• 한국의류산업학회지
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• 제10권4호
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• pp.515-525
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• 2008

The primary purpose of this study was to investigate consumers' purchasing behavior of apparel products with solo shopping orientation. The data were collected in Busan and Ulsan from 279 adult women. The aforementioned were analyzed utilizing frequency, factor analysis, simple regression analysis, multiple regression analysis and chi-square($X^2$) test using SPSS Win 12.0. The results showed as follows. The motive factors to alone purchasing behavior of apparel products of consumers were convenience, hedonic aim, consumption centered oneself, load to going together, nonexpected shopping and time utilization. Specially the higher consumers recognized importantly convenience and hedonic aim, the higher they had a solo shopping orientation. The more consumers experienced feelings such as hedonic aim, it was the same. Also the high consumers satisfied on purchase of apparel products, it was just the same.

• 패션비즈니스
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• 제9권4호
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• pp.44-58
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• 2005

In a global market environment with information technology, the textile and apparel industry tries to survive by having competitive power embedded in Supply Chain Management to improve the interrelation among different stages of industries such as fiber, textile, apparel manufacturing, and retailing. The purpose of this empirical study was to investigate performance on Supply Chain Management of textile firms such as 4 textile export firms and 10 collaborate firms which were adopted SCM system. For research methodology, we developed questionnaires based upon interview and literature review. The results of this study were as follows: There were neutral responses or somewhat dissatisfactions on SCM application from CEOs, CMOs, site workers, and collaborators, but over half of respondents indicated 21-40% improvement of affairs. Standard documents and information sharing of SCM system were salient effects. SCM system with standard documents improved receipts/payments and inventory management most.

• 한국의류산업학회지
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• 제12권3호
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• pp.318-326
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• 2010

The advantages of the multi-channel retailing have been widely discussed but empirical research on fashion multi-channel retailing has been limited. In this study, multi-channel concept was discussed and then, channel choosing condition of apparel shopper and channel choosing criteria for information search and buying were investigated as a empirical study. Drawing on a sample of 298 customers of apparel products in Korea, the result demonstrated that some differences in the perception of experience goods and search goods among apparel products. And, according to buying channel, consumers were different from each other in information search time and clothing expenses. Some suggestion for the future research of multi-channel retailing was given.

• 한국의류학회지
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• 제30권9_10호
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• pp.1354-1365
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• 2006

China has a big potential as an apparel market due to its rapid economic growth. In the fashion industry, great attention has been paid to China. However, analysis of competitiveness has received relatively little attention from fashion scholarship. This study attempts to apply the double diamond model to analyze the international competitiveness of the apparel industry of China as well as of Korea. The purpose of this study is 1) to establish diamond model components in the fashion industry for Korea and China respectively, and 2) to compare the established diamond models(i.e., double diamond model, multinational diamond model) between Korea and China. Finally we suggested a marketing strategy based on the results of the double diamond model application. To build a diamond model for each country intensive literature review were conducted and additionally quantitative data were collected from 31 merchandisers and managers. We found that the domestic diamond of China was larger than Korea's, but firm strategy, structure and rivalry condition of Korea were more competitive than China's. Secondly, regarding the international diamond, China was more competitive, and especially had more the larger factor condition than Korea confirming that Korea was less competitive than China. This article provides a theoretical background and empirical findings for the competitiveness model of the fashion industry.

• 한국생활과학회지
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• 제8권1호
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• pp.179-192
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• 1999

The purposes of this study were to investigate the needs for the educational subjects of practitioners in apparel distribution industry and to examine the relationship between the needs and their socio-demographic variables. And it was intended to be used as basic data to develop the curriculum for continuing education in university. The subjects were consisted of 473 practitioners in apparel distribution industries in Taejon and Chongju. A questionnaire was used and classified into seven areas--basic area textile science, design, clothing construction, fashion marketing theory, fashion marketing practice and business management. Descriptive analysis, t-test and ANOVA were used for statistical analyses. The results of this study were as follows: First, the educational needs of subjects by practitioners were in the following order: 1)fashion marketing practice, 2)design, 3)fashion marketing theory, 4)business management, 5)clothing construction, 6)textile science, 7)basic area. Second, the educational needs of subjects by practitioners were also related to their socio-demographic variables like educational background, work area, type of market, total work experience, years in present job, and the role. It was implied that subject areas like fashion marketing and design with theory and practice we of most importance for practitioners in apparel distribution industry. Therefore, a university curriculum of continuing education for them should take into account of those factors mentioned above.

• 복식
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• 제51권2호
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• pp.53-64
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• 2001

The purpose of this study is to create the program for efficient inventory management and reduction, investigating the present conditions and factors of the inventory throughout current apparel industry. The research method applied in this study is to survey 92 domestic companies which were randomly selected with respect to the kinds of goods produced : men′s wear, women′s wear, and unisex wear. The research can be summarized as follows : 1. The seasonal stock rate of current apparel industry was 28.75%, and the rate of men′s wear companies was higher than that of women′s and unisex wear companies. 19.43% of stock cost reflection rate was applied, and the stack cost of men′s and women′s wear companies was higher than that of unisex wear companies. 2. Periodic bargain sale was the most frequently used way of stock clearance, and "uniform price sale"and outlet stores were the second and the third irrespectively. Unisex wear companies appeared to be more enthusiastic in stock clearance than the companies belonging to the other two categories. The main places for the stock clearance were department stores, outlet stores and enterprises specialized in the stock clearance. 3. QR production was proved to be the most commonly adjusted method of stock reduction, and the emphasis on development of new design and the utilization of stock management system through computer network were the next, While unisex wear companies had established the positive policies, men′s wear companies took lukewarm altitudes in every aspect. The companies selling on an order were 18.64%, and unisex wear companies showed the higher rate. The lead-time after QR production was 10.91 days, and it seemed to take more time for men′s wear companies than for women′s and unisex wear companies. The rate of the chance in stock was proved to decrease by 12.94%, and there was found no meaningful difference among the three categories of apparel companies.

• 한국의류학회지
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• 제35권9호
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• pp.1112-1124
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• 2011

The development of computer graphics and Internet technology has created a 3D Web-based virtual world that has transformed the global fashion industry environment. In this study, the application cases of 3D virtual fashion education were analyzed to discuss the necessity and application of a 3D apparel CAD curriculum as part of a special education for global fashion talent at Korean fashion-related colleges. Prior studies, literature, photo data and Internet data (in and out of Korea) were used for this study. The demonstration case studies were conducted for the virtual fashion education 'SLCC 2007' of Buffalo State College (U.S.), 'Ratava's Line (2004)' of SFU/FIT Collaborative Design Project (Canada and U.S.) and '2011 Graduation Fashion Show' of Ueda Fashion College (Japan). The results of the study show that the 3D apparel CAD system (as a core technology of the IT fashion industry) would allow the current mass production concept to change to a new paradigm of 'mass customization' along with new fashion business types that include global fashion companies and Web-based Internet, mobile and virtual-world shopping malls. In addition, it appears that the system should be included in the curriculum of fashion-related colleges and institutes to educate technical designers for the global fashion industry and global fashion talent with comprehensive system operation and management ability, and to promote single proprietor companies.

• 한국의류산업학회지
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• 제12권6호
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• pp.764-773
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• 2010

The purpose of this study was to analyze the difference in body image and apparel fashion orientation according to gender and somatotype. And the paths for the apparel fashion orientation affected by these variables were also analyzed. The data for this research were collected from questionnaires of 210 male and 180 female college students. The results of this research are as follows: It was found that subjective somatotypes of male and female college students were different from objective somatotypes and that female college students showed high degree of somatotype distortion compared to male college students. The body image was composed of three factors, interest in appearance', concern about weight' and satisfaction in appearance'. Female college students were highly interested in appearance and weight with exhibiting high interest in appearance for the persons who have a thin somatotype and in weight for the persons who have an obesity somatotype, respectively. Female college students were more closely associated with fashion than male students. The higher interest in appearance, concern about weight and satisfaction in appearance persons have, the higher degree of leadership in fashion opinion, fashion innovativeness and confidence in apparel the persons showed. Thus, female students, thin somatotypical persons or standard somatotypical persons were highly interested in appearance. The persons who are more concerned about appearance showed the high degree of leadership in fashion opinion, fashion innovativeness and confidence in apparel. And the persons who are satisfied with their appearance exhibited high leadership in fashion opinion and confidence in apparel.

• 한국의류산업학회지
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• 제19권4호
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• pp.434-447
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• 2017

This study investigated the effects of influencing factors on the sales volume of apparel products. Based on previous studies, weekend effect, discount rate, and meteorological factors including daily average temperature, rainfall, sea level pressure, and fine dust were selected as independent variables to calculate their effects on sales quantity of apparel products. The daily sales data during 2015 - 2016 were collected from casual brands and outdoor brands which "A" apparel manufacturing company had operated. The actual data of "A" company were analyzed using SAS(R) 9.4 and SAS(R) Enterprise Miner 14.1. The results of this study were as follows: First, the influencing factors on total sales volume of apparel products were proved to be the weekend effect, discount rate, and fine dust. Second, the analysis of influencing factors on sales volume of apparel products according to season showed: 1) In casual brands, the average temperature had a significant influence on the sales volume of spring/summer products, and the sea level pressure affected the sales volume of summer/fall/winter products significantly. 2) In outdoor brands, the average temperature and the fine dust had a significant influence on the sales volume of all season's products. The sea level pressure affected the sales volume of summer/fall/ winter products significantly. The weekend effect and the discount effect affected the sales volume of apparel products partly. Third, the effect of rainfall was not proven significant, which was different from the results of past studies.

• 한국의상디자인학회지
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• 제24권1호
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• pp.59-69
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• 2022

Vyshyvanka, the embroidered folk costume shirt of Ukraine, originated during the early reign of the Slavs, and currently, it is also called Ukrainian embroidery. In cases of Vyshyvanka embroidery expressed in apparel elements, it is necessary to research formative characteristics for expanding the visual aspect through the diversification of techniques, but also the aspect of the psychological meaning to Ukrainians. This study aims to consider Vyshyvanka as a unique embroidery technique, and also analyze the formative characteristics expressed in apparel elements. The study of Vyshyvanka embroidery expressed in apparel elements can present meaning to understanding the Ukrainian fashion. The image materials for the analysis of Vyshyvanka design, included work photos contained in literary materials and foreign online visual materials. The results of formatively analyzing the Vyshyvanka embroidery expressed in apparel are as follows. First, the Vyshyvanka embroidery expressed in apparel elements held an incantatory meaning, protecting wearers from getting easily invaded by evil spirits. Second, the Vyshyvanka patterns utilized symbolism that implied the incantatory meaning. Third, a single color was used for the embroidery. Lastly, materials like cotton, that are easy to embroider, were mostly used. The formative characteristics of Vyshyvanka embroidery expressed in apparel elements implied the community spirit, nature worship, and folk beliefs. As an attempt to understand the Ukrainian fashion, this study is significant in the aspect of expanding, widely utilizing, and expanding the range of understanding of Ukrainian fashion. Therefore, there should be more active researches on Ukrainian fashion, so Vyshyvanka can be more widely used as a design element.