• 한국프랜차이즈경영연구
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• 제7권1호
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• pp.21-29
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• 2016

Purpose - The primary purpose of this study is to employ effective marketing methods using market segmentation of coffee shops by determining how motivations to visit coffee shops have different impacts on demographic profile of visitors and characteristics of coffee shop visits, so as to draw out a better understanding of customers of coffee market. Research design, data, and methodology - Data were collected using surveys of self-administered questionnaires toward coffee shop users in Daejeon, Korea. A number of samples used in data analysis were 253 excluding unusable responses. The data were analyzed through frequency, reliability, and factor analysis using SPSS 20.0. Factor analysis was conducted through the principal component analysis and varimax rotation method to derive factors of one or more eigen values. In addition, the cluster analysis, multivariate ANOVA, and cross-tab analysis were used for the market segmentation based on the types of motivation for coffee shop visits. The process of the cluster analysis is as follows. Four clusters were derived through hierarchical clustering, and k-means cluster analysis was then carried out using mean value of the four clusters as the initial seed value. Result - The factor analysis delineated four dimensions of motivation to visit coffee shops: ostentation motivation, hedonic motivation, esthetic motivation, utility motivation. The cluster analysis yielded four clusters: utility and esthetic seekers, hedonic seekers, utility seekers, ostentation seekers. In order to further specify the profile of four clusters, each cluster was cross tabulated with socio-demographics and characteristics of coffee shop visits. Four clusters are significantly different from each other by four types of motivations for coffee shop visits. Conclusions - This study has empirically examined the difference in demographic profile of visitors and characteristics of coffee shop visits by motivation to visit coffee shops. There are significant differences according to age, education background, marital status, occupation and monthly income. In addition, coffee shops use pattern characterization in frequency of visits to coffee shops, relationships with companion, purpose of visit, information sources, brand type, average expense per visit, important elements of selection attribute were significantly different depending on motivations for coffee shop visits.

• 수산경영론집
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• 제36권2호
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• pp.1-24
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• 2005

The purpose of the study are summarized as follows : First, it has researched the possibility of the Distribution Information application in Sea Food Wholesale Market. Second, the effects which the Wholesale Market Company and the Intermediary Wholesaler Corporations can obtain in Sea Food Wholesale Market by building up a Distribution Information are classified into the effects of task, cost, and competition. It has analyzed the influence of these effects in direct and indirect Trust between the Wholesale Market Company and the Intermediary Wholesaler. Third, it has recognized the upcoming problems in Sea Food Wholesale Market by building up a Distribution Information, and it has suggested a plan to make the Distribution Information application successful in Sea Food Wholesale Market. This study has used a questionnaire to verify 5 hypotheses. Research model, factor analysis, correlation relationship analysis. The result of this study are summarized as follows : Building up the Distribution Information influences positively on the effectiveness of task, cost and competitiveness regardless of it being the Wholesale Market Company or the Intermediary Wholesaler corporation. However, the results of this analysis are to verify differences according to the degree of construction of the Distribution Information and the degree of the perception of the problems between the Wholesale Market Company and the Intermediary Wholesaler corporations have shown that there were distinct differences in the degree of computerization and of efforts to build a Distribution Information. Also there were distinct differences according to the degree of perceiving problems relating to building up the Distribution Information and the stages of the Distribution Information between the Wholesale Market Company and the Intermediary Wholesaler corporations. This study suggest three important steps that will help to establish a successful Distribution Information. First, the Wholesale Market Company and the Intermediary Wholesaler corporations should make efforts to increase mutual profits in partnership, and make direct Trust by sharing mutual information. Second, the lack of understanding of the Distribution Information between departments within the company requires educating employees about the Distribution Information. It is necessary to expand the communication networks of the Distribution Information between the Wholesale Market Company and the Intermediary Wholesaler. Third, mutual exchange of Information should be possible to offer systematic exchange of Information between the Wholesale Market Company and the Intermediary Wholesaler corporations.

• Journal of Information Technology Applications and Management
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• 제27권1호
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• pp.125-145
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• 2020

We explore technology ecosystem of smart surgical medical system by analyzing patent data applied for in Korea and Japan. First, a review of trends of patent application by country/technological domain show that there exist a minority of technology domains focused on R&D, which represent their trends have been increasingly active. Also, while a number of Japanese firms mainly consist of the patent market of Japan, in case of the Korean market, a few universities, SMEs, and foreign firms are found to be the main applicants. As a result of the network analysis with the links as the relations of co-patenting, the relationships, which are active of convergence and knowledge spillover among the heterogeneous technology domains within each market, as well as the technology domains, which are the most active in international cooperation among each homogeneous domain, could get derived and visualized in the ecosystem. In addition, the technology domains in each patent market with leading locations, roles, and influence in the network can also be identified through the centrality analysis. In this study, the analysis for technology competitiveness are carried out focusing on patent activity and patent impact. The results denote that across all domains, the Japanese market may possess higher patent activity and patent impact compared to the Korean market. In consequence, we derive the position map for comparison by country and technology domain from a perspective considering comprehensively the multi-dimensional attributes based on the results of both network analysis and technology competitiveness.

• 지능정보연구
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• 제22권4호
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• pp.87-107
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• 2016

융합을 통한 기술과 제품의 혁신을 이해하는 것은 중소기업의 생존을 위한 필수가 되었다. 특히, 이종 산업간 융합을 통한 제품 혁신과 성공을 위해서는 융합 가능한 아이템 즉, 제품과 기술, 아이디어를 탐색하고 대안을 찾는 것이 중요하다. 기존의 융합연구는 크게 두 가지의 한계를 갖는다. 첫째, 특허와 논문 등 기술정보를 기반으로 하는 기술융합 발굴은 시장의 수요를 인식하는데 한계가 있다. 본 논문은 중소 창업기업에 적용할 수 있는 시장융합(Market convergence)의 관점에서 새로운 융합 기회를 식별하려고 시도하였다. 이를 위해 세계 중소 수출입 기업이 이용하는 글로벌 B2B e-마켓플레이스의 제품 데이터베이스를 활용하였다. 둘째, 기존의 융합기회 발굴 연구는 이미 융합되어 존재하는 제품 또는 기술 기반의 연관성 및 관계를 파악하는데 집중하였다. 본 연구에서는 융합 가능한 새로운 사업기회의 발굴을 목적으로 구조적공백(Structural Hole) 이론을 적용하여, 상이한 산업군에서 서로 직접적인 연결 관계가 없는 키워드 간의 네트워크를 분석하여 융합의 가능성이 있는 새로운 융합 사업 테마를 도출하고자 한다. 이를 위해 제품명과 제품 기술서를 기반으로 제품 및 기술 용어 사전과 텍스트마이닝 을 활용하여 제품과 서비스의 특성을 추출하고, 이들 특성간 연관관계분석을 수행한 후, 네트워크 분석을 진행 하였다. 실험 데이터는 시장의 최신 동향을 파악하기 위해 2013년 1월 부터 2016년 7월까지 등록된 24만건의 e-카탈로그를 대상으로 하였으며, 분석의 효율성을 높이기 위해 기술 범위를 IT로 제한하고, IT 기술을 매개로 한 "Health & Medical"과 "Security & Protection" 카테고리 간의 융합 기회를 도출 하였다. 실험을 통하여 융합연관규칙 1,729을 추출하였으며, 지지도를 기반으로 100개의 규칙을 샘플링 하여, 구조적 공백을 분석하였다.

• 한국융합학회논문지
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• 제11권11호
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• pp.219-232
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• 2020

도시의 대표적 공공장소인 전통시장의 활성화를 위하여 노력해 왔으나 결과는 만족스럽지 못한 실정이다. 본 연구의 목적은 국내 도시의 전통시장 활성화를 위한 계획 및 설계방법론에 있어서의 시사점을 제시하고자 한다. 이를 위하여 전통시장 재생의 선진사례로 알려진 보스턴 '퀸시마켓'과 밴쿠버 '그랜빌 아일랜드 공설시장'을 대상지로 선정하여 공공공간을 중심으로 이론적 고찰과 사례분석을 진행하였다. 사례분석의 결과는 다음과 같다. 첫째, 전통시장을 구성하는 다양한 공간 및 시설은 연계를 통하여 상승효과를 나타낸다. 둘째, 전통시장 이용객을 위한 다양한 공공공간이 시장건물과 오픈스페이스에 조성되었다. 셋째, 전통시장에서 판매하는 음식·음료를 공공공공에서 취식할 수 있으며, 만남, 휴식, 공연 및 행사가 공공공간에서 이루어지고 있다. 넷째, 단일화된 집행력을 갖는 회사 또는 비영리주체가 시장운영을 담당하거나 참여하고 있다.

• 한국사회정책
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• 제24권4호
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• pp.185-222
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• 2017

본 연구는 복지국가의 재정건전성 담보에 노동시장정책 확충이 기여하는지를 실증적으로 규명하는 연구이다. 구체적인 분석은 20개 OECD 국가들의 1985년부터 2015년까지의 자료를 토대로 결합시계열 회귀분석과 Baron과 Kenny(1986)의 단계적 매개효과 검증을 통해 이루어졌으며, 분석의 강건성 확인을 위해 시스템 동적패널분석을 추가 수행하였다. 분석모형을 설정함에 있어 본 연구에서는 기존 연구에서 간과되어온 두 측면, 노동시장정책 성과들 간의 선후 관계와 노동시장정책의 상호작용 효과를 반영하였다. 분석결과 노동시장정책은 복지국가의 부채 수준에 유의미한 영향을 미친다. 이때, 적극적 노동시장정책은 고용률을 매개하여 국가 부채 수준을 효과적으로 낮추는 것으로 나타난다. 반면에, 소극적 노동시장정책은 고용률 제고 기능을 하지 못하는 것은 물론 단기적으로는 국가 부채 부담을 늘리는 경향도 있다. 다만, 이것의 영향은 적극적 노동시장정책과 결부되면 부적 영향이 상쇄되는 것으로 나타난다. 즉, 단기적으로 노동시장정책 지출 확대로 재정수지가 악화될 수는 있지만, 장기적으로 이는 고용률 제고 효과를 통해 복지국가의 재정건전성을 담보하는 데 효과적인 역할을 수행할 수 있는 것으로 보인다.

• Asian Journal of Business Environment
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• 제12권3호
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• pp.13-22
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• 2022

Purpose: The research aims to analyze the export performance of processed seaweed, its competitiveness, and determinants on seven main destination countries. Research design, data and methodology: The study uses data of seven main destination countries of Indonesian processed seaweed from 2010 to 2019. For competitiveness analysis, the study uses Revealed Comparative Advantage, Export Product Dynamics, and X-Model of Potential Export Product. Results: The study reveals that the export performance has decreased on all five countries except for Japan and USA. The X-Model analysis shows that the market classification has increased or been stable in every country except for Germany and France. GDP per capita of each destination country and competitiveness index have positive and significance effect while other factors have negative and significance effect. Conclusions: In 2019, Indonesia's processed seaweed market in Japan, United States, and France are on potential market, while Singapore and Italy are on optimistic market. In the future, Indonesia's processed seaweed export can be focused more on countries that have a good market potential. To improve the export volume, GDP per capita of destination country, and competitiveness index of Indonesian processed seaweed should be higher, while export price, economic distance, and real exchange rate should be lower.

• 농촌계획
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• 제19권3호
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• pp.75-88
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• 2013

This study aims at reviewing satisfaction on facility modernization project of traditional market by case study on integration & move method of 2 markets (Seongbuk 5 day market & Geumgye daily market). Following this study, it asked 182 merchants & customers at Naju Moksagoeul Market about satisfaction and performance on integration & move and the facility modernization project of traditional markets. According to results of the survey, not only merchants but also customers are satisfied with the modernization project. But in detail, valuations between 5 days market and daily market, and between merchants and customers are different. For example, merchants regard as negative, but customers as positive about move of the markets from city to outside. About half of respondents answer that number of market visits and sales volume after move of the markets are higher than before. More than 80% of respondents answer that culture & tourism market programs are helpful to the market revitalization.

• Asia Marketing Journal
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• 제14권2호
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• pp.157-176
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• 2012

시장구조 분석에서 흔히 사용되는 상표전환 자료는 비내구재 분석에 적절한 방법이 될 수 있으나 자동차 같이 사용연한이 장시간인 내구재의 경우에는 소비자의 상표에 대한 선호도가 변할 수 있어 상표전환 자료의 사용에 문제가 있다. 따라서 경쟁을 잘 포착할 수 있는 다른 접근이 필요하다. 본 연구는 이에 대한 대안으로 상표간 경쟁 자료로써 고려상표군을 이용하여 자동차 시장의 구조를 Latent Class 군집분석을 활용한 탐색적 검증방법으로 분석하였다. 또한 소비자 행동분석에 근거하여 상표간 경쟁의 근간을 이루는 고려상표군 형성에 영향을 미치는 인자들을 밝히는데 중점을 두었다. 미국 자동차 시장을 대상으로 분석한 결과, 시장은 상표 원산지 효과에 의해 구분되었다. 즉, 미국 상표, 유럽 상표, 그리고 아시아 상표 등으로 시장이 구분되었다. 또한 각 시장구조 내 소비자들의 고려상표군 형성에 신뢰성/안전, 이미지/즐거움, 경제성 등의 편익과 성별, 소득 등 개인적 요인이 영향을 미치는 것으로 나타났다.

• 한국식생활문화학회지
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• 제38권6호
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• pp.402-414
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• 2023

This study evaluated the consumers' demands and points of improvement for restaurant meal replacement through importance-performance analysis by the restaurant meal replacement segment market using food involvement. The results were as follows. First, after segmenting the restaurant meal replacement market using food involvement, it was classified into three markets (multiple involvements, exploration-oriented, and product quality-oriented). Second, an analysis of the importance of restaurant meal replacement selection attributes revealed taste, sanitation, quality, freshness, price, saving time, texture, ingredients, preparation process, and quantity to be highly important. An analysis of the differences according to the market type revealed the multiple involvement type to be more important than other groups, considering the restaurant meal replacement selection attribute element. Third, an analysis of the importance-performance analysis of restaurant meal replacement selection attributes revealed that quantity and price as the selection attributes that needed to be improved first in all three markets. In addition, in the multiple involvement type, food additives appeared as a selection attribute requiring priority improvement, revealing the characteristics of a market that cares about diet and health.