• Title/Summary/Keyword: consumer general education

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Consumer's Demand and Willingness to Pay for Horse Meat (말고기에 대한 소비자 수요와 지불의사)

  • Jeon, Seong-Won;Choi, Seung-Churl;Shin, Yong-Kwang
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.7
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    • pp.4489-4497
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    • 2015
  • This study aims at estimating the consumer's demand and willingness to pay(WTP) for horse meat in Korea. Three econometric models are employed to examine the multiple layers of the demand, including the current demand, the potential demand and latent demand. Findings indicate a substantial demand for horse meat. Dichotomous choice contingent valuation method is used to elicit the WTP. We assess the mean WTP for horse meat using a double-bounded logistic model. As a result, consumers are willing to pay at 67.8 percent of the beef prices of the third quality grade to purchase horse meat. And, for the factors that influence on WTP, only sex, age and recognition of horse meat are statistically significant.

Socio-economic Characteristics and Investment Attitude of Direct and Indirect Investors of Financial Assets (직.간접투자행동에 의해 분류된 투자자유형별 사회경제적 특성과 투자성향)

  • Sung, Young-Ae
    • Journal of Families and Better Life
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    • v.29 no.2
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    • pp.51-62
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    • 2011
  • Financial consumers can invest their financial assets directly or indirectly. This investment type have effect on their financial well-being and may be influenced by their financial characteristics and investment attitude. The purposes of the study were to classify the consumers by direct and indirect investment behavior of their financial assets and to investigate their socio-economic characteristics and investment attitudes to give implications for financial counseling and education. The data came from the 2009 Fund Investors Survey which was conducted by Korea Investors Protection Foundation. Total 2,530 consumers were analyzed using frequency, CROSSTAB, ANOVA and Duncan's multiple range test. In general, consumer tended to be rational in choosing the investment type. Noninvestors consisted of 38.5% of the sample. The economic level was the lowest for the noninvestors. The consumers who invest both indirectly and directly consisted of 21.0% and their economic level was the highest. Their investment tendency was between direct and indirect investors'. The proportion of direct investors ws 12.1% and that of indirect investors was 28.4%. Although the economic levels of indirect investors and direct investors were not statistically different, there were differences in their demographics and investment attitudes. The proportions of those aged 30-39, female and nonmarried were greater for indirect investors. They had the tendency to invest safely and diversely for a long term with reserve money. On the other hand, direct investors tended to be male, married and aged 40-49. They tended to invest intensively for a shorter term and seek returns even with borrowing money.

Mobile Emoticon Use for Positive Behavior and Communication: Focusing on Male and Female College Students (커뮤니케이션을 위한 모바일 이모티콘의 긍정적 사용행태연구: 남녀대학생을 중심으로)

  • Ju, Youngae;Kim, Seonju;Kim, Woojoung
    • Journal of Families and Better Life
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    • v.34 no.5
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    • pp.35-52
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    • 2016
  • The purpose of this study was to compare college students' emoticon use for positive behavior and to analyze the impact of the factors. This study is consisted of 66 questions based on Social demographic characteristics, personality characteristics factors and both scales of emotional expression. The operational test was administered to 340 college students. In an effort to calibrate emoticon use of positive behavior, the results displayed significance differences depending on the gender and grade of the students. Women used more emoticons than men, and freshman used more emoticons than any other year of students. Women used more emoticons such as texts, images, and flash more than men. Students in their freshman year were shown to use more emoticons than students in other grade levels. Emotional expression was strongly related man with personality traits of integrity. Personality traits of sensitivity, openness, intimacy, and sincerity had a significant influence on the emotional expression. An emoticon is, therefore, be a useful tool to express their emotions. Male and female students with higher levels of congeniality had expressed more emotions that were self-defence ambivalent and concerned-relation ambivalent. However, in the case of the female students, those with higher levels of self-defence ambivalent emotional expressiveness had a lower usage of positive emoticons, while male students with higher levels of self-defence emotional expressiveness used more positive emoticons. Higher levels of congeniality among groups that use mobile emoticons with their parents, whether the frequency of use was high or low, were associated with higher levels of self-defence ambivalence and concerned-relation ambivalence. Those with higher levels of sincerity had low levels of self-defence ambivalence and concerned-relation ambivalence, and those with higher levels of concerned-relation ambivalence had higher levels of positive emoticon usage.

Frequency of Lesions on Injection Site by Vaccination Using Needle-Free Injection (무침주사기를 이용한 구제역 백신 접종과 이상육 발생)

  • Lee, S.H.;Choe, J.;Koo, H.J.;Chae, C.J.;Park, J.K.
    • Journal of Practical Agriculture & Fisheries Research
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    • v.23 no.1
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    • pp.27-30
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    • 2021
  • Vaccination for swine food and mouth disease (FMD) has been using needle injection. Needle injection can cause lesions of injection site on muscle and lymph node, leading to consumer's complain and Korea Pork's image deterioration. Needle-free injections have been developing to solve this issues. The current study performed to evaluate the frequency of muscle and lymph node lesions after vaccination using needle-free injection. Needle-free injection significantly decreased the lesions on the injection site compared with the needle injection(36 vs. 16%, p < 0.05). Based on the result, needle-free injection can enhance the quality of pork and decrease consumer's complains. Further study should perform to validate potential of needle-free injection by investigating antibody formation rate, work efficiency, and economic cost.

Consumption Aspects of Health Supplements or Health Foods by Adult Male and Female in Daejon (대전지역 성인 남.녀의 건강보조제 및 건강식품 섭취실태)

  • Koo, Nan-Sook;Park, Ji-Yeun
    • Korean Journal of Human Ecology
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    • v.10 no.2
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    • pp.205-213
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    • 2001
  • A survey was conducted to investigate the intake pattern of health supplements and health foods by using questionnaire. The data were collected from 395 adults over middle age and analyzed with SAS program. The natural foods were most frequently taken among health supplements and health foods for health. There was no difference in pattern of health supplements or health foods intake between male and female. The item taken over 20% of subjects was health drinks, green tea, ginseng product, dietary fiber drink, honey, general tea, tonic medicine from natural foods, vitamin B, vitamin C from nutrition supplements, and Lactobacillus product from health supplements. As the main reason for taking health supplements or health foods, the male indicated recovery of fatigue and improvement of health, but the female indicated recovery of fatigue and protection or treatment on disease(p<0.001). The frequency of taking health supplements or health foods was once a day. About the effect of health foods 70.1%, of subjects answered not bad and 25% responded very helpful for their health. Twenty percent of subjects experienced side effects such as diarrhea. The results showed that the proper education program should be developed for consumer to choose suitable health supplements or health foods according to their dietary life and health condition.

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The Elderly Volunteers' Psychological Well-being - On the Effects of Old People's Generativity and Family Support - (자원 봉사를 하는 노인의 심리적 안녕감 - 참여 노인의 생성감과 가족의 지지를 중심으로 -)

  • Cho, Yoon-Joo
    • Korean Journal of Human Ecology
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    • v.17 no.2
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    • pp.191-205
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    • 2008
  • The study aims at exploring a general trend of psychological well-being (PWB) of elderly volunteers and analyzing the variables which give effects on their PWB. The subjects were two hundred men and women over 60 years old currently participating in voluntary service. The data collected from interviewing were analyzed by descriptive statistics, $x^2$ test, Pearson's correlation and hierarchical multiple regression. The main results are: First, PWB of the elderly is higher than the average score of PWB. Second, the elderly's generativity is positively related to PWB. Family support such as an emotional and instrumental support was also positively related to PWB. Third, the variables effecting on PWB of elderly volunteers were education level, participation frequency, generativity level, and an instrumental support of their family members on it. The lower their educational level was, the more frequently they participated in voluntary activity, the higher their generativity level was, and the more support given from their family, the higher PWB scores they showed.

A study on the improvement of post-certification family friendly consulting service (가족친화 인증후 컨설팅사업의 개선을 위한 기초연구)

  • Lee, Yu Ri;Jeong, Young Keum;Choi, Na Ri;Kang, Bog Jeong;Park, Kyung Eun
    • Journal of Family Resource Management and Policy Review
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    • v.22 no.1
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    • pp.1-21
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    • 2018
  • The aim of this study was to suggest an improvement plan for the post-certification family friendly consulting service based on consulting reports from 2015-2016 and focus group interviews analysis. Focus group interviews were conducted with consultants with the Family Friendly Support Center and managers with family friendly certification companies. The results of this study were as follows. First, objective outcome indicators for the measurement of consulting performance should be created. Second, a checklist managers can use to choose the consulting type based on self-assessments should be developed. Third, a follow-up consulting system should be in place to complement the ABC module. Fourth, a consulting case database should be built to facilitate customized consulting by industry and size.

The Characteristics of Internet Auction User Groups by the Levels of Addictive Tendencies among High School Students (고등학교 인터넷경매 중독성향수준별 집단 특성)

  • Jeon, Seon-Hye;Lee, Hee-Sook
    • Journal of the Korean Home Economics Association
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    • v.48 no.5
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    • pp.1-15
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    • 2010
  • The purpose of this study was to find the characteristics of internet auction user groups by the levels of addictive tendencies among high school students. The questionnaire was conducted from December 16 to 23, 2008, and 288 high school students who were living in Cheongju area were selected. The main results were as follows. First, 13.4% of respondents were visiting internet site almost every day, and about 20% of them stayed more than 2 hours for visiting the internet auction site. Second, the price of purchasing goods through internet auction site(shopping mall) was less than 50,000 won. Third, the level of addictive tendencies of respondents was under average(2.08 out of 5 point scale), and about 10% of them evaluated by themselves as an internet auction. Fourth, relatively higher addictive tendencies group showed the characteristics such as lower self-esteem, higher depression, and higher feeling of isolation, internet related(general internet use, internet shopping, and internet game) addictive tendencies, and more often visiting and staying longer in internet auction sites and other internet sites.

A study on the hospital employee's attitude towards CSR (의료기관의 사회적 책임활동에 대한 종사자의 수용태도에 관한 연구)

  • Kim, Jin-Joo;Jin, Ki-Nam;Kim, Sung-Ho
    • Korea Journal of Hospital Management
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    • v.18 no.4
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    • pp.145-165
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    • 2013
  • The researches on corporate social responsibility(CSR) focused mostly on its effects on financial performance or consumer's behavior. However relatively few studies have dealt with employee's attitude towards CSR. The purpose of this study is to analyze determinants of hospital employee's attitude towards CSR. The data were collected from 163 employees at a general hospital in Gyeonggi-do from June 18 to July 18 in 2012. For the statistical analysis of data, t-test, ANOVA, and hierarchical multiple regression analysis were implemented. The result of hierarchical multiple regression analysis shows that first, perceived management support and direct benefits were positively related to the attitude towards the acceptance of CSR while interruption of work was negatively related. Second, as interruption of work was controlled, the statistically significant relationship between clinical department and attitude towards the acceptance of CSR was disappeared. In order to accommodate CSR in hospitals, first, the enterprise-wide support is more effective rather than expecting the action of each employee. Second, hospitals should provide the education about CSR to let employees expect direct benefits such as improving of their moral sense. Third, the burden of work causing interruption needs to be managed to cause employees to accept CSR.

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A Study on the Case of Design Thinking with Fusion System

  • Kim, Gok Mi;Jeon, Ju Hyun
    • International Journal of Internet, Broadcasting and Communication
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    • v.13 no.3
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    • pp.163-168
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    • 2021
  • Unlike in the past, profit-making companies use design thinking to solve their customers' essential needs rather than just solving problems in a conventional way. Design syncing is a creative strategy to solve problems by using designers' senses and methods in the process of design. Design thinking is a new way of thinking for designers to design their own ways and solve problems. In other words, design thinking can solve complex problems in a new and creative way. In order to realize the necessary functions, an aggregation of relevant elements in accordance with the new law can create an innovative design. Additionally, if a convergence system is applied that is organized and regularly functional to accomplish the functions of different kinds, design-thinking outcomes can make the necessary functions more specific. Through our research, we would like to explore the differential features of design and discuss the direction of design for consumer needs through a case analysis of design thinking with creative convergence system. We would like to propose competitive design product development and creative design thinking through case analysis such as products and systems with design thinking applied. We hope that this research will help businesses and individuals who make design thinking a problem.