• Journal of Digital Convergence
• /
• v.16 no.4
• /
• pp.299-306
• /
• 2018

This study is to measure traveling experience of bike riders whom going long distance trip. Bike paths and bike riding are crucial element for modern people's life style. At the same time, a bicycle trail is being developed by the National Bicycled-Oriented Chair Plan, which was established in 2009 by the National Bike Policy Master Plan. 13 million bike riders in Korea is keep on trying the long distance bike trip and its number is increasing every year. Accordingly, the Ministry of Public Administration and Security decides to promote the convenience of riders by developing bicycle app for long distance rider. The study attempted to assess usability of this app with 39 bike applications whom currently using the bike application. Afterwards, the researchers tests 11 hypotheses through in-depth interviews of six activated members. In sum, Bicycle travelers should be provided with bike trail guidance based on theme section skill, provided in-time speed distance related information, communicated with other bike riders, given tips for bike supplies and maintenance, and provided English language service. The study hopes to help find a customized service for bike travelers.

• Knowledge Management Research
• /
• v.22 no.4
• /
• pp.135-155
• /
• 2021

With the emergence of various types of social media and the diversification of their roles, it has become essential for marketers to understand how different types of social media influence consumers' purchase decisions differently and derive more detailed strategies by social media types. This study classifies social media into two types-expression-focused social media and relationship-focused social media-and investigates the relationship between consumer purchases and social media mentions by type. Using the Seoul bike-sharing data and time-series data for social media mentions, we apply the VAR model with Exogenous Variables (VARX). We find that the increase of product mentions in expression-focused social media positively affects both the number of new customers (customer acquisition) and the number of shared bike rentals, while that in relationship-focused social media negatively affects the number of new customers only. In addition, as new customers increase, the product mentions in both types of social media increase. On the other hand, the number of bike rentals has no significant effect in increasing social media mentions regardless of type. This study contributes to the social media and sharing economy literature and provides managerial implications for establishing sophisticated social media marketing in bike-sharing businesses.

• KSCE Journal of Civil and Environmental Engineering Research
• /
• v.40 no.2
• /
• pp.157-166
• /
• 2020

The city of Suwon has introduced a dockless bike for the first time in Korea. In this study, a questionnaire was conducted for citizens to suggest improvement through satisfaction analysis. As a result of the survey, 88 % of respondents awarded the presence of a bike, and 90 % answered positively in terms of bike policy; whereas mature civic ethics showed an low satisfaction. For the purpose of usage, approximately 75 % of users mainly used for commuting, business, shopping, and the connection with mass transit. In the result of the primary means of a trip, a private car was most preferred before operation; However, it was found that mode transition has been actively carried out. This suggests significant implications for implementing sustainable urbanism. Meanwhile, The level of satisfaction significantly differed in the field of payment method, charge, usage guidance and publicity by an occupation and age groups commonly. Satisfaction in bike maintenance was statistically differed by an occupation. Satisfaction in Rental-return and registration procedures showed differences by an age groups. The results of this study will contribute to establishment related policies and to more activate dockless shared bike.

• Transportation Technology and Policy
• /
• v.11 no.4
• /
• pp.73-80
• /
• 2014

• Journal of Service Research and Studies
• /
• v.8 no.4
• /
• pp.53-75
• /
• 2018

Bicycle-sharing as a product service system in the sharing economy, its characteristic is that users can go to nearby places by the public bike at any time however they don't need to have their own bicycle. However, the service quality of bicycle-sharing and satisfaction of users continuously decrease with the rapid growth number of bicycle-sharing users in China. Based on the double diamond model and from the perspective of service design, this research studies the service experience of bicycle-sharing of Chinese users, focuses on the potential pain points of Chinese users when using the public bike, and designs the optimum proposal to promote users' satisfaction. According to the research result, the research builds a new concept which can satisfy users' demand for communication, enjoyment and option during the cycling. The experience of new service system of bicycle-sharing makes humanized and subconscious interaction possible.

• KIPS Transactions on Software and Data Engineering
• /
• v.10 no.5
• /
• pp.169-178
• /
• 2021

Recently, a bike-sharing system (BSS) has become popular as a convenient "last mile" transportation. Rebalancing of bikes is a critical issue to manage BSS because the rents and returns of bikes are not balanced by stations and periods. For efficient and effective rebalancing, accurate traffic prediction is important. Recently, cluster-based traffic prediction has been utilized to enhance the accuracy of prediction at the station-level and the clustering step is very important in this approach. In this paper, we propose a k-means based clustering algorithm that overcomes the drawbacks of the existing clustering methods for BSS; indeterministic and hardly converged. By employing the centroid initialization and using the temporal proportion of the rents and returns of stations as an input for clustering, the proposed algorithm can be deterministic and fast.

• Journal of the Korea Institute of Information Security & Cryptology
• /
• v.29 no.4
• /
• pp.719-728
• /
• 2019

Recently, there has been a growing market for shared mobility businesses that share 'transport' such as cars and bikes, and many operators offer a variety of services. However, if the fare can not be charged normally because of security vulnerability, the operator can not continue the business. So there should be no security loopholes. However, there is a lack of awareness and research on shared mobility security. In this paper, we analyzed security vulnerabilities exposed in application log of shared bike service in Korea. We could easily obtain the password of the bike lock and the encryption key of the AES-128 algorithm through the log, and confirmed the data generation process for unlocking using software reverse engineering. It is shown that the service can be used without charge with a success rate of 100%. This implies that the importance of security in shared mobility business and new security measures are needed.

• Journal of the Korea Society of Computer and Information
• /
• v.28 no.7
• /
• pp.179-187
• /
• 2023

Consumer trust plays a crucial role in the development of the sharing economy. This study primarily focuses on the factors influencing consumer trust and examines the case of ofo, a former leader in China's bike-sharing industry. This paper analyzes the decline in consumer trust in ofo, which can be attributed to internal management issues and the near-bankruptcy situation. The "difficulty in refunds" issue faced by ofo since December 2018 has been growing continuously, and this study explores the factors influencing trust and distrust in this context. By considering product factors (quality), platform factors (payment security, privacy protection, reputation), and social factors (social norms, government regulation) as independent variables, the study analyzes the factors affecting consumer trust. The analysis results revealed that as consumers' distrust towards shared bikes increases, their switching intention also increases. The company's reputation and social norms were found to influence both trust and distrust, while government regulation was found to influence trust. The research findings provide insights relevant to sharing economy platforms and offer guidance for future studies.

• Information Systems Review
• /
• v.18 no.1
• /
• pp.157-175
• /
• 2016

Under the market economy of capitalism, several limitations reveal the inequity and redistribution problem of wealth, inefficiency of over-manufacturing and over-consumption, pollution of the natural environment, and the constraint of human liberty and dignity. The new challenge of symbiotic relationships that encourage individual corporations coincides with the need to practice social responsibility and share values to overcome these limitations. Social economy and the social enterprises that simultaneously pursue the making of corporate private profits and the realization of social values have been suggested and disseminated as alternative social value creators. Furthermore, the concept of a sharing economy, which refers to the sharing of things rather than owning them, is growing traction as a new paradigm of capitalism. However, these efforts of social enterprises have fallen short against the conflicts between private profit and social values. This study deals with the case of a start-up social corporation, "Purun Bike Sharing Inc.," which is based on a regional sharing economy business model about bike rental services that use Information and Communication Technology (ICT). This corporation pursues harmonic management to achieve a balance between private profit and social value. Its corporate mission is to achieve sharing, coexistence, and contribution for public welfare. This mission is a possible idea for use in the local community network as a core key for sustainable social enterprises. The model can also be an alternative approach to overcome the structural friction in the social corporation. This study considers the case of Purun Bike Sharing as a sustainable way to practice a sharing economy business model based on a regional cooperation network, which can be combined with social value, and to apply ICT to a sharing economy system. It also examines the definition and current state of social enterprises and the sharing economy, and the cases of the sharing economy business model for the review of prior research.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
• /
• 2017.10a
• /
• pp.733-735
• /
• 2017

Because of the increasing necessity on sharing economy, numerous number of commercial platform based on sharing has been on the rise: car sharing, bike sharing, house sharing, book sharing, etc. And most of all, share house which aimed at dwelling problem, showed the greatest growth than the other economic models. But during the growth period, unforeseen problems also revealed its traces; the vacancy and reliability problem on the mutual platform. However, there is no way to resolve this situation now. Due to this reason, we will offer some keys to unlock existing problems on current share house platform here.