• 제목/요약/키워드: competitive strategies

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A Study on the Promotion of Curriculum & Design Department through Marketing Strategy (디자인학과 경쟁력 제고와 커리큘럼 활성화를 위한 마케팅 전략 방안에 관한 연구)

  • 여훈구
    • Archives of design research
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    • v.12 no.3
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    • pp.179-188
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    • 1999
  • Today when an age of unlimited competition is being ushered in, we are witnessing a Domino phenomenon driving many companies into insolvency due to the control of IMF bailout program and national management crisis. Amid such an extreme vortex, our companies are struggling hared to survive the crisis. As it is, it is very difficult for domestic companies to invest their capitals in the development of new technologies as they did in the past. Particularly, as knowhow or information regarding new technologies or products are databased or computerized enough to allow for its easier sharing or transmission, the conventional competitive edges are being dismissed more and more. Under such circumstances, the industrial design may be the best strategy or means for domestic companies to surmount their management crisis. For an industrial design may help to create a higher added value with a shouter-term investment or effort than other types of research and development efforts. In order to realize such a higher added value of the industrial design with a shorter-term investment, it is required to establish an educational system which can continue to supply the quality design professionals armed with sense of creativity and practical applicability. Only when such an educational system has been established, our companies can afford to advance into the world markets with their unique designs produced by their professional designers. With such a basic conception in mind, this study was aimed at providing for the data useful to establishment of a scientific and systematic industrial design education system or the prerequisite for development of our industrial designs. To this end, the educational system of domestic and foreign college design departments were investigated and analyzed, while researcher's experience at a design department of Yuhan college (hereunder called 'Y' college) were used. Based on the results of investigation and analysis, marketing strategies for design departments are put forwards together with a new pedagogic method of bringing up professional industrial designers through reinforcement of the design department curriculum.

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A Study of Utilizing Brand Touch Point of Corporate Museum : In terms of the Market-Driving Brand and Consumer Insight (기업박물관의 브랜드 접점 활용연구 : 브랜드 시장주도와 소비자 인사이트 관점에서)

  • Kim, Eun-Jeong;Chang, Dong-Ryun;Hong, Sung-Min
    • Archives of design research
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    • v.20 no.3 s.71
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    • pp.163-178
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    • 2007
  • The importance of brands as well as the consumers' emotional & cultural desire have increased. In the meantime, the companies have made efforts to create their positive brand images through the support of Mecenat using culture or social return. In addition, they made ceaseless efforts to provide consumers with a cultural space by building up brand service areas as part of their purpose. However, the rapidly increasing brand service spaces have not really appealed to consumers. In order to become a competitive and powerful brand in the severe brand market, it is necessary to enhance the brand image and to let the brand be considered as a culture and the lifestyle of consumers. In order to do so, the companies have to establish their market-driving strategies by creating new products or new market. To do so, it is important for them to figure out consumers' inner desire through the touch point with consumers. This study attempted to suggest a method of using a corporate museum as a space that could meet all of the said elements at a time. Through the route of a corporate museum, the companies would be able to study their future directions by looking back their history and they could be reborn as culture brands. Therefore, this study suggested that the corporate museum could be a space for culture and education as well as a brand space and could play a positive role in the companies; in this process, the study could grope for consumers' inner desire with its touch point where companies and consumers would meet and its utilization of brand market-driving strategy as a test marketing strategy observing consumers' responses.

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A Case Study on the Development Process of the Industrial Districts in Third Italy: Modena and Mirandola (제3이탈리아 산업지구 발전과정에 대한 비교 연구: 모데나와 미란돌라를 중심으로)

  • 권오혁
    • Journal of the Economic Geographical Society of Korea
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    • v.6 no.1
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    • pp.21-44
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    • 2003
  • It is the Third Italy's industrial districts that is emerging as effective strategies for regional economic development since 1970' s. Compared with mass production system, it's production system is characterized the cooperative networks of a number of enterprise specialized in specific sector or process. This work will analysis the course of growth and industrial characteristics of Modena engineering industrial district and Mirandola bio-industrial district as the exemplary industrial district, so elucidate new principle of building industrial space named development of industrial districts. This work point out three characteristics which these industrial districts have. First, these districts have the production system based vertical dis-integration and specialization among enterprise like general industrial districts in Third Italy. This factor make Modena and Mirandola's production system coupled with specialized enterprise in coping with various demand of consumer. Second, technological innovation is very important factor in growing industrial districts. This factor contributes these two districts to have developed as the competitive industrial clusters in the world. Last point is the difference of local governance by the two city governments. Modena city government has made a lot of industrial spaces but in Mirandola the leading enterprise has contributed to shape the industrial district.

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The Effects of Municipalities' Cultural Industries on the Regional Economy in Korea (시.군.구의 문화산업이 지역경제에 미치는 영향)

  • Yeom, Seung-Il;Lee, Hee-Yeon
    • Journal of the Economic Geographical Society of Korea
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    • v.14 no.3
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    • pp.307-324
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    • 2011
  • The culture industry is viewed as a driving industry in the 21th century. Korea has experienced the rapid growth rate of the cultural industry in terms of sale amounts for the period of 2004-2009. The purposes of this study are to analyze the spatial pattern of the cultural industry and to empirically examine the effect of municipalities' cultural industries on regional economy using SUR model. The major findings are as follows: First, cultural industries are concentrated in the capital region and several metropolitan areas. Secondly, the estimated result of SUR model shows that there is inter-relationship between cultural industry and regional economy. The effect of the cultural industry on GRDP is that the cultural industry increased 1%, GRDP increased by 0.46%. In turn, GRDP increased 1%, cultural industry increased by 0.75%. Thirdly, the elasticity of the cultural industry on GRDP is much higher than that of labor or capital stock, showing that the cultural industry has a more powerful influence on its regional economy. Fourth, the elasticity of the cultural industry on GRDP of Gun is higher than that of shi, indicating that it is rational for Gun to develop strategies to promote competitive power of the cultural Industry for regional economic growth.

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The Effect of Brand Equity on Satisfaction and Behavioral Intention - Focused on Specialty Coffee Shops in Busan - (브랜드 에쿼티에 의한 만족도가 행동의도에 미치는 영향 - 부산 지역 커피전문점을 중심으로 -)

  • Baek, Jong-On;Park, Kyong-Tae
    • Culinary science and hospitality research
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    • v.18 no.2
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    • pp.91-105
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    • 2012
  • This study aims to analyze the effects of satisfaction on behavioral intentions depending on brand equity based on the consumers who visited specialty coffee shops in Busan. The self-administered method was used for empirical analysis and 295 copies (89%) out of 300 copies of questionnaires were used for analysis. For data processing, the SPSS WIN Version 15.0 statistical package program was used and the frequency analysis, reliability analysis, factor analysis were conducted so the hypothesis was verified through the regression analysis. As a result, for the hypothesis that "Brand equity(perceived quality, brand awareness, brand image) will have a significant impact on satisfaction," perceived quality, brand awareness, and brand image had a significant impact on satisfaction. Satisfaction was shown to have a significant impact on behavioral intentions for the hypothesis that "Satisfaction will have a significant impact on behavioral intentions" For the hypothesis that "Brand equity(perceived quality, brand awareness, brand image) will have a significant impact on behavior intentions," perceived quality and brand awareness had a significant impact on behavioral intentions while brand image didn't. Based on the results of this study, companies should be systematically managed to prepare strategies to remind consumers of their brands and focus on to strengthen brand equity effectively in order to build a competitive brand.

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A Study on the Scope and Determinants of Electronic Collaboration based on IT in Interorganizational Relationships (기업간 거래에서 정보기술을 활용한 전자적 협력의 범위와 선행요인에 관한 연구)

  • Choi, Su-Jeong
    • Journal of Information Technology Applications and Management
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    • v.15 no.4
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    • pp.159-188
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    • 2008
  • This study suggests strategies which can enable to creation of new opportunities of competitive advantages while operating a long lasting and consistent business with major trading partners, based on interorganizational information systems (IOISs) specially established and installed for interorganizational transactions. Nowadays, IOISs based mechanism having been widely expanded as a conventional business infrastructure for the interorganizational transactions and/or exchanges, it is customary difficult to obtain any strongly sound advantage over the competitors who have adopted even the simplest deployment of the IOIS mechanisms. In this connection, this study intends to investigate the interorganizational collaborative activities conducted by under the auspicious of IOISs, focused on the prospect of the exploitation of IOISs rather than the implementation of the IOISs. In this study, we, firstly, suggest the concept of Electronic Collaboration which can be defined by the collaborative activities conducted by IOISs, compared to the ones conducted on off-line. In addition, we suggest the Electronic Collaboration as a multi-dimensional concept, constituted by three sub-constructs, the Electronic Information Sharing (EIS), the Electronic Joint Activity (EJA), and the construction of the Electronic Relational Knowledge Store (ERKS). Secondly, we empirically verify the effects of relational and environmental determinants on the Electronic Collaboration. In this study, the relational determinants relate to the variables created in interorganizational relationship like Trust, Influence, Relational Specific Asset-asset invested for the transaction-, and Continuity of the relationship. On the other hand, the environmental determinants relate to the variables surrounding the relationship which are difficult to control. We consider Product Complexity, Technological Uncertainty, and Market Variability as the domain of the environmental determinants. To test our hypotheses, we conducted both paper-based survey and online-based survey. After refining the data with missing responses, a total of 150 data was used for analysis. The results were as follows : Firstly, it is statistically significant that the Electronic Collaboration is composed of EIS, EJA, and ERKS. In particular, the results imply that the firms are able to accumulate relational knowledge base as well as to exchange information or knowledge, and to conduct joint activities through effort to further expand the Electronic Collaboration. Secondly, we have verified the individual effects of the relational and the environmental determinants on the Electronic Collaboration. Product Complexity has been revealed as the most influential variable affecting the Electronic Collaboration. Next, Interorganizational Trust and Technological Uncertainty, in that order, have been seen to have significant effects on the Electronic Collaboration. In other words, when products or services seem to be difficult to standardize, and the core technologies seem to rapidly change, the need for the Electronic Collaboration increase. In addition, the observation dictates that the interorganizational trust turns out to be a critical variable in building a relationship and in seeking further collaboration. The results, further, illustrate that the environmental determinants are relatively more effective than the relational determinants, which is not consistent with a few prior researches relational determinants emphasized. It is because this study doesn't consider the size of the firm. A few researchers have given an emphasis on the relational determinants like trust and influence, especially from the perspective of small firms in interorganizational relationship. However, in our study, where all the sizes of the firms are contained, electronic collaboration is considerably affected by the environmental determinants.

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A Study on Strategies for Enhancing Transparency of Domestic Construction Industry through Foreign Cases (해외사례를 통한 국내 건설산업의 투명성 제고에 관한 연구)

  • Jang, Hyeon Seok;Park, Hyung Keun;Lee, Young Soo
    • KSCE Journal of Civil and Environmental Engineering Research
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    • v.32 no.3D
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    • pp.231-237
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    • 2012
  • The interrelation of integrity degree and country competitive power was known as high. But, according to the CPI announcement of Transparency International, the domestic Corruption Perceptions Index ranked 5 points, as being corrupt. It was investigated that the corruption level of Korea was getting worse most in the construction sector. In this way, it is emergent and inevitable to improve the transparency in the construction industry, accounting for 25-54% of the total corruption cases in our society. Transparency International has opened to the public the source data, utilized in the CPI measures in 2010. In the case of Korea, the 9 data of 6 organizations were utilized. According to the PERC, the corruption level of the private sector in Korea has been estimated as the worst among the 16 countries. In this context, this paper analyses the corruption level of Korea by utilizing the source data of the Transparency International CPI. And it aims to comprehend structural problems in the construction industry and to suggest implicative countermeasures through out the anti-corruption activities in the world. It propose finally an improvement of the structural causes in the construction industry, a promotion of effective punishment against corrupt practices, a reinforcement of the transparency management in the construction sector, etc.

Professional Development and Perceptual Changes in Gifted Education by Regular Classroom Teachers (일반교사들의 영재교육에 대한 인식변화와 전문성 신장)

  • Chun, Miran;Huh, Mooyul
    • Journal of Gifted/Talented Education
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    • v.24 no.5
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    • pp.781-806
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    • 2014
  • The purpose of this study is to examine the change in the beliefs of regular classroom teachers after participating in a gifted education lectures and practicum as well as the effectiveness of the lectures and practicum. Each teacher was asked to complete a pre-/ a mid-/ and post-journal, detailing their expected characteristics and then describing what occurred and how their initial expectations were altered. The teachers mentioned high thinking skills, creativity, fast problem solving skills, and a lack of communication skills as intellectual characteristics of gifted students and high motivation and task commitment as social characteristics. They mentioned the characteristics in textbooks on pre- and mid-journals, but presented their observations in post-journals such as lack of communication skills, competitive spirit, and frustrations. The study found that teachers broadened their view of giftedness, recognized the need to adapt instructions for gifted students, realized the necessity of knowing the students to differentiate instruction patterns, and emphasized teaching-learning strategies for the gifted. These results contribute to the promise of having regular classroom teachers engage in a field experience with gifted students to supplement discussions about gifted education lectures.

A Study on the Patient's Attitude of Korean Medicine by Social Classes (계층별 한방의료 이용 실태에 관한 연구)

  • Lee, Han-Wool;Chong, Myong-Soo;Lee, Ki-Nam
    • Journal of Society of Preventive Korean Medicine
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    • v.11 no.2
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    • pp.71-86
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    • 2007
  • This study aims at looking into the use of oriental medical services in treating disease and patient's attitude of oriental medicine by social classes. The first to be explored through this study is medical accessibility, classifying them by age, gender and job. Second is to examine kinds of oriental medical services and expenses incurred in treating the disease. Third is to compare satisfaction for the services offered and investigate into relations between disease and oriental medicine through cross-analysis by class, and provide fundamental materials for enhancing accessibility to oriental medical centers for treating chronic diseases. The 1,376 households for the period of time from Apr. to Jun. 2005, were asked to answer to the questionnaires offered. The conclusion from the survey can be summarized as follows. Medical services for the onset of disease were less offered to females, older group, low schooling, and low-income bracket. It is attributable to an economic cause, in both genders. The in- and outpatients' rate were found higher in groups of female, older age, low-income and blue-color workers. Use of oriental medical centers were higher in outpatients than inpatients probably for low-income brackets were less frequently put on regular physical checkups, more exposing to diseases. Each hospitalization was found over six days longer in average; 19.7 days for oriental medical hospitals, 12.5 for hospitals. The hospital charges that patients should pay for one hospitalization showed 909,000 won in oriental medical hospitals, much higher than 518,000 won in hospitals. Outpatients were also found to pay more for oriental medical services; 55,000 won for oriental medical hospitals, 19,000 for hospitals. As to outpatients' satisfaction, oriental medical hospitals were generally found to be a little more satisfactory than general hospitals; 11.2% of respondents answered Very Satisfactory. Satisfaction to services offered to outpatients showed 82.2% of respondents responded to Over Satisfactory for herb clinics, 76% for general hospitals. For future intention to use oriental medical services, females, over 51 years old, lower education and income, and blue color workers showed more intention to use them. To be more competitive in treating chronic diseases, it is necessary that oriental medical services become more accessible through extending its coverage of insurance into more medical herbs and their prepared packs, as well as mapping out extensive publicity strategies to make known to the public about high efficacy of medical herbs and their safety.

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A Study on Exit Delay of Dominant Technology in Technology Competition: Focused on Sailing Ship Effect (기술경쟁에서 구기술의 퇴출 지연 현상에 관한 연구: 범선 효과를 중심으로)

  • Kim, Da-Seul;Kim, Kyung-Ho;Jun, Seung-Pyo
    • Journal of Technology Innovation
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    • v.22 no.1
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    • pp.119-147
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    • 2014
  • Technology competition is becoming a core element to get a competitive advantage in the market economy and its importance has been growing rapidly. Therefore, lots of studies on technology competition have been conducted and diversified. We focused on 'Sailing ship effect' which accelerates innovation in the old technology in response to the threat of the new technology. We found that previous studies had suggested the factors causing 'Sailing ship effect' from the viewpoint of either market or competitor. However, there are a lot of limitations to analyse the status and establish strategies. Hence, we hereby suggest a new technology competition analysis model considering market, technology and especially competitors at once by classifying the results of technology competition: 1) Replacement, 2) Status Quo, 3) Co-existence, and 4) Sailing ship effect. In this paper, we apply three cases to the suggested model in order to judge whether it is reasonable or not and confirm that it explains many cases related to 'exit delay' of a dominant technology. We expect this study will contribute to forecasting the results of technology competition and establish a response strategy if it enters into general use.