• Asia-Pacific Journal of Business
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• v.14 no.2
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• pp.141-151
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• 2023

Purpose - This study aims to determine whether four characteristics of tourism content on YouTube (i.e., entertainment; credibility; diversity; and informativeness) influence tourists' destination choices. Design/methodology/approach - A total of 201 Koreans and Mongolians who use YouTube were surveyed in the research. Validity and reliability, correlation, and regression analyze were performed in SPSS 29.0. Findings - As a result of the study, it was found that the features of YouTube tourism content, such as entertainment, credibility, and diversity, have a positive effect on tourists' choice of destination. Also, it was found that there is no difference in the perception of tourism content features between Korean and Mongolian YouTube users and it is not statistically significant. Research implications or Originality - Tourists' YouTube content shows that YouTube features such as entertainment, variety, and trustworthiness, influencing tourists' travel destination choices. The limitations of this study and suggestions for future research were discussed.

• Restorative Dentistry and Endodontics
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• v.49 no.1
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• pp.10.1-10.8
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• 2024

Objectives: This study aimed to evaluate the content, quality and demographics of YouTube videos about rubber dam as an information source for clinicians and dental students. Materials and Methods: "Rubber dam," "rubber dam application," "dental isolation," "rubber dam isolation," and "dental dam" were determined as keywords for the detection of YouTube videos related to rubber dam. Seventy 3 videos were evaluated and a total of 34 videos met the inclusion criteria. All selected videos were evaluated according to 8 parameters. The videos were scored 1 if the videos contained information about the selected parameter, but if the videos did not contain enough information, they were scored 0. The data were statistically analyzed with the analysis of variance and post hoc Tukey test (p < 0.05). Results: We found that 41% of the videos have poor, 47% have moderate, and 12% have good information. There is a statistically significant difference in time between poor and good information content (p < 0.05). There is a statistically significant difference between the poor and good information in the video information and quality index 1. Conclusions: Rubber dam-related videos available on YouTube are generally moderately informed and insufficient. YouTube is currently not sufficient as a source of information for patients and clinicians at the moment. The YouTube platform should be developed and enriched with quality information on current and dental issues.

• Journal of Environmental Science International
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• v.33 no.8
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• pp.569-574
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• 2024

This study analyzed the travel characteristics of Gangneung's Gyeongpo District and user reactions by utilizing YouTube videos. The findings were as follows: First, the most frequently visited places by YouTube video producers in Gyeongpo District were Gyeongpo Lake (55%) and Gyeongpo Beach (28%). In particular, videos featuring walks along the lake and beach paths were prominent, regardless of the season. Second, YouTube video producers predominantly enjoyed solo travel to Gyeongpo Lake (69%) and Gyeongpo Beach (71%), with notably few visits to historical sites. Third, viewers who watched YouTube videos related to Gyeongpo District preferred videos under 10-15 minutes in duration. Comments typically focused on "photos," "information," "solo travel," "hotels," and "healing," with positive evaluations of scenery and accommodations. Fourth, the top nine YouTube videos with the highest view counts were produced by individuals, with limited responses to videos produced by local governments or authorities. The findings identified popular tourist destinations and trends in the Gyeongpo District, noting a bias in visits and behaviors of video producers toward specific locations. This suggests the need to develop tourism resources by utilizing the natural and historical assets of Gyeongpo District. The findings are expected to guide future tourism policies, promotional efforts, and marketing strategies for Gyeongpo District.

• Journal of Digital Convergence
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• v.19 no.4
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• pp.291-303
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• 2021

The study tried to examine the characteristics of transcription culture on YouTube through narrative analysis methods. The study found five meaningful features in YouTube's transcription culture. YouTube's transcription culture was first characterized by efficient writing and learning skills. Second, there was a characteristic of a transcription to read and understand text more deeply. Third, it had the characteristics of five strategies to advance my writing. Fourth, YouTubers had time to self-heal and comfort through transcription. Fifth, YouTube's transcription culture has expanded and developed into left-handed writing and digital writing. The characteristics of these YouTubers' transcription culture are expected to enrich the transcription culture that has been handed down for many years.

• Fashion & Textile Research Journal
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• v.26 no.3
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• pp.279-288
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• 2024

Fingernail-related content on YouTube is gaining popularity. This study aimed to present a new direction for nail content marketing and video production by identifying the current status of nail-related content on YouTube and factors affecting views. As for the research method, the study used the YouTube website, and the elements under analysis were classified into YouTuber characteristics (verbal characteristics, age group, gender, professional status, and celebrity status) and content characteristics (nail field, editing elements, and content). The results showed that standard language and terminology were generally used, and the proportion of YouTubers in their 30s was high. All nail-related content creators on YouTube were women, and they were found to be experts who worked as nail artists and nail content creators. As for the content characteristics, the proportion of art videos was high, and the video length was found mostly to be between 10 and 20 minutes. The editing elements included images, videos, and subtitles, and sound effects and background music were used frequently. Finally, it was found that the proportion of videos providing nail tips and know-how, product information, and procedures was high. This study identified factors that influence the number of views for nail videos. As a result, the study was able to present video production ideas for newcomers starting a nail-content YouTube channel, and this will be helpful in the development of nail content.

• International Journal of Advanced Culture Technology
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• v.12 no.1
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• pp.1-10
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• 2024

While technologies such as the 4th revolution and artificial intelligence (AI), which create new value through the convergence of intelligent information technology, are becoming hot topics, the beauty industry is rapidly developing and combining information and communication technology to produce beauty items based on smartphones among mobile technologies. As the area of expands, YouTube is forming a network through various means of information. In particular, beauty-related YouTube videos are a field of great interest and popularity among the public. By classifying the makeup characteristics according to the emotional images shown in domestic YouTube videos by emotional image and identifying the characteristics of makeup, the needs for watching YouTube makeup videos are identified. We aim to build trust in the delivery of information about makeup. The emotional images were divided into four types: 'modern', 'natural', 'gorgeous', and cute. Among the domestic makeup YouTubers, Pony, Isabe and Shinnim, Lamuque were selected. By organizing more diverse makeup-related content systematically and creatively, we expect to have a positive influence on k-makeup not only domestically but also overseas. We aim to provide basic data for follow-up research on makeup YouTuber videos in the field of cosmetology and contribute to marketing plans for the development of the beauty content industry and establishment of promotional strategies.

• Journal of the Korea Society of Computer and Information
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• v.25 no.6
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• pp.131-141
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• 2020

In this paper, we propose a model that explains how the quality of YouTube clip and the credibility in YouTuber affect the usefulness of information and attitude of adapting information, based on 'Information Adoption Model' proposed by Sussman and Siegal. Additionally, we investigate the moderating role of YouTube genre in this model. Empirical analysis has shown that both the quality of YouTube clip and the credibility in YouTuber in the entire genre have a significant impact on the usefulness of information, which in turn significantly affects the attitude of information adoption. But only the quality in YouTube clip is found to have a significant impact in the 'information-oriented' genre, whereas, in the 'entertainment-oriented' genre, only the credibility in YouTuber is found to have a significant impact. The findings of our study provide various implications for building a business strategy for using YouTube as an information providing tool.

• The Research Journal of the Costume Culture
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• v.28 no.3
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• pp.389-407
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• 2020

With YouTube's overwhelming share of the market, research on analyzing the types of content on YouTube is essential. An analysis of major global fashion YouTubers that the types of video content could be largely classified into three main categories: Fashion, beauty and daily life. The fashion category was subdivided into styling and fashion product review content type. The beauty category was subdivided into tutorials, beauty product reviews, and beauty tip content types. The daily life category was subdivided into daily sharing, consultation, and Q & A content types. Video content within fashion YouTuber channels is accompanied by expertise in fashion and beauty. At the same time, videos on daily life are uploaded, and through interactive communication with viewers, YouTubers form an intimate bond with subscribers. Content emphasizing entertainment, not just information delivery that introduces fashion products, is attracting growing interest among subscribers. This study analyzed the content of the increasingly popular fashion YouTuber channels and determined its important characteristics. The study makes a significant contribution to academic research by laying a foundation for future studies of YouTube content in the fashion field. Since differences in country of birth and race among YouTubers may influence content production, follow-up research will be conducted on the types and characteristics of domestic fashion YouTubers.

• The Journal of the Korea Contents Association
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• v.20 no.2
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• pp.36-50
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• 2020

YouTube as a news channel is gaining popularity because it offers more interesting and in-depth news than traditional news media. However, YouTube has been criticized for its distribution of false information (or fake news) in Korea. Politicians are actively proposing a variety of bills to regulate YouTube's false information and a lot of studies proposed how to regulate YouTube's false information. This study looked at the users' experience and perception of false information and identified factors that affected the regulation of YouTube news. The results showed that the conservatives and the moderate groups were exposed to false information more than the progressives, and those in their 60s believed that false information was distributed on YouTube rather those in their 20s to 50s. The more people value freedom of expression, the more people trust TV Chosun news, the more people tend to oppose the regulation of information on YouTube. On the other hand, it turns out that the more people trust the news on both terrestrial broadcasting networks and JTBC, and the more people value the enlightening aspects on the news, the more they approve of Youtube regulation.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.12
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• pp.699-707
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• 2019

The present study was designed to examine how much Korean elementary school children used the YouTube, and tested whether the overuse of YouTube might be related to adjustment problems such as low parental warmth, low self-esteem, and low school satisfaction. Two hundred and thirty-eight elementary school students answered a questionnaire enquiring about their YouTube use, parental practice, self-esteem, and school satisfaction. Results indicated that more than half of the participants watched the YouTube at least one hour per day, and 15.6% of them watched the YouTube more than 3 hours per day. Negative relationships between YouTube watching time and parental warmth, self-esteem, and school satisfaction were found. YouTube watching time also partially mediated between parental warmth and adjustment problems. Parental rejection and overprotection were not related to children's YouTube watching time. These study results can be used as seminal data for developing children's YouTube watching guidelines.