References
- 김재휘, 신진석, “공해방지 광고의 프레이밍 효과: 환경에 대한 주의각성과 행위정보 제공의 매개적 영향,” 광고연구, 제49권, 55-75, 2004.
- 김재휘, 전진안, “목표행동에 대한 사회적 지지정도에 따른 메시지 프레이밍의 설득효과,” 한국심리학회지: 소비자.광고, 제10권, 제3호, 419-435, 2009.
- 이경렬, 최민욱, 허정무,“메시지 프레이밍 유형에 따른 광고효과에 관한 연구-선유경향과 자아감시 수준의 상호작용을 중심으로,” 한국광고홍보학회 추계학술대회, 47-55, 2006.
- 이유재, 이지영, “브랜드 동일시, 브랜드 감정, 브랜드 로열티의 관계에 관한 연구-실용적 제품과 쾌락적 제품 간의 비교,” 광고연구, 제65권, 101-125, 2004.
- 조형오, 김병희, “비만예방 광고의 메시지 유형별 설득효과 차이분석,” 광고학연구, 제11권 제4호, 165-185, 2000.
- 허종호, “옵션 프레이밍 효과에 대한 옵션 유형과 조절적 동기의 조절적 역할,” 마케팅연구, 제22 권, 제1호, 141-159, 2007.
- A. Y. Lee and J. L. Aaker, "Bringing the Frame into Focus: The Influence of Regulatory Fit on Processing Fluency and Persuation," Journal of Personality and Social Psychology, Vol. 86(February), 205-218, 2004. https://doi.org/10.1037/0022-3514.86.2.205
- B. E. Meyerowitz and C. Shelly, "The Effect of Message Framing on Breast Self-Examination Attitudes, Intentions, and Behavior," Journal of Personality and Social Psychology, Vol.52(3), 500-510, 1987. https://doi.org/10.1037/0022-3514.52.3.500
- Cobb-Walgren, J. Cathy and A. Cynthia Ruble, "Naveen Donthu, Brand Equity, Brand Preference, and Purchase Intent," Journal of Advertising, Vol.24(3), 25-40, 1995. https://doi.org/10.1080/00913367.1995.10673481
- C. K. DeDreu, J. Lualhati and C. McCusker, "Effects of Gain-Loss Frames on Satisfaction with Self-other Outcome Differences," European Journal of Social Psychology, Vol.24, 497-510, 1994. https://doi.org/10.1002/ejsp.2420240407
- D. Grace and A. O'Cass, "Attributions of Service Switching: A Study of Consumers' and Providers' Perceptions of Child-care Service Delivery," Journal of Services Marketing, Vol.15(4), 300-321, 2001. https://doi.org/10.1108/EUM0000000005508
- E. T. Higgins, "Beyond Pleasure and Pain," American Psychologist, Vol.52(December), 1280-1300, 1997. https://doi.org/10.1037/0003-066X.52.12.1280
- G. E. Smith, "Framing in Advertising and the Moderating Impact of Consumer Education," Journal of Advertising Research, Vol. 36(5), 49-64, 1996.
- J. Anderoni, "Cooperation in Public-Goods Experiments: Kindness or Confusion?," The American Economic Review, Vol.85, 891-904, 1995.
- Kees Jeremy, B. Scot and H. T. Andrea,"The Impact of Regulatory Focus, Temporal Orientation, and Fit on Consumer Responses to Health-Related Advertising," Journal of Advertising, Vol. 39(1), 19-34, 2010. https://doi.org/10.2753/JOA0091-3367390102
- L. G. Block and P. A. Keller, "When to Accentuate the Negative: The Effects of Perceived Efficacy and Message Framing on Intentions to Perform a Health-Related Behavior," Journal of Marketing Research, Vol. 32(2), 192-203, 1995. https://doi.org/10.2307/3152047
- M. A. Gerend and J. E. Shepherd, "Using Message Framing to Promote Acceptance of the Human Papillomavirus," Health Psychology, Vol. 26(6), 745-752, 2007. https://doi.org/10.1037/0278-6133.26.6.745
- M. B. Holbrood and E. C. Hirchman, "The Experiential Aspect of Consumption," Journal of Consumer Research, Vol. 15(Sep), 132-140, 1982.
- N. Liberman, L. C. Idson, C. J. Camacho and E. T. Higgins, "Promotion and Prevention Choices between Stability and Change," Journal of Personality and Social Psychology, Vol. 77(6), 1135-1145, 1999. https://doi.org/10.1037/0022-3514.77.6.1135
- Y. Gnazach and N. Karsahi, "Message Framing and Buying Behavior: A Field Experiment," Journal of Business Research, Vol.32, 11-17, 1995. https://doi.org/10.1016/0148-2963(93)00038-3
Cited by
- Price Evaluations on Tourist of Jeju Tourism Package Product: Focused on Prospect Theory vol.13, pp.6, 2013, https://doi.org/10.5392/JKCA.2013.13.06.469