Journal of Fisheries and Marine Sciences Education (수산해양교육연구)

The Korean Society for Fisheries and Marine Sciences Education (한국수산해양교육학회)
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A Study on Consumer perception about seafood of Hebei Spirit Oil Spill Incident Area

유류사고 피해지역 수산물에 대한 소비자 인식 연구

  • Received : 2015.10.07
  • Accepted : 2015.11.13
  • Published : 2015.12.31
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Abstract

This study is aimed to retain objectivity and generality against consumer perception about seafood of Hebei Spirit oil spill incident area, and analyze gap of consumer perception in according to confidence level of seafood using ordinal logit model. As results, This article have three implications. First, Consumer don't have high confidence level in comparison with previous research. Second, It is important to retain confidence of quality for purchasing seafood of oil spill incident area. Third, Consumer perception is improved positively against seafood of oil spill area. But This study has limits that don't take regional opinion and situation into account.

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References

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