• Title/Summary/Keyword: VISITOR BEHAVIOR

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Visitor Adjustment and Coping Behavior for Use Level in a Recreational Setting - A Case Study of Bukhansan National park - (휴양환경 이용수준에 대한 방문객의 적응 및 대응행동 - 북한산 국립공원 소귀천 탐방로를 대상으로 -)

  • 허학영;안동만
    • Journal of the Korean Institute of Landscape Architecture
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    • v.30 no.6
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    • pp.38-46
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    • 2003
  • Perceived crowding is known as a necessary method to evaluate social carrying capacity in recreational settings. But according to the results of previous research, perceived crowding, use density, and satisfaction have shown weak and indirect correlations. The theory of visitors’ adjustment is one of several possible explanations for this poor relation. But the validity of the visitors’ adjustment theory has not been not inspected clearly. Therefore, the purposes of this study are to understand visitors’ adjustment theory and to examine visitors’ adjustment to the overuse of recreational settings. Study hypotheses were formulated through literature review and related to visitors’ adjustment in recreation density. Pour hypotheses were established and inspected with the case study, i.e., Rationalization : Visitors’ satisfaction isn't related to use density in recreation setting, 2) Product-shift : Preference norm is related to current use density, 3) Self-selection : Visitors’ satisfaction for the use level is generally high, and 4) Displacement : Norm interference is related to willingness to revisit. The case study was conducted during May and June,2001. According to the results of this survey, visitors adjust to overuse of recreation setting through rationalization and product shift (hypotheses l/2 acceptance). Current use density isn't related to visitors’ satisfaction and willingness to revisit (see table 3). And visitors’ preference norm is modified by situation (see table 4). Visitors’ satisfaction and willingness to revisit don't show a high correlation but moderately high (see table 5, hypothesis 3 acceptance). Differences between visitors’ preference norm and current use density is norm interference. Norm interference isn't related to willingness to revisit (see table 7). Therefore, the norm interference concept is not a useful method to explain visitors’ adjustment to the degree of overuse in a recreational setting (hypothesis 4 rejection). As for future directions, the following are proposed: 1) correctly understanding and reestablishing the visitor norm and norm interference concept, 2) introducing a composite research method to monitor visitors’ behavior and survey visitors’ attitudes and coping responses. These efforts would be helpful in the Planning and management of recreational settings to improve the quality of visitors’ experiences.

Visitors' Behavior and Their Satisfaction on Nature Trails in Mt. Jiri National Park (지리산국립공원 자연관찰로 이용행태와 만족도에 관한 연구)

  • Cho, Gyu-Nam;Moon, Hyun-Shik
    • Journal of agriculture & life science
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    • v.43 no.1
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    • pp.9-16
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    • 2009
  • A survey which was to find out visitor's behavior and their satisfaction on nature trails in Mt. Jiri National Park was conducted to provide basic information and management methods. According to the survey, major visitors were male with the age between 40 and 50, and the residents of Gyeongnam with relatively high academic background. The visitors had obtained information about natural trail mainly from other visitor, not from internet. The visitors were mainly composed of big group and family. The main purpose of visiting was to escape congested everyday in Yupyeong and Hadong district, and to enjoy mountain climbing in Jungsanri and Baekmudong district. Although there were differences among districts, most visitors were satisfied with natural interpretation program. About 40% were recognized optimum length of nature trails as 2km and less.

A Study on Behavioral Intentions of Tourists visiting Hadong KIAHS Site based on the Theory of Planned Behavior - Focused on the role of Prior Knowledge and Perceived Value - (계획행동이론을 적용한 하동지역 농업유산관광객의 행동의도 - 농업유산에 대한 지각된 가치와 사전적 지식의 역할을 중심으로 -)

  • Kim, Hyun-Ji;Hwang, Kil-Sik
    • Journal of Korean Society of Rural Planning
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    • v.24 no.2
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    • pp.31-45
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    • 2018
  • The study aims to predict the behavior of tourists in Hadong County, which is registered as KIAHS. Based on the theory of planning behavior, we intend to verify the theory of planned behaviour, which adds descriptive parameters of the perceived value and prior knowledge of an agricultural heritage. In detail, first, the perceived value and prior knowledge of tourists about an agricultural heritage understand the influence of tourists' Attitude. Second, we could see the role of the behavioral factors in the causal relationship of the planned behavioral theory. We have identified the planned behavioral theory that attitudes, subjective norms, and perceptual behavior controls affect the intention of the revisit. Hadong should remember that by sending and providing various information about Hadong Green Tea and World Agricultural Heritage sites, it is possible to elicit changes in visitor attitudes and revisit visits.

An Analysis of the Experience of Visitors of Fishing Experience Recreation Village Using Big Data - A Focus on Baekmi Village in Hwaseong-si and Susan Village in Yangyang-gun - (빅데이터를 활용한 어촌체험휴양마을 방문객의 경험분석 - 화성시 백미리와 양양군 수산리 어촌체험휴양마을을 대상으로 -)

  • Song, So-Hyun;An, Byung-Chul
    • Journal of Korean Society of Rural Planning
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    • v.27 no.4
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    • pp.13-24
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    • 2021
  • This study used big data to analyze visitors' experiences in Fishing Experience Recreation Village. Through the portal site posting data for the past six years, the experience of visiting Fishing Experience Villages in Baekmi and Susan was analyzed. The analysis method used Text mining and Social Network Analysis which are Big data analysis techniques. Data was collected using Textom, and experience keywords were extracted by analyzing the frequency and importance of experience texts. Afterwards, the characteristics of the experience of visiting the Fishing Experience Village were identified through the analysis of the interaction between the experience keywords using 'U cinet 6.0' and 'NetDraw'. First, through TF and TF-IDF values, keywords such as "Gungpyeong Port", "Susan Port", and "Yacht Marina" that refer to the name of the port and the port facilities appeared at the top. This is interpreted as the name of the port has the greatest impact on the recognition of the Fishing Experience Villages, and visitors showed a lot of interest in the port facilities. Second, focusing on the unique elements of port facilities and fishing villages such as "mud flat experience", "fishing village experience", "Gungpyeong port", "Susan port", "yacht marina", and "beach" through the values of degree, closeness, and betweenness centrality interpreted as having an interaction with various experiences. Third, through the CONCOR analysis, it was confirmed that the visitor's experience was focused on the dynamic behavior, the experience program had the greatest influence on the experience of the visitor, and that the experience of the static and the dynamic behavior was relatively balanced. In conclusion, the experience of visitors in the Fishing Experience Villages is most affected by the environment of the fishing village such as the tidal flats and the coast and the fishing village experience program conducted at the fishing port facilities. In particular, it was found that fishing port facilities such as ports and marinas had a high influence on the awareness of the Fishing Experience Villages. Therefore, it is important to actively utilize the scenery and environment unique to fishing villages in order to revitalize the Fishing Experience Villages experience and improve the quality of the visitor experience. This study is significant in that it studied visitors' experiences in fishing village recreation villages using big data and derived the connection between fishing village and fishing village infrastructure in fishing village experience tourism.

A Study on the Influence of the Exhibition's Image on Visitor's Satisfaction and Behavioral Intention (전시회 이미지가 방문객 만족 및 행동의도에 미치는 영향 연구)

  • Kim, Si-Joong
    • Journal of the Economic Geographical Society of Korea
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    • v.20 no.3
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    • pp.419-430
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    • 2017
  • This study aims to analyze the effect of the exhibition's image toward Visitor's Satisfaction and Behavioral Intention (re-visit and recommendation), and to investigate the influence relationship between visitor's satisfaction and behavioral intention. Thus, the survey is carried out to 489 visitors from Daejeon International Wine Fair and the result shows as following. First, after the analysis of local exhibition's image, 6 factors(wonderfulness tendency, experience tendency, purchase tendency, entertainment tendency, and utility tendency) come out. Second, the impact on image of exhibition's image from 6factors is sequentially followed as wonderfulness tendency, experience tendency, purchase tendency, entertainment tendency, and utility tendency, however the local tendency have no impact on. Third, in the influence relationship between re-visit and exhibition image- as a following order- wonderfulness, purchase tendency, experiment tendency, entertainment tendency and local tendency are sequentially have an impact. Forth, the result of the analysis for influence between elements of the exhibition's image factor and the intention of recommendation shows that wonderfulness, experience tendency, entertainment tendency, and purchase tendency elements had a meaningful influence on the intention of recommendation however, local tendency and utility tendency do not have an impact. Fifth, the satisfaction of visitors have an affirmative influence on the intention of behavior(re-visit and recommendation).

The Study of Experiential Exhibition for Considering of Natural history Museum Visitor's behavior (자연사박물관의 이용행태를 고려한 체험형 전시연출방법에 관한 연구)

  • Bae, Sun-Hwa;Choi, Jun-Hyuck;Park, Jong-Rae;Lim, Che-Zinn
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2004.05a
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    • pp.131-135
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    • 2004
  • The purpose of this research is to improve exhibition effectiveness by implementing hands-on exhibition technique that best provides adults with cultural resting place and children with outdoor education which simply supports school curriculum. By completing this research, the museum of natural history will become defined innovatively as a place that enables people actively develop creativity. Seodaemun museum of natural history was selected for this research and itinerary tracking method of Robinson and Melton was adopted to find out adults' and children's particular movements in the museum. At the same time, observation method was used to get information on each room's visiting and viewing rate. In order to understand adults' and children's movements, their behavior was encoded.

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Perceptions on the Nature Trail in the National Park in the City - Focused on the Seoulite's Perception on Dullegil in Bukhansan National Park, Korea - (도시형 국립공원 둘레길 조성에 대한 시민 인식 - 북한산국립공원 둘레길에 대한 서울 시민의 인식을 중심으로 -)

  • Kim, Jeong-Min
    • Korean Journal of Environment and Ecology
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    • v.25 no.1
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    • pp.102-110
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    • 2011
  • The study aims to provide future implications for planning nature trails called Dullegil in the national park located in the city in Korea as new visiting culture for sustainability of environment and use. The telephone survey used quota sampling with 300 Seoulite ages from 20 to 69 by area, gender, and age, which was conducted to find out the perception on a Dullegil in Bukhansan National Park. The result shows more than 65% of Seoulite go climbing and aiming the mountain top as a general visitor behavior. The intention to use Dullegil was very high at 58%, which forecasts the use of Dullegil as a substitute for a trail to the intensified mountain top. However, the effectiveness of Dullegil to divert intensive use could be limited as the major group of climbers showed relatively low intention to use Dullegil as an alternative. As for the management direction, majority favors balanced management between use and conservation, even if conservation was preferred to use. Most important guiding principle for building Dullegil was conservation of environment, the planning direction should be oriented to conserve the ecological environment of Bukhansan, and to enjoy its value. Facilities for visitor safety was most needed. Most preferable time and length were 1~3 hours and 11~20km, each. This study has a limitation as the site was limited to Bukhansan and potential demand for use was analyzed with the sample of Seoulite only. To come up with the results generally applicable, more detailed future researches by the visitor segmentation, use behavior, and demand are needed.

A Study on Operation Strategy by Multi-variate Regression of Deagu Arboretum Visitor's Satisfaction (대구수목원 이용객 만족모델을 통한 운영 방안 연구)

  • Kang, Kee-Rae
    • Journal of Korean Society of Forest Science
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    • v.101 no.1
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    • pp.36-45
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    • 2012
  • Education on the environment and plants offered by arboretum for today's people not only contribute to foster a better natural environment in urban region but also provide visitors with decent refreshment environment and beyond. In the study, the author undertook the observation on usage behavior and satisfaction model of arboretum visitors expect and investigated the facilities and programs to be offered by arboretum in order to propose the opinion regarding the service. For observation size of variables in a multiple regression analysis of variables is influencing satisfaction rankings walks the line of flow, the educational effect on the environment, cleanliness of the facility, visits pay, natural beauty, diversity of trees, accessibility and friendliness of staff, expansion of facilities in the arboretum and appeared as a complement. In case of visitor attribute, the residents living near the facility showed the highest visit frequency of more than 5 times, especially as part of taking a walk. This proves that the visit to arboretum is considered as part of everyday life, and thus a new program and walk path as well as movement route are needed to be developed for the visitors. In the question relating to the facilities and operation programs in Daegu Arboretum, particularly the requests by visitors, they responded that the establishment of cultural event, beautiful natural scenery, refreshment and convenience facilities is the most critical issue. In addition, the management on withered trees and bare lands is an urgent issue as well. In this sense, the Operation and Management Strategies based upon the visitor behaviors and model of satisfaction are needed to deal with the adoption of diverse events and festivals joined by local residents, ombudsman program, environmental program development for students and teachers within the region, negligent bare lands and withered tree replacement, and cafeteria facility improvement and supplement as well as the bench marking of other facilities than arboretums located in other regions. These items are thought to be sufficiently dealt with by Daegu Arboretum having no more external resources. It is recognized that the visitor satisfaction begins from a minor thing, and a small difference determines a great satisfaction, and thus the software approach rather than hardware one is in need.

A Study on the Visitor's Visual Behavior and Isovist Area in Museum Exhibition Space - Focus on the Busan Museum, Gimhae National Museum - (박물관 전시공간에서의 관람자 시각행동과 가시영역에 관한 조사 연구 - 부산박물관, 국립김해박물관을 중심으로 -)

  • Yoo, Jae-Yub;Choi, Jun-Huck;Lim, Che-Zinn
    • Korean Institute of Interior Design Journal
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    • v.19 no.6
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    • pp.197-205
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    • 2010
  • For the spatial experience of spectators visiting a museum, the route search of trying to follow the spatial structure or production of exhibition and the information search of trying to see are accomplished at the same time. In such process, the spectator's reaction of visual perception produces the result of emotional reaction and action exchanged between human and space by going through the recognition and perception on the target of environment factor. For the spatial experience of a spectator, the reaction of visual perception which interacts according to the exhibit and exhibition environment within space according to viewing purpose, interest and concern of spectator comes out as visual activity which is an activity to understand the spatial information shown as various activities according to spatial structure and unfolding characteristics of the display. The purpose of this study is to identify The Correlation of Spectator Movement Created According to Structural Form of Exhibition Area Based on Interaction between Exhibition Area Structure and Spectator to utilize as basic material while designing museum exhibition using isovist field which is a quantitative analysis tool of spectator's visual behavior and spatial structure at each exhibition area.

Pollination biology of Caesalpinia decapetala (Leguminosae) in Korea

  • Son, Hyun-Duk;Im, Hyoung-Tak
    • Journal of Species Research
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    • v.4 no.2
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    • pp.145-151
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    • 2015
  • Morphological changes of flowers and insect visitors were observed to investigate pollinator of Caesalpinia decapetala. The flowers of C. decapetala are protandrous. Functionally, the flower is changed from male to female. As a male, pollen grain is released after anther dehisced while style is immature. After completed pollen grain release, the style starts to lengthen. It helps the stigma to easily touch the carpenter bee's thorax covered with pollen grain. At this time, flower functions as a female. The majority of taxa and individuals observed were Hymenoptera. The most frequent visitor was the Xylocopa appendiculata circumvolans, carpenter bee. Carpenter bees exhibited only typical pollinator behavior among flower visitors, with touching reproductive organs and seeking nectar at the same time. The pollination behavior is as follows. Soon after carpenter bees perceived guide mark, they foraged rightward and grasped style and stamens with legs and they inserted proboscis into standard petal to seek nectar. With this behavior, the pollen grains of the male flower transfer to the ventral thorax of the carpenter bee. As the carpenter bee moves to another female flower, the deposited pollen grains are delivered to the stigma.