• Korean System Dynamics Review
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• v.11 no.2
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• pp.77-102
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• 2010

This paper examines a mechanism of the Electronic Territory Expansion and the Information-oriented Society. Especially, a strategy for the territory development based on intelligence is suggested. The strategy is divided into a strategy for the domestic electronic territory and a plan for the global electronic territory. To examine the strategy and the plan, this paper is using the causal map analysis based on the System Thinking Approach. The causal map of the mechanism is characterized by a positive feedback loop. The paper has concluded that it is important to make the positive loops as a virtuous circle. It means that when a society dominates the advantageous position firstly in the field of intelligent and electronic territory, the competitiveness can grow in arithmetical progression.

• New & Renewable Energy
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• v.7 no.1
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• pp.8-14
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• 2011

As is the case in Korea, the expansion of renewable energy dissemination is an essential matter in Ukraine when considering its energy consumption and dependence on energy import. While Korea has set about promoting the new and renewable energy industry on the back of the national policy on green growth, Ukraine expects a virtuous circle of renewable energy industry with green tariffs and the attraction of foreign capital in association with carbon emission trade. Utilizing its well-developed heavy industrial sector including the shipbuilding and automobile industries, Korea expects wind turbine manufacturing to become one of its next-generation growth engines. Ukraine is also trying to enter the wind turbine system or parts manufacturing industry based on its automobile industry and advanced aerospace technology. Although the Crimean region in Ukraine seems to have excellent wind resources, and thus shows great potential as a location for wind farm development, political instability has been a major obstacle to the attraction of foreign capital, leading to delayed investment.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.15 no.2
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• pp.245-254
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• 2015

The purpose of this research is to study the cyclic structure of startup ecosystem and draw the necessary conditions for maintaining it to successfully induce the activation entrepreneurship. Therefore, we design start-up cycle structure based on the enterprise ecosystem to verify this, we discussed the Tech City in the United Kingdom and Silicon Valley in USA. Required factors for running the start-up cycle structure is summarized as follows. First, the shared platform is provided to form between components in accordance with the object, second, this can be made based on the excellent human resources, third, a number of consumer groups such as venture capitals and angels that revenue from the virtuous circle should be formed, fourth, get the other regional networks and associated, fifth to make it easy to start-ups through government and institutional support and finally, a stand-alone producers(startups) should be fostering entrepreneurship.

• The Journal of Small Business Innovation
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• v.19 no.4
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• pp.19-39
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• 2016

With increasing adoption of smart products and complexity, companies have shifted their strategies from stand alone and competitive strategies to business ecosystem oriented and cooperative strategies. The win-win growth of business refers to corporate efforts undertaken by companies to pursue the healthiness of business between conglomerates and partnering companies such as suppliers for mutual prosperity and a long-term corporate soundness based on their business ecosystem and cooperative strategies. This study is designed to validate a theoretical proposition that the win-win growth strategy of Samsung Electronics and cooperative efforts among companies can create a healthy business ecosystem, based on results of case studies and surveys. In this study, a level of global market access of small and mid-sized companies is adopted as the key achievement index. The foreign market entry is considered as one of vulnerabilities in the ecosystem of small and mid-sized enterprises (SMEs). For SMEs, the global market access based on the research and development (R&D) has become the critical component in the process of transforming them into global small giants. The results of case studies and surveys are analyzed mainly based on a model of a virtuous cycle of Creativity, Opportunity, Productivity, and Proactivity (the COPP model) that features the characteristics of the healthiness of a business ecosystem. In the COPP model, a virtuous circle of profits made by the first three factors and Proactivity, which is the manifestation of entrepreneurship that proactively invests and reacts to the changing business environment of the future, enhances the healthiness of a given business ecosystem. With the application of the COPP model, this study finds major achievements of the win-win growth of Samsung Electronics as follows. First, Opportunity plays a role as a parameter in the relations of Creativity, Productivity, and creating profits. Namely, as companies export more (with more Opportunity), they are more likely to link their R&D efforts to Productivity and profitability. However, companies that do not export tend to fail to link their R&D investment to profitability. Second, this study finds that companies with huge investment on R&D for the future, which is the result of Proactivity, tend to hold a large number of patents (Creativity). And companies with significant numbers of patents tend to be large exporters as well (Opportunity), and companies with a large amount of exports tend to record high profitability (Productivity and profitability), and thus forms the virtuous cycle of the COPP model. In addition, to access global markets for sustainable growth, SMEs need to build and strengthen their competitiveness. This study concludes that companies with a high level of proactivity to invest for the future can create a virtuous circle of Creativity, Opportunity, Productivity, and Proactivity, thereby providing a strategic implication that SMEs should invest time and resources in forming such a virtuous cycle which is a sure way for the SMEs to grow into global small giants.

• Human Ecology Research
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• v.55 no.1
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• pp.27-44
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• 2017

In our society, consumers and enterprises work in cooperation for the continuous development and growth of society as well as construct effective and ethical measures. One of the representative examples are customercentered management activities in corporations, social responsibility activities, and sustainable ethical consumption that show consideration for the consumer's environment. The ethical consumption behavior of consumers becomes a virtuous circle that influences other consumer's ethical decision making by creating an ethical consumption culture. Furthermore, the cost and effort to solve non-ethical consumption problems can be solved. This research aims at aspiring the perception of consumer's ethical consumption and finding measures to increase ethical behavior. This paper further investigated the consumer's ethical consumption behavior, personality traits, perception of consumption society, and ethical judgements. For the research, a structured survey was conducted on 300 university students in Seoul. SPSS ver. 21.0 and AMOS ver. 18.0 programs were used for statistical data analysis. The results indicated differences in variables that influence consumer's ethical consumption behavior (fair trade, boycotts, and environmentally friendly products). In particular, it was evident that ethical judgements (such as the agent, personality traits, and perception consumption society) have different direct and non-direct influences on ethical consumption behavior. Strengthening the management of factors that influence measures that increase university student's ethical consumption behavior in direct and non-direct ways, providing education and improving information are believed effective in increasing ethical consumption behavior.

• Journal of Venture Innovation
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• v.1 no.2
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• pp.1-12
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• 2018

The applications of psychology principles in marketing areas were pervasived. As the importance of digital marketing has increased, the cases of applications of psychology principles in digital marketing areas also has increased. This study analnyzed digital marketing cases based on the psychology principles of social proof, scarcity and loss aversion, reciprocity, commitment and consistency, anchoring. Cases were analnyzed amomg USA and Korea in digital marketing areas. This attempt will facilitating interdisciplinary research. It also will improve customer engagement, increase customer life value, and develope virtuous circle of customer journey through optimal user interface and message strategies.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.347-355
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• 2013

This study analyzed President Lee's speeches of Korea and the policy of SMES and ventures in the field of information technology using cognitive map analysis. The relationship analysis between policy tool variables and policy goal variables was employed to derive policy direction of IT SMEs and ventures. This paper suggests growth competence reinforcement, investment revitalization, revitalization of start-up companies, enhancement of technology competition, globalization and job creation to the policy direction of IT SMEs and ventures. In this paper, we constructed a cognitive map on the policy vision of SMEs and ventures in the field of information technology. This study also showed that this cognitive map could be characterized by a scarcity of feedback loops and a strong emphasis on the positive loops in the structure of virtuous circle.

• Journal of Korea Multimedia Society
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• v.18 no.12
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• pp.1586-1593
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• 2015

Calligraphy contents(shortly called, CalliContents) depict the feature of communication media with artistic sentences or drawings before being processed into digital contents to become printed advertisement, visual design and entertainment products. As a fast growing business model, they can be applied to every single scope of all fields these days and each application case presented excellent effects to grab consumers' attention immediately. In this paper, we designed and produced an emotional bi-directional recommendation DIY calligraphy contents platform to consume created cultural contents and boost personalized contents industry that meets consumer's needs through both wired and wireless-based software with convergence of artistic and emotional calligraphy contents and ICT. For this works, we established for DIY calligraphy consumers a foundation of a virtuous circle of the CalliContents where various CalliContents are provided in on and offline environment and a third party target is opened at the CalliContents platform

• Journal of The Korea Institute of Healthcare Architecture
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• v.24 no.4
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• pp.59-67
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• 2018

Purpose: The concept of the Barrier-Free Design has steadily expanded into a basic principle of design, which can provide safe and convenient lives not only limited to the disables, elders, and pregnant women, but also to all members of the society. This is what we now know as the Universal Design. In other words, Barrier-Free Design for all is Architectural Approach of Universal Design. Thus, as a future-oriented alternative to school facilities according to social change, this study suggests basic direction of school building planning and concept of universal design considering school facilities characteristics. Methods: The characteristics of school facilities are understood from the perspective of Universal Design. In addition, a survey is conducted to identify the current state of school facilities. Result: Findings from this study are as follows. First, Universal Design of School Building is an integrated characteristic. Integration is intended to create and manage an integrated environment instead of an individual and one-time approach to installation and maintenance of convenience facilities. Second, It is a flexible characteristic to be sustainable. In other words, they aim to be selectable to respond to change. Third, It is a characteristic of accumulation of outstanding cases. This means that not only individual schools but also entire school spaces will be applied to Universal Design to form a virtuous circle of environment improvement. Implications: The results of this study may serve as a basic concept in the design of school buildings.

• Journal of Distribution Science
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• v.12 no.12
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• pp.83-92
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• 2014

Purpose - A business ecosystem refers to mutually dependent systems interconnected by a loose foundation of various ecosystem members such as customers, suppliers, partners, and other stakeholders. The ecosystem-based strategy attempts to achieve competitive advantage for firms by enriching a business ecosystem or building a sustainable business ecosystem through the collaboration and co-evolution of its members. A sustainable business ecosystem is a source of competitiveness for firms anda manageable resource for gaining a competitive advantage. Customers represent the core membership of the business ecosystem and play a pivotal role in building a sustainable business ecosystem. This study examines the effects of customer participation on economic and social value in the business ecosystem and suggests a course of action for building a sustainable business ecosystem. Research design, data, and methodology - Two business cases of South Korea are selected from two different business types: business-to-business (B2B) and business-to-customer (B2C) firms. Business ecosystems for B2B and B2C firms reflect contrasting characteristics. Data was collected from in-depth interviews with four representatives of four firms. Results - The study suggested seven propositions for the relationships between customer participation and a sustainable business ecosystem through multiple case studies based on in-depth interviews. The results reveal the following four strategic actions for building sustainable business ecosystems based on the suggested propositions: alignment, systemization, socialization, and co-evolution. Alignment refers to achieving a harmonic balance or virtuous circle among the firm's mission, investment, and value creation. Systemization refers to building and implementing management and infrastructure systems rooted in the corporate culture. Socialization of customers in the business ecosystem reinforces the harmony or virtuous cycle. Finally, co-evolution is associated with the relationship between firms and customers as buyer firms in a restricted business ecosystem. Conclusions - This study considers multiple cases for the execution of a sustainable business ecosystem in collaboration with customers and suggests seven propositions and four strategic actions. The results are based on qualitative data from interviews with business associates from two firms in an open business ecosystem and two firms in a restricted business ecosystem, both in South Korea. Our research results regarding two contrasting business ecosystems shed light on business issues and policy making in Asian business environments, which are in the transition stages from a traditional conglomerate-driven to an inclusive growth-driven economy. The business ecosystem itself should be considered a manageable resource for firms' competitive positions in the market. A customer is a member of the business ecosystem and should thus be viewed not only as a purchasing entity and an object of relationship management but also as a co-creator of value. Therefore, firms should collaborate with customers to build sustainable business ecosystems. For this, firms must create social value, which cannot be created by customers alone, within the business ecosystem. Then, customers participate in a business ecosystem and build it to be favorable to them. Implications for academics and practitioners were suggested.