Fashion & Textile Research Journal (한국의류산업학회지)

The Society of Fashion and Textile Industry (한국의류산업학회)
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A Study on Information research and Purchase Channel of Apparel product Consumer

의류제품 정보탐색과 구매채널별 소비자특성 고찰

  • 김지연 (호남대학교 의상디자인학과)
  • Received : 2010.02.08
  • Accepted : 2010.05.10
  • Published : 2010.06.30
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Abstract

The advantages of the multi-channel retailing have been widely discussed but empirical research on fashion multi-channel retailing has been limited. In this study, multi-channel concept was discussed and then, channel choosing condition of apparel shopper and channel choosing criteria for information search and buying were investigated as a empirical study. Drawing on a sample of 298 customers of apparel products in Korea, the result demonstrated that some differences in the perception of experience goods and search goods among apparel products. And, according to buying channel, consumers were different from each other in information search time and clothing expenses. Some suggestion for the future research of multi-channel retailing was given.

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References

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