• Title, Summary, Keyword: consumer perception

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Study on Consumer Skill and Consumer problem's Perception of the Low-income Consumer (저소득층의 소비자 기능과 소비자문제인지에 관한연구)

  • 성지미;문숙재
    • Journal of Korean Home Management Association
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    • v.6 no.1
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    • pp.51-69
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    • 1988
  • This study was mainly concerned with providing a basis of the development of low-income consumer education program. The purpose of this study was to investigate the level of their consumer skill and the degree of consumer problems' perception. For the purpose of this study, 480 questionnaire were distributed to the housewives in Seoul. The 320 data were analyzed by Frequency, Percentage, ANOVA, Duncan's Multiple Rang Test, Multiple Classification Analysis, and Pearson's Correlation . The major findings of this study were as follows; 1) The socio-demographic variables indicating significant relation to the level of consumer skill are income level, housewife's age , and housewife's education level. The independent influence of all the variables affecting consumer skill was analyzed. It result is in confirming the income as the most influential one. 20 The socio-demographic variables indicating significant relation to the degree of consumer problem's perception are income level, and housewife's education level. The independent influence of all the variables affecting consumer problem's perception was analyzed. It results in confirming the income as the most influential one. 3) Consumer skill level differs significantly at the 0.001 level, according toe the degree of consumer problems' perception. The higher level of consumer skill, the lower degree of consumer problems' perception. The result of this study implies that a consumer education should be given to the low-income consumers, on the basis of their consumer skill level. Further research regarding the consumer skill and problems ' perception of the low-income consumers should be conducted.

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The Influence of Relationship Benefit Perception and Consumer Satisfaction for Fashion Products (패션상품 소비자의 관계혜택지각이 만족에 미치는 영향)

  • Kim, Jie-Yurn;Rhee, Eun-Young
    • Journal of the Korean Home Economics Association
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    • v.43 no.8
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    • pp.83-98
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    • 2005
  • The purpose of this study is to examine consumer's relationship benefit perception for fashion products and to examine the influence of relationship benefit perception on consumer satisfaction based on consumer characteristics. Data for this research were collected by surveying 766 women older than 20 years old in Seoul, Gwangju, and Gyeonggi-do. The following is a summary of the conclusions reached from this research: (1) Relationship benefit perception was divided into five separate areas: informational benefit, emotional benefit, special treatment benefit, economic benefit and social benefit. (2) Relationship benefit perception influenced consumer satisfaction. (3) There was a difference in benefits influenced on consumer satisfaction based on consumer characteristics such as sociability, relationship preference, and price importance.

Consumers' Perception of Fashion Companies' Sustainability and Its Effect on Trust, Preference, and Purchase Intention (패션기업의 지속가능성에 대한 소비자 인식이 신뢰, 선호도 및 구매의도에 미치는 영향)

  • Suk, HyoJung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.5
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    • pp.656-671
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    • 2015
  • Discussions on sustainability in the fashion industry highlight the need for a holistic and strategic approach. This study investigated consumers' perception of fashion companies' sustainability and its relationship with value and perceived consumer effectiveness as well as with consumer trust, preference, and purchase intention. The assessment scale of fashion companies' sustainability was developed for this study and data were obtained from 645 consumers in their 20's to 60's in Korea. As a result, consumers' value and perceived consumer effectiveness had significant effects on consumers' perception of fashion companies' sustainability. Universalism, security/benevolence and perceived consumer effectiveness were variables that had significant effects on all four dimensions of sustainability. Consumer's perception of fashion companies' sustainability significantly influenced consumer trust, preference and purchase intention. Especially, environmental, societal, and cultural sustainability (rather than economic dimension) were shown to have a greater impact on consumers' trust, preference and purchase intention.

Relevance between Consumer Boycott Participation and Perception Types on the Consumer Boycotts (소비자 불매운동에 대한 인식유형과 참여의도와의 관련성)

  • Jeon, Hyang-Ran;Seo, Jeong-Hee
    • Family and Environment Research
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    • v.53 no.2
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    • pp.143-155
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    • 2015
  • This study analyzed domestic consumers' perceptions of and participation in consumer boycotts and its relation to ethical consumerism by surveying 1,000 people aged 20 or more with an on-line questionnaire. Collected data were analyzed in terms of frequency, factor analyses, cluster analysis, ${\chi}^2$, and one-way analysis of variance. The research findings are summarized as follows. First, consumers had an average (or higher) perception level of consumer boycotts and were categorized into consumer boycott groups of pursuit of self-realization, achievement of results, and pursuit of rationality according to perception patterns of consumer boycotts. Second, the consumer boycott group of self-realization exhibited a high intention for participation in economic and ethical consumer boycotts and was active in all aspects compared to other groups; in addition, the consumer boycott group of results achievement was in the lowest level of ethical consumerism with a low intention for participation in consumer boycotts and ethical consumer boycotts along with the lowest perception level for consumer boycotts as ethical consumption. The consumer boycott group of rational pursuit was comparatively skeptical about the influence of consumer boycotts and with a low level of deontological ethical consumerism. They had additional doubts about the effectiveness of consumer boycotts despite being active participants. The study contributes to the establishment of an ethical consumer behavior theory by investigating connections between the perception patterns of and participation in consumer boycotts as well as ethical consumerism as consumer boycotts conceptually expand as a form of ethical consumption.

A Path Analysis of Store Perception Variables on Consumers` Store Loyalty in Apparel Product Purchasing (의류제품 구매시 소비자의 점포충성도에 미치는 점포지각변인의 경로분석)

  • Kim, Soo-Jin;Chung, Myung-Sun
    • Journal of the Korean Society of Clothing and Textiles
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    • v.29 no.2
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    • pp.356-366
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    • 2005
  • The purpose of this study was to examine a path analysis of perceived service quality, store image, alternative store attraction, consumer satisfaction and switching barrier perception on store loyalty in apparel product purchasing. The questionnaire was administered to 450 women shopped in a department store in Gwang-ju during September, 12-26, 2002. Data collected from 384 women were analyzed by using frequency, multiple regression analysis, path analysis by SPSS for WIN program. The results were as follows ; First, the switching barrier perception, consumer satisfaction, perceived service quality, store image significantly influenced store loyalty. Second, the consumer satisfaction, perceived service quality, store image, alternative store's attraction significantly influenced switching barrier perception. Third, the perceived service quality, store image, alternative store's attraction significantly influenced consumer satisfaction. Fourth, the perceived service quality, store image, alternative store's attraction had indirect effects on store loyalty mediated by consumer satisfaction and switching barrier perception. The consumer satisfaction had indirect effects on store loyalty mediated by switching barrier perception. In short, perceived service quality, store image, alternative store's attraction influenced on store loyalty mediated by consumer satisfaction and switching perception.

Perception and Performance of Emergency-room Nurse's Protection Behavior for the Consumer Health Information (응급실 간호사의 환자 의료 정보 보호행위에 대한 인식 및 실천 정도)

  • Jung, Sun-Young;Ju, Hyeon-Ok
    • Journal of Korean Academy of Nursing Administration
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    • v.15 no.3
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    • pp.403-414
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    • 2009
  • Purpose: The purpose of this study was to investigate the emergency-room nurse's perception and performance about the protection behavior of the consumer health information. Method: The participants were 191 emergency-room nurses in secondary, tertiary medical center nationally. The data were analyzed by SPSS 12.0 program. Result: First, the total average scores of the degree of the perception and performance by emergencyroom nurses on protection behavior of the consumer health information were $4.24{\pm}0.30$ and $3.51{\pm}0.26$. Second, the degree of the perception and performance on protection behavior of the consumer health information was heavily dependent on the following general characteristics of the participants: age, nurse position, career, and education experience on protection behavior of the consumer health information. Third, there was a positive correlation between the degree of perception and performance about the protection behavior of the consumer health information. Conclusions: The results showed the statistically significant partial correlation between the degree of perception and performance. Therefore, it is suggested to apply the concrete education program to enhance the perception in order to improve the performance.

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Consumer Perception of Social Presence in E-tail Websites

  • Park, Jee-Sun;Fairhurst, Ann
    • Journal of the Korean Society of Clothing and Textiles
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    • v.34 no.6
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    • pp.997-1007
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    • 2010
  • This study examines the role of consumer perception of social presence in e-tailing websites. The study proposes that the perception of social presence influences the variables that are important for e-tailers to build a relationship with consumers, which are the attitudes of consumers toward an e-tailer and patronage intentions toward the e-tailer. This study hypothesizes that the attitudes of consumers are influenced by individual perceptions of social presence that guide their patronage intentions. Consumer trust and their affective states are hypothesized to serve as mediators in the relationship between consumer perception of social presence and the attitudes toward an e-tailer. Sixty-one female students were used to test the proposed model. The findings from regression and mediation analyses supported all hypotheses, suggesting that the perception of social presence plays a significant role in consumer shopping habits for apparel: consumer perception of social presence influences consumer trust and affective states that modify attitudes toward an e-tailer and consumer patronage intentions. The theoretical and managerial implications for apparel e-tailers are discussed.

A Empirical Study on the Changed Consumer Perception to Internet Based Channel (인터넷 기반 유통경로에 대한 소비자인식의 변화에 관한 실증적 연구)

  • Jung, Ki-Su;Moon, Seung-Jae
    • Journal of Industrial Convergence
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    • v.1 no.1
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    • pp.143-157
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    • 2003
  • This paper examines the changed consumer perception to internet based channel. Internet based channel has time merit, place merit, assortment merit, compatibility merit, and so on. For seller, in the mean while, it has merits in the way of diminishing physical distribution cost, promotion cost, and reaching globally in the same time. In spite of so many merits of internet based channel, there were many types complain in past. Most of all, consumers expect that it will provide low-price merit to consumer, because it doesn't need shop, warehouse, stock, etc. Based on the empirical analyses in past, it didn't work, especially to price oriented consumer's perception. But in this research, it shows changing consumer's perception. Comparing past data with current data, we found outstanding gross in price related variables figure. But, in goods delivery related factors and personal credit information related factor, consumer recognized much more negatively yet. So, we conclude that even though some factors show improved perception, there are tasks to solve. We will observe the tuning point at that time.

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A Study on Consumer perception about seafood of Hebei Spirit Oil Spill Incident Area (유류사고 피해지역 수산물에 대한 소비자 인식 연구)

  • KIM, Jong-Hwa
    • Journal of Fisheries and Marine Sciences Education
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    • v.27 no.6
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    • pp.1693-1703
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    • 2015
  • This study is aimed to retain objectivity and generality against consumer perception about seafood of Hebei Spirit oil spill incident area, and analyze gap of consumer perception in according to confidence level of seafood using ordinal logit model. As results, This article have three implications. First, Consumer don't have high confidence level in comparison with previous research. Second, It is important to retain confidence of quality for purchasing seafood of oil spill incident area. Third, Consumer perception is improved positively against seafood of oil spill area. But This study has limits that don't take regional opinion and situation into account.

A Study of Consumer Satisfaction in Surrogate Internet Shopping Mall for Apparel Products: Price Perception and Delivery Systems (의류 구매대행 의류인터넷쇼핑몰의 소비자만족도에 관한 연구: 가격지각과 배송시스템을 중심으로)

  • Rhee, Young-Ju
    • Journal of the Korean Home Economics Association
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    • v.49 no.9
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    • pp.73-81
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    • 2011
  • The purpose of this study was to find out how price perception and the site's delivery system affected consumer satisfaction in surrogate internet shopping for apparel products. A survey questionnaire was used to collect information from 233 respondents who had experience in purchasing apparel products from online venues within the preceding 6 months. Collected data underwent descriptive analysis, factor analysis, and regression analysis. Results showed that the price perception and the delivery system was influenced by three factors. Both price perception and the delivery system factors showed a significant difference depending on the gender of consumers. Also, according to the regression results, both price perception and the delivery system had a positive effect on consumer satisfaction in surrogate Internet shopping mall for apparel products.