• 제목/요약/키워드: behavioral experiment

검색결과 264건 처리시간 0.022초

패션 브랜드 구매경험이 PPL(Product Placement) 커뮤니케이션 효과에 미치는 영향 (The Effect of Buying Experiences of the Fashion Brands on the PPL(Product Placement) Communication Effect)

  • 신수연;홍정민
    • 한국의류학회지
    • /
    • 제31권8호
    • /
    • pp.1222-1230
    • /
    • 2007
  • This study measured the PPL communication effect whether the respondents had purchased the PPL products in the movie or not. The experiment of this study was held to females in their twenties(mostly university or graduate school students), and they answered the questionaries after being exposed to the 15-minute-edited movie. The results were as follows. In cognitive dimension, there were no differences of the recognition and the recall between two groups. In emotional and behavioral dimensions, the group with the purchase experiences of the PPL brands in the movie showed the more positive brand attitude and the higher purchase intention. The implications based on this results are as follows. First, to strengthen the brand image, the brand identity has to be established systematically. Second, the fashion marketers should constantly implement CRM(Customers Relationship Management) to the customers who purchased the brand products to make them loyal customers.

대학 수학능력 시혐의 수리.탐구 영역중 지구과학 교과에 관련된 탐구능력 측정을 위한 행동요소의 추출과 평가 목표의 상세화 연구 I (THE SPECIFICATION OF EVALUATIVE OBJECTIVES AND SELECTION OF BEHAVIORAL ELEMENTS TO MEASURE. SCIENCE INQUIRY SKILLS RELATING TO EARTH SCIENCE AMONG QUANTITATIVE(MATHEMATICAL) INQUIRY DOMAIN OF UNIVERSITY COMPETENCY TEST)

  • 우종옥;이항로;이경훈
    • 한국과학교육학회지
    • /
    • 제11권1호
    • /
    • pp.83-96
    • /
    • 1991
  • The purpose of this study is to construct the evaluative objectives of science inquiry skills specificationaly. Specification of evaluative objectives will be able to serve as evaluative criterion for development of a test of the integrated science process skills. The results in this study are as follows ; (l) The selections of science inquiry skills from the previous developed taxonomies are observation, measurement, formulating hypothesis, designing an experiment and controlling variables, inference, predicting(including intrapolation and extrapolation), organizing data and interpreting, defining operationally, formulating a generalization or model, drawing a conclusion. (2) The definitions of the selected science inquiry skills are made operationally. (3) Evaluative objectives relating to the selected science inquiry skills are specified with the previous developed items. Based on the above results, total 9 science inquiry skills are selected and 72 evaluative objectives are specified.

  • PDF

형태적 특징 정보를 이용한 C.Elegans의 개체 분류 (Classification of C.elegans Behavioral Phenotypes Using Shape Information)

  • 전미라;나원;홍승범;백중환
    • 한국통신학회논문지
    • /
    • 제28권7C호
    • /
    • pp.712-718
    • /
    • 2003
  • C.elegans 선충은 유전자 기능 연구에 주로 쓰이고 있으나, 변종들의 구분이 육안으로는 쉽지 않다. 이를 해결하기 위하여 컴퓨터 비젼을 이용하여 자동으로 분류할 수 있는 시스템이 연구 중이며, 이전 논문[1]에서 선충의 자동 분류 시스템에 사용될 영상의 전처리 과정에 대하여 서술한 바 있다. 본 논문에서는 전처리 된 영상 데이터를 이용하여 추출해 낼 수 있는 선충의 형태적 특징들을 제시한다. 선충의 크기와 관련한 특징과 자세에 관련한 특징으로 나누어, 각 특징의 추출 알고리즘을 수학적으로 표현하였다. 실험에서 제시된 형태적 특징 정보를 이용하여 직접 분류해 봄으로써 성능을 확인하였다. 분류 알고리즘은 Hierarchical Clustering을 사용하였다. 그 결과 실험에 이용된 선충의 4 종류 모두 90% 이상 옳게 분류되었다.

신생아의 신체적 성장과 어머니 정체감에 대한 마사지요법의 효과 (The Effect of Massage Therapy on Physical Growth of the Newborn and Identity as Mothers)

  • 박인숙;김달숙
    • Child Health Nursing Research
    • /
    • 제12권3호
    • /
    • pp.359-367
    • /
    • 2006
  • Purpose: This study was to verify the effects of infant massage on weight recovery from physiologic weight loss, physical development of infants, and identity of their mothers. Method: A study with quasi-experimental design with time delay method was conducted from October 20, 2004 through February 20, 2005 with mothers and infants recruited from postpartum care center. 20 infants in the experimental group (once a day massage group) and 22 control group remained for the final analysis. Data were analyzed using SPSS win 11.0 program by frequency, percentage, mean, standard deviation, t-test and $X^2-test$. Results: There was no significant group difference in weight recovery from physiologic weight loss. However, experiment group showed significant increase in weight and chest circumference in 4 weeks after birth compare to the control group. For changes in behavior, experimental group showed more positive behavioral changes. The mothers who conducted massage for their infants showed higher score of identity as mothers. Conclusion: Since massage applied once a day can be still effective on physical growth of the infants, massage training program for mothers should be developed to apply easily for their infants at home. Further study is suggested to identify influencing factors on performed by mothers and identity as mothers.

  • PDF

The Effects of Photo Decoration Cues on Online Consumers' Affective Responses in Distribution Science

  • SHIHUI, Huang;FENG, Zhou
    • 유통과학연구
    • /
    • 제19권12호
    • /
    • pp.71-81
    • /
    • 2021
  • Purpose: This study to seek to answer two research questions in distribution science: what photo decoration cues in online grocery stores could be identified? Could photo decoration cues significantly effect on the affective perception and behavioral intention of consumers? Research design, data, and methodology: his study conducted a laboratory experiment with a 2×2×2 factorial design to validate the proposed research model and test our proposed hypotheses. Research design, data and methodology: Two stages experiments were adopted in this study, among 360 voluntaries who have had an experience of online grocery shopping, 331 valid data had been collected and analyzed using MANOVA and PLS-SEM algorism. Results: (1) both reflective surface and complementary goods layout lead to visual appeal and shopping enjoyment; (2) contrast color usage positively impacts on visual appeal while does not significantly affect shopping enjoyment; (3) consumers' affective responses positively impact attitudes toward product and store which in turn lead to purchase intention and store loyalty. Implications for research and practice are discussed. Conclusions: Using the media richness theory, visual rhetoric theory and visual design literature as the theoretical foundation, the study provides a solid foundation to comprehend the impact of photo design artifacts on consumers' affective responses when online consumers shopping online for fresh grocery.

Effects of Natural Products on Acute Orofacial Pain Control Enhanced by Oral Disease

  • Choi, Ja-Hyeong;Lee, Min-Kyung
    • 대한의생명과학회지
    • /
    • 제26권4호
    • /
    • pp.327-335
    • /
    • 2020
  • As the interest in oral health is increasing with quality of life. The most representative oral diseases include dental caries, periodontal disease, and malocclusion, as well as dry mouth and oral mucosa. Cinnamaldehyde have an antioxidant effect that has been studied not only to treat rheumatism and hypertension, but also to protect liver, and gastrointestinal tract, but there are few studies related to the control of oral diseases. The purpose of this study was the effect of enhanced orofacial pain when oral administration of cinnamaldehyde in the oral diseases. Cinnamaldehyde (5, 12.5, 25, and 50 mg/kg) orally administered at a dose of 1 mL, and the change in biological response was confirmed after a week. In addition, 5% formalin (30, 50 μL) was injected into TMJ and subcutaneous areas of the whiskers of rats to observe the change in the threshold of the improved orofacial pain model. As a result of the experiment, in the xerostomia model, drinking water was decreased in the cinnamaldehyde-administered group, feed intake and weight increased, and saliva was also increased compared to the naïve group. In particular, the most significant increase trend was observed at the concentrations of 25 and 50 mg/kg. In addition, it was confirmed that the pain behavioral response of the orofacial area improved by oral diseases decreased depending on the concentration of cinnamaldehyde. Based on these results, cinnamaldehyde effectively reduced symptoms related to xerostomia and showed improved pain relief in the orofacial areas.

목향과 향부자 추출물이 흰쥐의 만성 스트레스에 미치는 실험적 효과 (Experimental Effects of Aucklandiae Radix and Cyperi Rhizoma Extract on Chronic Stress in Rats)

  • 최찬헌;홍준영;정현우
    • 동의생리병리학회지
    • /
    • 제36권2호
    • /
    • pp.54-58
    • /
    • 2022
  • This study aimed to investigate the anti-stress function of Aucklandiae Radix (AR) and Cyperi Rhizoma (CR). The essential oils used in the experiment were extracted from AR and CR using Steam Distillation Extraction and Super critical CO2 extraction. To observe the effects of sample administration, we measured feed intake, leukocytes, red blood cells, hemoglobin, platelets, serum serotonin content, immobility time, climbing time, and swimming time in mice subjected to chronic restraint stress as behavioral changes. The average body weight of all experimental groups increased than the average body weight of the control group. The immobility and climbing times of experimental groups A and B administered with supercritical extraction samples were shorter than those of the other experimental groups and the control group, and the swimming time was longer. The serotonin content in the blood of all experimental groups decreased compared to the normal group, and the serotonin content of the control group was increased. The authors suggest that Korean herbal medicines AR and CR may be utilized as anti-stress flavoring agents based on the above results.

Behavioral response of purpleback flying squid Sthenoteuthis oualaniensis (Mollusk; Cephalopod) to the flashlight artificial bait colors

  • Lefrand Manoppo;Silvester Benny Pratasik;Effendi P. Sitanggang;Lusia Manu;Juliaan Cheyvert Watung
    • Fisheries and Aquatic Sciences
    • /
    • 제26권5호
    • /
    • pp.336-343
    • /
    • 2023
  • This study aimed to know the response of deep-sea squid Sthenoteuthis oualaniensis to the light colors of the artificial bait. This experiment used the commercial artificial flashlight baits commonly sold in the fishing shop. The bait has several different light color combinations. The light colors were modified into several light colors by inactivating certain colors and used as treatments. The study is expected to be able to find flashlight bait's most effective color for squid fishing. We applied red-green, green, blue, and commercial bait lights in this study. Each treatment has 3 replications. The effect was expressed as the amount of squid caught. Data were analyzed by one-way analysis of variance. Results showed a significant effect on the number of squid catches. There was significantly different squid catches among the treatments. It indicates that this artificial flashlight bait could be developed to maximize squid catches. This finding can be used for the local fishermen's income and the squid fisheries development.

영재 아동들의 인지 및 정서적 억제처리 과정: 스트룹 효과 및 정서 스트룹 효과 중심으로 (Cognitive and Emotional Inhibition Processes of Gifted Children: Word-color and Emotional Stroop Effects)

  • 남수린;남기춘;백연지
    • 영재교육연구
    • /
    • 제25권4호
    • /
    • pp.469-491
    • /
    • 2015
  • 본 연구는 영재아동들의 집행기능 중 억제처리과정을 폭넓게 살펴보기 위하여 진행되었으며, 억제처리과정을 인지적 차원과 정서적 차원으로 구분하여 처리 양상을 비교 분석하였다. 실험은 국내의 ${\times}{\times}$ 대학부설 영재교육원에 재학 중인 영재아동들 총 100명(성별에 따라 남62 및 여38, 학년에 따라 초등46, 중등54)을 대상으로 진행되었다. 실험 1에서는 인지적 요소가 포함된 억제처리 기능을 알아보기 위하여 단어-색상 스트룹 과제(word-color Stroop task)를 사용하였고, 실험 2에서는 정서적 요소가 포함된 억제처리 기능을 알아보기 위하여 정서 스트룹 과제(emotional Stroop task)를 사용하였다. 실험 결과, 영재아동들은 억제처리 과정에서 인지적 자동반응을 억제하기 위한 인지적 비용이 발생하였으며, 이는 성별에 따른 차이는 없었으나 연령이 증가할수록 인지적 비용이 유의미하게 감소하는 것으로 나타났다. 반면에 정서적 요소가 포함되는 억제처리 과정에서는 간섭 비용이나 정서로 인한 인지편향이 유의하게 발생하지 않았으며, 성별이나 연령에 따른 차이도 나타나지 않았다. 이러한 연구결과는 영재아동들의 인지적 억제처리와 정서적 억제처리가 동일한 기제가 아닌 구분되는 처리 양상임을 시사한다.

기미생료사물탕의 항염증효과와 지양고의 아토피피부염 손상 및 지양 효과에 미치는 영향 (Anti-inflammatory action by Gamisangryosamul-tang and The effect of Ziyang-Go on atopic dermatitis-like lesion and pruritus in NC/Nga mice)

  • 김정진;양성완;손낙원;안규석
    • 동의생리병리학회지
    • /
    • 제17권2호
    • /
    • pp.428-435
    • /
    • 2003
  • This research was performed to examine an anti-inflammatory effects of Gamisangryosamul-Tang(GSS) and anti-pruritus effects of Ziyang-Go(Salve). This study was processed by three experiments; Experiment 1: Inhibitory activity of GSS extract on the degranulation of mast cell and histamine release in plasma induced by compound 48/80 i.p, injection after the pretreatment of GSS extract i.p, injection in Sprague-Dawley rats, Experiment 2: Anti-inflammatory effect of GSS extract on macropharge raw 264,7 cells treated by LPS 250 ppm (before 2 hours). Experiment 3: Measurement of passive cutaneous anaphylaxis and atopic dermatitis using NC/Nga mice, GSS extract inhibited histamine release by 70% compared to compound 48/80 treated control group and histologically significantly reduced (P<0,01) the degranulation of mast cell in SD rats. In GSS extract treated group, the expression of TNF-α in macropharge cell showed the remarkable inhibitory effect about 62% (P<0,01) compared to LPS treated control group. The expression of IL-6 appeared more effective by 46% than the LPS treated control group and by 6% compared to hydrocortison treated group, Comparing with steroid (0.05% prednisolon) ointment, Ziyan-Go treated group showed the significant(30%) recovery on skin response index in atopic dermatis like anaphylaxis mice(NC/Nga), Finally, in scratching behavioral tests of NC/Nga mice for three weeks, Ziyang-Go treated group significantly (P<0.05) suppressed the pruritus on the face, neck, ears and dorsal skin than inbred NC/Nga mice. However, the change of IgE and IFN-γ from the spleen cell of NC/Nga mice was not significantly different between the oral intake of GSS extract group and of saline intaked control group. Summary and Conclusion: This study demons trates that Ziyang-go have the equal anti-pruritus effect to steroid ointment and GSS extract have the notable immunologic activity on inflammatory in vivo and in vitro model. Advanced experiment of this study will be required for more reliable information about the correlation between the lymphokine (i.e. IgE) and the anti-allergic effects of GSS.