The Korean Journal of Health Service Management (보건의료산업학회지)

Korea Society of Health Service Management (보건의료산업학회)
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A Study on Hospital Promotion Using Ubiquitous Contents -Focused on Dermatology in Seoul City-

유비쿼터스 콘텐츠를 활용한 병원 홍보에 관한 연구 -서울시 피부과를 중심으로-

  • Lee, Tae-Ho (Department of Health Care Administration, Kosin University) ;
  • Bae, Sung-Kwon (Department of Health Care Administration, Kosin University) ;
  • Cho, Kyoung-Won (Department of Health Care Administration, Kosin University)
  • 이태호 (고신대학교 의료경영학과) ;
  • 배성권 (고신대학교 의료경영학과) ;
  • 조경원 (고신대학교 의료경영학과)
  • Received : 2013.04.25
  • Accepted : 2013.06.04
  • Published : 2013.06.30
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Abstract

There are rapidly increasing in the number of SNS users according to quick supply of smart phones and expansion of wireless internet services, but there is no much researches on hospital promotion using SNS. In this paper, we proposed methods for development of effective hospital promotion by investigating current status of homepages, mobile web contents and SNS operated in 21 dermatology hospitals located at Seoul city and by analyzing contents according to functions as hospital promotion media. In the investigation results, all of three contents such as homepage, mobile web content and SNS are opened in 76.1% of hospitals and external companies occupied the main management body of the three contents at the largest portion(56.2%). There are hospital information, clinic, reservation in all hospitals' homepages and followed by broadcasting(90.5%), medical treatment(85.7%), consultation information(80.9%), member information in 'mypage'(42.9%), staff information(14.3%). In the analysis results, there is need to enlarge departments or staffs taking full charge of in order to manage the three contents professionally and also there is need to prepare and conduct hospital promotion methods using prevalent SNS.

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References

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