• 제목/요약/키워드: Web Promotion

검색결과 297건 처리시간 0.023초

유비쿼터스 콘텐츠를 활용한 병원 홍보에 관한 연구 -서울시 피부과를 중심으로- (A Study on Hospital Promotion Using Ubiquitous Contents -Focused on Dermatology in Seoul City-)

  • 이태호;배성권;조경원
    • 보건의료산업학회지
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    • 제7권2호
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    • pp.149-159
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    • 2013
  • There are rapidly increasing in the number of SNS users according to quick supply of smart phones and expansion of wireless internet services, but there is no much researches on hospital promotion using SNS. In this paper, we proposed methods for development of effective hospital promotion by investigating current status of homepages, mobile web contents and SNS operated in 21 dermatology hospitals located at Seoul city and by analyzing contents according to functions as hospital promotion media. In the investigation results, all of three contents such as homepage, mobile web content and SNS are opened in 76.1% of hospitals and external companies occupied the main management body of the three contents at the largest portion(56.2%). There are hospital information, clinic, reservation in all hospitals' homepages and followed by broadcasting(90.5%), medical treatment(85.7%), consultation information(80.9%), member information in 'mypage'(42.9%), staff information(14.3%). In the analysis results, there is need to enlarge departments or staffs taking full charge of in order to manage the three contents professionally and also there is need to prepare and conduct hospital promotion methods using prevalent SNS.

프로모션 사이트의 인터랙티브 스토리텔링 사례 분석 (Interactive Storytelling Example Analysis of Promotion Site)

  • 안성혜
    • 한국콘텐츠학회논문지
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    • 제8권8호
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    • pp.65-73
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    • 2008
  • 기업의 웹 프로모션 사이트는 전 세계를 대상으로 마케팅을 펼칠 수 있으며, 브랜드 이미지를 다양한 표현방법으로 알릴 수 있고, 제품에 대한 정보를 다양한 각도로 흥미롭게 전달할 수 있는 장점을 가지고 있다. 이러한 기업 프로모션 사이트에서 효과적으로 정보를 전달하기 위해서는 소비자와의 인터랙션이 중요한 요인이며, 이를 위해 인터랙티브 스토리텔링의 이해가 필수적이다. 본 논문은 기업의 프로모션 사이트를 제작함에 있어 소비자의 효과적인 인터렉션을 유도할 수 있는 인터랙티브 스토리텔링에 대해 연구하고자 하는 목적을 가진다. 그 결과 인터넷 마케팅 프로모션의 단계인 방문유도, 흥미유발 및 참여유도, 고객정보획득, 고객의 니즈파악, 고객별 가치제공을 기준으로 웹 프로모션사이트의 인터랙티브 스토리텔링 사례를 분석하였다.

암 환자 투병의지 증진을 위한 플래시 콘텐츠 개발 및 평가 (The Development and Evaluation of Web-based Flash Content for Fighting Spirit Promotion in Patients with Cancer)

  • 오복자
    • 성인간호학회지
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    • 제20권3호
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    • pp.395-405
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    • 2008
  • Purpose: The purpose of this study was to develop a Web-based flash content for fighting spirit promotion and to test its effect on cancer patients' fighting spirit. Methods: The 15-minute long Web-based flash content was developed using the following 5 process: analysis, planning, development, program operation and evaluation stages and utilized the multiple edition and revision processes from December 2005 to August 2006. The evaluation was done by one group pretest-posttest design. Study subjects were 17 cancer patients undergoing chemotherapy. The group were received a 2-week intervention, a day weekly, and measured the variables at baseline, 4 weeks later. The study was performed from August 2006 to February 2007 at a cancer center in Korea. Fighting spirit was measured by Mini-MAC(Mental Adjustment to Cancer). Data was analysed by descriptive statistics and paired t-test using SAS 9.13 program. Results: On the Web-based flash content, there are 4 menu bars that consisted of cancer diagnosis, symptom management, stress management, and cancer survivorship. The study group revealed significantly more fighting spirit than pre-test(t=-3.04, p=.008). Conclusion: This Web-based flash content can be utilized in psychosocial interventions for promoting fighting spirit in patients with cancer.

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인터넷 식단 배송 사이트의 내용 사례연구 (A Study on the Case Study of Internet Menu-Delivery-Web Site)

  • 진양호;원혜영
    • 한국조리학회지
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    • 제10권2호
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    • pp.59-71
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    • 2004
  • This study .is about marketing of menu-delivery-web site through internet which is getting bigger in working-together-couples. The purpose of this study is suggesting the way which can make internet marketing to activate by means of analysing of a certain enterprise's homepage with marketing mix method. We draw the findings which is seperated by goods, price, promotion, distribution, other service according to marketing constituents. As a result of research, it was found that each company has given much more weight on some part in internet marketing's field of activity. In general, they put an empasis on activity of goods and promotion. On the other hands they didn't consider prices and delivery to be important compared with other parts. In a field of price, menu-site just announced price but in further advance, it had better offer and compare two price level when customer used menu-delivery-web site or not. And that site needed to promote and to be advertised what customer who just think using web site was expensive have benefit in the price. One of the most important things about internet-marketing was that fast and exact feedback and community made each enterprise to be able to help to communicate with customer. For these strategy to execute effectively, first company's name should be known well and goods and service the company had should be well advertised. But first of all, differentiated strategy should precede through consistency of taste and quality, consistant information update as a internet-company and sincere homepage management.

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Effect of Web-supported Health Education on Knowledge of Health and Healthy-living Behaviour of Female Staff in a Turkish University

  • Nurgul, Keser;Nursan, Cinar;Dilek, Kose;Over, Ozcelik Tijen;Sevin, Altinkaynak
    • Asian Pacific Journal of Cancer Prevention
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    • 제16권2호
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    • pp.489-494
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    • 2015
  • Background: Once limited with face-to face courses, health education has now moved into the web environment after new developments in information technology This study was carried out in order to give training to the university academic and administrative female staff who have difficulty in attending health education planned for specific times and places. The web-supported training focuses on healthy diet, the importance of physical activity, damage of smoking and stress management. Materials and Methods: The study was carried out in Sakarya University between the years 2012-2013 as a descriptive and quasi experimental study. The sample consisted of 30 participants who agreed to take part in the survey, filled in the forms and completed the whole training. The data were collected via a "Personel Information Form", "Health Promotion Life-Style Profile (HPLSP)", and "Multiple Choice Questionnaire (MCQ). Results: There was a statistically significant difference between the total points from "Health Promotion Life-Style Profile" and the total points from the sub-scale after and before the training (t=3.63, p=0.001). When the points from the multiple choice questionnaire after and before training were compared, it was seen that the average points were higher after the training (t=8.57, p<0.001). Conclusions: It was found that web-supported health training has a positive effect on the healthy living behaviour of female staff working at a Turkish university and on their knowledge of health promotion.

효과적인 자원공유를 위한 WebDAV의 확장과 그 응용 (A WebDAV Extension for an Effective Resource Sharing and Its Application)

  • 안건태;정혜영
    • 한국정보과학회:학술대회논문집
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    • 한국정보과학회 2007년도 한국컴퓨터종합학술대회논문집 Vol.34 No.1 (D)
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    • pp.384-388
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    • 2007
  • WebDAV(Web-based Distributed Authoring and Versioning)는 웹 기반의 분산 저작과 버전관리를 지원하는 표준 명세로서, 인터넷을 통하여 다양한 콘텐츠의 비동기적인 협업을 지원하는 표준 하부구조를 제공한다. 특히 WebDAV의 속성 관리 기능은 자원의 주요 정보를 속성으로 설정하여 관리할 수 있는 기능이다. 이러한 WebDAV의 속성 관리기능을 이용하는 경우 사용자 측에서 자유롭게 속성관리가 가능하여 웹을 기반으로 하는 협업시스템 및 자원공유 시스템을 개발하는데 매우 유용하게 활용될 수 있다. 본 논문에서는 웹을 통한 문서 및 데이터의 관리를 제공하는 응용시스템의 개발을 효율적으로 지원할 수 있도록 한 WebDAV 프로토콜의 확장과 이를 이용하여 기업내에서 생성되는 기술문서 및 도면 문서에 대한 협업을 지원해주는 도면공유시스템을 개발하였다. 확장된 WebDAV의 기능을 이용하는 경우 응용시스템 개발자는 사용자 속성을 정의함으로써 어플리케이션을 간편하게 설계할 수 있게 되며, 기존의 웹 서버에서는 복잡하게 구현해야했던 자원에 대한 잠금관리 및 버전관리 기능도 지원받을 수 있게 된다.

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원주시 건강도시 웹 데이터베이스 구축 (Building Web Database for WHO Healthy City Wonju)

  • 남은우;신택수;송예리아;박기수;송태민;김민경;박재성
    • 보건교육건강증진학회지
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    • 제24권3호
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    • pp.119-128
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    • 2007
  • The purpose of this study is to develop Web database for healthy city that contains healthy city indicators for making city health plans, setting project priorities, monitoring projects, and evaluating healthy city projects, effectively. Using Delphi survey method for identifying indicator domains and indicators, we extracted nine domains with thirty-four healthy city indicators. Based on the appraisals of DB users about the contents of DB, a web database for healthy city Wonju was constructed. We developed a web database system for the purposes of sharing high quality health related data for managing and evaluating healthy city projects. The web database currently provides variety data in the web address, http://healthycity.wonju.go.kr/index.html. The web DB comprised with major healthy city indicators that are the most important indicators, healthy city indicator data that have a variety data set for encompassing all domain areas such as city infrastructure, health medicine, economies, and all other related areas and qualitative data that contains policy reports, research results, healthy city information and all other tips. A database of healthy city is very essential and important because it makes healthy city projects alive by managing and sharing healthy city related data effectively. But we need to fill out some blank cells in DB because there are currently unavailable data for some indicators. In conclusion, we expect the web DB contributes information sharing of healthy city project teams and improving healthy city project quality at Wonju city in Korea.

공공부문 건강증진사업의 발전방향 (Future Directions for Health Promotion Programs in the Public Sector)

  • 이주열
    • 보건교육건강증진학회지
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    • 제29권4호
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    • pp.29-38
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    • 2012
  • Objectives: This paper aims to suggest some ways we could improve the efficiency and equity in health promotion programs in the public sector. Methods: Reports published by the Minister of Health and Welfare and web-site information were reviewed. And, the empirical results and theoretical considerations provided in this study could be used in making future direction for health promotion programs in the public sector. Results and conclusion: The public sector should play a leading role in health promotion programs. The role of public sector in health promotion program is to establish the health promotion plan based on the health survey, to develop the scientific programs, to provide the free health services, and to maintain a cooperative relationship with the private sector. In order to activate the health promotion programs in the public sector, establishing the role of the public sector, changing the operation of health promotion fund, block grants for health promotion, local health promotion fund, and integration of health statistics were suggested.

예비부부 대상 웹 기반 수태 전 건강증진 프로그램 개발 및 평가 (Effects of Web-based Preconception Health Promotion Program for Couples about to be Married)

  • 제남주;최소영
    • 대한간호학회지
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    • 제46권5호
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    • pp.720-732
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    • 2016
  • Purpose: This study was done to develop a Web-based preconception health promotion program to improve preconception health promotion awareness, perceived benefits, perceived self-efficacy and health behavior, and to reduce perceived barriers in couples about to be married. Methods: Participants were assigned to the experimental group (n=26 couples) or control group (n=25 couples). This program was comprised of a six hour Web-based lecture series which was given to the experimental group over a four week period. Results: Results for the two groups showed: 1) a significant difference in preconception health promotion awareness in men (self-perception: z=-3.62, p <.001 content: F=18.49, p <.001) and in women (self-perception: z=-2.89, p =.004 content F=36.93, p <.001), 2) a significant difference in perceived benefits in men (z=-3.09, p =.002), and in women (F=6.38, p =.004), 3) a significant difference in perceived barriers in men (F=3.64, p =.030), and in women (F=11.36, p <.001), 4) a significant difference in perceived self-efficacy in men (F=12.16, p <.001), but no significant difference in women (F=1.93, p =.166), 5) a significant difference in health promoting behavior in men (F=16.31, p <.001), and in women (F=10.99, p =.001). Conclusion: The results of this study show that the program is an effective nursing intervention in couples about to be married. Therefore, this program can be useful in encouraging health-promoting behavior for couples about to be married.

주거용 가구 회사 웹디자인의 e-마케팅 연구 (E-marketing of Web design for Residential Furniture Company)

  • 양세은;김국선
    • 한국가구학회지
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    • 제15권1호
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    • pp.17-25
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    • 2004
  • In this study, web-sites of home furniture business in Korea have been investigated to understand the conditions for the activation of e-marketing activities. Contents of seven businesses that have been selected for the study was analyzed in three aspects: utility, value of entertainment and structure. Result of the study showed that in the aspect of utility, the web-sites were desired to provide customers with more detail and diverse information rather than simply present description and prices of the products for the purpose of promotion. In the aspect of entertainment value, it was found that the information on the web-sites lacked diversity, originality and expertism, thus requiring for an independent contents development in a way that arouse interest in the web-sites. In the aspect of structure, the web-sites were desired to have interface easy to access and with strong absorption force. To sum up, the examined web-sites were required to diversify their standardized contents in a way that reflects identity of the business and meets diverse needs of customers.

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