• International journal of advanced smart convergence
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• v.13 no.1
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• pp.162-179
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• 2024

With the acceleration of China's urbanization process, the economic development and market potential of small and medium-sized cities have been constantly enhanced, with the urbanization competition having been caught in the vortex of homogenization. However, small and medium-sized cities are exposed to limited resources and funds, and therefore need to be more flexible and innovative in the strategy implementation, while urban brand communication is one of the key factors to promote the competitiveness of cities. Taking the small and medium-sized cities in China as the research objects, this study, based on the domestic and foreign theories about the brand communication of small and medium-sized cities, as well as other city-related theories, analyzes textual materials about the current situation and new changes in brand communication of small and medium-sized cities with grounded theory, reflecting on the problems in brand communication in China's small and medium-sized cities. Combining the basic elements of urban brand communication, a model for constructing brand communication strategies for small and medium-sized cities is further proposed, so as to provide the differentiated and distinctive strategies for the construction and communication of urban brands in small and medium-sized cities in China, as well as provide a new perspective and strategy on how to enhance the competitiveness and contribute to the sustainable economic development of small and medium-sized.

• Asia pacific journal of information systems
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• v.9 no.3
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• pp.1-23
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• 1999

The objective of this study is to examine the media richness theory and the social information processing model by analyzing the effect of media experience on media perception and communication process. To accomplish this objective, a laboratory experiment was conducted. The independent variable was text medium experience and a face-to-face medium was added as a control group. The dependent variables were medium perception and communication process. Medium perception includes perceived richness, medium feeling, task satisfaction, and communication satisfaction. Communication processes were also analyzed to compare each treatment group. The results can be summarized into two facts. First, face-to-face group showed higher perceived richness than text medium group. And experienced text medium group perceived their text medium richer than inexperienced text medium group. Second, experienced text medium groups showed more interactions between subjects than inexperienced text medium group. Experienced text medium group also showed more agreements and meta-communication which could be found in face-to-face group. The result of this study supported media richness theory by finding that face-to-face medium was perceived richer than text medium, And the results also proved social information processing model by comparing experienced text medium group and inexperienced text medium group. The text medium, although thought to be the leanest one, could be perceived richer if users had lots of experience on it.

• Journal of Information Technology Applications and Management
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• v.11 no.4
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• pp.1-23
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• 2004

This study identifies communication patterns of groups using synchronous text communication medium for their group decision-making, and examines how these patterns are associated with creative solutions to problems. Our research suggests that certain communication behavior of groups, when appropriately organized, can be of help in enhancing creative production of outcomes. A qualitative study was conducted on communication patterns based on an analysis of text-based electronic conversation protocols. Specifically this research tried to overcome existing studies on electronic groups by focusing on interactive process of communication among participants. The major study conclusion; are: (1) The production of creative outcome may depend on the process or sequence of discussion among group members with synchronous text communication medium. That is, proper interactive responses and appropriate control of the discussion process are essential to obtain a high level of performance. (2) It is importantto make discuss rules based on meta-cognitive and interactive protocols in the early stage. Explicit rules relating to internal group processes as well as communication medium use are even more important to groups with electronic communication medium than face-to-face groups.

• Asian Journal for Public Opinion Research
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• v.2 no.4
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• pp.228-247
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• 2015

Politics is defined as who gets what, when, and how. Communication is defined as the process, outcomes and effects of message transmission through a medium. Thus political communication in Asia, the most dynamic and uncertain region of the world, has been very dense, requiring rigorous scientific analysis and culturally sensitive reflection. Mass media brought about a revolution in political communication in the last century. In the 21st century, complex monitory devices from the state and international organizations and from the society and transnational groups have transformed the features of political communication. It has triggered another revolution in political communication. Illustrations are given focusing on Asia. A theoretical reflection from the angle of political science is attempted focusing on political communication medium and its effects. I compare no medium (face-to-face communication), mass media, and social media in relation to their effects.

• Proceedings of the KIEE Conference
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• 1998.07g
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• pp.2399-2401
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• 1998

For a medium/small scale DAS, which using the PCS network as the system communication network, we developed the scheme of communication protocol of DAS between master and remote terminal. This paper presents advanced protocol which has basic frame format and data flow for the medium/small scale DAS, and the procedure of the developing sequence.

• Archives of design research
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• v.14 no.1
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• pp.7-16
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• 2001

Human beings have been leading their life and desirable social life through communication. Human communication has been changed and expanded through language, letters, printing media, broadcasting media, and more recently network communication media. Since the invention of characters, books have been the human beings' communication medium that have the longest history, and they have preserved and succeeded human spiritual world. Children's picture books are also a communication medium composed of the transmitter of the information, message, medium, and the receiver, and makes the process of communication. The sender: writer, illustrator, and editor, analyzes children, special receiver, symbolizes messages, make up contents and make communication come true by selecting media and effectively delivering them to children. Considering the developmental characteristics of the receiver, children and their desires, visual media such as the writings and illustrations. The writings and illustrations are the most appropriate for communication with children. The first, picture books are for the communication between grown-ups and children, and also that with society for helping children find their identity and perform their roles. The second, through the message of writings and illustrations young children acquire human communication ability of this age. That is, they experience and learn visual communication and letter communication

• Journal of the Korean Institute of Telematics and Electronics A
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• v.33A no.7
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• pp.76-91
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• 1996

In this paper, we proposed the new medium access control protocol for the virtual token bus netowrk. The network is applied to inter-processor communication network of large capacity digital switching system and digital mobile system with distributed control architecture. in the virtual token bus netowrk, the existing medium access control protocols hav ea switchove rtime overhead when traffic load is light or asymmetric according ot arbitration address of node that has message to send. The proposed protocol optimized average message delay using cyclic bus access chain to exclude switchover time of node that do not have message to send. Therefore it enhanced bus tuilization and average message delay that degrades the performance of real time communication netowrks. It showed that the proposed protocol is more enhacned than virtual token medium access control protocol and virtual token medium access control protocol iwth reservation through performance analysis.

• Asia pacific journal of information systems
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• v.8 no.3
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• pp.119-134
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• 1998

Among several theories to explain how different communication media affect task performance, media richness theory(MRT) is one of the most frequently cited. Recent studies related to the use of communication media, however, have raised the question of the effectiveness of the MRT as a predictor of media choices or of individual effectiveness. The objective of this research is to examine the assumptions of the MRT. MRT proposes that the properties of media are objective in other words, they are inherent and physical attributes recognizable by users. This study experiments on the effects of task characteristics and medium experience on the perceived media richness and social presence. The results of this study did not support the assumptions of the MRT. There was an interaction effects of task characteristics and medium experience on both the perceived media richness and social presence. While the inexperienced computer-mediated communication(CMC) group perceives their medium richer for the unequivocal task, the experienced CMC group perceives their medium equally for the equivocal and the unequivocal task.

• Korean journal of communication and information
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• v.21
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• pp.87-113
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• 2003

Despite the ubiquity of mobile phone, the medium has received far less scholarly attention than it should deserve. This study begin with the purpose of fair repositioning of mobile phone in Korean interpersonal communication. To accomplish this purpose, We examined the effect of communication values on perception of mobile phone as interpersonal communication medium, such as the appropriateness and effectiveness of mobile phone. The related raw data were collected from on-line survey process, and statistically analyzed. The result showed that the more effect the traditional communication values of our society have on the perception of mobile phone, the older users are. And Younger generations tend to have more positive attitude to mobile phone as interpersonal communication medium. Particularly when the seniors are interpersonal communication partner and impending task is advice or request, younger persons tend to perceive mobile phone more appropriate and effective than the elder persons do. Thus, it is plausible to predict that relative position of mobile phone will be gradually more important in Koreans' social communication when the younger generation become the mainstream of our society.

• Korean journal of communication and information
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• v.18
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• pp.131-164
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• 2002

Despite the ubiquity of telephone, the medium has received far less scholarly attention than it should deserve. This study begin with the purpose of fair appraisement of telephone in Korean social communication. To accomplish this purpose, the gratification obtained from telephone, the appropriateness of it as interpersonal communication medium and communication network through telephone were studied. The related raw data were collected from on-line survey process, and statistically analyzed. The result showed sociability, information, transaction, entertainment, emergency, and reassurance are gratifications obtained from telephone use. Younger persons tend to have more positive attitude to mobile phone as interpersonal communication medium. Particularly when the seniors are interpersonal communication partner and impending task is advice or request, younger persons tend to perceive mobile phone more appropriate than the elder persons do. And mobile phone deepens 'communication endogamy' of our society, especially in the youth. Thus, it is plausible to predict that mobile phone will be more important in social communication of our society when the youth become the mainstream of our society.