• Journal of Distribution Science
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• v.16 no.10
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• pp.55-64
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• 2018

Purpose - The most important goal of corporate management is the maximization of firm value in the market. Executives of companies are making effort to increase corporate value and initiate various management strategies, which is to develop the products or service with value. Through these efforts, consumer satisfaction grows and loyalty increases, which leads to the positive change of customer satisfaction index. The purpose of this research is to find out the abnormal return after the KCSI(Korean Customer Satisfaction Index) is announced. Research design, data, and methodology - This research data is collected from 11 years' stock price in KOSPI market and KCSI. The authors analyze the abnormal return triggered by the announcement of KCSI through the event study. Results - First, newly enlisted companies in the KCSI show statistically significant short-term abnormal rate of return. Second, the value of the customer satisfaction index is not the level of customer satisfaction but the direction of the change in the CSI. Conclusion - Customer satisfaction has the important intangible asset in the marketing area. However, firms' investment for CS is not an easy decision, because of the difficulty to measure the effect on corporate market value. This research investigates the change of the market value after the announcement of KCSI. Based on the results, firms have to keep trying to increase KCSI relative to the previous year. And the small company has to struggle for being newly listed in the KCSI.

• Korean Journal of Soil Science and Fertilizer
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• v.49 no.6
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• pp.731-742
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• 2016

Recent technological advance in UAV (Unmanned Aerial Vehicle) technology offers new opportunities for assessing crop situation using UAV imagery. The objective of this study was to assess if reflectance and NDVI derived from consumer-grade cameras mounted on UAVs are useful for crop condition monitoring. This study was conducted using a fixed-wing UAV(Ebee) with Cannon S110 camera from March 2015 to March 2016 in the experiment field of National Institute of Agricultural Sciences. Results were compared with ground-based recordings obtained from consumer-grade cameras and ground multi-spectral sensors. The relationship between raw digital numbers (DNs) of UAV images and measured calibration tarp reflectance was quadratic. Surface (lawn grass, stairs, and soybean cultivation area) reflectance obtained from UAV images was not similar to reflectance measured by ground-based sensors. But NDVI based on UAV imagery was similar to NDVI calculated by ground-based sensors.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.507-512
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• 2014

Because it is impossible to form a culture. To correctly read the code unless the consumer is considering skater that can be shared in the emotion of the characters and the consumer culture that supply. May be possible to force the active dissemination of education shall ceramic crafts culture. We need the ceramics craft culture in this sense also once again confirmed the importance of education and redevelopment. The workshop enabled to the Ceramic Study presented based on the importance of education in workshop operations Activation is required in order to plan the education and above all a culture of catheter positioned in the area of contemporary craft. Such as teaching methods and ways to activate.

• Journal of the East Asian Society of Dietary Life
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• v.11 no.5
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• pp.345-355
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• 2001

This study was conducted to evaluate the consumers' preferences and perceptions on the salad and its dressings, via a total of 401 subjects in the Taegu area on the basis of 5-point Likert scale. Anthropometric data included the total subjects consisted of 66 females and 335 males: categorized by age, 20's (103), 30's (135). 40's (83), over 50's (80), The average size of family was 4.2 persons. According to BMI, 64.8% of the subjects belonged to the normal group. The age group that liked salad most was the 20's group, which was also the group that ate salad most frequently. The salad was perceived as food item which is convenient to eat(3.83), healthy(3.63), easy to prepare(3.73) and delicious(3.61) but rarely as a expensive item(2.44). The ingredients, used for salad preparation included fruits and vegetables(3.19) such as tomato and cucumber. Among the salad dressings, the fruit dressing was preferred the most(4.59), while the mayonnaise the least(3.59). The mayonnaise was perceived as an item with highest calories(4.1), and hardly perceived as a luxury item(2.78). The preference for the fruits dressing was highly correlated with the degree of education(p<0.05), age(p<0.001) and BMI(p<0.001). The higher the degree of education, the lower the level of age group, and the lower the BMI, the higher preference for the fruit salad dressing was demonstrated.

• Journal of Family Resource Management and Policy Review
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• v.13 no.4
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• pp.53-72
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• 2009

This study examined the effects of job involvement, job stress, and organizational culture on work-life harmonization of Korean employees. The data came from 481 employees in diverse organizations located in Seouland the metropolitan area. Key findings of the study were (a) job involvement was significantly different for different types of occupation and job positions, while job stress was significantly different based on gender, education, income, and the term of service; (b) perceptions of organizational culture by employees varied according to gender, age, position, the period of service, and firm size; (c) the level of work-life harmonization was not significantly different based on gender, age, marital status, education, and income - but it did differ significantly based on types of occupation and firm size; (d) the employee's type of education, job involvement, job stress, and organizational culture have effects on work-life harmonization.

• The Korean Journal of Community Living Science
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• v.17 no.4
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• pp.137-149
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• 2006

The purpose of this study was to examine the relation of middle school students' stress in relation to certain variables, those of grade, gender, academic achievement, coping behavior and self-concept. The subjects were 574 students selected from 4 middle schools in the Incheon area. The instruments included a stress index, coping behavior questionnaire and self-concept inventory. The statistics used from this data were t-test, one-way ANOVA (Scheff test), correlation analysis and multiple regression analysis. This study showed that middle school students' stress was influenced significantly by the grade, gender and achievement in school. Also, coping behavior and self-concept were influenced significantly by the grade, gender, and achievement in school. Correlation analysis indicated that student's stress and certain coping behavior were postively correlated, especially avoidance coping behavior indicated a higher correlation to students' stress than active coping behavior. The relationship between stress and self-concept indicated a negative high correlation. It was also found that avoidance coping behavior, family self-concept, general self-concept, school and class self-concept, grade and academic achievement were significant predictors of middle school students' stress.

• The Korean Journal of Community Living Science
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• v.18 no.2
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• pp.231-240
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• 2007

The purpose of this study was to examine relationships between the preschoolers' fathers' psychological life position and fathering practice. A survey containing questions about psychological life position and fathering role performance was administered to a sample of 171 preschooler's fathers in the Seoul, Kyung-gi and Incheon province areas. Data was organized using Windows SPSS 12.0 and it was analyzed by various statistical methods including frequency, percentile, mean, standard deviations, Cronbach's ${\alpha}$, t-test, Anova, Scheffe's multiple range test and Pearson's correlation. The findings of this study were as follows. First, most of the preschoolers' fathers had positive psychological life positions, and tried to understand and have conversations with their children. Second, the father's psychological life position made a significant difference in the area of the father's occupation. Also, there were differences in the fathering practices as related to age and occupation. Third, the psychological life position of the preschooler's father was related to his fathering practices.

• Journal of the Korean Academy of Esthetic Dentistry
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• v.23 no.2
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• pp.95-104
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• 2014

This study is about the basis of satisfactions by patients : One is 'what factors of the marketing by dental medical service have an effect on consumers dental clinic' The other is 'what is the most important part when consumers choose the dental medical ser Seoul and Gyeonggi area unintentionally. Finally 446 people were analyzed. 6 general questions, 5 selective form questions when consumers choose the dental service, 11 satisfactions questions after treating and thought of reuse the dental service 6 (Likert scale) questions. Whether the choice of hospital dental marketing by dental analysis, both male and female hospital medical marketing and use of selected highly suggests that it does not respond. The resulting satisfaction analysis using the Hospital Dental Marketing consumer access to medical care, and then, a full explanation, comfort, quality and level, health care costs, treatment management, and symptom improvement were higher satisfaction with the item, select the dental healthcare after the analysis of the marketing of recycled doctors are otherwise subject the person selected from all entries equal to or higher than the average consumer satisfaction showed a higher medical doctor also higher reuse. Consequently, Through the use of marketing to choose the best dental healthcare need to providing quality care.

• Journal of Families and Better Life
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• v.9 no.1 s.17
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• pp.161-178
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• 1991

The purposes of this study are to investigate the impacts of social network support on the middle-aged housewives' crisis and to identify the importance of social network systems of modern families. The subjects of this study were unemployed housewives living in the Seoul area, whose age was from 40 to 59 and whose last child was older than 11 years old. Data were collected by structured questionnaire with the subjects(N= 404). The collected data were analyzed by Frequencies, onewy ANOVA, Scheffe-test, t-test. The major findings were as follows ; 1) Middle-aged housewives, who were the first half of 40's, university graduated, and bilieved in a religion, had lower crisis. 2) The association of social network support and middle-aged housewives' crisis, which were found to be significant were as follows ; (1) The more middle-aged housewives received total, emotional, instrumental support from husbands' families of origin, the lower their crisis was. (2) The more middle-aged housewives received total, emotional, informational, support from their families of origin, the lower their crisis was. (3) The more middle-aged housewives received total, emotional, instrumental support from their friends, the lower their crisis was. (4) The more middle-aged housewives received total, emotional, instrumental, social companionship support from their voluntary association members, the lower their crisis was.

• Korean Journal of Organic Agriculture
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• v.18 no.4
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• pp.489-509
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• 2010

The object of this study is to analyze marketing situations and to suggest developing issues for organic farming. Organic agricultural products (OAP) has been steadily grown by an annual 36.4 percent over the past ten years, and production of OAP took up 4.5 percent of the Environmentally friendly agricultural products (EFAP) in 2009. 9,403 farmers, cultivated area 13,343ha and production 108,810 M/T in Organic agriculture are respectively formed 0.8 percent, 0.8 percent and 0.6 percent of Korea agriculture in 2009. And production of livestock products to have been certificated from the year 2005 was over 10,000M/T in 2008. OAP is mainly distributed by direct marketing system. The market size of OAP is 188.5 billion in 2008 and has been grown by an annual 30.1 percent. The price difference between OAP and general agricultural products is about 65.8 percent. Several issues on the marketing system of OAP are as follows : overcost of OAP marketing socially, imbalance of supply and demand, absence of standard price, institutional insufficiency to marketing within wholesale market, retail price inflexibility of consumer's cooperative, and so on.