• 한국콘텐츠학회논문지
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• 제15권11호
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• pp.58-73
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• 2015

본 연구는 TV 광고의 핵심적 크리에이티브 요소의 포함 형태가 광고 태도, 브랜드 태도에 미치는 영향을 알아보기 위해 수행되었다. 구체적으로 TV 광고 크리에이티브 요소의 포함 형태를 조작한 후 브랜드 친숙도, 성별 간의 상호작용에 따른 광고 효과를 측정하였는데, 본 연구를 통하여 얻은 결과는 첫째, 광고 태도와 브랜드 태도 측면에서 제품 및 비제품 요소를 모두 포함하는 광고가 비제품 요소가 포함되지 않은 광고보다 더 효과적이었다. 둘째, 브랜드 친숙도가 높을 경우, 제품 및 비제품 요소가 모두 포함된 광고에 대한 호의적 평가의 강도가 높았다. 셋째, 브랜드 친숙도가 낮을 경우, 남성 소비자는 제품 및 비제품 요소가 모두 포함된 광고에 대하여 여성 소비자보다 높은 강도의 호의적 광고 태도를 형성하였다. 본 연구의 결과는 광고의 핵심적 크리에이티브 요소들이 광고에 포함되는 형태에 따라 소비자는 어떻게 반응하는가를 실증적으로 확인한 것으로서, 이는 향후 광고 제작 시 광고 집행 상황에 따른 적절한 표현전략의 실질적 가이드라인이 되어 줄 수 있음을 시사한다.

• 한국의류학회지
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• 제31권1호
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• pp.131-140
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• 2007

The purpose of this study was to clarify differences in consumer's advertising attitude related to type of mobile fashion advertising and level of apparel and advertising involvement groups. This study surveyed consumers who have an experience of receiving mobile fashion advertising. The subjects of this study were men and women aged 10-20 years of age, living in the metropolitan area and judgments sampling was employed. The data were obtained from 480 questionnaires. The measurement instruments were modified and made up by researcher on the basis of previous studies in the same field. Data were statistically analyzed using SPSS 11. Major statistical methods were Cronbach's ${\alpha}$, t-test, regression analysis, and descriptive statistics. The results were as follows: First, differences in effectiveness of fashion ads in both images ad and text messages ad were shown in this study. Respondents preferred images ad to left messages ad only. Also purchase intentions were more preferred by images ad. Second, the differences of consumer's advertising attitude were shown according to level of apparel and advertising involvement groups. The high apparel and ad involvement group was more likely to have a preferable attitude to the ads than the low apparel and ad involvement group. Third, consumer's purchase intentions were influenced by consumer's advertising attitude on two type's ad. The conclusion is that images ad will have great potential for fashion ads by mobile phones in the future. Also consumer attitude between other mobile advertising types must be studied in order to gain further insight into fashion advertising by mobile phone.

• 한국인쇄학회지
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• 제30권3호
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• pp.65-75
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• 2012

Appearing gagman on various ads are presently experienced in domestic market both high involvement and low involvement products ads. Therefore, this research attempts to analyze the effectiveness of using gagman ad model in terms of building brand preference and purchasing intention among target audience. Results of this study proposed the basement of practical use when gagman is selected as a ad model in the field. For testing hypotheses attractiveness, reliability, like/dislike as dependent variables and as independent variable purchasing intention were selected. The result of analysis shows that for high involvement product reliability influenced on brand like/dislike and attractiveness of gagman model is effective to enhance purchasing intention. For low involvement product only like/dislike was significant. This can be interpreted gagman ad model is useful for building brand like/dislike and purchasing intention of high involvement product when gagman has reliability and attractiveness respectively, while for low involvement product, like and dislike is the only variable to be considered in choosing gagman ad model.

• 한국콘텐츠학회논문지
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• 제10권8호
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• pp.177-185
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• 2010

메시지 프레이밍의 설득효과는 마케팅과 광고 분야에서 많은 관심의 대상이 된 연구주제의 하나이며, 이에 대한 많은 연구들이 수행되었다. 본 연구의 목적은 메시지 프레이밍 표현방식이 광고태도와 브랜드 태도에 미치는 영향을 밝히고, 그 과정에서 조절초점과 제품유형이 어떠한 조절효과를 갖는지를 분석하는데 있다. 실증분석 결과, 메시지 프레이밍 표현방식에서 부정적 메시지의 광고효과가 긍정적 메시지에 비해 상대적으로 큰 것으로 조사되었다. 뿐만 아니라, 광고 메시지 프레이밍 표현방식이 광고태도와 브랜드 태도에 미치는 영향에서 조절초점의 조절효과도 유의한 것으로 나타났다. 하지만 제품유형의 조절효과는 유의하지 않는 것으로 밝혀졌다. 본 연구의 결론에는 연구결과의 요약과 시사점, 그리고 한계점을 논의하고 있다.

• International Journal of Quality Innovation
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• 제10권1호
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• pp.115-126
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• 2009

Video transmission effectiveness in the Ad Hoc network is becoming important recently, if different routing protocols are applied. Some researchers conclude that the reactive protocols are better for file transfer protocol (FTP) and constant bit rate (CBR) or hypertext transfer protocol (HTTP) transmission in an Ad Hoc wireless network but the performance report of video transmission is not much. This study adopts Qualnet (Network Simulator) as a simulation tool for environmental designing and performance testing, and employs an experimental design with eight groups. Our experiment shows that: (1) The performance of AODV (reactive) protocol is better than DSDV, ZRP and DSR when the transmission load has only one video stream; (2) Proactive (DSDV) and Hybrid protocols (ZRP) are better for a smaller Ad Hoc network when it transmits a video stream with some applications (VoIP, FTP and CBR). We conclude that packet loss rate is sensitive to the quality of video transmission and it has negative relationship with Peak Signal-to-Noise Ratio (PSNR) value. In addition, our experiment also shows that PSNR is a simple Metric for the performance evaluation of video transmission.

• Journal of Ginseng Research
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• 제47권4호
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• pp.506-514
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• 2023

Dementia has become one of the most important diseases threatening human health. Alzheimer's disease (AD) and vascular dementia (VaD) have the highest incidence rates among the types of dementia, but until now, therapeutic methods have been limited. Panax ginseng has been used in China for thousands of years to treat dementia, and modern medical studies have found that it contains multiple active components, such as ginsenosides, polysaccharides, amino acids, volatile oils and polyacetylenes, many of which have therapeutic effects in treating AD and VaD. Studies have found that ginsenosides have multitarget therapeutic effects in treating dementia, such as regulation of synaptic plasticity and the cholinergic system, inhibition of Aβ aggravation and tau hyperphosphorylation, anti-neuroinflammation, anti-oxidation effects and anti-apoptosis effects. Other active components of Panax ginseng, such as gintonin, oligosaccharides, polysaccharides and ginseng proteins, also have therapeutic effects on AD and VaD. The effectiveness of ginseng-containing Chinese medicine compounds has also been confirmed by clinical and basic investigations in treating AD and VaD. In this review, we summarized the potential therapeutic effects and related mechanisms of Panax ginseng in treating AD and VaD to provide some examples for further studies.

• Biomolecules & Therapeutics
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• 제28권6호
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• pp.542-548
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• 2020

Naturally derived diosmetin and its glycoside diosmin are known to be effective in treating inflammatory disease. This study was performed to determine whether diosmin and diosmetin have the effect of improving atopic dermatitis in a 2,4-dinitrochlorobenzen (DNCB)-induced atopic dermatitis (AD) model. DNCB was used to establish AD model in hairless mice. Skin moisture, serum immunoglobulin E (IgE), interleukin 4 (IL-4), and histological analysis were performed to measure the effectiveness of diosmin and diosmetine to improve AD. IL-4 levels were also measured in RBL-2H3 cells. Administration of diosmetin or diosmin orally inhibited the progress of DNCB-induced AD-like lesions in murine models by inhibiting transdermal water loss (TEWL) and increasing skin hydration. Diosmetin or diosmin treatment also reduced IgE and IL-4 levels in AD-induced hairless mouse serum samples. However, in the in vitro assay, only diosmetin, not diosmin, reduced the expression level of IL-4 mRNA in RBL-2H3 cells. Diosmin and diosmetine alleviated the altered epidermal thickness and immune cell infiltration in AD. Diosmin is considered effective in the cure of AD and skin inflammatory diseases by being converted into diosmetin in the body by pharmacokinetic metabolism. Thus, oral administration of diosmetin and diosmin might be a useful agent for the treatment of AD and cutaneous inflammatory diseases.

• 약학회지
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• 제56권2호
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• pp.92-98
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• 2012

This study was conducted to determine if YJ-1, a novel herbal complex from a mixture of six oriental herbs (Hydnocarpi Semen, Sesami Semen, Dictamni Radicis Cortex, Momordicae Semen, Xanthii Fructus, and Sophorae Radix), has therapeutic properties for the treatment of atopic dermatitis (AD). Using AD like symptom-induced NC/Nga mice by 1-chloro 2,4-dinitrobenzene (DNCB), the effectiveness of YJ-1 on AD was evaluated. Elidel cream$^{(R)}$ (1% pimecrolimus) was used as a control. Dermal application of YJ-1 reduced major clinical signs of AD such as erythema, pruritus, lichenification, edema/escoriations, and dryness. Interestingly, YJ-1 more improved AD-related symptoms including decrease of spleen weight, IL-4, and IgE level in the serum as well as reduction of scratching counts and clinical skin severity in the NC/Nga AD mouse model. Especially, treatment of YJ-1 at 20% in NC/Nga mice more effected than Elidel cream. These results suggest that the ointment of YJ-1 may enhance the process of AD healing by alleviating allergic reaction and has potential for therapeutic reagent for the treatment of AD.

• 디지털융복합연구
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• 제13권3호
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• pp.193-199
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• 2015

PUSH 기술은 사용자의 요구가 없어도 서버의 정보를 전달할 수 있는 기술로 모바일 앱과 함께 다양한 분야에서 매우 유용하게 활용될 수 있다. 본 논문에서는 PUSH 기술과 모바일 기기를 효과적으로 활용할 수 있는 유용한 적용 분야를 찾아 적합한 응용 모델을 제시하였다. 이를 위하여 PUSH 기술과 모바일 기기를 활용할 수 있는 모바일 앱 AdMan을 개발하였다. AdMan은 m-Bizmaker라는 도구를 사용하여 개발되어 한 번의 개발로 안드로이드와 iOS기반의 어떤 모바일 기기에서도 모두 실행 가능한 모바일 앱이다. AdMan은 PUSH 기술과 앱을 활용하여 오늘날의 모바일 환경에서 큰 효과를 볼 수 있는 고객관리 및 광고용 시스템으로, 현대 사회의 ICT 기술 활용의 좋은 모델이다. AdMan은 PUSH 기술과 모바일 기기의 활용을 극대화 할 수 있는 응용으로 PUSH 서버 상에서 운용되면 더욱 큰 효과를 볼 수 있다.

• 디지털융복합연구
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• 제17권2호
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• pp.81-89
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• 2019

본 연구는 페이스북 광고의 구성요인이 광고적절성 인식과 구전의도에 미치는 영향을 알아보았다. 부가적으로 광고 적절성 인식의 매개효과를 확인하였다. 이를 위해 페이스북 사용자를 대상으로 371개 자료를 수집하였다. 연구방법은 요인 분석과 공변량구조분석을 활용하였다. 연구결과 첫째, 페이스북 광고의 광고흥미성 속성은 광고적절성 인식과 구전의도에 유의미한 영향을 미쳤다. 둘째, 페이스북 광고의 맞춤정보성 속성은 광고적절성 인식과 구전의도에 유의미한 영향을 미쳤다. 셋째, 주변인반응성 속성은 광고적절성 인식과 구전의도에 유의미한 영향을 미쳤다. 넷째, 페이스북 광고적절성 인식은 구전 의도에 유의미한 영향을 미쳤다. 따라서 광고흥미성과 맞춤정보성 및 주변인반응성 속성은 완전매개효과를 나타냈다. 이러한 연구결과는 소비자들에게 페이스북 광고로서 정체감이 있는 광고와 효과적인 광고를 제작할 때 고려해야할 속성이 무엇인가에 대한 자료를 제공할 것이다.