explosive increase of spatial information products creates quality-related problems such as limited time and budget for the consumer-oriented quality management. To solve these problems this study suggests to use a minimum number of the basic spatial information products which can guarantee better qualities when other products are combined. Because each of the spatial information product can include several other sub-products inside, it can have intrinsic characteristics such as geographic accuracy relationships between the products when combined and a hierarchical structure in each product in terms of the quality management mentioned. To prove the usability of the model, a case of the National Spatial Data Infrastructure Center is used because the Center collects and distributes an enormous amount of spatial information to the public and private sector.

A Study on Well-Being Marketing Strategy by Female Consumers' Types - Focusing on Well-Being Lifestyle - (여성 소비자 유형별 웰빙 마케팅 전략에 관한 연구 -웰빙 라이프스타일을 중심으로-)

  • Jang, Seung-Hee;Jang, Eun-Young;Lee, Sun-Jae
    • Journal of the Korean Society of Costume
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    • v.56 no.3 s.102
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    • pp.28-41
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    • 2006
  • The purposes of this study were to analyze 'well-being' lifestyle pursuits depending on consumer types and to classify female consumer types according to their 'well-being' awareness. This study also intended to examine the levels of consumers' participation in pursuing a 'well-being' lifestyle, and to find female consumers' characteristics related to well-being lifestyle. The results of study were as follows: First, female consumers were classified in terms of their lifestyle by using their participation in, and awareness of well-being concerns. The results were divided into four groups: society/family-oriented group, 'well-being' oriented leading group, trend-oriented material wealth pursuit group, and selt~centered/fashionable appearance-oriented group. Second, the results of examining characteristics by female consumer type in terms of their pursuit of a well-being lifestyle show that the 'well-being' oriented leading group had the greatest number of innovators and followers. Also, the trend-oriented material wealth pursuit group consisted of mostly medium level participants, and the self-centered/fashionable appearance-oriented group had the greatest number of 'well-being' lifestyle bystanders. With regards to practical participation group, significant differences were found in the sections of 'health', 'leisure' and 'whole', except for 'appearance management'. With regards to purchase experience of 'well-being' products, the health-oriented leading group was the highest participation level in the sections of 'clothes' and 'food', except for 'residence', in which the society/family-oriented group was the highest. Third, demographical characteristics within female consumer types classified by 'well-being' lifestyle showed that the society/family-oriented group had a high percent of. dedicated housewives in their forties or fifties, and the trend-oriented material wealth pursuit group has a high percent of married people in their twenties or thirties. Also, the self-oriented/fashionable appearance-oriented group had a high percent of unmarried. people in their twenties.