• Title/Summary/Keyword: Voluntary Participation

Search Result 396, Processing Time 0.024 seconds

Enhancing Multidimensional Customer Engagement on Social Media Marketing: Based on the posting contents and display types in Facebook Fan Pages (소셜미디어 마케팅을 통한 다차원적 고객 인게이지먼트 증진: 게시물 내용과 표현 유형을 중심으로)

  • Kang, Bong Su;Lee, Kyu Hyun;Kim, Hee-Woong
    • The Journal of Information Systems
    • /
    • v.24 no.4
    • /
    • pp.99-116
    • /
    • 2015
  • Purpose One of the main characteristics of Social Network Service(SNS) is that users in an open space makes posts through voluntary participation and sharing among them. This makes SNS a very attractive channel to companies that need to send their messages to consumers. As a matter of fact, there are many companies doing marketing activities through a platform of Fan Page as a space for corporations and consumers to act together. This study defines the values and types of companies' advertising posts on Facebook, empirically analyzes the results of them, and investigates factors that could enhance the customer engagement. Design/methodology/approach A research model was built to demonstrate which values and types of posts were combined by corporations' posts on Facebook and create their messages and which of those combinations would lead to high results of customer engagement. Findings The results show differences in the values of posts between the group of high customer engagement and the other group on Facebook. This study makes its contribution by conducting elaborate analysis of posts on Facebook and thus proposing marketing strategies that companies, which had difficulties with systematic marketing activities due to cost limitations, could use on Facebook.

A Study on the Development of Lesson Plan for User Education Based on Constructivist Learning Environments: Focused on Children Using Public Libraries (구성주의에 기반한 이용자교육 교수학습지도안 개발에 관한 연구: 공공도서관 어린이 이용자를 대상으로)

  • Park, Hyunjung;Park, Sungjae
    • Journal of the Korean Society for information Management
    • /
    • v.34 no.2
    • /
    • pp.97-114
    • /
    • 2017
  • This study aims to develop the lesson plan of public library user education for children for the activation of user education. For the development of lesson plan, elementary school 3rd and 4th graders were selected as user education subjects through the literature survey, and orientation were derived as contents of user education. This study developed a lesson plan that applies Jonassen's constructivist learning environments to specifically design the librarian's role as teacher in user education with voluntary and subjective education participation of the children. Lesson plan was evaluated in terms of usefulness and appropriateness.

Dance activity program for elementary school students through a program of physical activity and emotional change research (무용 활동 프로그램을 통한 초등학생의 신체활동과 정서인식 변화 연구)

  • Kim, Mi-Joo
    • Proceedings of the Korea Contents Association Conference
    • /
    • 2013.05a
    • /
    • pp.321-322
    • /
    • 2013
  • This study attempted to anyone so that you can experience the dance, the dance activities were considering the personal characteristics of the elementary school program that combines dance movements and theatrical representation by presenting a model of the program. May appear in physical activity and changes in emotion recognition focused on elementary school students by applying to the program, the result of applying the participants through a program of dance activities, according to the mutual recognition of body motion expressed through the body, and how to communicate the meaning of the expressions in various ways positive thinking, voluntary participation, and interpersonal relationships and was able to deliver, and have self-confidence and self-esteem for physical activity and altered consciousness.

  • PDF

A Surveillance Study of the Viewpoints on the Material Safety Data Sheets(MSDS) Training for Safety and Health Managers and Workers (물질안전보건자료 교육에 대한 안전보건관리자와 근로자의 인식)

  • Kim, Ki-Woong;Park, Jin Woo
    • Journal of Korean Society of Occupational and Environmental Hygiene
    • /
    • v.22 no.4
    • /
    • pp.276-283
    • /
    • 2012
  • Objectives: This study was conducted to survey the viewpoints on the material safety data sheets(MSDS) training for safety and health managers(SHMs) and workers. Subjects and Methods: A surveillance was made using a self-reported questionnaire for 78 SHMs and 122 workers to survey their viewpoints on the MSDS training. Survey results were analyzed using the SPSS program(Version 12.0 SPSS Inc., USA). Results: The result of the study shows that there are contrasts with the cognition of SHMs' and workers' on the education of MSDS and the program preference for education efficiency of MSDS. Workers were significantly more interested in the MSDS education than the SHMs did. Workers preferred the education program which is easily to be understood, to voluntarily participate on MSDS education, but SHMs did the quiz program. Also we found that the SHMs wanted to learn the education program via the expert(37.3%) rather than education resources(33.3%) which were served by government or relevant agency. In contrast, workers wanted the audio-visual education program, which is mainly consisted of accident cases (33.3%), rather than periodical education program(22.1%). Conclusions: This study showed that effectiveness of MSDS education was associated with the program served by company, and the education program for the voluntary participation of the workers should be made practical and attractive.

Analysis of Zhangzihe's medical care in ${\ulcorner}Rumenshiqin{\lrcorner}$ ("유문사친(儒門事親)" 중(中) 장자화(張子和) 진료(診療)의 방법적(方法的) 분석(分析))

  • Gong Dae-Jong;Park Kyong-Su;Gu Byung-Su
    • Journal of Oriental Neuropsychiatry
    • /
    • v.12 no.1
    • /
    • pp.67-79
    • /
    • 2001
  • This investigation is to make clear the feature of Zhangzihe's medical care. This investigation had used individual or mixture theory of which is Oriental medicine or Western medicine. I have come to some conclusion from the analysis of medical cases in ${\ulcorner}Rumenshiqin{\Ircorner}$. The conclusion is as followed: 1. Zhangzihe had recognized that the cause of disease's main factor is the internal fever from mental unrest. His such a thought is applied for all process of medical care. 2. He had emphasis on the environment of patients, social mood, individual grade and economic ability, personality and etc. 3. He had thought that the doctor should lead the patient in relationship between doctor and patient. He asked the patient for blind obelience to doctor without the patient's voluntary participation. 4. He had emphasis on the adaptation to medical circumstance.

  • PDF

The Relationship between Organizational Justice, Organizational Trust, and Organizational Citizenship Behavior of Hospital Office Workers, Focusing on the Moderating Effect of Hospital Scales (병원행정직원의 조직공정성, 조직신뢰와 조직시민행동의 관계 -병원 규모의 조절효과)

  • Lee, Young-Jin;Ahn, Jae-Sun;Kim, Moon-Jung
    • The Korean Journal of Health Service Management
    • /
    • v.12 no.1
    • /
    • pp.13-22
    • /
    • 2018
  • Objectives : This study examines the voluntary participation of the members of an organization who maintain cordial and friendly relationships with their colleagues, so that the human resources department within a hospital can be used efficiently. Methods : A total of 600 copies of the questionnaire were distributed, and 524 copies were returned (88%). Of these, 518 copies were used to verify statistic results using IBM SPSS and AMOS Ver. 22.0, including factor analysis, path analysis, mediating effects, and moderating effects. Results : The effect of organizational trust on organizational citizenship behavior has shown that OCBI (Interpersonal) is highly affected at large hospitals. However, the effect of organizational trust on OCBO (Organizational) is highly affected at small hospitals. Conclusions : The results of a gap analysis indicated that among the different aspects of organizational justice, distributive justice and interactional justice have a positive effect on organizational trust in small hospitals. The results also revealed that organizational trust and organizational citizenship behavior in small hospitals are more strongly affected than they are in large hospitals. As a result, job efficiency is improved in smaller hospitals.

A case study on activating of high school student's metacognitive abilities in mathematical problem solving process using guidance material for metacognitive activities (문제해결 과정에서 메타인지적 활동 안내를 통한 고등학생의 메타인지 능력 활성화 가능성 탐색)

  • 이봉주
    • The Mathematical Education
    • /
    • v.43 no.3
    • /
    • pp.217-231
    • /
    • 2004
  • The purpose of this paper is to investigate a new method for activating the metacognitive abilities that play a key role in the Mathematical Problem Solving Process (MPSP). The proposed research question is as follows: Can the MPSP activate metacognitive abilities of high school students in the pencil-and-paper environment using guidance material for metacognitive activities\ulcorner To solve this question, two case studies have been carried out. Two students for the study were selected via informal interview. They voluntarily took part in 13 experimental lectures. The activating paths of their metacognitive abilities in the MPSP were chronically described and analyzed. All the activating processes of the students focusing on the aspects of metacognitive behaviors were analyzed by means of interview, observation, self-report, and activity data. The two high school students participating in the MPSP voluntarily recognized and reflected their deficiencies in metacognitive abilities, and therefore maximized their own performance. They made quite significant progress in the course of activating their metacognitive abilities through voluntary participation and gained greater confidence in the MPSP. Hence they have become good problem solvers. They expressed not only the factors influencing their behavior but also their self-awareness during the metacognitive activities. In the long run, this experiment will increase possibilities for the internalization of the metacognitive process.

  • PDF

The Influences Personality and the Attitudes Towards Money Play on the Act of Giving Money, by University Students (대학생들의 개인적 특성과 돈 태도 유형이 기부에 대한 소비자 태도에 미치는 영향)

  • Kim, Jung-Hoon
    • Korean Journal of Human Ecology
    • /
    • v.20 no.4
    • /
    • pp.819-829
    • /
    • 2011
  • The purpose of this study was to explore the influences of personality and the money attitude on the giving of money by university students. 275 questionnaires were used for the statistical analysis of this study. The questionnaire includes attitudes towards money and giving money, whether or not respondents had a NGO membership, the level of participation into volunteer service, and other demographic information. The results of the study show that, female, middle class students with no religious preference tended to be more positiveabout giving money. There was a positive relationship between citizenship and giving money attitudes. It means that more actively attended citizenship activities were by students, the more positive attitudes towards giving money they had. The compulsive & consumptive types were more sardonic than others. The managerial types perceived less negatively giving organization. Based on these results, the following have been suggested in order to expand personal giving attitudes, voluntary programs, and activities related to the civil society for students. There needs to be a financial management education program with a balance struck between expenditure categories of consumption and non-consumption, including giving money to others.

Exploring the Financing Gap Between Young Entrepreneurs and Venture Capitalists

  • Siddiqui, Muhammed Ayub;Majid, Sara
    • Asian Journal of Business Environment
    • /
    • v.3 no.2
    • /
    • pp.5-15
    • /
    • 2013
  • Purpose - This pilot study explores the gap between venture capitalists and young business graduates in Pakistan. Though the young graduates remain enthusiastic about choosing entrepreneurship as a profession, their success is subject to financial constraints. Research design, data, methodology - We administered a Likert-scale based questionnaire to 200 business graduates from June to July 2012, and interviewed ten venture capitalists from Islamabad and Lahore-two highly business oriented cities of Pakistan-to collect the data. The survey participation was on a voluntary basis without any financial sponsorship. Findings- There is a communication gap between the two parties (venture capitalists and business graduates), and a lack of trust in the entrepreneurial education and training offered in the educational institutions in Pakistan. The study, however, reveals the leading role of the Government in reducing this gap through certain measures. Conclusions - Some measures that can reduce the gap between venture capitalists and young graduates are: association of business schools with industry; financial institutions'initiatives to financially support the small and medium level projects of the economics and business students during their studies; establishment of placement bureaus in the business schools; and organization of regular open houses in the universities.

The Healthy Village Projects Centered on the Living Site (생활터 중심의 건강마을 만들기 사업)

  • Choi, Youngmi;Kim, Jieun
    • Journal of Korean Academy of Rural Health Nursing
    • /
    • v.13 no.1
    • /
    • pp.21-33
    • /
    • 2018
  • Purpose: The purpose of this study was to identify health problems in the community by providing healthy village projects centered and based on the actual living site and to enhance the empowerment of the community related to health. Methods: The participants were 600 people who lived in one of the 5 villages under the jurisdiction of one Primary Health Care Post (PHCP) in D city. The Community Health Practitioner (CHP) carried out the projects to increase geographical and temporal accessibility by building infrastructures through connecting human and physical resources in the community. The health leaders who were trained through the project consistently managed, and periodically checked the residents' health status. Results: The participants in the projects had significantly lower levels of depression, routine stress, and activity of daily living (ADL) disorders, and higher interpersonal relationships, and health-related quality of life (HRQoL) compared to the control group. Conclusions: The healthy village projects centered on the living site led to voluntary participation from the residents, improve HRQoL and enhanced empowerment of community.