• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.1 s.149
• /
• pp.1-11
• /
• 2006

The purpose of this study was to analyze the current CRM situation in Korean apparel industry. Specifically, research purposes were 1) to examine the concepts and benefits of CRM, 2) to examine CRM strategies, 3) to analyze CRM system(i.e., customer relationship management service, customer segmentation criteria, DB management system), and 4) to analyze the potential problems and CRM adoption plan. The subjects for this research were thirty CRM managers in Korean apparel firms classified by the company type(woman's wear, man's wear, casual wear, children's wear, retailer) interviewed from December 2003 to March 1004. The results of this study were as follows: First, the concept of CRM represented the prime customer relationship, continuous consideration, and customer management system. The benefits of CRM reflected re-sales, improvement of profit share, and acquisition of customer's data base. Second, concerning the CRM strategies, most companies focused on persistent customer management through mileage program, membership cards and also implemented product strategies such as demand forecasting, customization based on customer data analysis. We also found that industry preferred to use pricing strategies, for example, segmentation of customer through discrepancies of price in which customers are provided by discount and gift voucher services. Regarding distribution strategy, channel diversification, localized service, and convenient delivery system were used. As promotion strategies, they chose celebrating customers' personal events and promoting cultural events and issuing coupons. Third, regarding CRM system, information service was the most frequently adopted, important and highly beneficial category. Also POS/web-POS, homepage were main sources of information. RFM is the mostly commonly used customer segmentation criteria. Fourth, potential problems in CRM adoption were lack of CRM knowledge and performance measurement of CRM. Future CRM adoption plan included CRM education and development of CRM performance measures.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.12 no.9
• /
• pp.4166-4182
• /
• 2018

We consider the Device-to-Device (D2D) communications in cellular networks where each cellular user (CU) shares the same resource with multiple D2D users (DUs). In this paper, we aim to maximize the energy efficiency (EE) of the D2D networks, subject to an interference constraint required by the CU. Since the cellular and D2D communications belong to different networks, we consider to incentivize base station (BS) while assisting the DUs. To this end, we propose a Stackelberg game based interference pricing framework for the considered D2D communications in cellular networks. Unlike most of the existing methods, we use interference pricing framework to jointly address the EE resource allocation problem and the interference management in our networks rather than only improve the EE of the DUs or protect cellular networks. In particular, BS and all the users do not need all channel state information, which is more realistic in practice. In addition, two different pricing strategies are also proposed. Based on the two strategies, we analyze the equilibrium of the game. Moreover, in the first strategy, the upper and lower boundaries of the interference price are obtained. The closed-form expression is gained with a backward induction for the second strategy. Both offer valuable insights to the considered scenarios. Finally, compared with the existing work, the EE of the D2D communications is significantly improved. The advantageous performance of our scheme are demonstrated by the simulation results.

• Journal of the Korea Society of Computer and Information
• /
• v.15 no.5
• /
• pp.103-111
• /
• 2010

This paper proposes an efficient data transmission strategy using adaptive-tier low transmission power schedule in a TDMA-based ad hoc MAC protocol. Since the network resource of ad hoc networks has the characteristic of reassignment due to the multiple interferences and the contention-based limited wireless channel, the efficient time slot assignment and low power transmission scheme are the main research topics in developing ad hoc algorithms. Based on the proposed scheme of interference avoidance when neighbor clusters transmit packets, this paper can minimize the total energy dissipation and maximize the utilization of time slot in each ad hoc node. Simulation demonstrates that the proposed algorithm yields 15.8 % lower energy dissipation and 4.66% higher time slot utilization compared to the ones of two-tier conventional energy dissipation model.

• Journal of Korean Society of Industrial and Systems Engineering
• /
• v.29 no.2
• /
• pp.83-91
• /
• 2006

Internet shopping mall has become a huge distribution channel with dramatic growth in recent years. The number of consumers has exponentially increased as the scale of shopping mall has been large so that shopping malls with thousands or millions of consumers become a general case. However, it is essential to evaluate whether current assortment of consumers is proper or not in the strategic aspect in order to operate Internet shopping mall effectively and gain profits. That is, it is important to evaluate whether consumer strategy of corporation is proper or not from the corporation. Despite this business importance, consumer assortment has not been evaluated well and related study is not sufficient. This study supposes a framework for consumer assortment evaluation, which evaluates whether consumer assortment of Internet shopping mall is proper or not. In the framework for consumer assortment evaluation, analysis data based on order data and consumer data in database is made. Then, four factors, consumer maintenance rate, consumer profitability, consumer securing rate and consumer conversion are setup, and 22 measurement indexes are drawn. Finally, a consumer assortment evaluation score card is made by integrating them. This study has applied a supposed framework to a domestic typical community based shopping mall, and it is expected that the evaluation result will be used as informant strategic information to operate the shopping mall effectively.

• The Journal of Korean Institute of Communications and Information Sciences
• /
• v.35 no.1C
• /
• pp.1-7
• /
• 2010

In this paper, the performance of the soft-decision-and-forward (SDF) protocol in the cooperative communication network with one source, one relay, and one destination, where each node has two transmit and receive antennas, is analyzed in terms of the bit error rate (BER) obtained from the pairwise error probability (PEP). For the slow-varying Rayleigh fading channel, the optimal and suboptimal power allocation ratios are determined without feedback. The optimal power allocation can be obtained by minimizing the average PEP. For the tractability, an alternative strategy of maximizing the product SNR of direct and relay links, which we call the suboptimal power allocation, is considered. Through the numerical analysis, we show that the performance gap between the suboptimal and the optimal power allocation is negligible in the high SNR region.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.5 no.9
• /
• pp.1513-1527
• /
• 2011

This paper investigates the capacity rate problems for a joint decode-and-forward (JDF) based two-way relaying with network coding. We first characterize the achievable rate region for a conventional three-node network scenario along with the calculation of the corresponding maximal sum-rate. Then, for the goal of maximizing the system sum-rate, opportunistic relay selection is examined for multi-relay networks. As a result, a novel strategy for the implementation of relay selection is proposed, which depends on the instantaneous channel state and allows a single best relay to help the two-way information exchange. The JDF scheme and the scheme using relay selection are analyzed in terms of outage probability, after which the corresponding exact expressions are developed over Rayleigh fading channels. For the purpose of comparison, outage probabilities of the amplify-and-forward (AF) scheme and those of the scheme using relay selection are also derived. Finally, simulation experiments are done and performance comparisons are conducted. The results verify that the proposed strategy is an appropriate method for the implementation of relay selection and can achieve significant performance gains in terms of outage probability regardless of the symmetry or asymmetry of the channels. Compared with the AF scheme and the scheme using relay selection, the conventional JDF scheme and that using relay selection perform well at low signal-to-noise ratios (SNRs).

• Journal of Distribution Science
• /
• v.14 no.4
• /
• pp.5-11
• /
• 2016

Purpose - The Education Ministry has plans to select top 10 percent academic journals among the domestic registration journals in NRF(National Research Foundation of Korea), and designate them as outstanding academic journals. To reflect this trend, KODISA has set its sights on paper publication rate and citation index with pushing forward globalism. First, this study will arrange the process of globalism and the current state of paper submission, and propose the direction of improvement in academic journals through understanding the characteristics of each major field. Research design, data, and methodology - KODISA has preceeded in examining and publishing research papers related to distribution field through indirectly or stimulating academic advancement. KODISA covers the whole fields in social science as well as in business administration and economics that associated with distribution field not limiting only within the range of distribution field. That is, the new subject that contributes to the progress in distribution field with original research can be a priority criteria in KODISA journal publication. Results - The major fields in papers published in KODISA can be categorized broadly as distribution field with economic and business administration point of view. Therefore, the distribution field with economic point of view includes the issues such as regulations, system, industry, market environment, distribution system, trade, and macroeconomics, etc. The business administration point of view in distribution includes distribution strategy, distribution organization, and distribution channel from the perspectives of the firm, etc. Conclusions - The aim of KODISA in 2020 is to be a global academic journal as SCI level of each journal in KODISA, JDS(Registration journal), IJIDB(Registration candidate), EAJBM(Registration candidate), JAFEB(Cabell's Registration journal). The KODISA journals have already settled as the largest academic society and journals of Korea in 2016 currently from humanities and social sciences area by the most gross in publication circulation, volumes, and types. Hereafter, KODISA will focus on the improvement for the objective indicators such as Impact Factor and Centrality index as qualitative growth as well as quantitative expansion. By doing so, KODISA will be a forum for developmental academic debate with attracting the world's greatest scholars' papers. Furthermore, they will be recognized journals and grow as the first-rate academic journals inside and outside of Korea.

• Journal of Information Technology Services
• /
• v.21 no.2
• /
• pp.27-41
• /
• 2022

In a fiercely competitive environment, quality is a key factor that enables dashboard camera makers to maintain their competitive advantage. Quality affects consumer satisfaction, brand loyalty, and firm performance. Therefore, to remain competitive, it is important that manufacturers maintain product quality that meets consumer expectations. To this end, it is necessary to investigate customer preferences and product performance in terms of product quality and to properly allocate resources to improve the quality level such that the firm can maintain a competitive advantage. In this paper, we proposed the various ways in which manufacturing firms can determine which quality dimensions need improvement in order to secure competitiveness. To this end, we analyzed a case study of Urive to develop a quality improvement strategy through importance performance competitor analysis (IPCA). Urive's IPCA results showed that 14 quality dimensions, namely performance, size, price, ease of use, country of origin, manufacturer, brand, product certificate, warranty, distribution channel, market share, reliability, durability, and conformance, were not absolutely competitive compared with those of Mando, Inavi, and Finevu. In terms of color, Urive had an absolute competitive advantage over Mando, but not Inavi and Finevu. Urive's appearance was more competitive than Mando's, but not Inavi's and Finevu's. In terms of advertisement and serviceability, Urive was absolutely less competitive than Mando and Inavi, but had a competitive advantage over Finevu. Therefore, it is necessary to put resources and time as the first priority for performance, reliability, and durability, which have a large performance difference in common among the three brands. The quality dimensions in which resources and time need to be put in second place are price and ease of use, which have a large performance difference in common among the two brands.

• KSII Transactions on Internet and Information Systems (TIIS)
• /
• v.16 no.9
• /
• pp.3172-3193
• /
• 2022

Cognitive radio-simultaneous wireless information and power transfer (CR-SWIPT) has attracted much interest since it can improve both the spectrum and energy efficiency of wireless networks. This paper focuses on the resource sharing between a point-to-point primary system (PRS) and a multiuser multi-antenna cellular cognitive radio system (CRS) containing a large number of cognitive users (CUs). The resource sharing optimization problem is formulated by jointly scheduling CUs and adjusting the transmit power at the cognitive base station (CBS). The effect of accessing CUs' spatial channel correlation on the possible transmit power of the CBS is investigated. Accordingly, we provide a low-complexity suboptimal approach termed the semi-correlated semi-orthogonal user selection (SC-SOUS) algorithm to enhance the spectrum efficiency. In the proposed algorithm, CUs that are highly correlated to the information decoding primary receiver (IPR) and mutually near orthogonal are selected for simultaneous transmission to reduce the interference to the IPR and increase the sum rate of the CRS. We further develop a spatial correlation-based resource sharing (SC-RS) strategy to improve energy sharing performance. CUs nearly orthogonal to the energy harvesting primary receiver (EPR) are chosen as candidates for user selection. Therefore, the EPR can harvest more energy from the CBS so that the energy utilization of the network can improve. Besides, zero-forcing precoding and power control are adopted to eliminate interference within the CRS and meet the transmit power constraints. Simulation results and analysis show that, compared with the existing CU selection methods, the proposed low-complex strategy can enhance both the achievable sum rate of the CRS and the energy sharing capability of the network.

• Journal of KIISE:Computing Practices and Letters
• /
• v.13 no.7
• /
• pp.520-533
• /
• 2007

The CRM(Customer Relationship Management) is the business strategy model for higher profits and competitive power of the enterprise in a new business environment. The large-scale customer response service technique uses internet, e-mail, SMS (Short Message Service), Telephony service, DM(Direct Mail) by customer channel point. Recently, business model diversify for new contract and retaining existing customer to the effort for a profitable model of business. This paper is based on Avaya PDS(Predictive Dialing System) model for CRM bond center. If the number of "available" agents are less than the number of inbound channels, then there may be real-time response problems in PDS system implemented. The Organization cannot afford to have many agents in available mode because of the high cost of manpower. This paper provides two contributions to the study. First, we present Call Object Management Mechanism of Customer Channel integration for reduce outbound consulting and reduce CallBack data in the PDS. Second, we design and implement the proposed system. Our simulation results show analysis of old model and proposed model. The proposed model can be efficiently used in Large-scale CRM.