• Proceedings of the Korean Society for Emotion and Sensibility Conference
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• 2001.05a
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• pp.20-25
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• 2001

In recent years, the concern about a user center design in increasing, and it's needed to task a user's visual cognitive characteristics for information presentation. Then this study aims to grasp user's cognitive characteristics about the information presentation by analyzing the fixation points. In the experiment, actually subject operated a copy machine. Recorded the fixation point movement of the operation panel by the eye mark recorder. Analysis examined the screen interface of the operation panel from the field of a fixation point trace. The top down type fixation oder by experience or the context became clear as a result. Furthermore, the difference of the fixation order by skill level was also examined. In this study, it was assumed that to grasp the visual cognitive characteristics becomes the key of efficient information.

• Journal of Fashion Business
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• v.14 no.5
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• pp.35-48
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• 2010

As measuring visual behavior by utilize eye-tracker, this study examines whether consumer concentrates on visual attention with certain object and measures visual behavior with fixation number, fixation duration, the first fixation, which are visual attention pattern of consumer about Mannequin, hanger, shelve as props of display advertising effect on clothing store. It has experimental purpose to recognize relationships in terms of regardless, appropriateness, purchase intention. During display of clothing store, first experimental consequence to measure visual behavior on consumer did appear to allocate more cautions than other props. Second, in terms of relationships with regardless, appropriateness, purchase intention from consumer, each fixation pattern about consumer's fixation number, fixation duration, the first fixation was confirmed that there is meaningful correlation with each other. Accordingly, as advertising effect of mannequin makes consumer to concentrate more visually cautious, it is translated that high favor about display product with mannequin has positive role on purchase intention. Also, there is a purpose that higher feasibility on study result provides practical point on clothing store's display marketing strategy of corporation.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.6 s.154
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• pp.992-1000
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• 2006

The main purpose of this research is to develop the methodology of objective evaluation of clothing appearance by eye movement analysis. The visual clothing items used in this study were skirt, one-piece, pants and shirt with the style variation of silhouette and details. By observing eye movement during visual evaluation of clothing, we can achieve the basic fixation data of eye movement. Moreover, we developed the Matlab program to extract the fixation coordinate and number of eye fixation on each part of the clothing item. As results, there were differences in the duration of fixation time for each item and the fixation time was not different by styles within a clothing item. However, we could find differences in the fixation time within a style, in other words, we could select the important parts of the clothing by observing the fixation time in a certain clothing item. It is also noted that time required in visual information processing differs depending on the item, and there was a region which contain more information independent with styles in the same item. By developing the objective method of visual evaluation that correspond to human's visual information processing, the results are expected to be applied in the retrieval program in internet shopping mall or in the development of contents for advertisement of clothing.

• Journal of Korean Institute of Industrial Engineers
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• v.42 no.6
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• pp.412-420
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• 2016

A visual field tester using a fixation target with a lack of distinctiveness decreases accuracy and usability in visual field testing. The present study is intended to develop various induction methods of gaze fixation for effective visual field testing. Proposed were four new gaze fixation induction methods (color changing dot; alphanumeric characters; flashing black dot; and bulls eye and cross hair, BECH) by considering visual attention factors such as color, meaning, flashing, and shape and the proposed methods were compared with the existing black dot (BD) method in terms of gaze fixation performance and subjective satisfaction by 32 participants in their 20s to 30s. BECH was found most preferred by increasing gaze fixation performance by 4.8% and subjective satisfaction by 0.4 to 2.0 in a 7-point scale compared to BD. BECH can be applied to tests such as visual field testing and macular pigment optical density testing in which gaze fixation is crucial for accuracy and usability.

• Journal of the HCI Society of Korea
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• v.2 no.1
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• pp.33-39
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• 2007

Because of the cognitive overload which is caused by the complicated information structure, Digital Convergence product interferes with the effective retrieval of the information from the menu. Two methods have been used to alleviate that cognitive overload by making an effective menu structure; physical menu structure method which is related with the width and depth of the menu, semantic menu structure method which is related with the menu title. In this research, we tried to demonstrate the effectiveness of the menu structure designing method by suggesting a new semantic methodology which uses the Fixation and Fixation duration which are accompanied by the visual search. Because the Fixation is automatically processed by the human cognitive model, we could easily recognize whether the information structure is correspond to the cognitive model or not. From this fact we established the hypothesis that the number of cognitively well established menu structures are fewer than that of the wrongly designed menu structures in terms of the Fixation number and Duration. To verify this hypothesis, we compared the Fixation number and Duration of the modified menu structures with those of the original menu structures by using the Eye-Tracking experiment. As a result, we could find the significant decrease of the Fixation number and Duration after modification. Therefore we could recognize that the modified menu structure was more effective than the original menu structure. In sum, the newly suggested menu structure designing methodology which uses the Fixation and Fixation Duration accompanied by the visual search was proved to be a very effective method.

• The Journal of Korean Academy of Sensory Integration
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• v.17 no.1
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• pp.1-8
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• 2019

Objective : This paper aimed to measure the relationship between the performance of Korean handwriting and visual fixation for children. Methods : Twenty-one typically developing children aged 7 to 9 years participated in the study. The children performed Korean handwriting task wearing Tobii Pro Glasses 2. The Korean handwriting task consisted of 10 words from elementary school textbooks. The handwriting skill was measured by the coefficient variation of the letter size and the fixation cound and duration. Correlation analysis was performed to investigate the relation between visual fixation and the coefficient variation of the letter size. Results : The results showed that the visual fixation per second was positively correlated with Korean handwriting vertical size coefficient variation, indicating that the more consistent the vertical size of the letter, the smaller the fixation count per second. Conclusion : The results suggested a relation between the performance of Korean handwriting and visual fixation in typically developing children. This study is the first attempt to measure eye movement during the Korean handwriting process, and suggests a future direction for research on students' development in writing Korean.

• Journal of Korean Society of Transportation
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• v.9 no.2
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• pp.101-120
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• 1991

The Subject of this research work is to study the driver's vision and eye-movement ch-aracteristics under the diffrent condiction of road traffic and driving. The analysis of this investigation was conducted spatially or temporaly into three parts'eye-mark distribution, viewing-time percentage and fixation duration. This dissertation focuses on analysis of dr-iver's visual characteristics to improve road circumstamces. In this study driver's ch-aracteristics are measured with eye-mark recorder and analyzed statistically The main features of this study are : 1st Duration distribution of fixation point is significant in 87% at 5% of the significant level in Gamma Distribution. The average of fixation duration by road are 0.33sec on streets 0.45sec on Roads and 0.86sec on highways. The average of fixation duration by visual objects are 0.4sec on road surface 0.26sec on road shoulder 0.49sec on traffic sign 0.37sec on warning sign and 0.67sex on gwide sign. 2st Moving anglrs of a fixation point are fit in the Exponential Distribution. The average moving angle is appeared to be 3.85。 on streets 2.81。 on roads 2.73。 on highway and 5 。 on intersecyion. 3st As a result of examining alignment of guide and warning sign in traffic signs cxisting foundation methods are less affected by lane than by apeed of a vehicle.

• Journal of Korean Society of Transportation
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• v.29 no.1
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• pp.47-55
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• 2011

The purpose of this study was to determine the legibility distance for traffic road sign and traffic sign, fixation duration and number of fixation during the time of recognition of traffic road signs under different vision conditions. This experiment was conducted on a closed-road circuit which has realistic driving road and environment Each participant drove the real vehicle for the experiment and specially built traffic road sign for the experiment and traffic road signs on the side of closed-road circuit were used. Different vision conditions were simulated using spectacle lenses to reach visual acuity 1.0 and 0.8 and it was 1.2 without spectacles and each participant tested under 3 vision conditions.. The result of this study demonstrated that there was a significant difference on legibility distance between visual acuity of 1.2 and 0.8 and there were also significant difference on fixation duration and number of fixations with smaller traffic signs. This study demonstrated the importance of vision correction for driving at night-time, also showed there would be difference on legibility distance and efficiency of eye movement such as fixation duration and number of fixation despite of satisfied visual acuity for driver's license requirement.

• Journal of Korean Ophthalmic Optics Society
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• v.19 no.4
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• pp.539-550
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• 2014

Purpose: This research was designed to figure out if there are changes based on types of vergence fixation disparity curve after optical correction and vision training to for people with steep slope of forced vergence fixation disparity curve and symptoms. Methods: For 30 subjects out of 91 subjects, who have steep slopes of fixation disparity curve examined with Wesson Fixation Disparity Card and symptoms about steep slope of fixation disparity curve, proper vision training was offered for 5 weeks. Results: After Vision training for 30 people with the symptoms of type I, II, III, IV for 5 weeks, slope of fixation disparity curve was significantly changed (p=0.013), and the results of binocular vision test and subjective symptoms were also significantly improved. Conclusions: Vision training can not only affect the change of fixation disparity curve, but also relieve the symptoms. Fixation disparity curve has lots of visual function information of the subject and can be suggested as a guideline for prescribing.

• Agribusiness and Information Management
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• v.7 no.2
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• pp.1-11
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• 2015

This study has performed a comparative analysis between groups based on Time To First Fixation, Fixation Duration, Fixation Count and Total Visit Duration, which are eye-tracking analysis indicators on what visual attention is shown compared to the e-magazine produced as regular images related to e-magazines in which experiment subjects have applied cinemagraph images as eye tracking research on the e-magazine produced with cinemagraph images and e-magazines produced with regular images. The experiment sample used e-magazines composed of nine pages while AOI (area of interest) has been set up on each page by classifying image and text regions. A combined 30 people took part in the experiment, which was performed by randomly assigning 15 to the experiment group and 15 to the control group. According to the results of the analysis, the experiment group recorded a shorter time than the control group on the e-magazine produced with cinemagraph images through Time To First Fixation. Though no significant difference was found between the experiment and control groups in Fixation Duration, a substantial difference did appear between Fixation Duration and Total Visit Duration.