• Korean Institute of Interior Design Journal
• /
• v.21 no.6
• /
• pp.147-157
• /
• 2012

This paper aims to examine the fundamental relationship of what principles cause the aesthetic shapes in Korean sarangbang furniture of the $19^{th}$ century. Focusing on the Greimas' isotopic and semantic structure analysis, this research analyzed the traditional Korean men's furniture in four steps; signifier analysis, isotopic analysis, semantic structure analysis, and comprehensive interpretation. The results show that the expressive qualities of sarangbang furniture included visual symmetric aesthetics, and the hues of natural materials with dark tones. The manufacturing process emphasized the characteristics of natural materials; while diversity was respected in decorations, function as restrained form was also important with a concise image. Through these characteristics, sarangbang furniture revealed a balance, a harmony of contrastive elements, and a restrained aesthetics. Within these qualities, it was seen that aesthetic principles, such as "severance and communication," "artifice and nature," "restraint and manifestation," "toughness and softness," "filling and emptying" and "decoration and utility" were in a mutually supplementary relationship. At the basis of this aesthetic thought appears to be Confucianism, which had been the model for seonbi politics and scholarship.

• Fashion & Textile Research Journal
• /
• v.12 no.4
• /
• pp.439-449
• /
• 2010

The purpose of this study is to identify the differences in persuasive effectiveness of visual merchandising between consumers in Korea and China including the moderating roles of shopping value in effectiveness of visual merchandising. For the cross-cultural experiment, 2(degree of sensuousness of VM: high vs. low)${\times}$2(involvement: high vs. low)${\times}$2(nation: Korea vs. China) factorial design were used. A total of 480 questionnaires allocating 60 students to each group were distributed. The results were as follows. First, Chinese consumers were likely to respond favorably regardless of the degree of sensuousness of VM, while Korean consumers were more positive in high degree of sensuousness of VM. Second, aesthetic cognition of VM and attitude toward VM had positive influences on brand cognition in both countries. Third, Korean consumers with greater recognition of aesthetic attributes of VM had more positive brand attitude, while Chinese consumers with greater recognition of utilitarian attributes of VM had more positive brand attitude. Fourth, there were moderating effects of shopping value in persuasive effectiveness of VM in Chinese consumer group, while there were no significant moderating effects in Korean consumer group. With the cross-cultural interpretation of the fin-dings, strategic implications and suggestions for the global fashion retailing, specifically fashion visual merchandising, are provided.

• Journal of Korea Game Society
• /
• v.20 no.6
• /
• pp.3-12
• /
• 2020

Player experience study includes the behavior and psychological responses of player to game content. And, it focuses on the player's aesthetic experience for specific game elements rather than comprehensive game experiences. This paper presents the player's aesthetic experience data derived from the gameplay process as a code, and analyzes the aesthetic experience data by player experience level for adventure games. These researching results might complement the limitations of existing game analysis research, and provide practical data which creator could apply at the design stage of game.

• Journal of the Korea Furniture Society
• /
• v.27 no.4
• /
• pp.291-301
• /
• 2016

As a detailed process for the development of new wooden furniture design that is to be used in elderly group homes, this study measured and analyzed physical and visual durability of joint techniques, one of the essential manufacturing techniques. By selecting a total of 4 joint techniques, an experiment to measure a compressive strength was conducted and targeting a group of 50 elderly people, a survey on visual durability and preference of visual aesthetics was carried on. As a result of closely analyzing the experiment of measuring compressive strength and the preference survey, 'mitre joint technique' was found to be the most suitable in manufacturing wooden furniture and through follow-up studies, the result of this study will be applied in the development of wooden furniture design for elderly group homes.

• Journal of Science of Art and Design
• /
• v.13 no.1
• /
• pp.23-37
• /
• 2008

Recently, there are getting popular form generation-related design methodologies and scientific discourses about the nature of nature in the environmental design. The necessity of visual perception and cognitive research is growing in this respect. Accordingly, this study was designed to discuss environmental design and cognition in the ecological perspective. This study was intended to study the structural factors of cognitive ecological space. This study focused on the systematic principle of new environmental design based on cognitive ecological approaches and what kinds of design effects this design principle has on the human being in the long nm. The results are as follows. First, the results suggests that fractal pattern should be an alternative to design cognitive ecological space and new paradigm of architecture is based on the nature of nature and human sensibility. Accordingly, they have proposed that fractal design is more empirical and environment-friendly than rational linear design. Second, this study classified the variables of cognitive ecological space into nature, tradition, preference judgement, aesthetic value, and schema. Accordingly, such features as symbol, tradition, and nature restricted by modernistic ideology should be added to new paradigm-based environmental design. Third, accordingly, this study stresses that cognitive ecological environmental design doesn't include buildings of modernism and deconstruction and is based on new science of complexity.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.17 no.3
• /
• pp.29-43
• /
• 2015

This study investigates transformable designs in contemporary fashion. In contemporary society, designs are accompanied by various changes such as transformation of shapes or variation of material beyond the certain form of dress. As a result of having interest in transformable designs with the various attempts on the overall design, transformable design is being suggested as an attempt as the new manner, radical concept, or alternative of multi-purpose lifestyle. With the constant research and collection presentation by the designers of empirical disposition, transformable dress has been evolving gradually. The feature of transformable design appeared in dress is considered as 'variability' which changes in the flow of time. Furthermore, the morphological variability and variability of material have been examined as visual stimuli and conversion of material. By analyzing and assorting diverse transformable dresses comprehensively, it could be divided into technique-oriented transformable design and transformable design with a wearer's intervention. The technique-oriented transformable design is subdivided into the conversion of material and the conversion of form; the transformable design with a wearer's intervention into the conversion of functional frame and the conversion of aesthetic feature.

• Archives of design research
• /
• v.15 no.1
• /
• pp.135-142
• /
• 2002

To show the analytic approach to website sue, this paper discusses style's function that is immediately related to users emotional and aesthetic satisfaction. And we make an analysis of several websites based on various visual factors. Style provides emotion, a shared experience, context that makes the message arts function immediately apparent, and interests. It is a principle design feature that parallels cognitive function. Visual factors of website interface could be extracted from various aspects which are organization level, medial level, and formative level. Based on the extracted visual factors, we analyze the style which convey emotional idea. We select several sites which are opposite side in the image map with son-hard and warm-cool axis, and then make an analysis of them in two points which are organization and formative factors and communication means for emotional effect. To understand the systematic approach to website style could be helpful for figuring out the design problems and bringing out many solutions. It could be base for concrete guideline for website page design.

• Korean Institute of Interior Design Journal
• /
• v.26 no.3
• /
• pp.25-33
• /
• 2017

The purpose of this study is to analyze the characteristics of interior space in his design hotel through the analysis of Tony Chi 's work and to present the direction of the design direction of the interior space of the design hotel in the future based on the results. The results are summarized as follows. First, the characteristics of the interior space of Tony Chi are divided into visual balance, repetitive rhythm, symbolic emphasis, exaggerated scale, design harmony, and physical borderlessness. Second, the spatial composition through visual balance was consistently shown in all cases, mainly by arranging elements such as furniture and lighting symmetrically. Third, the spatial composition through repetitive rhythm did not show its characteristics at the beginning of the works, but gradually appeared as repetitive rhythm expression using bold pattern. Fourth, Toni Chi constantly expressed the space composition through symbolic emphasis during the planning of the design hotel. Fifth, the exaggerated scale was mainly used to express the architectural detail vertically according to the height of the ceiling to express a grand space and appear in many works. Sixth, Toni Chi consistently expressed the composition of space through the harmony of design of oriental and western cultures, classical and modern designs in all cases. Seventh. In order to provide curiosity induction and aesthetic experience, spatial composition through physical borderlessness was used.

• Korean Institute of Interior Design Journal
• /
• v.23 no.1
• /
• pp.78-87
• /
• 2014

The purpose of this paper is to analyze the relationship between panoramic perception and space organization for restoration of urban environment and architecture. Panorama is a collective visual catalogue composed by series of perspective images. It is a product from continuous movements of viewer by defamilarizing real image and structuring order between city and building. Through understanding the panoramic image, the viewer is able to achieve the total image of the city. For example, achieving visual perception of the city by employing the panoramic view from different historical backgrounds and cultures, Berlin developed its urban characteristic by rebuilding panoramic view as an aesthetic device. First, this paper mention theory of panorama as an aesthetic device for shaping the city from the building. Second, this paper analyze the relationships between characteristics of panorama and historical contexts for why those panoramic views are valuable by mentioning the Altes Museum, the Berlin National Gallery, Museum of Modern Literature, and Folkwang Museum of panoramic view. In conclusion, this paper argues that visual perception such as panoramic view is the valuable device for organizing the image of the city's own identity. Constructing vision of each city influences not only shaping the city but also mapping the mental views of the building. Also, historical conditions and open spaces are one of the inherent elements combined with panoramic view for establishing urban identity. In search for good place making, it is important to understand the role of the historical context and fabric plan in shaping how a resident sees - literally, sees- their city with buildings. Berlin serve as excellent counter example in how the valuable place making panoramic mental views of urbanities take shape.

• Archives of design research
• /
• v.16 no.4
• /
• pp.207-214
• /
• 2003

The reason why rhetoric is important to a moving image is that a moving image communicates through non-verbal communication language. At first, rhetoric in a moving image functions to be persuasive in the story of a moving image. Second, rhetoric works to enhance an aesthetic value for a moving image. Thus we feel good when we are watching a moving image with well embeded rhetoric. On the other hand, we see extened rhetoric to enhance an imaginary because of a hollywood movie with visual effect and a digital movie. Visual images now formed using more signigier compared to signified for signification. Also we see that every signifier structured metaphorically to function as a sign. In this paper, 1 am going to explain the principles of rhetoric applied to a moving image so that we can better understand a signification on visual image.