• Archives of design research
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• v.14 no.2
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• pp.137-146
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• 2001

In this paper it is investigated that the visual elements of preference which influence the visual preference for bench. "What color of bench is preferred when the location is the same\ulcorner" Started from those questions, the elements of preference which influence the visual preference for bench is investigated. In this research, a equal standard mark system is applied for the evaluation of visual elements of preference and then the relationship between the visual preference and the elements of preference are examined by the method of multiple regression analysis. The result of primary factor analysis from the visual evaluation in this paper will affect visual preference of the bench in urban park. Thus, the result of this study will contribute to development of urban parks for the maximum satisfaction of park visitors supplying necessary information for a resting place planning and design. It will provide a useful management guide of urban park facilities to prepare a strategic management plan of the benches from the users point of view. Especially, to know the correct preference of people, which will be provided by the evaluation of visual preference to bench will be the key to rest place planning.

• Journal of the Korean Institute of Landscape Architecture
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• v.32 no.1
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• pp.57-68
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• 2004

The purpose of this paper is to discover the Image and Visual Preference of the Environmental Sculpture in Urban Streetscape. For this, the analysis was preformed by the data obtained from questionnaires and from the photos of the environmental sculptures scene. The landscape image was analyzed by the factor analysis algorithm. The level of visual preference was measured by a slide simulation test, and this data was analyzed by multiple regression. The results of this study can be summarized as follows: The visual preference of the environmental sculpture has been evaluated to average 4.03 on a scale of 7 Landscape slides No. 11 and No.5 were ranked more highly for visual preference. Factors formulating the landscape image were found to be 'beauty', 'orderliness', 'emotion', and 'formation'. By using the control method for the number of factors, T.V., were obtained as 63.0%. For all experimental landscape slides, the factor of orderliness was found to be the main factor determining the visual preference. The 4 factors for visual preference were analyzed by regression as follows: Visual Preference = 3.996 + 0.341(FS1) + 0.595(FS2) + 0.222(FS3) + 0.011(FS4), R-Square = 0.520.

• Journal of the Korean Society of Environmental Restoration Technology
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• v.2 no.4
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• pp.9-15
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• 1999

The purpose of this study was to investigate factors and variables which have significant effects on visual preference of urban stream in Taejon city and to suggest design & management information for urban stream. These works consist of two phases. First, we tested the Hyechon college students' visual preference for 36 spots of urban stream slide and then selected 10 spots slide by the Sturges' formula. Second, we analyzed factors and variables of visual preference of urban stream using the semantic differential scale method and then processed using descriptive analysis, factor analysis and multiple linear regression analysis. The major findings of this study can be summarized as follows. 1. The difference of landscape adjectives between the highest score of visual preference slide (No.10) and the lowest score of visual preference slide (No.2) was cleanness. 2. Three factors, the nature, the cleanness and the movement, were derived from the factor analysis. 3. Factors covering the visual preference of urban stream have been found to be the landscape of urban stream, the nature, the cleanness, and the movement. The visual preference factors of urban stream need to be considered in creating or restoring the ecological urban stream landscape.

• Korean Journal of Agricultural Science
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• v.30 no.2
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• pp.139-147
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• 2003

The main purpose of this study is to obtain forest scenic beauty management informations toward forest working systems in pinus densiflora forest stands, etc. To get these information, visual preference and spatial image analysis methods are used. 25 different alternatives were simulated to visualize on basis of actual forest working methods with taken photos from May to July, 2003. The options were illustrated as photos produced by computer software. Respondents' ratings for 25 landscape scenes were obtained by interview survey method. Each alternatives were evaluated by forest major student group with total 103 respondents after reliability test. Visual preference evaluation was used 10 point rating scale. Spatial images of 12 alternatives were measured by 12 semantic differential scale. In general, the respondents preferred refreshing and ordering forest stand after forest working to natural forest stand before forest working. High visual preference for forest density produces 400-600 trees/ha in small diameter class forest stands. Regarding visual preference according to pavement type of trail, soil trail is ranked high. Visual preference for cutting area ranks mature forest stand and visual preference for trail slope cover type ranks shrub with grass as relatively high on the preference scale. Through the factor analysis, spatial images of 12 coniferous forest stands are classified as 'ordered opened' and 'beautiful healthy'. Results indicate how to conduct forest working systems for forest scenic beauty management.

• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.2
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• pp.1-11
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• 2002

The purpose of this study is to investigate landscape image and define elements of difference in visual preference of bridges on the Han River. To do this end, video was used as a media for the evaluation of the landscape image of 16 bridges on the Han River using a Semantic Differential scale. Data is collected by 50 students from Woosuk University, majoring landscape architecture. Final analysis utilized a total of 704 samples of data. Data is analyzed through descriptive statistics, and spatial image is analyzed by factor analysis algorithm Principle component analysis using Varimax method is applied far extraction and factor rotation. T-test is used to find the difference between the bridge type of preference with the data of factor score. Logistic regression is used to select the factors that influences the visual preference among the image factors. The results of this study can be summarized as follows; The image of whole bridges on the Han River is somewhat orderly, sequential and open. The degree of visual preference of unique bridge type is higher than normal but there are some differences in visual preference within the same type of structure. This suggests that the surrounding landscape is one of the important factor for visual preference. Factors covering the image of bridge are found to be 'aesthetic',　'structure','spatial factor', and 'shape'. Total variance is obtained as 60.4%. The aesthetic variables are the most important factor for visual preference and the structural factor presents no significant difference in visual preference between more preferred and less preferred bridges. Since the collapse of Songsu Bridge, we thought the structural factor is very important but the results of this study suggest that it is more important to consider the aesthetic and spatial factors of the bridge to increase the visual preference when planning and designing bridges. Simulations with more detailed data about surroundings should be utilized practical design.

• Journal of the Korean Institute of Landscape Architecture
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• v.30 no.4
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• pp.19-27
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• 2002

When we research a landscape or make a Landscape Impact Assessment, we use the image of a specific season like summer or fall. Since there are four distinct seasons, each with a different landscape, researchers need to understand viewers′visual preferences for individual seasonal landscapes. The purpose of this study is to investigate viewers′visual preferences according to seasonal change and the respondent′s age, gender and profession. In this research, the independent variable is season: suing, summer, fall, winter and snowy winter. Three landscape types used in the experiment: forest, street and agriculture. Each landscape type has two sites for reliability. The assessment media for this research are pictures featuring landscapes taken in each of the four seasons. The study used the "paired comparison" method for taking the score of visual preference. The results of this study are as follows: 1. The summer landscape has the highest visual preference score. However, spring and fall landscapes should also be considered for visual landscape evaluation. 2. The visual preference of winter landscape covered with snow is very high, but since snow is temporal and irregular, it is difficult to consider this factor for visual landscape evaluation. 3. The visual preference score of winter is the lowest of four seasons. The attractive factors of spring are flowers, summer is greenery and fall is autumnal tints. But these are not present in winter. 4. The result of visual preferences according to age groups, gender and profession have no serious differences. 5. Visual preference to scenery of 4 seasons by age group was not different from general preference and thus was concluded to have no connection with age. 6. As a result from the research of visual preference to scenery of 4 seasons by sex, women were shown to like snow-scene more than men. This study presents an indication of general preferences of seasonal landscapes. It is expected that more advanced study will proceed after this one.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.3
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• pp.58-68
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• 1999

Purpose of this thesis is to find out the relationship among the amount of change and the visual cognition, and the visual preference which people like and can feel. Through the investigation of relationships between the amount of change, which indicates the degree of visual variation and the visual preference, the amount of change and the visual cognition, and the visual preference and the visual cognition, basic design data will be supplied, which can satisfy users' desire as much as possible in the most economic way. In order to investigate the relationship between the visually produced the amount of change and preferences, graphic simulation, in which variables other than the visual change are controlled, has been proceeded. Graphic factors of the visual change in the cyber exterior space are determined on the point of location (base plane, vertical plane, overhead plane), shape, size and color. As for the relationship between the amount of change and the preference, only the size is effective. since preferences on the location, shape and color are individual preferences, no common trend can be found. Therefore, we cannot say that which shape or color is better, Since the location, shape and color are qualitative change and the size is the quantitative change, the size can be the measurable change quantity. The relationship between the amount of change of size and the degree of preference is found to be inverse U-shape, i.e., as the amount of change of size increases the degree of preference first increases and, after a certain level, decreases. The same result has been obtained in photo simulation.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.4
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• pp.1-13
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• 1999

Previous research for visual assessment of streetscape employed static simulation methods to represent future landscape. However, streetscape is experienced sequentially, and thus dynamic simulations can be more effective. This study tried to adopt computer animation in the evaluation of streetscape, and examined its effects and possibilities. Three development scenarios for the redevelopment districts of Sokong-Ro and Banpo-Ro in Seoul were designed, and simulations were produced by three methods-photo-retouching, computer still image, and animation. A preference questionnaire was asked to 69 university students, and the effects of simulation methods on visual preference were examined. In addition, the frames of the animation were reclassed to identify the visibility of physical elements. The relationships between the visibility and visual preference were analyzed. The results showed that visual preference can be explained by three factors-Amenity, Tidiness, and Variousness-that account for 62.4% of the total variance, and the Amenity showed the highest proportion: 36.0%. Among the three simulation methods, animation showed the largest difference in preference for the most important factor(Amenity), and yielded the highest correlation between visibility of physical elements and Amenity. This result demonstrated that dynamic simulations can provide more accurate observation of visual changes, especially because the simulated landscape is experienced sequentially. The results also revealed that the sequential change in the visibility of physical elements can be examined easily and precisely by animation. This benefit of animation enables analysts to identify the points where the landscape varies the most, and thus visual preference should be evaluated.

• Journal of the Korean Institute of Landscape Architecture
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• v.26 no.3
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• pp.134-142
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• 1998

THe purpose of this study is to suggest the major determinants of visual preference in the outdoor spaces of urban office buildings. For this, the spatial image was analyzed by the factor analysis algorithm. The level of visual preferences was measured by a slide simulation test, and these data were analyzed by the multiple regressioni. The result of this study can be summarized as follows; Factors covering the spatial image were found to be 'mystery','changeability','coherence' and 'legibility'. T.V. was obtained as 58.4%. Outdoor spaces of urban office buildings were classified into four groups by the multi dimensional scaling method. As for the analysis of imageability in each spatial type, the factor scores of measuring high values were different for all types. Type II, IV obtained higher rank of visual preference and type III, I obtained lower. For all types, the factors of visual preference were found to be 'mystery','changeability','coherence' and 'legibility'. The visual preference determinants of urban setting focused on outdoor spaces of urban office buildings may be the major factors which must be considered in planning and designing as the functional basis for the quantitative analysis.

• Journal of the Korean Institute of Landscape Architecture
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• v.27 no.5
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• pp.12-24
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• 2000

This study seeks to find an approach tool that allows to consider both ecological and visual aspect in developing an ecological space. Main objective of this study is to develop a planting design method in consideration of correlation between high visual preference and ecological diversity. To this end, an integrated method based on visual design principles and landscape ecological principles was developed first. Then study areas of 20 natural areas and 10 urban areas were selected to survey and analyze visual preference and ecological diversity. The result showed that scale is an element that has the greatest impact on visual preference. In areas with high ecological diversity, scale and connectivity had the biggest impact. In order to have a planting design desirable visually and ecologically based on these factors, it may be divided into following three issues.(1) In oder to increase ecological diversity in areas with strong visual preference, a priority should be given to introduce techniques promoting harmony among dominant species of various scales and other species. At the same time, there should be efforts to secure connectivity. (2) To improve visual preferences in areas with high ecological diversity, close-range, medium-range, and distant landscapes should be ensured by aligning colors and connectivity of various scales with other factors. (3) Also, a target area should be developed into a visually preferred and ecologically sound area by supplementing form and interlocking issues and identifying the spirit of the place. This study offers a way to improve visual preference and promote ecological diversity indeveloping ecological parks for the future. In landscape planning and design, it is important to secure various scales and connectivity as high-priority principles.