• Plant Journal
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• v.5 no.3
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• pp.66-73
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• 2009

This study aims to develop a strategy for South Korean companies to penetrate into the global NPP(nuclear power plant) market with their strength as the sixth biggest nuclear power generator in the world. With 20 nuclear plants in commercial operation and 6 more in construction, South Korea has the best technology in construction and operation of NPP. Despite these capabilities as demonstrated on its domestic market, Korean companies' constraint to enter and play a key role in global NPP market would be the lack of experience in overseas NPP projects, original technologies, and diplomatic effectiveness. This study analyzes the competitiveness of Korean standardized nuclear power plant, construction management skills, construction technologies, manufacturing equipment and materials and operation skills. In this research the current status of existing NPP and the forecast of building NPP according to countries was analyzed in order to work out strategies with technology, cost-effectiveness, and diplomatic consideration.

• Korean Journal of Construction Engineering and Management
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• v.13 no.2
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• pp.25-36
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• 2012

As the international construction market is rapidly expanding, Korean contractors have the need for having new leading businesses for their sustainable growth and high performance. Thus, this research tried to explore new leading businesses with two questions: 'What can be the new leading businesses?' and 'How can Korean contractors implement new leading businesses?' To this end, based on Porter's five forces framework and the resource-based view (RBV), we first derive three evaluation criteria (possibility of market entry, possibility of profit earning, and possibility of value-added earning). Next, we developed a framework for business evaluation which considers external market condition, internal competitiveness, and spin-off effects toward domestic market. Based on the framework, we defined green-energy plant, environmental plant, desalination plant, nuclear power plant, new urban development, and high-rise building as new leading business. Then, we selected green energy plant, environmental plant, and new urban development for the purpose of prior occupation of the market, consolidation of the competitiveness, and expansion of the ripple effect, respectively. Finally, we deduced market entry strategies for each business by investigating experts' opinions.

• International conference on construction engineering and project management
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• 2009.05a
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• pp.1015-1022
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• 2009

Currently, Korean real estate market has experienced cooling down of the business because of the global economic crisis which resulted from the subprime mortgage lending practice. In response, the Korean government has enforced various policies at the base of deregulating real estate speculation, such as increasing Loan to value ratio (LTV) in order to stimulate housing demand and supply. However, these policies seemed to result in deep confusion in the Korean housing market. Furthermore, analysis for housing market forecasting, especially international financial crisis on Korean real estate market, has been partial and fragmentary, therefore comprehensive solution and systematical approach is required to analyze the real estate and real estate financial market including causal nexus between market determining factors. In an integrated point of view, applying the system dynamics modeling, the paper aims at proposing Korean Real Estate and Mortgage market dynamics models based on fundamental principles of housing market determined by supply and demand. We also find the impact of deregulation policies focusing on mortgage loan which is the main factors of policies.

• Proceedings of the Korean Institute of Building Construction Conference
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• 2011.11a
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• pp.127-128
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• 2011

In order to combat climate change, green building is expected to demand in the domestic market. To activate the market for domestic and international trends are examined. And Green Building Find out about the necessity and economic benefits. The following, search for the domestic and international cases. In this study, activation of the plan for the domestic market is to study.

• Korean Journal of Construction Engineering and Management
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• v.7 no.3 s.31
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• pp.65-75
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• 2006

Emerging trends regarding USFK(United States Forces, Korea)'s EC(Engineering/Construction) market include: (1) introduction of MATOC(Multiple Award Task Order Contract); (2) increase of DB(Design-Build) contract; and (3) encroachment of large US-origin private EC firms upon Korea. This study analyzes the change of USFK's EC market with focus on the change of construction management actors for USFK's EC projects. Specifically, USFK's EC projects have been managed by FED(Far East District). Recently, however, the large US private EC companies substitute the role previously taken by FED. This phenomenon is accelerated by the business chances in Korea due to LPP(Land Partnership Plan) and intentions of US Government to save military construction costs by means of utilizing US private EC companies. The large US EC firms entering into Korea are business opportunities as well as challenges to Korean EC firms, which are contracting USFK's EC projects. This study concludes that, through teaming joint venture with the large US EC firms, the market changes can be opportunities to acquire foreign market information and learn advanced construction management skill from them.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2006.11a
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• pp.67-73
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• 2006

Alternative project delivery methods including design-build and CM at Risk have evolved as a means of meeting owner's diverse needs and implementing project efficiently with limited budget and time in more competitive construction environment. It is time to consider adopting alternative project delivery methods, especially CM at Risk, for domestic construction industry to enhance competitiveness and to provide various options for owners so that they can select more appropriate project delivery methods for the facility being planned. This research report derives suggestions from investigating how CM at Risk has been evolved in the US construction market. Besides the analysis of CM at Risk market in the US construction industry, the characteristics of companies whose market share are in Top 100, the type of facility usually built by this method were investigated. Based on the analysis of CM at Risk in the US, the prepositions in adopting CM at Risk to domestic construction industry and the possibility of adopting this method have been identified.

• Journal of the Korea Institute of Building Construction
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• v.4 no.3
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• pp.153-159
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• 2004

The brand value of apartment which affects not only sale percent and profit but also the worth of real estate is raised as an important point of sale competition in the apartment market. But now the market is occupied by a few construction companies, which have well recognized brand. So it's difficult for a construction company without brand to enter the apartment market because of consumer's ignorance. domestic construction companies are spending lots of money and effort to advertise their characteristic brandapartment based on classified consumer's desire and offer consumers what they want. Therefor, This study investigated the factors of recently characteristic brandapartment focusing on design, environment, materials, home automation and surveyed residents preference of a brand by P.O.E methods. Based on such results of survey, this study suggest the basically reference information on characteristic strategy of an brandapartment.

• Korean Journal of Construction Engineering and Management
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• v.21 no.2
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• pp.59-69
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• 2020

The regulation of business area was abolished to improve the competitiveness of the construction industry and the ability of general and specialty contractors to enter the mutual market. As the next step, the government is preparing for a reorganization of business type. If the impact of the abolishing of business area on the construction industry is analyzed, the result can contribute to determining the step by step application scope of the reorganization of business type. This study derived the business types having a high probability of the mutual market entry of general and specialty contractors. Then, the size of mutual market entry is analyzed. First, the connection between the general and specialty construction, and the similarities between the registration standards of general and specialty construction are analyzed. Based on the result, a general contractor can enter 15 business types of specialty construction, and the market size is about 78.8 trillion KRW. This is about 82% of the total contract cost of specialty construction during the year 2017 (about 96 trillion KRW). Next, based on the relevance of business contents, the market size when general contractors enter the specialty construction market is analyzed. As a result, the market size is about 24.7 trillion KRW, and this is about 13% of total contract cost of general construction during the year 2017 (about 190 trillion KRW). Based on the result of this study, there is a higher probability of the mutual market entry of general contractors into specialty construction than vice versa. However, the result of this study is based on the current contents of business types, registration standards, and construction data of before abolishing the regulation of business area. This is a research limitation. If the business contents and registration standards are changed in the future, the result could differ from the current result.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• autumn
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• pp.321-326
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• 2001

Current situations, such as IMF crisis, WTO agreement and decrease of construction market, demand changes to construction companies. To meet the situation, they focus on the value of the intangible assets to improve their competitive power. In Korea, Various institutes estimate the construction company in accordance with their Purposes. But their estimating method has limitations to know the potential value of the company because they don't much concentrate on characteristics of construction industry and intangible assets. This study was peformed to introduce the methodology of estimating intangible assets of company and to show the state of intangible asset of major construction companies in Korea. Market Capitalization Method(MCM) was used to calculate intangible assets and all data are based on Annual Business Report.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2007.11a
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• pp.483-486
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• 2007

In 1997, after Construction Management was introduced, it has been ten years; moreover, there has been many thesis until recently. However, in the past thesis, studies of Construction Management were limited to the public and standards for an activation were not certain. So, in this study, using Public Announcement of CM Ability Valuation, we analyzed the market of the domestic CM in the aspect of the number of contracts and the sum of money. The number of domestic construction contracts has decreased since 2002. In contrast with the number, the sum of money has increased. And the market of CM has been extended. However, the occupancy rate of the contract money was low in contrast with the number of contracts. But comparing with the growth rate of economy and Construction market, that of the CM market has been extending. Through this study, we decided that the market of CM was being activated.