Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

Development of a Customer Management Application and a Mobile Advertisement Model based on PUSH Technology

PUSH 기술 기반 모바일 광고 모델 및 고객관리 앱 개발

  • Yang, Gi-Chul (Department of Multimedia Engineering, Mokpo National University)
  • 양기철 (목포대학교, 멀티미디어공학과)
  • Received : 2015.01.12
  • Accepted : 2015.03.20
  • Published : 2015.03.28
Download PDF
⟨ Previous Next ⟩

Abstract

PUSH technology is a technology that can transfer server information without user's request and it is very useful in various areas along with mobile applications. This paper suggest a suitable application model that can utilizes the PUSH technology and mobile devices by finding a useful area. For this, AdMan, a mobile application which can utilize the PUSH technology and mobile devices has been developed. AdMan is a mobile application that developed once and can be able to run on both Android and iOS based mobile devices, since it was developed by using a tool called m-Bizmaker. AdMan is a customer management and advertisement system that can bring big efficiency by utilizing the PUSH technology and mobile application under the today's mobile environment, and it is a good model of ICT technology application of modern society. As an application that can maximize the utilization of the PUSH technology and mobile devices, AdMan can realize better effectiveness if it run on a PUSH server.

PUSH 기술은 사용자의 요구가 없어도 서버의 정보를 전달할 수 있는 기술로 모바일 앱과 함께 다양한 분야에서 매우 유용하게 활용될 수 있다. 본 논문에서는 PUSH 기술과 모바일 기기를 효과적으로 활용할 수 있는 유용한 적용 분야를 찾아 적합한 응용 모델을 제시하였다. 이를 위하여 PUSH 기술과 모바일 기기를 활용할 수 있는 모바일 앱 AdMan을 개발하였다. AdMan은 m-Bizmaker라는 도구를 사용하여 개발되어 한 번의 개발로 안드로이드와 iOS기반의 어떤 모바일 기기에서도 모두 실행 가능한 모바일 앱이다. AdMan은 PUSH 기술과 앱을 활용하여 오늘날의 모바일 환경에서 큰 효과를 볼 수 있는 고객관리 및 광고용 시스템으로, 현대 사회의 ICT 기술 활용의 좋은 모델이다. AdMan은 PUSH 기술과 모바일 기기의 활용을 극대화 할 수 있는 응용으로 PUSH 서버 상에서 운용되면 더욱 큰 효과를 볼 수 있다.

Keywords

References

  1. E. Bozdag, A. Mesbah, "A Comparison of Push and Pull Techniques for Ajax", WSE 2007. 9th IEEE International Workshop on, pp.15-22, 2007.
  2. G. Pour, "The push to make software engineering respectable", IEEE Computer, vol. 33, no. 5, pp.35-43, 2000.
  3. K. Umbach, What is "PushTechnology"? California Research Bureau Note vol. 4 no. 6 October 1997.
  4. Jorg Nonnenmacher , Ernst W. Biersack, Asynchronous Multicast Push: AMP, Proc. of International Conference on Computer Communications, 1997.
  5. Pablo Rodriguez Rodriguez, Ernst W. Biersack, Continuous multicast push of web documents over the Internet, Network, IEEE, Vo.12, Issue 2, pp.18-31, 1998.
  6. Yoon, B., Trends on Development of Mobile Push System, The Korea Contents Association Review, Vo.5, No.2, pp.86-94, 2007.
  7. Kim, G., Practice Mobile Web Program Development Practice, WonderfulSoft, 2011.
  8. WonderfulSoft, m-Bizmaker, http://www.mbizmaker.com/ups/mbizmaker/index.html
  9. Yoo, J., Present State and Consequences of Mobile Advertisement, International Telecommunications Policy Review, Vo.13 No.14, 2004.
  10. Moon, Hye-Mi et. al., The Effects of the Social Risk on the Resistance of Purchase in Mobile Shopping, Journal of Digital Convergence, v.12, no.12, 93-106, 2014. https://doi.org/10.14400/JDC.2014.12.12.93
  11. Kim, Sang Min et. al., An Empirical Study of the Effect of Perceived Risk upon Intention to LBS Use, Journal of Digital Convergence, v.12, no.12, 119-127, December 2014. https://doi.org/10.14400/JDC.2014.12.12.119
  12. Lim, Myung-Eun, et. al., Implementation of a Mobile Push System for Structured Information Service,, KISS HCI Conference 2003, Vol. 2 , 2003.2, 606-611.
  13. 1'. Yan, H. Garcia-Molina, "SIFT - A Tool for Widearea Information Dissemination". Proc. 199.5 USENIX Technical Cwference. 1995.
  14. D. Glance, "Multicast Support for Data Dissemination in OrbixTalk", IEEE Data Engineering Bulletin, 19(3), Sept., 1996.
  15. D. Aksoy, M. Franklin, ""Scheduling for Large-Scale On-Demand Data Broadcasting"", Proc. IEEE INFOCOM, San Francisco, March, 1998