• 제목/요약/키워드: analyzing qualitative data

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Literature Content Analysis: Formulating Different Marketing Plan between Wholesalers and Retailers Supervision System

  • SUH, Junhyuck
    • 유통과학연구
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    • 제19권8호
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    • pp.91-100
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    • 2021
  • Purpose: Supply chain management is a significant component of marketing strategy to achieve the overall goal of maintaining a competitive edge in the industry. To better understand and compare marketing strategies between two major distribution channels (Wholesalers and Retailers), the present study examines the various critical aspects in developing marketing strategies based on numerous prior studies. Research design, data and methodology: Qualitative research involves collecting and analyzing various non-numeric data to establish different concepts or opinions in the data. In content analysis, determining the presence of different themes, concepts, or other valuable texts and their relationships is carried out. Usually, the researchers employ three distinct methods to carry out complete content analysis. Results: Developing the appropriate marketing strategy to manage the supply chain of a business is essential. Marketing strategies should be formulated in a manner that ensures the supply chain is well organized. Applying the marketing strategy in the supply chain management, the current author utilizes the four Ps to integrate strategies for two distribution channels which are essential in ensuring proper management. Conclusions: This study concluded that utilizing the existing marketing strategies and integrating them can help in better management of the supply chain, using communication, decision making, product differentiation, and pricing.

보건교사 교육실습생들의 학교현장실습경험 분석: NVivo 10 활용 (Research on School Health Preliminary Teacher's Teaching Practice to the Use of NVivo 10 in Analyzing)

  • 정미자;문희;선춘자;이동매
    • 한국보건간호학회지
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    • 제28권3호
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    • pp.574-589
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    • 2014
  • Purpose: This study was designed for understanding their experiences through qualitative research method. There is a growing concern about what the trainee school health teachers experience during teaching practice period, the first experience as a teacher. Method: Data collection was conducted on 2012-2014, using the student teaching practice self-reports. Participants included 43 school health preliminary teacher's teaching practice from G colleges. The study conducted a qualitative analysis by utilizing computer assisted qualitative data analysis software(CAQDAS), NVivo 10. Results: The trainees experienced that tension, excitement and fear was changed to joy, rewarding and gratitude. They defined the practice as a standard of the possibility in the capacity of a future teacher. It was a hard job without a sense of accomplishment. They thought that too much works in school health teacher and thanks to the school and teacher for the teaching opportunities. They think teaching as a hard job to endure without a sense of accomplishment. Conclusion: Findings of this study allow for a comprehensive understanding of trainees. It was investigated the suggestions for the improvement of a teaching practice. The challenge need to the expand school health teacher placement and more research.

공공부문 다기관 통합전산센터 모형에 관한 연구 (A Study on Models of Data Consolidation Center for Multi-Organization in Public Sector)

  • 임성묵;이영재
    • 산업공학
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    • 제18권4호
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    • pp.418-430
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    • 2005
  • We establish an efficient strategy for construction and operation of data consolidation center for multi-organization in public sector. First, we introduce important concepts on data consolidation center in public sector, and draw some success factors by analyzing several foreign and domestic cases. Second, we construct all the possible logical operational models of the center and investigate the properties and feasibility of the models. Third, we suggest a virtual operational environment for the two representative models selected by feasibility criteria among the possible logical models, and compare the two models in terms of operational cost. We also utilize AHP methodology to evaluate qualitative opinions on the two models from several experts in public information systems. As a result, we find the best alternative is the case in which all infrastructure and facilities for the center are provided by government, and common essential IT operations are integrated, associated data are consolidated and the whole operational work are outsourced to specialized IT operations service providers.

Exploring Reproductive Health Education Needs in Infertile Women in Iran: A Qualitative Study

  • Khakbazan, Zohreh;Maasoumi, Raziyeh;Rakhshaee, Zahra;Nedjat, Saharnaz
    • Journal of Preventive Medicine and Public Health
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    • 제53권5호
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    • pp.353-361
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    • 2020
  • Objectives: An inadequate understanding of infertility can affect individuals' self-efficacy and ability to perform self-care; thus, reproductive health education is an important part of infertility treatment. The present qualitative study aimed to explore the experiences and educational needs of infertile women with regard to reproductive health. Methods: In this qualitative study, we utilized a content analysis approach. Purposive sampling was performed to ensure maximum diversity. In total, 23 individual interviews were conducted with 20 Iranian women with infertility and 3 key informants between July 2018 and February 2019 in northern Iran. Data were collected through in-depth, semi-structured interviews. Data analysis was performed using a conventional content analysis approach. Results: Reproductive health education needs were identified by analyzing interview data from 4 main categories: familiarity with the fertility process and preparation for pregnancy, recognition of infertility and expectations around seeking treatment, recognition of preventive actions associated with reproductive health, and correction of false beliefs. Recognizing the causes of infertility and understanding the different approaches to infertility treatment are among the most important educational needs of infertile women. The potential for neglect of health-related issues due to concerns about fertility and the maternal experience necessitates education about preventive measures for cervical cancer, breast cancer, and sexually transmitted infections. Correcting misconceptions, including those related to contraceptives and traditional medicine, can also help promote reproductive health. Conclusions: In infertile women, the educational needs associated with reproductive health are multifaceted. Satisfying these needs can help achieve optimal treatment results and promote reproductive health.

전문도서관 참고봉사에 대한 연구자의 정보만족도에 영향을 미치는 저해요인 분석 (Analyzing Barriers to Researchers' Information Seeking Satisfaction on Reference & Information Services of Research Library)

  • 정진식
    • 한국문헌정보학회지
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    • 제32권3호
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    • pp.97-112
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    • 1998
  • 본 연구는 정보제공을 주된 기능으로 하는 우리나라 전문도서관의 참고봉산 현장에서 일어나는 연구자의 다양한 정보질의에 응답하는 참고사서의 정보탐색과정을 관찰과 질문지법을 통하여 분석한 것이다. 질의에 대한 응답의 정확성이 저조한 이유가 어디에 있으며, 연구자의 정보만족도에 영향을 미치는 저해요인이 무엇인지를 구명함으로서 봉사내용의 질과 응답의 정확성을 높일 수 있는 개선방안을 모색하자는 데에 목적을 두고 있다.

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전사적 CRM 전략의 진단 및 평가 방법론 개발 (A Diagnosis and Assessment Methodology for Enterprise CRM Strategy)

  • 김형수;정한근
    • 한국경영과학회지
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    • 제37권3호
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    • pp.23-37
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    • 2012
  • As Customer Relationship Management (CRM) strategy is becoming a core competence more recently, many companies want a reliable CRM assessment system which enables measuring and diagnosing corporate customer strategies for building an optimized CRM strategy. However, there has been short of researches on developing the CRM diagnosis methodology that is directly applicable to real practices. Drawing upon the theoretical framework of CRM scorecard, we developed and suggested a corporate CRM diagnosis methodology that can systematically understand and assess the corporate CRM capability and performance, guiding their future directions. Companies can search the important but weak areas among various CRM strategy subjects through the proposed diagnostic procedures. This framework has a hierarchical structure that has four evaluative domains each of which has several evaluative subjects consisting of many evaluative themes: the score of upper factor is the weighted average of its subordinate factor scores. And the score of each evaluative theme is the weighted average of quantitative and qualitative evaluative indexes. Quantitative indexes are calculated by analyzing customer and sales data and qualitative ones are derived from survey data. Each evaluative index has more than one measure and its score can be derived from its own formula consisting of the measures. To prove the concept, we applied this framework to a real company and concluded that it might be appropriate to understand the corporate CRM strategy situation, find the pain points, and resolve them for better CRM implementation.

분수맥락에서의 곱셈 추론: Domain Analysis and Taxonomic Analysis를 적용하여 (Multiplicative reasoning in fractional contexts: Employing domain analysis and taxonomic analysis)

  • 이형숙
    • 대한수학교육학회지:학교수학
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    • 제9권3호
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    • pp.427-445
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    • 2007
  • 이 논문은 7학년 학생의 곱셈추론과 관련된 분수추론을 연구한 사례연구이다. 이 논문은 또한 교수실험방법론에 의해 거둬진 질적 자료를 domain analysis와 taxonomic analysis라는 질적 분석법에 따라 분석함으로써 특정 질적 분석법들의 실제 적용사례를 자세히 보여준다. 자료 분석을 통해 세 가지 이슈가 부각되었다: 분수에 대한 시각 (조작으로써 대 결과물로써), 단위 문제, 대분수와 가분수의 관계이다. 그러한 이슈들은 첫째, 각 이슈들이 곱셈추론의 발달에 중요하며, 둘째 그 이슈들 사이의 관계가 분수추론을 통한 곱셈추론의 한 방법을 제시해 준다는 점에서 교육적인 의미를 갖는다.

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Qualitative Approach: Business Scenarios for Sustainable Smart Cities Development

  • JEONG, Taehoon;WON, Jaewoong
    • 산경연구논집
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    • 제13권10호
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    • pp.31-39
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    • 2022
  • Purpose: Smart city has been observed to benefit most urban areas in different nations. Despite its advantages in the promotion of environmental sustainability and improving business competency in the current context, various literature review papers should be introduced to analyze its drawbacks. The present research aims to provide valuable suggestions for sustainable smart cities development. Research design, data and methodology: Using the qualitative content analysis (QCA), the current author could understand the target audience's motivations and habits by gathering data. This implies that the author may predict the kinds of future initiatives. As a result, the current researcher could ensure developed pertinent research questions and a well-planned method for analyzing the replies. Results: The implementation of green city development suggests encouraging the greening of public spaces and reducing heat from the atmosphere caused by the emission of gases from vehicles and companies. Smart cities are offering a new industrial paradigm that is based on the convergence of information technology. Conclusions: The projection illustrates that most people are migrating to the cities, which calls for an immediate transformation to overcome the immense pressure of making the city accessible, sustainable, prosperous, and safer. Therefore, implementing smart cities within the current world promotes efficiency and increases business sustainability.

BIM 적용을 위한 공간정보의 정확도 기반 활용성 평가 (Accuracy-based Evaluation of the Utilization of Spatial Information for BIM Application)

  • 김두표
    • 한국산업융합학회 논문집
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    • 제26권4_2호
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    • pp.669-678
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    • 2023
  • Recently, spatial information has been applied to various fields and its usability is increasing day by day. In particular, in the field of civil engineering and construction, BIM based on spatial information is being applied to all construction industries and related research has been conducted. BIM is a technology that utilizes spatial information from the design phase and aids in the construction and maintenance of buildings, including the management of their attributes. However, to apply BIM technology to existing buildings, it takes a lot of time and money to produce models based on design drawings along with current surveying. In this study, quantitative and qualitative analysis was conducted to determine the applicability of the acquired data and the applicability of BIM by generating data and analyzing the accuracy using UAV images and ground lidar, which are representative spatial information acquisition methods. Quantitative analysis revealed that TLS (Terrestrial Laser Scanner) showed reliable accuracy in both planar and elevation measurements, whereas unmanned aerial images exhibited lower accuracy in elevation measurements, resulting in reduced reliability. Qualitative analysis indicated that neither TLS nor unmanned aerial images alone provided perfect completeness. However, the combination of both spatial information sources, tailored to specific needs, resulted in the most comprehensive completeness. Therefore, it is concluded that the appropriate utilization of spatial information acquired through unmanned aerial images and TLS holds the potential for application in the fields of BIM and reverse engineering.

Qualitative Methodology: Successful Business Planning for Prosperity of Contemporary Art Museum

  • Soomin HAN
    • 산경연구논집
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    • 제14권8호
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    • pp.9-17
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    • 2023
  • Purpose: This study is to examine how modern art museums might develop into resilient, proactive, and adaptive enterprises. That implies that this study seeks to spur meaningful change by analyzing and comprehending the numerous facets of this issue, paving the path for a long-term future for contemporary art institutions worldwide. Research design, data and methodology: To achieve the purpose of this study, the current author has reviewed numerous relevant prior studies systemically. The technique used in this study was meticulously designed to guarantee accurate data collection and analysis, providing a thorough comprehension of the subject. An organized strategy was used, including finding, reviewing, and synthesizing earlier studies. Results: Based on the investigation of the current literature analysis, this study figured out four workable business models that might increase the prosperity of modern art museums. They result from a thorough examination of previous studies and these initiatives center on improving digital presence, enhancing community participation, diversifying revenue streams, and forming powerful alliances and partnerships. Conclusions: In sum, this study concludes that the use and integration of digital technology enable museums to reach a larger audience and open up opportunities for developing cutting-edge, interactive exhibitions that reflect modern patterns of participation and communication.