• Journal of Fashion Business
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• v.7 no.6
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• pp.85-91
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• 2003

Quick Response based Mass-Customization can be produced and distributed customized goods and services on mass basis in apparel e-business. Because consumers cannot touch and feel the apparel products in e-business, they tend to have the negative buying behavior. The purposes of this study were to analyze factors of texture image, and to investigate the differences of consumer sensibility on texture image of apparel products based on different marketing channels (on-line/off-line). Two types of questionnaires for on-line and off-line were used to assess consumer sensibility on apparel fabric. The 8 swatches were selected based on the previous literatures. 202 returned questionnaires for each type (on-line/off-line) were analyzed by t-test, mean and standard deviation with SPSS 10.0. The result of this study was showed that there were partially significant differences on consumer sensibility on texture image of apparel products between on-line and off-line. In case of corduroy, consumers perceived more high-class image under on-line than off-line. In case of taffeta, consumers perceived more thin and dense image under off-line (traditional marketing channel) than on-line (e-commerce). In case of denim, consumers perceived more thin and natural image under off-line than online. In case of organza, consumers perceived more natural image under on-line than off-line. In case of satin, consumers perceived more natural image under on-line than off-line. In case of chiffon, consumers perceived denser image under on-line than off-line. In case of velvet, consumers perceived thinner image, higher-class image, and more natural image of texture sensibility under on-line than off-line. In case of single jersey, consumers perceived higher-class image, and denser image of texture under on-line than off-line.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.8
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• pp.1222-1233
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• 2006

The purpose of this study was to classify the modern image by clothing design elements. This research was done by survey method with 25 kinds of modern image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, MANOVA, One-Way ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. modern image was classified by 5 factors. Those were sexy-modern, elegant-modern, natural-modern, mannish-modern and minimal-modern images. 2. Sexy-modern image was well-expressed by chromatic and chromatic color coordinations. Elegant-modern image was well-expressed by fitted silhouette, fit and achromatic and chromatic color coordinations. Natural-modern image was well-expressed by A silhouette, loose apparel-fit, chromatic and chromatic coordinations and soft texture. Mannish-modern image was well-expressed by H silhouette, loose apparel-fit, chromatic and chromatic color coordinations and hard texture. Minimal-modern image was well-expressed by H silhouette, tight or loose apparel-fit and soft texture. 3. modern image was positioned into mostly hard or masculine on image scale.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.11
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• pp.1771-1781
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• 2008

The purpose of this study was to classify the casual image by clothing design elements. This research was done by survey method with 30 kinds of casual image photos selected in fashion magazines. The data was analyzed by Reliability Analysis, Factor Analysis, ANOVA, Duncan's test and MDS. The results of this study are as follows: 1. Casual image was classified by 6 factors. Those were classic-casual, modern-casual, romantic-casual, vintage-casual, sexy-casual and active-casual images. 2. Classic-casual image was well-expressed by A silhouette, fit, chromatic and chromatic color coordinations and hard texture. Modern-casual image was well-expressed by H silhouette, fit and achromatic and achromatic color coordinations. Romantic-casual image was well-expressed by A silhouette, fit and soft texture. Vintage-casual image was well-expressed by H silhouette, combination apparel-fit, chromatic and chromatic color coordinations and fade-out texture. Sexy-casual image was well-expressed by fitted silhouette, tight apparel-fit and combination texture. 3. Casual image was positioned into mostly dynamic and modern on image scale.

• Journal of Fashion Business
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• v.6 no.3
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• pp.52-59
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• 2002

Companies desire to increase total profits. Consumer's buying behavior depends on the nature of the product just like look, touch, and feel of fabric in apparel shopping on-line with Quick Response based mass-customization. The purpose of this study is to investigate the consumer's texture sensibility from textile image under on-line environment in order to give the direction for marketing strategy in apparel ebusiness. Total 8 kinds of textile swatches representing each of 8 texture-sensibility-axes were selected for this research on the basis of finding in previous studies. The analyses of 60 questionnaires were conducted by frequency, mean, and standard deviation using SPSS 10.0. The results of this research were as follows: Under on-line environment, consumers recognized Homespun as natural, strong, and warm texture sensibility, but not as glossy, and transparent. Oxford was recognized by consumers as refreshing, and plain texture. Consumers recognized Muslin as flat and refreshing, Melton not as transparent but as warm, strong, dense, and natural, Habutae as thin, transparent, refreshing, flat, glossy, and soft, Linen as sandy, Suede not as transparent but as strong, and warm, and Terry as warm, and dense.

• Journal of the Korean Society of Clothing and Textiles
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• v.27 no.11
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• pp.1318-1329
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• 2003

The purpose of this study was to examine the effects of the structural characteristics of men's suit fabrics on the texture image and the preference, and to analyze the relationship between the preference and the practical sales ratio. In addition, the texture images and the preference of fabric and jackets made of the same fabrics were compared. As specimen, jackets for men's suit of 2002' S/S and their fabrics were collected. Questionnaires composed of 22 sensibility related and 21 fabric image related adjectives were developed. For the subjective evaluation of the texture image, both jackets and fabric samples were tested. Tests were performed with 100 female subjects in clothing department and apparel industry. For the objective evaluation, structural characteristics such as fiber contents, yarn twist, fabric count, thickness and weight were analyzed. Total Hand Value were calculated from mechanical properties determined by the KES-FB system. Factor analysis showed sensibilities were classified into 6 categories; "surface roughness", "weight", "density", "stiffness", "elasticity" and "wetness". Fabric images were classified into 4 categories; "classic", "original", "practical", and "stuffy". Depending on the method to show the specimen to the subjects, whether it is suit or fabric, statistically significant differences were observed with a number of adjectives for sensibilities and fabric images. The results of THV of KES did not agree with the preference of subjects, which suggests that we should be careful when using the KES system, which was developed for Japanese people. Price was considered to be another factor besides the texture image that influenced on purchase.

• Fashion & Textile Research Journal
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• v.7 no.1
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• pp.56-62
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• 2005

Fancy Yarn has developed diverse textures in fabrics, reducing the time in yarn and fabric production or apparel making in order to develop creative goods. In this study aimed to propose the use of a 4D box system to make fancy yarn shapes with loops, knops and spirals and the like. The change in texture was analysed and simulated to produce a suitable fabric image by using the fancy yarns fabric. The results are as follows. The plain weave, 2/2 basket weave, 2/2 twill weave, 2/2 2 complete broken weaves, and 5 harness sateen weaves were woven and a fabric image formed. In the case of the loop and the knop yarns fabric image, compared to the twisted fabric image the surface was covered by loops or some parts became partially black. In the case of the spiral shape it showed pattern continuity in spiral shapes 1, 2 and 3. The more twisted spirals produced a diamond shaped pattern or a twill line and a herring bone shaped twill line. An evenly distributed black fabric image appeared in 5 harness sateen weave. For the loop shape the broken weave or 5 harness sateen weave was produced; basket weave and broken weave for the knop yarn 1 or knop yarn 2; and for the spiral shape a plain fabric or 5 harness sateen weave were produced much similar to the fabric image. The surface texture of the mapped image compared to the twisted fabric image produces fancy yarn fabric images covered with loops or irregular spots caused by the knop and the spiral. Therefore it is appropriate or suitable for the simulation of tweed or woolen wool fabrics. The fabric image which produced consistent and continuous lines is therefore more suitable for simulations of twill or herringbone fabric images.

• Science of Emotion and Sensibility
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• v.8 no.2
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• pp.117-128
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• 2005

The purpose of this study was to clarify the effects of constituent characteristics and the mechanical properties by KES-FB system on the visual texture images and preference of men's suit fabrics. Twenty different kinds of black fabrics, which were used mainly for the spring and summer men's suits, were selected and the subjective evaluation of the visual texture images was tested. Sixty experts in department of clothing and apparel industries participated in the subjective evaluation. Factor analysis showed visual texture images were classified into 4 categories : 'bulkiness', $'extensibility{\cdot}rapability'$, 'flexibility' and 'smoothness'. All of relationships were established between the mechanical properties and the visual texture images except the relation between 'flexibility' and bending properties. The significant factors affecting preference were 'smoothness', compression energy(WC), fabric count and 'flexibility', As the fabrics had higher value for 'smoothness' and 'flexibility' , and lower ones for compression energy and fabric count, they tended to be more preferred.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.10
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• pp.1522-1534
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• 2008

The subjects of ttis study were middle-aged women in their 40s$\sim$50s and older women aged 60 and over who were living in Seoul and Kyonggi-do, Korea. Through studying the participants' responses to the questions regarding the attributes of image preference in terms of the levels of satisfaction and importance, the target consumers' demand has been studied. And, they are applied to a QFD Matrix, to find out the relationship between the attributes of product quality and the guidelines of clothing design. For this study, clothing image preference is categorized as three types: fashionable and urbane image, elegant and formal image, comfortable and active image. It has also been found that middle-aged and older women think the clothing that projects fashionable and urbane image needs more improvement that those for other images. To review demands for the clothing image preference attribute of formal suits for middle-aged and older women, the priority of these attributes through QFD Matrix that shows the relationship between the attributes and dress elements emphasized by designers has been examined. In reflecting clothing image preference by consumers for their formal two-piece suits, the most important design elements related to material in order of importance were material type, style, thickness and texture, and those related to color were the number of colors used and coloring type.

• Journal of the Korea Fashion and Costume Design Association
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• v.15 no.4
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• pp.129-142
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• 2013

Fabrics created unique features through the change in various ways depending on the elements including fabric structure, threads, thickness, weaving, patterns and processing. This study examined the difference between texture and image depending on components of fabrics. In order to understand the trend of components of fabrics, the actual components of fabrics was analyzed by year, using the women's apparel trend books, Nelly Rodi Fabrics and Promostyl Fabrics. This study analyzed Spring/Summer season and Fall/Winter season from 2002 to 2012. Frequency analysis, cross-tabulation analysis, multiple response cross tabulation analysis were implemented using SPSS 18.0. The followings are the analysis results. For fabric composition, Spring/Summer season used cotton fabric the most. Cotton fabric accounted for relatively high usage in 2005, 2007 and 2008. Fall/Winter season used wool the most in 2002, 2003, 2004 and 2005. In case of fiber blend by fabric composition, cotton was blended with other fibers in Spring/Summer season except wool. The fiber blending ratio of wool was the highest in Fall/Winter season. Wool was blended in most fabrics. More than two patterns were mixed for fabric patterns. The fabric patterns were applied the most in 2012. For fabric processing, the fabrics by sensitivity-functional processing were continuously used every year and the surface finish showed relatively high usage in 2002 and 2011. In conclusion, this study will build the systematic data for 11 years including fabric trends in the past. It can improve specialization, systematization and efficiency in fabric planning.

• Journal of Fashion Business
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• v.8 no.5
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• pp.115-124
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• 2004

PTT(polytrimethylene terephthalate) is a thermoplastic that can be melt-spun into fibers and has extensive applications in carpets, textiles and apparel, engineering thermoplastics, nonwovens, and films or sheets. This polymer combines the good properties of nylon and polyester. Compared with other synthetic fibers such as nylon and acrylic, the PTT fibers feel softer, dye easier with vibrant colors, stretch and recover better. Moreover, the PTT fibers for carpets resist most stainings, clean better, and dry faster. The PTT was first patented in 1941, but it was not until the 1990's, when Shell Chemicals developed the practical method of producing PDO, the raw material for PTT. Many studies have been done including the retention of carpet texture using an image analysis technique, or compressional resilience of the carpet for long term use. In this study, PTT and nylon BCF carpets were compared in terms of the compressional properties including the resilience, using one of the KES system for repetitive measurements. The compression resilience(RC) values of the PTT BCF carpets far exceed those of nylon 6 BCF carpets. The RC values of the PTT BCF carpet(cut) specimens are $42{\sim}45%$ for 5 successive compression deformations, while those of the nylon BCF carpet specimens(cut) are $26{\sim}28%$. There is also a similar trend in the RC values for the other type of carpet which is the loop type. This resilience is one of the important factors of carpet usage evaluation.