• Journal of the Korean Society of Costume
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• v.50 no.4
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• pp.63-72
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• 2000

The purpose of this study was to investigate the effects of lifestyle factors on clothing purchase motives, information use, and selection criteria in male college students. The sample included 241 male college students, and an instrument was developed based on the previous studies. The statistical analyses used for this study were factor analysis and multiple regression. The result of factor analysis showed that lifestyle consisted of six factors : clothing interest, serif-confidence, social participation, planned clothing purchase, family-orientation, and conservativeness. Clothing purchase motives consisted of conspicuous consumption motives, fashion and individuality motives, and economic motives. Clothing information use consisted of four factors: paper/display, personal advice, fashion show/clothing observation, and electronic media. Finally. clothing selection criteria consisted of practicability, fashion/individuality, and conformity, Multip1e regression revealed that there were significant effects of lifestyle factors on clothing purchase motives, information use, and selection criteria. For example, self-confidence factor had a negative impact on conspicuous consumption motive, personal advice information use, and fashion/individuality criteria. The relative importance of lifestyle factors were different according to different dimensions of clothing purchase motives, information use, and selection criteria.

• Journal of the Korean Society of Clothing and Textiles
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• v.10 no.3
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• pp.49-61
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• 1986

The purpose of this study is to analyze the types of perceived risk and the use of information sources respectively in clothing-purchase and ; study the correlations between the two variables and also ; study how the socioeconomic status impacts on the use of information sources. The questionnaires were administered to a sample of 393 housewives living in Seoul. For statistical analysis, the Pearson's product-moment correlation coefficients, analysis of variance, and Neuman-keul's test were used. The results were as follows : 1) There were significant differences in the types of perceived risk, reviewing these by clothing use and fashion Stage. 2) There were significant differences in the use of information sources, reviewing these by clothing use and fashion stage. 3) There were significant correlations between the types of Perceived risk and the use of information sources, reviewing these by clothing use and fashion stage. 4) In each fashion stage, there were partly significant differences in the types of perceived risk, reviewing these by SES. 5) In each fashion stage, there were partly significant differences in the use of information sources, reviewing these by SES.

• The International Journal of Costume Culture
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• v.9 no.1
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• pp.27-38
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• 2006

This study has examined middle school students' perception and practical use of the clothing life sector in the subject of Technology Home economics for middle school. The subjects of the study are 337 students attending middle schools in the city of Daegu. The results of the study have shown that the girl students make more use of each unit in the clothing part than their counterpart, and that the higher is their preference for the clothing part and the greater is their necessity for it, the greater is their use of the clothing part. Therefore, to make students more interested in learning and to make the learning more practicable, a study of teaching-learning methods should be made. Along with it, the educational environment should be improved and the contents of the clothing life education should be developed. Once these needs are met, students are expected to participate actively in class and their achievements are sure to be greater.

• Fashion & Textile Research Journal
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• v.3 no.2
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• pp.156-161
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• 2001

The purpose of this study was to investigate the relationship of use of clothing advertisements in magazines as an information source to clothing involvement. Questionnaires were administered to 131 women living in Sangju City during April of 2000. Data were analyzed by using factor analysis, t-test, ANOVA and Scheffe test. Attitude toward clothing advertisements in magazines was factor analyzed resulting three factors such as quality information & degree of use, fashion & brand information, and communication. Clothing advertisement was not considered as a useful information source and was not understood the message of advertisement clearly. There were significant differences between high involvement group and low involvement group in attitude toward clothing advertisements as information sources. High involvement group considered clothing advertisements as information sources more positively and used advertisements to search information about fashion and product quality. Also, significant differences were shown according to marriage state, age, and education level.

• Journal of the Korean Home Economics Association
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• v.47 no.4
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• pp.99-110
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• 2009

The Technology Acceptance Model(TAM) proposed by Davis(1989) has been applied as a reliable and robust model in the study of user’s adoption of different technologies. However it is necessary to incorporate additional constructs to the original model in the quest for increased predictive power. This study investigate consumer’s acceptance of smart clothing applied by the extended TAM. Besides perceived ease of use and perceived usefulness, clothing involvement is included in the extended TAM. Data were collected from the adults over 20 years old living in Seoul and other metropolitan areas from March 2 to March 12, 2009. 815 copies of data were analyzed to examine a structural model and test research hypotheses using AMOS package. The study showed the extended TAM for smart clothing was validated empirically in predicting the individual’s acceptance of smart clothing and 5 hypotheses among 7 hypotheses were supported. Specifically, perceived ease of use, perceived usefulness, and clothing involvement were the factors affecting attitude toward smart clothing. Attitude toward smart clothing was influenced directly by perceived usefulness and clothing involvement but influenced indirectly by perceived ease of use. Acceptance intention toward smart clothing was influenced strongly by attitude. From a theoretical point of view, the study extended the TAM for smart clothing. Moreover, this study would be beneficial for those who would develop smart clothing by providing information about attitude and acceptance intention of smart clothing consumers.

• Journal of the Korea Fashion and Costume Design Association
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• v.20 no.2
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• pp.17-29
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• 2018

This study aims to determine the effects of clothing consumption value, usefulness of clothing and ease of use on the new product acceptance intention of premium linen apparel. A survey was conducted among male and female consumers, and a total of 328 responses were analyzed. Frequency, factor analysis, and multiple regression analysis were used for data analysis using SPSS WIN Ver.21.0. The results of this study are as follows. First, clothing consumption value was classified into five factors: social value, fashionable value, individual value, practical value and emotional value. Usefulness and ease of use were found two factors and the new product acceptance intention of premium linen apparel was found one factor. Second, all factors of clothing consumption value had a positive effect on usefulness. The higher the values of the five factors of clothing consumption value, the higher usefulness. Third, fashionable value affected ease of use, but individual value had no positive effect on ease of use. The higher the fashionable value, the higher the ease of use, but, the higher the individual value, the lower the ease of use. Fourth, all factors of clothing consumption value had a positive effect on the new product acceptance intention of premium linen apparel. Therefore, clothing consumption value is important to the new product acceptance intention of premium linen apparel. Moreover, usefulness and ease of use influenced the new product acceptance intention of premium linen apparel. This shows that consumers' new product acceptance intention of premium linen apparel increases if the product is they are perceived to be useful and easy to use.

• Journal of the Korean Society of Costume
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• v.54 no.7
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• pp.15-26
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• 2004

The internet is one of the modern facilities that has been diffused very rapidly in recent years and tremendously influenced on our life. Although the adolescents are major users of internet, the literature in clothing and textile area has not addressed the relationships between adolescents' internet use and clothing behavior, The purpose of this study was to examine the differences of adolescents clothing behavior. purchase evaluative criteria, and information source according to the use of internet. Descriptive statistics, t test, Analysis of Variance (ANOVA), and Duncan test were employed to analyze the data collected from the convenience sample of 572 middle and high school students in Gyeongnam, Korea. The use of internet was partially related to the adolescents' clothing behaviors. purchase evaluative criteria. and information source. Also, it was observed that the frequency and purpose of fashion website tended to be related more than the amount and purpose of internet did. Marketing implications from the results were suggested.

• Journal of Korean Home Economics Education Association
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• v.12 no.1
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• pp.75-87
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• 2000

The purpose of this study is to find out how middle and high school girls show their clothing attitudes and their life-style. clothing behavior. use their ornaments according to demographic variables. The subject of this study consists o 345 middle and high school girls living in Chung-Nam Province and Taejon Metropolitan City. SPSS/PC+ program was utilized to calculate frequency(N) mean value(M) and standard deviation (SD) for statistical analysis. Differences among the populations are examined through t-test. F-test and X2-test. The results of this study are as follow : 1. Correlation between the life style and demographic variables. Especially. life-style has significant difference(p<. 05) according to type of school. middle school girls have high tendency in the type of modern and fashion. Life-style has significant difference(p< .01) according to level of achievement studying, high level girls has high tendency in the type of practical and secure. 2. Correlation between the clothing behavior and demographic variables. According to type of school. middle school girls showed higher than high school girls in clothing conformity and clothing aesthetics. According to level of achievement studying, high level girls have high tendency in clothing conformity and clothing modesty. 3. Correlation between the use their ornaments and demographic variables. Buying the ornaments, higher-level achievement studying girl’s get information in show window. but lower-level achievement studying girl’s get information in TV or radio. The use of ornaments according to the site of school, most of school girls who live in small city or town use the ornaments as usual school life but school girls who live in big city use the ornaments to look good on their clothes. Following suggestions can be made based on the discussions above: It is necessary for us to have correct understanding about the correlation between the ornaments and clothing of school girls in order to lead them to have appropriate clothing behavior. Furthermore. it is required to construct a bridge linking a course of study to rational habits guidance which will provide us more appropriate tools for clothing behavior guidance.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.2
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• pp.177-187
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• 2003

The purpose of this study was to investigate the effects of clothing involvement and internet usage on internet shopping attitude and internet purchase of clothing products. The subjects used for the study were 210 male and 338 female college students. The clothing involvement consisted of pleasure/interest, symbolism/expression, and perceived risk factors. The internet usage consisted of information and entertainment uses. The internet shopping attitude had convenience and security factors. The results showed that there were positive relationships between clothing involvement factors and internet shopping attitude factors. Regarding the relationship between internet usage and internet shopping attitude, there was a positive relationship between internet information use and internet attitude for convenience while there was a positive relationship between internet entertainment use and internet attitude for security. According to clothing involvement and internet usage, the respondents were segmented by four groups. The results showed that these segmented groups were different in regard to internet shopping attitude, internet purchase, and demographics. For example, symbolishm/internet information use group considered internet shopping more convenient and purchased clothing more frequently through internet than did other groups. The implications of the study were discussed.

• Fashion & Textile Research Journal
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• v.8 no.4
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• pp.420-426
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• 2006

Korean prior studies on smart clothing seeking complete mixture of clothing and computer with diverse functions in the ubiquitous environment were so mere, while there have been aggressive activities to develop diverse smart clothing products led by the relevant industries and universities in foreign countries. Given prospective growth of the smart clothing market, there should be customers' evaluation of functions and utility of and sensitivity to smart clothing as well. This study conducted a questionnaire to Korean customers in their twenties regarding their perception and liking of and willingness to use smart clothing, and examined the needs of new functions of smart clothing. As a result, the customers in their twenties turned out to like well-designed and comfortable clothing, and be exposed to diverse and continuous computing environment. Also, they have relatively low perception but considerably high liking of smart clothing, indicating their high willingness to use smart clothing products. They cited 'selectable functions' and 'mobile and convenient ' as merits, and 'too expensive' and 'easy to wash' as demerits of smart clothing. In the respect, they proposed many interesting smart clothing ideas, such as 'clothing with automatic temperature-sensing function, which gets higher heat- insulating function by tightening the textile structure in winter and higher ventilating function by loosening the textile structure in summer.' We hope the results of this study will serve basic data for development of more efficient smart clothing in the future.