Journal of Environmental Science International (한국환경과학회지)

The Korean Environmental Sciences Society (한국환경과학회)
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Identifying Travel Characteristics of Gangneung's Gyeongpo District as Observed through YouTube Videos

유튜브 영상을 통해 본 강릉 경포지구의 여행 특성 분석

  • Ju-Ho Shin (U-Sol Green Pia Cororation) ;
  • Kwang-Min Ham (Department of Environmental Landscape Architure, Gangneung-Wonju National University)
  • 신주호 ((주)우솔그린피아) ;
  • 함광민 (강릉원주대학교 환경조경학과)
  • Received : 2024.05.02
  • Accepted : 2024.07.05
  • Published : 2024.08.31
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Abstract

This study analyzed the travel characteristics of Gangneung's Gyeongpo District and user reactions by utilizing YouTube videos. The findings were as follows: First, the most frequently visited places by YouTube video producers in Gyeongpo District were Gyeongpo Lake (55%) and Gyeongpo Beach (28%). In particular, videos featuring walks along the lake and beach paths were prominent, regardless of the season. Second, YouTube video producers predominantly enjoyed solo travel to Gyeongpo Lake (69%) and Gyeongpo Beach (71%), with notably few visits to historical sites. Third, viewers who watched YouTube videos related to Gyeongpo District preferred videos under 10-15 minutes in duration. Comments typically focused on "photos," "information," "solo travel," "hotels," and "healing," with positive evaluations of scenery and accommodations. Fourth, the top nine YouTube videos with the highest view counts were produced by individuals, with limited responses to videos produced by local governments or authorities. The findings identified popular tourist destinations and trends in the Gyeongpo District, noting a bias in visits and behaviors of video producers toward specific locations. This suggests the need to develop tourism resources by utilizing the natural and historical assets of Gyeongpo District. The findings are expected to guide future tourism policies, promotional efforts, and marketing strategies for Gyeongpo District.

Keywords

Acknowledgement

이 논문은 2023년도 강릉원주대학교 신임교원 연구비 지원에 의하여 연구되었습니다.

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