• 한국콘텐츠학회논문지
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• 제8권12호
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• pp.109-117
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• 2008

본 연구는 극장용 애니메이션 관객의 집단별 관람동기와 정보원, 그리고 내용적 속성에 따른 관람선택 기준의 평균비교와 집단 간 차이를 분석하였다. 집단별 구성은 관람빈도에 근거하여 중관람자, 중간관람자, 그리고 경관람자로 분류하였다. 전체 집단의 평균비교 결과, 첫째, 관람동기에서는 "보고 싶은 애니메이션이 있어서", "여가활동이나 시간을 보내기 위해", "유쾌한 활동을 즐기기 위해", "다른 사람의 권유나 추천" 등의 순으로 나타났다. 둘째, 정보원적 속성에 대한 선택기준에서는 "주변 소문이나 평판", "예고편", "인터넷 평가/평점" 등의 순으로 나타났다. 마지막으로 내용적 속성에 대한 선택기준에서는 "스토리", "캐릭터", "특수효과", "배경음악", "배경미술", "감독/연출", "제작사/국가", 그리고 "성우더빙" 순으로 나타났다. 집단 간 차이에 대한 검증결과, 관람동기와 내용적 속성에 대한 선택기준에서는 집단별로 유의미한 차이가 나타났다. 반면, 정보원적 속성에 대한 선택기준에서는 집단별로 유의미한 차이가 나타나지 않았다.

• 대한가정학회지
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• 제27권4호
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• pp.123-137
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• 1989

The purpose of this study is to examine parental attitudes perceived by juvenile delinquents and to provide the basic material on the problem of juvenile delinquency. For this purpose, this study examines 1) the relation-ship between the juvenile delinquents' social demographic characteristics and the juvenile delinquents' view of parental attitudes 2) the correlation between the juvenile delinquents' social demographic characteristics and the content and the motive of delinquency, 3) the content and the motive of delinquency in accordance with the juvenile delinquents' view of parental attitudes. For the subject of this study, 318 juvenile delinquents who were in the custody of the institution in An-Yang were selected, and questionnaire sheets were used. Of 318 questionnaire sheets, 221 sheets were analyzed by statistical methods, and the data were analyzed by frequency, percentage, average, t-test, x-test, and F-test; 1. There is a significant difference in the juvenile delinquents' view of their fathers in accordance with their fathers' age. Namely, the younger the father is, the more the juvenile delinquent wants his father to be less negative. There is a significant difference in the juvenile delinquents' view of their mothers according to the existence of step-sibling. Juveniles with step-siblings deny their mothers' inconsistent attitude more than the juveniles without a step-sibling. 2. The social demographic characteristics influencing the content of juvenile delinquency are juvenile's age, the degree of education, the father's age, the style of possessing house and the region of a dwelling. The motive of delinquency show a significant difference according to the juvenile's age. 3. According to the results of studying the correlation between the view of parental attitudes and the content and the motive of delinquency, there is a significant difference in the father's protective attitude, and the content of delinquency as well as in the mother's positive denial, her rigid control, her inconsistent attitude and the content of delinquency. The subordinate domains are opposite to the traditional conception that the father is stern and the mother is peronssive. Today our society encourages the parents' equal and democratic attitude toward their children and the juvenile's view of parental attitudes is discordant with the reality. The juvenile delinquents' view of parental attitudes reflects the equalitariansim of the contemporary society but is influenced by the traditional view of the parents.

• 한국가정과학회지
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• 제1권1호
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• pp.27-43
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• 1998

The purposes of this study were to find the general trends of marriage-ideology reflected on the view of marriage of unmarried men and women, to estimate the differences according to related variables and to investigate relation of variables and marriage-ideology. The samples were selected from the unmarried 164 men and 235 women living in Kwang-ju. The major findings were as follows; 1. Unmarried men and women didn't reveal high level of marriage-ideology but men's marriage-ideology scores were higher than women. The overall tendencies were that women's achievement of vicarious status was more imporant than that of personal status, marriage was the male-leading union and men's conditions of mate-selection must be superior than woman. Unmarried men and women usually did not accept equality between sex and they have strong gender-stereotype. In the view of sexuality, premarital viriginity and extramarital intercourse were more rigid with woman and they took a serious view of man-centered kinship. 2. Marriage-ideology were significantly different according to mother's age, necessity of marriage, motive of marriage, marriage taboo according to family origin, the eldest son's parent care-giving, a notion of preferring a son. 3. Men and women's marriage-ideology was positively related to variables. Especially, women's marriage-ideology had high relation to motive of marriage and a notion of preferring a son. But women's marriage-ideology was negatively related to educational level. (Korean J Human Ecology 1(1) : 27∼43, 1998)

• 패션비즈니스
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• 제20권6호
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• pp.1-18
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• 2016

This study examines the impact of consumer ethics on the CSR motive attributions and, the subsequent consumer perception of the firm's ethicality. Data of 512 adults were collected nationwide using a self-administered questionnaire online. Exploratory and confirmative factor analysis were employed to identify six underlying dimensions of consumer ethics, as follows: actively benefiting from illegal actions, passively benefiting from illegal actions, no harm/no foul, economic benefiting from illegal actions, intellectual property infringement, and pro-environmental behavior. In order to examine the relationships between consumer ethics, CSR motive attribution, and consumer perceived ethicality, a structural equation modeling test was conducted. The results demonstrated that actively benefiting from illegal actions, economic benefiting from illegal action, and pro-environmental behavior had impacts on CSR motive attributions such as strategy-driven attribution, value-driven attribution, and stakeholder-driven attribution. Consequently, strategy-driven attribution and value-driven attribution influenced the consumer perception of the firm's ethicality, whereas stakeholder-driven attribution did not. This study provides an understanding of the CSR attribution mechanism from the view of consumer ethics that are multi-dimensional. The ethical judgements on different types of consumer behavior lead to attributions of CSR motives and subsequently their perception of a firm's ethicality.

• 산경연구논집
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• 제9권11호
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• pp.55-66
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• 2018

Purpose - Present research aimed at identifying the effects of ambient pride type on judgement difference between existing preference and final preference formed after being exposed to the preference inconsistent information from others representing a conflict between consumer's own perspective and the others' perspective. And this study also explored the roles of empathic concerns and motive type in the ambient pride type's effects on the judgement difference. Research design, data, and methodology - 2(information type: consistent versus inconsistent) × 2(pride type: hubristic versus authentic) between-subjects design was employed. Data for empirical analysis were from 252 undergraduate students who participated in questionnaire survey. To verify hypotheses, Anova and regression analysis were used. Results - First, there was the judgement difference among the experimental groups. The difference was greater at the authentic pride group than at the hubristic pride group. And the difference was greater at the inconsistent information group than at the consistent information group. The interaction effect of pride type and information type was significant. Second, when consumers who had made their preference were exposed to the inconsistent information from other, those of the hubristic pride group showed more defense motive and less empathic concerns than those of the authentic pride group. And there were the mediation roles of the empathic concerns and the interaction roles of the motive type in the effects of pride type on the judgement difference. Third, the self validity did not affect the difference even that become increased by defense motive rather than accuracy motive. Conclusions - This research could advance the information processing theory related to pride type by exploring the effects of the pride type on judgement difference between existing preference and final preference formed by the inconsistent information from others, and by identifying the mediation roles of the empathic concerns and the interaction roles of the motive type in the effects of the pride type. In view of the results from current study, marketers should make efforts of inducing defense motive and developing and communicating the consistent information to persuade consumers under hubristic pride who have the belief that attributes of their brand are better than those of the competitors' brand, and they also should conduct marketing acts by using the inconsistent information to persuade consumers under authentic pride who have the belief that attributes of the competitors' brand are better than those of their brand.

• 복식
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• 제62권2호
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• pp.68-77
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• 2012

Hair style takes a large part in emphasizing to the appearance and the effect of image transformation with fashion to the modern people whose competition is appearance in 21 century. According to the development of mass media and the exchange of the life style. Image creation which correspond to T.P.O is needed and style-up is also required in modern costume, as the coordination for special day is routinized. In this study, the expression of a fine and organic line shown as a motive in Art Nouveau style's works is applied to style-up design and a new view sight to the style-up design through the art history is suggested with developing style-up design to satisfy the upgraded customer's requirements. The feminine beauty is appeared as a various image by applying style-up design from Art Nouveau style through this study. and the infinite possibility to the design development can be found with activated motive of Art Nouveau. These Art Nouveau trend will be a foundation to the inspiration of high artistic design and will be helpful to the aesthetic satisfaction of the elegance modern people. Therefore, I hope this study will be a fundamental data for creative development of hair design through the art history which may be forgetting.

• 한국정보시스템학회지:정보시스템연구
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• 제20권4호
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• pp.145-162
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• 2011

Recently Micro-blog service is used quickly in our life with dissemination of Smart-phone. This study performed based on a view that there is a difference of user's intention to reuse Web-blogs & Micro-blogs. This study also based on the existing motive theory for using which considers five factors-information, entertainment, interaction, personalization, and convenience. The AMOS structure equation used for the analysis of users' revisit intention. The results of the study shows that Micro-blogs are influenced by entertainment, personalization, and convenience. On the other hand, Web-blogs are influenced by entertainment, and personalization.

• 통상정보연구
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• 제17권3호
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• pp.3-27
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• 2015

제품이나 서비스에 대한 사용후기 중에는 과격한 표현이 포함되거나 사업자에게 불리한 내용이 포함된 것들이 많아서, 후기 작성자와 사업자 간에 마찰이 빚어지거나 심지어 법률적 분쟁으로까지 이어지는 경우가 많다. 본 연구는 부정적이고 과격한 표현이 담긴 사용후기관련 사례를 분석한 후, 사례에 나타난 사용후기에 대한 소비자들의 윤리적, 법률적 인식을 비교하기 위해 설문 조사를 실시하였다. 사례연구에 따르면, 대법원 판례는 행위자의 주요한 동기나 목적이 공공의 이익을 위한 것이라면 부수적으로 다른 사익적 목적이나 동기가 내포되어 있더라도, 후기 작성이 상대를 비방할 목적이 있다고 보기 어렵다고 판시한 바 있다. 사례 요지를 바탕으로 소비자들의 인식을 조사한 결과, 사업자에게 불리한 내용의 사용후기일지라도, 응답자들은 대체로 작성자의 법률적 책임수준보다는 이러한 행위에 대한 지지수준이 더 높은 것으로 나타났다. 구체적으로, 이러한 사용후기는 공공의 이익을 위한 정보제공에 더 큰 의미가 있으며, 특히 소비자에게 정확한 정보를 제공하기 위해서 허용되어야 한다는 의견이 우세해서, 연구대상 사례에 대한 대법원 판결과 맥락을 같이 하고 있다. 결론적으로, 사용후기에 대한 윤리의식과 함께 법률적 책임의식을 향상시키기 위한 정책적 노력이 병행될 필요가 있으나, 표현의 자유가 과도하게 침해되지 않도록 균형을 이루는 것이 중요하다.

• 한국실내디자인학회논문집
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• 제22호
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• pp.77-84
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• 2000

The study aims at looking, into conceptual transfer of environment between Minimal Art and Minimalism architecture and analysing architectural expressional characteristics which could visually show pro-environmental expression from concept of environment-orientation in the architecture in regional minimalism. This study issued the survey of Minimalism architecture as newly architectural trend since Late-Modernism, and pro-environment as important paradigm in the near future. In this analyses, the characteristics of pro-environmental expression can be classified as follow ; a the brightness and darkness of light, b. the perspective view of simplified wall, c. the visualization of environmental characteristics, d. the transparency and reflectiveness of glass, e. the all direction of cube, f. the visual division of architecture. These show that symbolized variety implying expression variety and implying Oriental view of nature were expressed as unique language of regional Minimalism architecture, by visual simplicity as characteristics of Minimalism and Occidental Modernism as motive of Minimalism.

• 한국콘텐츠학회논문지
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• 제13권12호
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• pp.92-107
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• 2013

본 연구는 영화 프로모션 노출이 관객의 영화 이용 충족에 어떠한 영향을 미치나를 탐구하였다. 이를 위해 영화 <설국열차>를 분석대상으로 설정하였다. 본 연구는 영화 프로모션에 대한 관객의 노출 빈도, 영화에 대한 관람 동기, 일반적인 영화에 대한 관여도 등의 변인이 영화에 대한 관람 만족도에 미치는 효과를 분석하였다. 본 연구는 성별, 학력별, 지역별 비례할당(proportionate allocation) 방식에 근거해 전국적으로 표본을 수집해 이메일 설문조사(N = 451)를 실시하였다. 연구결과, 첫째, <설국열차>에 대한 프로모션 노출의 빈도가 증가할수록 <설국열차>에 대한 관람 만족도는 감소하지 않는 것으로 나타났다. 둘째, <설국열차>에 대한 관람동기가 강할수록 <설국열차>에 대한 관람 만족도는 커졌다. 셋째, 영화에 대한 관여도가 높을수록 <설국열차>에 대한 관람 만족도는 커졌다. 넷째, <설국열차>에 대한 프로모션 노출의 빈도는 <설국열차>에 대한 관람동기가 강한 집단과 영화에 대한 관여도가 높은 집단에서 <설국열차>에 대한 관람 만족도에 정(+)적 영향을 미치는 것으로 나타났다. 끝으로 본 연구는 이론적 현실적 함의와 향후 과제를 논의하였다.