• 패션비즈니스
• /
• 제27권3호
• /
• pp.35-49
• /
• 2023

The purpose is to derive its aesthetic characteristics by objectifying the visual image of the YouTube campaign into adjectives. As a result, we intend to identify advertising strategies that use them as basic data for setting fashion design concepts. A group of experts in fashion majors watched each of them, wrote adjectives, and collected 75 adjectives. By analyzing the frequency of adjectives, aesthetic characteristics were derived with adjectives recording the upper number of times, and the results were obtained that they had the characteristics of deconstruction. The conclusions of this study are as follows. First, Tamburin's Jenny appeared to be strange, scary, rambling and charming. Among the internal meanings of deconstruction due to spatial, social, and psychological distance from consumers, it can be said that T.P.O's mutual textuality and play of interaction. Second, Gucci Cruise be chosen rural, strange, wild, unharmonious, and difficult, which is a mixture of intertextuality and play of T.P.O. Third, The Excise Gucci Campaign parodies that juxtaposes six films directed by Stanley Kubrick, making them strange, retro, difficult, interesting, and wrong. Deconstructionist de-genre and de-boundary Fourth, Kenzo World is weird, dynamic, wrong, difficult, difficult, and confused, which correspond to T.P.O's interactive textuality, play of the second half, and destruction and decomposition among the external expressions of deconstruction. Fifth, Burberry Hero emphasized the aesthetic value of traditional men, so it was ostensibly wild, free, powerful, sensual, and fantastic. Compared to the lifestyle of men who usually work at work, this corresponds to play of second best.

• 복식문화연구
• /
• 제31권4호
• /
• pp.504-518
• /
• 2023

The objective of this study was to explore the symbolism associated with phoenix patterns in China and the temporal aesthetic characteristics of these patterns found in Dunhuang Mogao Grottoes. The study involved collecting examples of clothing designs featuring phoenix patterns from China Fashion Week and the Vogue website, spanning from spring and summer of 2016 to fall and winter of 2022. After collecting and organizing these examples, representative cases were selected for analysis. The objective was to identify effective techniques for incorporating phoenix patterns within the context of Dunhuang Mogao Grottoes and provided insights for future clothing design and textile pattern design research. Phoenix patterns boasted a lengthy history and were laden with symbolic meaning. Early renditions of phoenix patterns found at Mogao Grottoes in Dunhuang were relatively simplistic in design, mainly employing elements like rhythm, coordination, balance and symmetry to convey a sense of nature and gravity. Over time, these patterns evolved under the influence of the prevailing cultural backdrop, employing repeated emphasis to portray notions of abundance and tenacity. Furthermore, regarding the use of phoenix patterns in clothing, there were four prevalent expression techniques: embroidery, beading, printing, and knitting. Traditional techniques like embroidery and beadwork often prioritized aesthetic features like coordination, emphasis, and symmetry, thereby showcasing the opulent characteristics of phoenix patterns. On the other hand, printing and knitting techniques used a single phoenix pattern or a modified version to simplify designs by emphasizing or repeating aesthetic characteristics while adhering to a modern artistic approach.

• 디자인학연구
• /
• 제16권3호
• /
• pp.401-410
• /
• 2003

인터넷 이용자의 증가와 함께 이메일 카드의 사용빈도가 급증하고 있다. e 카드는 실시간(real-time)으로 전송되는 장점에 더해 동영상과 효과음을 다중적(multiplex)으로 즐길 수 있는 카드이다. 또한 이용자는 자신의 정서에 따른 선택(alternative)이 가능하다. 이러한 이유로 절은 층에서는 종이카드에서 전자 카드로의 선호도 전이가 뚜렷이 나타나고 있으며 이메일 카드 전문 사이트의 경우 이를 캐릭터 프로모션을 위한 매체로 적극 활용하고 있다. 엽기토끼 '마시마로'가 플래시 애니메이션으로 성공한 이후, 플래시 카드는 캐릭터 비즈니스에 있어 중요한 매체로 인식되어 적극 활용되면서 인터넷 환경을 이루는 주요한 시각물로 자리 잡고 있다. 본 연구는 e 카드 가운데 이용자의 인기를 끌고 있는 플래시 카드를 위주로 하고 이것이 사용자에게 주는 미감의 동인에 대한 고찰로써, 표현 속에 내재되어 있는 의미를 분석하고 이를 엔트로피 개념으로 설명하였다. 즉 애니메이션의 내용은 단순 구성에 따른 단순성 추구에, 표현 형식은 일상성에서의 이탈로부터 얻어지는 이화효과에 기반을 둔 것으로 요약하고, 이 두가지에서 산출되는 것은 구조적 주제의 이완에 따른 긴장 감소의 즐거움으로 보고 미감의 동인을 여기에 설정하였다.

• 복식문화연구
• /
• 제17권3호
• /
• pp.383-395
• /
• 2009

The purpose of this study was to provide a formative charateristics by analyzing aesthetic charateristics of Egypt costume expressed in contemporary fashion. The result of this study obtained through this process were as follows. Aesthetic characteristics were expressed as a primative-retro characteristics, and a erotic-retro characteristics and a decorative-retro characteristics. Based on these trends, this study analyzed formative charateristics in an aspect of form, color, material, and decoration. In the modern fashion, unlike the H-line silhouette given by a natural fit in the primitive retro, the erotic retro was characterized in the shape by a tight H-line silhouette. For the color, peach, yellow green, gold, light blue, red, and black were used as the main color. For the material, see-through, gauze, mesh, organdy, and tight vinyl were utilized to emphasize an erotic image and expose a body secretly. For the decoration, the characteristic of erotic retro using the simple or same colors frequently was the use of similar accessories colors matched with material colors. The decorative retro was characterized in the shape by a H-line silhouette connected as a part of clothing which applied passium and a greatly modified silhouette from an Egyptian simple style which was well-matched with splendid accessories. For the color, the broadest range of color changes was found from light pastel such as white, yellow, light pink, burnt orange, blue, purple, silver, gold, and red to strong vivid tones. For the material, modern materials such as organdy, tulle, leather, and furs were often used. For the decoration, passium, an eagle pattern, scarab earrings, a crown, a sneak-shaped coronet, and pictograph printed on the fabric were frequently used.

• 한국의상디자인학회지
• /
• 제12권1호
• /
• pp.51-59
• /
• 2010

The purpose of this study is to help understanding of Korean fashion image by studying of design factor and formative characteristic. The methods of this study are the study of academic literatures as well as practical study through the analysis of case studies about actual works. The summary of this study's results is like followings. First, Perspectives seeing formative characteristic on Korean fashion image are Shape with a line, color, material, pattern, accessories. Second, Design factors deciding Korean fashion image are pattern, then in order of shape, color, material, accessories. Third, In results on design factor deciding Korean fashion image, when fashion designers focus on pattern, pattern is focused on without regard for other design factor. But color and material are accompanied by other design factor in expressing Korean fashion image. As fashion design point expressing Korean astetic, use of pattern is minimized other design factor, color and material are used with other design factor, then Korean fashion image will come out more than other time else. If We develop Korean fashion design to concentrate on shape and pattern, Korean fashion culture will be known to world people and beautiful value of Korean fashion will be handed effectively.

• 기술사
• /
• 제45권1호
• /
• pp.49-53
• /
• 2012

It has been a common misconception that landscape architecture is a gardening, landscape gardening or planting. However, landscape architecture is entirely different from gardening, landscape gardening and planting when it comes to professional category. Landscape architecture is a interdisciplinary science to improve a quality of citizen's life through analysing social culture, psychological configuration, aesthetic characteristic and integrating them in human society. Today's landscape architecture is a interdisciplinary technology including ecological and artistic value to create most of outdoor space used by human through preserving nature and enhancing the environment. The field has been changed constantly in the flow of the period and social development as providing green network system, recreation area, ecological environment in the city.

• CRM연구
• /
• 제3권1호
• /
• pp.29-47
• /
• 2010

본 연구는 미술관의 방문자의 특성 및 방문형태가 미술관의 상대적 위상지각 및 심미적 반응, 그리고 미술관의 제공 혜택지각에 영향을 미쳐 후속하여 방문자의 만족 및 개인.사회적 참여행동에 미치는 영향을 검증하였다. 이를 위해 미술관을 방문한 방문자를 대상으로 약 4주 동안 조사를 실시하였다. 총 315부를 배포하여 308부를 회수하였으나 이 중 불성실한 응답으로 분석대상으로 적합하지 않는 자료 15부를 제외한 293부를 최종 분석에 사용하였다. 연구결과, 방문자의 특성은 미술관의 상대적 위상지각 및 미술관 제공 혜택지각에 유의한 영향을 미치는 것으로 나타났으나 심미적 반응에는 유의한 영향을 미치지 않는 것으로 나타났다. 또한 미술관의 방문형태는 상대적 위상지각에는 영향을 미치는 것으로 나타났으나 심미적 반응과 미술관의 제공 혜택지각에는 유의한 영향을 미치 지 않는 것으로 나타났다. 미술관의 상대적 위상지각은 심미적 반응에 긍정적 유의한 영향을 미치는 것으로 나타났으나 미술관의 제공 혜택지각에는 유의한 영향을 미치지 않는 것으로 나타났다. 아울러 미술관의 상대적 위상지각은 방문자 만족에 유의한 영향을 미치지 않는 것으로 나타났으나 심미적 반응 및 미술관 제공 혜택지각은 방문자 만족에 유의한 영향을 미치는 것으로 나타났다. 마지막으로 미술관의 방문자가 만족할수록 향후 미술관의 다양한 프로그램에 참여도 높게 나타났다. 이로써 미래의 미술관은 방문자의 교육, 자선행사, 기부행사 등 내외적인 참여행동을 이끌어 일반 대중과 함께하는 공간으로 인식시키는 것이 방문자의 만족을 이끌 뿐만 아니라 개인.사회적 참여까지도 이끌 수 있음을 시사하고 있다.

• 한국의상디자인학회지
• /
• 제8권2호
• /
• pp.47-59
• /
• 2006

The purpose of this study is to grasp the meaning of retro-fashion, to research the formative feature characteristic and aesthetic values. Retro-fashion is one of the expression of spatiotemporal-eclecticism, The formative of modern Retro-fashion are as follows: First, Retro-fashion based on spatiotemporal-eclecticism have been come from 40s, 50s, 60s, 70s, 80s style of time, and the asia, africa, middle east, latin America in region. Second, the design inspiration and technique is used more primitive crafts and decoration like handcrafted material, handmade ornaments as dyeing and embroidery of bohemian, jacqwuard pattern, oriental beads, applique, new hippie touch, patchwork, smocking, primitive button, woods, ethnic motives. Third, modern Retro-fashion is reflection of human feelings as nostalgia from the past, it supplies the sense of fashion creativity and new ideas.

• 한국의상디자인학회지
• /
• 제16권2호
• /
• pp.151-161
• /
• 2014

This study suggests method of expression of nail art utilizing Salvador Dali's Paranoiac Critical Method and produced the actual works based on discussions on Salvador Dali's painting, Paranoiac Critical Method, Nail Art's artistry and technique of expression. The result of the study is as follows: 1) Characteristic of Dali's painting is a Paranoiac Critical Method. If suggesting this characteristic in a method of expression of nail art, a good work which can be expressed on a small space, a nail, representing Dali is selected and 5 tips which are very similar to the rate of the painting are used in order to obtain an aesthetic effect just like a painting. And after composing on tips using the whole paining or part of painting, actual techniques of expression such as Hand Painting, Protranse or Water Decal are used. 2) the result of nail art produced utilizing Dali's Paranoiac Critical Method is as follows. Most of all, for nail art I with the topic of "The Persistence of Memory" (1931), after giving changes to 5 tips for the watch which is a part of the painting, Hand Painting technique is used using Acrylic Painting with colors which are similar colors to the painting. Then for nail art II which adopted "Slave Market with Invisible Bust of Voltaire" (1940), the whole painting is divided into 5 tips and Protranse technique which attaches printed paper onto nails was used. Lastly, for nail art III with the subject of "The Enigma of Desire My Mother, My Mother, My Mother" (1929), Water Decal which is emphasizing the parts of the painting and composing on 5 tips and copying printed picture onto Water Transfer Paper in order to attach on the nails is used. These nail arts show aesthetic characteristics such as fantasy, unconsciousness, grotesque, infinity, non-realism and horror just like paintings.

• 패션비즈니스
• /
• 제16권2호
• /
• pp.88-107
• /
• 2012

Hybrid implies that elements in more than two are combined, and is what is merged and used complexly the technologies and materials in several fields according to the development in scientific technology and the progress in technology. In the formative and artistic aspect, the hybrid can be said to be phenomenon that two of mutually different genres are combined. The function and form in each genre, which were combined at this time, are remained wholly or partially, thereby revealing as well without hiding a fact of having been combined. In the digital communication era, the same time level was integrated into one culture, with destroying the temporal·spatial boundary. As for the objectives of this study, first, the aim is to suggest a model for researching into make-up by grasping the developmental process and the characteristics of hybrid art through considering an art theory of hybrid, which was shown in make-up. Second, the aim is to design make-up by analyzing trend by make-up style after applying the genre deconstruction in hybrid. The modern make-up design through genre-deconstruction characteristics beyond diverse plurality and genre could be known to be highlighted as aesthetic characteristic by a slight attempt as communication of open space, which connects culture and genre, which had failed to be recognized and was neglected. Through the results of this study, it could be known that there is infinite possibility in developing make-up design in line with modern sensation through aesthetic element and symbolic significance through genre deconstruction. Based on these findings, its significance can be said to be in substantially contributing to offering new sight to the design & formative characteristic and the expression mode in future make-up, to providing basic data, and to strengthening competitive edge of culture and art.