• 패션비즈니스
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• 제22권2호
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• pp.40-50
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• 2018

This study is intended to develop a fashion styling training program for female international marriage immigrants. To collect basic data for program development, a total of ten female international marriage immigrants living in Changwon, Gyeongsangnam-do, were interviewed on relevant subjects, such as clothing life and their interest in fashion and fashion training programs. According to the interviews, they prefer Korean fashions, have difficulty purchasing and coordinating clothes while living in Korea, and felt that others were staring at them because of their appearance and fashion styles. For the question about interest in fashion, most respondents answered that they have great interest in fashion and managing their appearance. For the question about the need for a training program in fashion styling for female international marriage immigrants, most respondents answered that it is necessary, and most respondents also answered that they would participate in such a program if it were available. The contents of the training program for fashion styling for female international marriage immigrants was composed of the following sections: Understanding of Fashion Styling, Variety of Fashion Styling, and Fashion Styling Practice. The section on the understanding of fashion styling is composed of the concept of fashion styling and the elements of fashion styling. The section on variety in fashion styling is composed of styling based on fashion image, face type, body type, and TPO. The section on fashion styling practice is composed of the practice of fashion styling on an actual person based on the knowledge obtained through the program.

• 한국정보통신학회논문지
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• 제18권2호
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• pp.345-350
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• 2014

경제 발전과 더불어 사람들의 자기 외모에 대한 관심이 많이 증가하고 있다. 그중에 특히 여성 의류시장에서 패션에 대한 관심은 매우 증가하고 있는 추세이다. 여성들의 외모에 대한 관심이 증가함으로써 여성들의 패션 마케팅에 대한 요구가 점차 증가하고 있으며, 그만큼 여성 패션 시장이 확대되어지고 있다. 이에 본 연구에서는 여성의 패션 시장을 중심으로 여성 패션에 대한 마케팅 활성화 전략에 대해 살펴보고 전략을 제시해 보고자 한다. 이를 위해 전략에 따른 구축 사례를 살펴보며, 이를 바탕으로 본 연구의 여성 패션 활성화 전략을 통해서 여성패션 마케팅 시장에서 경쟁력 있는 기대 효과를 얻을 수 있다.

• 한국콘텐츠학회논문지
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• 제15권2호
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• pp.301-312
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• 2015

본 연구는 여대생의 신체상과 외모관리 행동 및 심리사회적 건강과의 관련성을 확인하기 위한 연구이며, 2014년 9월부터 10월까지 일부 도시의 여대생 총 198명의 자료를 분석하였다. 자료는 SPSS 21.0을 이용하여 분석한 결과는 다음과 같다. 첫째, 신체상은 5점 만점에 $3.12{\pm}1.06$점으로 조사되었다. 외모관리 행동은 5점 만점에 $2.82{\pm}1.00$점이며, 대상자들은 메이크업과 의복관리 행동을 많이 하지만 운동, 섭식 행동은 평균보다 낮은 것으로 조사되었다. 또한, 심리사회적 건강 점수는 평균 $22.90{\pm}5.96$점으로 대상자의 73.2%가 잠재적 위험군이며, 고위험군은 25.8%로 전체 대상자가 위험군으로 나타났다. 둘째, 연령, 학년, 전공, 비만도, 건강관심도 및 체중조절 의도는 주요 변수들과 통계적으로 유의한 차이를 나타냈다. 셋째, 대상자의 신체상은 외모관리 행동과 심리사회적 건강과 유의한 정적 상관관계를 보였다. 외모관리 행동 하위 영역에서도 운동은 섭식과, 섭식은 헤어관리행동과, 헤어는 메이크업, 의복관리행동, 메이크업은 의복관리행동과 유의한 정적상관관계를 보였다. 한편, 심리사회적 건강은 신체상 및 헤어관리행동과 정적 상관관계를 보였다. 넷째, 신체상, 건강 관심도, 학년 순으로 대상자의 심리사회적 건강을 14.4% 설명하였다. 즉, 신체에 대한 불만족이 높을수록, 건강 관심도가 낮을수록, 학년이 낮을수록, 심리사회적 건강이 좋지 않았다. 따라서, 본 연구는 대학생들이 자신의 건강에 대해 관심을 갖도록 하며 자신의 외모와 신체에 대해 긍정적인 이미지를 형성하고, 심리사회적 건강을 위한 프로그램 개발을 위한 기초자료로 활용될 것이라 기대한다.

• 패션비즈니스
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• 제16권3호
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• pp.107-124
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• 2012

The purpose of this study was to classify types in sense of gender role identity and to figure out the difference among sociocultural attitude, benefits of clothing pursuit, and appearance management behaviors by sense of gender role identity types. Questionnaires were administered to 455 people in their twenties and thirties living in Daegu and Kyoungbuk area. Data were analyzed by using frequency, factor analysis, credibility, $X^2$-test, ANOVA, Duncan-test, and t-test. The findings are as follows. First, Men of androgyny group showed the highest rate of 38.5% followed by undifferentiation(22.9%), masculineness(21.0%), and feminineness(17.6%). Women of undifferentiation group showed the highest rate of 33.2% followed by feminineness (25.2%), androgyny(22.0%), and masculineness(19.6%). Second, factors of sociocultural attitude were internalization and recognition. Benefits of clothing pursuit consists of the factors such as consciousness of others, personality, and vogue pursuit. Factors of appearance management behaviors were dressing, skin management, plastic surgery management, weight management, health management, and hair management. Third, the result from the difference between sociocultural attitude and benefits of clothing pursuit by sense of gender role identity types, men of androgyny and feminineness showed highest in recognition while women of androgyny showed highest in internalization and recognition. The result of the difference in benefits of clothing pursuit by sense of gender role identity shows that both men and women of androgyny group have high tendency for being conscious of others, personality pursuit, and vogue pursuit while men of undifferentiation and masculineness have low interest in dressing in relationship with others. Fourth, the examination of the difference in appearance management behavior by sense of gender role identity types found men of androgyny group managed dressing, skin, weight, health and hair most while women dress and health most. Men of undifferentiation group managed dressing and weight least, while men of masculineness health, and men of feminineness hair least.

• 복식
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• 제57권9호
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• pp.97-109
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• 2007

This study is to examine the relation between self-consciousness and appearance management behavior; to grasp the appearance management behavior depending on self-consciousness which older women feel personally; to understand their needs more deeply; and to give support in planning and conducting marketing strategies effectively in the beauty and fashion market. The subjects of this study were aged women ranging 55 to 69 in age, living in Daegu and Geongsangbukdo. 500 questionnaires were distributed and 397 questionnaires out of 440 returned were used in the data analysis. The results through statistic analyses are following: 1. Among older women, the higher social self-consciousness group appeared to pursue six types of appearance management behavior(i.e., weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior) much more than the lower social self-consciousness group. 2. Compared with the lower private self-consciousness group, the higher private self-consciousness group appeared to care for not only weight body-shape care but also skin care, cosmetic care, and cosmetic surgery, clothing behavior with more interest in ordinary times. In terms of hair care, though, there was no significant difference between the higher private self-consciousness group and the lower private self-consciousness group. 3. There was no statistically significant difference between the higher social anxiety group and the lower social anxiety group in weight body-shape care, skin care, cosmetic behavior, hair care, cosmetic surgery, and clothing behavior.

• 한국의류학회지
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• 제32권3호
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• pp.395-407
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• 2008

As global interest in clothing spreads over the smart clothing which arouses high added-value in the apparel industry, this study is to develop a smart jacket with an electrically-vibrating device maintaining excellent appearance and comfort. The vibrating device has a massage function that could relieve muscle pain near shoulders and neck. The purposes of this research are to develop jacket pattern for men in their thirties considering body shapes and fashion trend, to develop a wearable device that is composed of motor and controller and integrate it into a jacket, and to assess the external appearance and functional satisfaction of the smart jacket through the wearing test. The results are as follows: 1. In order to develope an appropriate jacket pattern for men in their thirties, several patterns were assessed for their fitting comfort. The final pattern was completed after making alterations some parts, and showed high satisfaction as 3.6(on a five-point scale) in all categories. 2. A vibrating device was developed by connecting motor, controller, battery and switch. Developing this device, focus was maximizing the strength of motor and minimizing the heat generated from motor and controller. Snaps were placed between inner and outer cloth of jacket so that the vibrating device could be easily attachable and detachable. The motor was located around Trapezius where muscles often get stiff. A switch was designed to be used in selecting the modes of Strong, Weak, and Cross Tapping. 3. The wearing test was conducted to examine outer appearance, comfort for motion, and functionality of the smart jacket. The results of assessing outer appearance showed that the location for attaching the vibrating device was not noticeable but looked natural, and there is almost no change in outer appearance when the vibrating device operates. The result of assessing comfort of action revealed that wearer's satisfaction was high in all categories about activity, wearer's comfort, etc. The result also showed that wear's satisfaction for effects of vibrating massage, easiness in using the device, heat generation was not less than 3.5 in all categories except a category about noise.

• 무역학회지
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• 제46권4호
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• pp.167-188
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• 2021

This study was carried out to identify the key drivers behind the rapid growth of the cosmetic medical tourism industry in recent years and determine the future growth engines. Unlike previous studies that have focused on cosmetic medical tourism in the United States, Japan, and China, this paper examines the related trends in ASEAN countries, where the interest in cosmetic surgery has recently surged among young people, as part of the efforts to promote the expansion of the industry in this particular region. The results of the empirical study showed that those from the ASEAN region traveling abroad for cosmetic surgery found the medical professional's expertise in cosmetic surgery technology, medical care system, and administrative convenience in relation to communication and accessibility appealing, and this is what led to an intention to visit. As for another process that formed the intention to visit, it was the sociocultural attitudes towards appearance arising from the attractiveness of celebrities, and this had an impact on the intention to visit abroad for cosmetic surgery. Especially it was newly discovered, based on an empirical analysis, that sociocultural attitudes towards the appearance and attractiveness of celebrities could be a key influencing factor when it comes to the intention to visit another country for cosmetic surgery.

• 대한가정학회지
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• 제46권7호
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• pp.109-120
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• 2008

The purpose of this study was to find out if body image and conspicuous consumption tendency influenced luxury brand buying behaviour. A survey questionnaire was used to collect information from 430 females in their 20's. Collected data were subjected to descriptive analysis, factor analysis, and path analysis. Results showed that body image and conspicuous consumption tendency consisted of five factors. In terms of body image, attitude towards changing appearance, attitude towards changing body figure/weight, and interest in health/appearance had a positive effect on conspicuous consumption tendency, which ultimately influenced luxury brand buying behaviour. In contrast, body cathexis and physical self-concept had a negative effect on conspicuous consumption tendency, which also directly influenced luxury brand buying behaviour.

• International Journal of Internet, Broadcasting and Communication
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• 제15권3호
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• pp.160-165
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• 2023

Physical education bodybuilders compete by means of external appearance, and more and more people are starting bodybuilding with an interest in improving their individual constitution and diet. However, some of the bodybuilders in sports for life started using banned substances to show off their appearance or to expect good results in bodybuilding competitions. Prohibited drugs only have a short-term positive effect on the subject, and the seriousness of side effects was greater when taking the drug for a long time. An education program that can provide professional education and information on drugs to bodybuilding athletes for life sports should be preceded, and a system that can check regular health should be introduced if necessary. A periodic doping education program for bodybuilders for sport for life is needed to focus on the positive changes in bodybuilding through banned substances and to educate and understand the side effects and damage to life that occur later. Therefore, in order to prevent doping, it is essential to educate various aspects of doping, and it is required to expand the scope not only to elite athletes but also to participants as sports for all

• 한국학교ㆍ지역보건교육학회지
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• 제3권
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• pp.1-13
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• 2002

Female university students generally have a lower intake of nutrition compared to other age groups due to their adverse interests in their appearance. Drinking, smoking, too much weight control, accumulation of psychological and physical stress are causes of inadequate diet. The result is deterioration of hair health. Establishment of good diet and hair care is the foundation of a healthy hair in adulthood. For this reason, there is a great need for a healthy hair care. The data from a questionnaire survey was analyzed with 800 female undergraduate students responding. Seventeen universities were included in the study, 8 of which were from Seoul, 6 from other large cities and 3 from smaller towns. The objective of this study is to investigate the correlations of these factors and to provide preliminary data for developing an effective hair care education program. Results include the following: 1. Knowledge score of hair care based on general characteristics were higher for students in larger cites compare to small cites or regions. Also, students in higher academic year, more allowance, interest in their apparence and family income showed higher knowledge in this field. These factors had meaningful effect on the statistics of this study. 2. Attitude score towards hair care based on general characteristics were higher for students in larger cites compare to small cites or regions. Also, students in higher academic year, more allowance, interest in their apparence and family income showed higher knowledge in this field. These factors had meaningful effect on the statistics of this study. 3. Behavior score towards hair care was higher for students with greater family income, allowance, interest in appearance. These factors had meaningful effect on the statistics of this study. 4. The correlation study between knowledge, attitude and behavior showed that higher the knowledge and attitude, better the behavior. 5. The analysis of factors effecting hair care behavior showed that interest in health, acknowledgement of current hair condition, total family income were a viable factor in predicting hair care behavior. The predictability of regression model is 38.9 %($R^2$) Therefore, in order to maximize the hair care behavior, consistent and systematic study should be earned out to develope an effective education program to improve health interest.