• Fashion & Textile Research Journal
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• v.18 no.5
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• pp.637-646
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• 2016

The goal of this study is to provide basic data on developing circular knit basic pattern for women in their 20's. Production conditions of circular knit product pattern making among domestic women's apparel industry was researched, and collected data on sizes and ease amounts from woven and circular knit pattern were compared and analyzed. According to the result of the survey, product measurements adjusted to the actual body size fit for the brand's image were used, and the common problem among manufacturers and consumers regarding circular knit products turned out to be change in size and form due to stretching. For the basic pattern of circular knit, stretching quality was reflected in the woven basic pattern based on plain stitch(single knit) and then dart was removed and ease amount was reduced. The result of looking into size and ease amount about woven and circular knit torso & sleeve block shows that there is a significant difference among chest circumference, hip circumference, bi-shoulder length, interscye back, interscye front, scye depth, upper arm circumference and wrist circumference, and it was clear that circumference and width on the areas around the wrist tended to fit around the body more when circular knit was used instead of woven fabric.

• The Research Journal of the Costume Culture
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• v.19 no.1
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• pp.163-175
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• 2011

The purposes of this study are to identify quality factors of knitwears, to find out important attributes of knitwears quality, and to find attributes of knitwears quality which improvement are required. College students in the Seoul district participated in the study, a convenience sampling method was used. A questionnaires was arranged with three separates subject sections, importance degree of knitwears quality, satisfaction degree of purchased knitwears, and demographic factors. Data from 280 questionnaires were used for the statistical analysis. For data analysis, factor analysis, paired-samples t-test and multiple response frequency were conducted. The results were as follows. Knitwears quality factors were classified into six subdivisions by factor analysis; physical functions, yarn and fabric properties, fit, symbol, aesthetic, and usefulness. Quality attributes in purchasing knitwears were considered importantly in order of design, textures, color, price, size, and shape stability, etc. Among quality attributes on knitwears, there were significant differences in importance degree and satisfaction degree; important degree was higher than satisfaction degree to six factors on knitwears quality. Especially, in graph according to gap analysis, physical function and symbol were included in IV area, attributes that attention, required of quality improvement. In contrast, yarn and fabric properties, fit, aesthetic, and usefulness were included in I area, strengths, maintained presently quality levels.

• Journal of the Korean Society of Costume
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• v.58 no.4
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• pp.58-71
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• 2008

The demand for personalized products and service of apparel product has increased dramatically. In order to acquire a personalized apparel product, consumers may have to sacrifice more expense or time. The purpose of this study was to investigate various personalization strategies in apparel business and to identify antecedents that influence the process. Clothing involvement and two price related variables (clothing expense and willingness to pay more) were included in the study as antecedents. Four personalization strategies were included in the study: design selection, size customization, in-store service and promotion personalization. For an empirical study, a conceptual model was designed and research questionnaire was developed. A measure of personalization of apparel shopping was developed based on existing scale items of prior research and a pilot study. Data from 766 men and women in their twenties to forties were used for statistical analysis. Structural Equation Modeling was used for the data analysis. Results indicated that the conceptual model was a good fit to data. Structural paths indicated that there was significant influence of clothing involvement on design selection and sales promotion personalization strategies. Involved consumers spent more on chothing products and were likely to pay more on personalized products and services. Monthly clothing expense influenced size customization significantly. It also had negative influence on service related personalization strategies. Consumers were willing to pay more when it comes to product related personalization strategies such as design and size but not necessarily to service related strategies. This study was an attempt to provide an in-depth and synthesized approach on consumer attitudes toward personalization of apparel products.

• Journal of the Korean Society of Clothing and Textiles
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• v.29 no.11
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• pp.1369-1380
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• 2005

This study suggests a strategy of providing apparel product information from the wearers' perspective on Internet shopping malls, as a way of compensating for the lack of opportunities to try on the actual product. On an actual Internet shopping mall that sells apparel product, the 'trial-experience information' (the experiential information provided by the fit models who tried on the products) was provided for 83 different items from four women's wear brands. The traffic and sales performances (number of visitors, page view, gross sales of goods, conversion rate, and the numbers of customer transactions) of the apparel product websites that contain trial-experience information were compared to the performances of the brand's websites before this information was implemented. The changes in percent contribution of these brands in women's wear category were also noted. The specific results are as follows: First, all the four performance measures as well as the percent contribution of the experiment products in women's wear category increased noticeably throughout the experiment period (11 to $103\%$). Second, when the percent contribution of these brands in women's wear category in terms of traffic and sales performances were compared to the previous year, these measures increased between $497\%\;and\;2851\%$. Third, the amount of customer transactions also increased after the trial-information was provided, yet to a relatively smaller extent $(29.04\%\;to\;55.25\%)$. The findings showed that trial-experience information provided on the Internet shopping malls may reduce customers' risk perception and lead to increased sales of apparel product and improve the site use ratio.

• Journal of the Korean Home Economics Association
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• v.40 no.12
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• pp.189-197
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• 2002

The purpose of the study is to analyze the suitability of ready-to-wear apparels for adult women by considering their body types. 341 women aged from 20 to 60 were surveyed for this study. The survey was taken from November, 1999 through November, 2000. The subjects were classified into 4 groups(thin, normal young aged, normal middle aged, fat) according to BMI and Rohrer index. For data analysis, descriptive statistics, crosstabs, F-test, Duncan-test were used. As the result, it is our findings that, in purchasing clothes, especially in case of pants, people choose them mostly based on waist and hip. However, in that the normal young aged group bases thigh circumference, we need to consider such points. As for one-piece, height was an important factor, while chest was the most important factor for the fat group. In relation to the suitability of ready-to-wear garments, the groups showed significant differences for blouses, one-pieces, and jackets, respectively. Blouses didn't fit 29.8% of the fat group, and one pieces fitted thin or normal subjects to some extent. However, one pieces didn't fit 34% of the fat group while jackets didn't fit 51.4% of them. This result shows that there are difficulties in choosing clothes dependent on body types.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.6
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• pp.949-957
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• 2009

The fashion apparel industries have demanded to be extremely consumer-oriented. Therefore, the need of personalization arises. The purpose of this study is to investigate the relationship between apparel shopping orientation and various personalization strategies provided in the apparel shopping process. A total of 422 questionnaires were used for statistical analysis. Canonical correlation and ANOVA were conducted. Results indicated that higher level of demand for "sale-promotion personalization" and "personalized customer relationship" were significantly related to high level of fashion innovativeness and price consciousness. Consumers who seek for high level of "personalized advice" and "personalized fit" were likely to be price conscious and conforming to clothing but not innovative in terms of fashion and clothing. Shopping orientation group differences were also reported in the study. In personalizing of apparel products, distinctive but relevant strategies should be implemented according to the need of the consumers.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.2 s.150
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• pp.358-368
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• 2006

Today apparel finns make much effort to build a long-term relationship with their customers. The studies of salesperson-customer relationship emphasized the importance of customer's commitment on the formation of the continuous salesperson-consumer relationship. Therefore, the current study deals with the psychological relationship commitment development and from this prospective examines how consumers maintain the continuous relationship with a particular salesperson. The data were collected from January to February 2005 and analyzed by using SPSS 11.5 and Amos 5.0 with factor analysis, regression, ANOVA, path analysis. The results are as follows: First, the hypothetical model of multidimensional consumer commitment which showed a better fit of data than the rival model is unintentionally conceptualized. Second, the result showed that the affective commitment did the most effective role among the three dimensions of commitment consulted in this study. Especially the data indicated that for the establishment of the affective commitment in the salesperson-customer relationship. it is very important that a customer has deep trust in salesperson's ability, benevolence and honesty.

• Fashion & Textile Research Journal
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• v.1 no.3
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• pp.231-238
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• 1999

The purpose of this study was to identify characteristics and consumer attitude on purchasing apparel of Cable TV home-shopping viewer: A questionnaire was developed to measure watching attributes, consumers' attitude and actual purchasing condition of Cable TV home shopping, and demographic variables. The questionnaire was administered to 277 adult, and the data were analyzed by using frequency; crosstab, t-test, ANOVA. The results of this study were as follows: 1. main view time were 3~5 p.m. 11 p.m, 10~12 a.m. home shopping through Cable Tv. Women's main terms were afternoon, whereas men's main terms were night. Chiefly view program was about apparel and fashion items. The reason why they watched the home-shopping channel was to purchase more cheaper items. 2. Favor about Cable TV home-shopping was relatively affirmative, but purchasing intention through home-shopping was still negative. But affirmative response was gradually increasing a few years ago. 3. Purchasing experience through Cable TV home shopping was 61.0% and clothing purchaser within recently 6 months was 28.5% of total sample. Withspreading Cable TV widely; Cable TV home shopper was gradually increasing. Heavy purchasing items through Cable TV home-shopping were under-wear; muffler, shawl, because those items are standardized in size and style. When home shopping user made purchasing decision, the most significant factors were color; and size (fit), price in order of importance.

• Fashion & Textile Research Journal
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• v.5 no.3
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• pp.260-266
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• 2003

The objective of this study is to compare the general body measurements and shoulder shapes of Korean and American elderly women to supply basic data for the apparel design. The anthropometrics data was collected including both direct and indirect measurements of 283 women over the age of 55 in Korean and the American women. The statistical methods used for the analysis of measurement data are the T-test, Exploratory data analysis, ANOVA and Duncan-test respectively. The results of the T-test indicated that there is a significant difference in the 14 body measurement items except of waist circumference. The results of exploratory data analysis, an independent relationship between shoulder slope angle and forward shoulder roll of Korean women. On the other hand, there is a dependent relationship that the bigger shoulder slope and forward shoulder roll with wide cross back shoulder of American women. Comparison of mean among the three different age groups, aged 55~59 group shows significant differences in the value of difference between cross back shoulders and horizontal shoulder width. This finding indicates that the wide and forward roll shoulder needs to special pattern making like ease amount and curvature for fit and comfort for women's apparel.

• Fashion & Textile Research Journal
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• v.15 no.6
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• pp.950-962
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• 2013

The purpose of this study was to develop the slim-fit dress shirt pattern. Among the published educational patterns, there were four patterns based on similar design and silhouette with slim-fit dress shirts. Then, the drafting method of those patternsBB were compared and analyzed. The subjects for wearing evaluation were three 20 to 39 aged average-sized men. After the wearing evaluation(5 Likert point scale), N pattern had been chosen as the final comparison pattern because it received the highest points. The slim-fit shirt pattern was developed based on the result of wearing evaluation. The foundation design were as following: shirt length (Stature/2-12), back length (Stature/4), armhole depth (Chest/4+1), width (Chest/4+3), Interscye; Back (Chest/6+5), Interscye; Front (Chest/6+4), width of the nape of neck (Neck/6+1=◎), height of the nape of neck (◎/3), of the front neck (◎-0.5), depth of the front neck(◎+1.5). After the wearing evaluation about researched pattern and N pattern, researched patternsBB scale points were bigger than N pattern and there were slight differences. The scale points for N patternsBB movement evaluation showed highest points on all contents. Therefore, the researched pattern is suitable for the original form of slim-fit dress shirt. The new dress shirt pattern reflected the slim-fit trend in the research expected to help educational environment and industrial site.